The document presents a SWOT analysis of IKEA, detailing its strengths, weaknesses, opportunities, and threats. Strengths include a strong global brand and profitability, while weaknesses involve store locations and product standardization. Opportunities exist in emerging markets and e-commerce, whereas threats include competition and regulatory challenges.

1. IKEA Case Study: SWOT
Analysis
Presented By:

2. CONTENT
What Is Case
Study?
IKEA’s Brief
Introduction
What Is SWOT? What Is IKEA
SWOT Analysis?

3. What Is Case Study?
Case study writing is a process or record
of research into the development of a
particular person, group, or situation over
a period of time.

4. IKEA’S Brief Introduction
WHAT: World’s largest furniture retailer.
WHERE: Headquartered in Delft Netherlands.
WHEN: 28 July 1943; 76 years ago.
FOUNDER: Ingvar Kamprad
AREA SERVED: Worldwide

5. What Is SWOT?
SWOT analysis is a strategic planning
technique used to help a person or
organization identify strengths,
weaknesses, opportunities, and threats
related to business competition or any
project planning.

6. SWOT Analysis
STRENGTH
WEAKNESS
OPPORTUNITY
THREAT

7. Strength of IKEA
Global brand reputation for low-cost
sleek furniture.
Strong revenue growth &
profitability.
Vast and numerous for ultra-modern
stores.
01
02
03

8. Weakness of IKEA
Stores located away from city centres.
Standard product portfolio across
the globe.
High lead time for planning new
stores.
01
02
03

9. Opportunity for IKEA
Expansion of emerging economies with
potential for low cost manufacturing.
Popularity of e-commerce and pick-
up formats.
Exploring locally sourced raw
materials.
01
02
03

10. Threats for IKEA
Competition from e-commerce and
furniture rental services.
Price wars and diversification
strategies of competitors.
Entry barriers, laws and regulations
in unexplored markets.
01
02
03

11. Thank You!
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