Lush operates a supply chain system with members responsible for forecasting, production planning, procurement, and inventory management. Objectives include understanding forecasting policies, production planning, and procurement strategy. Initially, demand forecasting relied on previous year sales data by store managers. Currently, Lush uses software to automate forecasting and shift from reactive to proactive ordering. Production planning utilizes an ERP system for material planning. Procurement follows a "just in time" and "creative buying" approach, sourcing fresh ingredients globally while managing risks. Transportation is primarily air and sea, using intermodal services and a TMS for domestic deliveries.
This was a final presentation that I made for a Media Sales course at the University of Illinois. My assignment asked me to design a promotional plan that would reach more male consumers to the brand. Creating a rebranding of Lush cosmetics required creativity and market research about the industry as a whole.
This was a final presentation that I made for a Media Sales course at the University of Illinois. My assignment asked me to design a promotional plan that would reach more male consumers to the brand. Creating a rebranding of Lush cosmetics required creativity and market research about the industry as a whole.
Retail Store Opening Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Retail Store Opening Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3mUwIla
Analysis on Kiehl's Marketing & ExecutionHooJin Yoon
To acheive a solid brand positioning, the execution in line with the brand strategy is essential. Kiehl's has a very clear brand promise yet -we thought- somewhat fail to deliver its brand promise to the consumer in Spain(Madrid). This gap between the expectation and perception weakens its brand positioning. The slide is presented for professor Teresa Recio's Marketing Management at IE Business School MBA.
lululemon case study: holiday marketing campaigneuniqely
Slide deck presentation for a social media case competition.
The challenge: Create a creative holiday campaign to boost brand awareness and gain new following.
Course - Online Mini MBA (Free)
Register - http://www.mybskool.com/100-day-mini-mba.php?course=FreeCourse
Organisation appraisal
By Dr.Ashvini Ravi
Associate Dean – Academics
myBskool.com
Retail Store Opening Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Retail Store Opening Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3mUwIla
Analysis on Kiehl's Marketing & ExecutionHooJin Yoon
To acheive a solid brand positioning, the execution in line with the brand strategy is essential. Kiehl's has a very clear brand promise yet -we thought- somewhat fail to deliver its brand promise to the consumer in Spain(Madrid). This gap between the expectation and perception weakens its brand positioning. The slide is presented for professor Teresa Recio's Marketing Management at IE Business School MBA.
lululemon case study: holiday marketing campaigneuniqely
Slide deck presentation for a social media case competition.
The challenge: Create a creative holiday campaign to boost brand awareness and gain new following.
Course - Online Mini MBA (Free)
Register - http://www.mybskool.com/100-day-mini-mba.php?course=FreeCourse
Organisation appraisal
By Dr.Ashvini Ravi
Associate Dean – Academics
myBskool.com
Our Platforms and solutions enable your supply chain to meet your profitability and sustainability goals, without having to compromise one for the other.
SECTOR REPORTS SOFTWARE & TECHNOLOGY: NEXT-GEN WMS
6 Ways WMS Can Improve Operations
Getting better results with the latest warehouse management systems. By Maria Hoffman
I
n the fast moving world of food and bev-
erage warehouses, reducing spoilage and
improving order and shipment accuracy
is essential for business. Utilizing the
latest warehouse management systems
(WMS) can assist warehouse managers
towards that goal.
Industry drivers
Recent government regulations coupled
with the need to manage and increase ware-
house velocity and throughput is driving food
and beverage companies to implement and
upgrade warehouse management systems.
Earlier this year, the FDA rolled out the
Preventative Controls rule, part of the larger
Food Safety Modernization Act (FSMA) leg-
islation. The proposed regulation will affect
food facilities that manufacture, process, pack
and/or hold food products. Additionally, a
food facility will be required to have a written
food safety plan that monitors and prevents
food contamination issues. Product traceabil-
ity and responsiveness to product recalls are
also big drivers to using WMS.
Growing companies are also attracted to
the benefits of WMS. According to Chad
Collins, chief marketing officer and SVP of
Colorado Springs, Colorado-based Accel-
los, emerging niche food companies that are
experiencing rapid growth are oft:en hindered
by their manual or paper-based processes.
WMS not only alleviates this challenge,
but also provides many other advantages for
food and beverage companies.
The top 6 benefits
Keeping the various driving factors in
mind, along with the rising demands of the
fast paced food and beverage industry, there
are variotis gains associated with implement-
ing sofiware solutions such as warehouse
management systems.
Below are the top six ways WMS can
improve operations:
1. Traceability: Food and beverage cus-
tomers are looking for ways to keep track of
the freshness of their products from a food
safety perspective and an efficiency perspec-
tive. Warehouse management systems give
food and beverage managers a closer look
into their products and help them determine
what shipments need to ship first due to time
constraints.
"Traceability has been a big initiative for a
lot of food distributors because ofthe obvious
perishability ofthe products and the manage-
ment of expiration dates," says Rik Schrader,
EVP of sales for Piano, Texas-based Retalix.
"The ability to be very proactive in terms of
4 6 JANUARY/FEBRUARY 2013 • FOOD LOGISTICS www.foodiogistics.com
making decisions as well as making sure that
mistakes are not repeatable, it's really impor-
tant to these type of operations."
Additionally, in the event of a recall, a
company can effectively locate and assess
what products are potentially contaminated
and where they were sent.
2. Accuracy and Visibility: Warehouse
management systems offer better visibility
into the warehouse al.
Brand protection traceability through serializationShari Popovich
Counterfeit drugs is a global issue. Not isolated to certain countries or geographies.
The global economy demands a comprehensive and more robust supply chain to protect brands and their associated assets.
Brand owners and manufacturers face many challenges including the potential opportunity for counterfeit products to land in their supply chain.
Global regulatory bodies, governments, and pharmaceutical companies believe serialization is a required step to combat growing concern.
Serialization allows the unique identification of products and the ability to track these products through the supply chain.
A comprehensive system is required to identify and track products from manufacturer to consumer.
2. Creator of handmade cosmetics
Founded by Mark Constantine and Liz Weir
Headquartered in Poole, Dorset United Kingdom
Originally named Cosmetics-To-Go In 1990s
Renamed as LUSH In 1995
“LUSH” defined as fresh & green
Brought to North America by Mark and Karen Wolverton in 1996
COMPANY
BACKGROUND
3. To determine the forecasting policies in place by the
company.
To gain in depth knowledge of the companies production
planning
To gain in depth knowledge of the company’s procurement
strategy
OBJECTIVES
4. Store manager made order based on
previous year sales data
Reviewed orders bi-weekly
Forecast could be not accurate which led
to:
Lost of sales
Lower margin
Low-quality customer service
DEMAND FORECASTING
Initially
Currently
Software solution for automation and
streamlining
Prophix software
Leverage purchasing patterns
Shift from “ Ordering Scared” to “Ordering
Smart”
Results:
Reduced on-hand inventory by 7 days
Revenues growth by 15%
5. Microsoft AX - all areas of business access the same data (retail, finance,
production)
PRODUCTION PLANNING
Lush utilize software for MRP (material requirement planning) for all aspects of
production:
Planning
Purchasing
Inventory management
Benefit – all departments across the country has access to the same
information
Lush is planning to change ERP (Enterprise Resource Planning) software:
6. PRODUCTION PLANNING
Still have “surprises”
Potential production bottlenecks:
Labor capacity
Per shift production capacity
Material capacity
330,000
660,000
December 30th January 3d
7. “Just in Time Mentality” - have the materials for production
at the right time, at the right place & in the right quantity.
Lush produces handmade cosmetic products which are
100% vegetarian, 65% of them are preservative free.
Buys fresh products from different vendors all around the
world. Things ranging from citric acid and bicarbonates.
Residual muds from Morocco, SexBomb flowers from Italy
PROCUREMENT
8. LUSH does not store excess of raw materials in hand at the
ware house:
Limited space that will reduce the efficiency and will take a
lot of time to go through it.
Strict freshness policy to provide fresh products to the
customers.
PROCUREMENT STRATEGY
9. Production Manager communicates with the “Buying Manager”
Allocation of raw materials to be used for production
Buying Manager places the order according to the requirements
produced by the Forecasting Manager
Lush calls its supply chain approach “Creative Buying“
where a business looks beyond lowest price and bottom line, and
instead buys the best, safest and most suitable products in
accordance with their ethics.
PROCUREMENT PROCESS – CREATIVE BUYING
10. Ecological Safety Measure: Less footprint on Roads, Rails &
Airways
Waterways: Slow method and usually takes 60-90 days.
Precaution:
Forecasting for a period of 3 months ahead of time. ( In case of
any change in demand or custom issues)
Safety lock of 100-150% in case of emergency
Alternative vendors to provide at a short notice complying with
their Animal Testing Regulations
RISK & SAFETY MEASURE
12. EDI Systems: Electronic data interchange (EDI) is an electronic communication
method that provides standards for exchanging data via any electronic means
between two different companies, even in two different countries. They can
electronically exchange documents (such as purchase orders, invoices, shipping
notices, and many others).
TMS: A Transportation Management System (TMS) is a subset of Supply Chain
Management (SCM) software focused on transport logistics. TMS systems
facilitate interactions between an Order Management System (OMS) and the
Warehouse or Distribution Center (DC).
A compounder is used to blend the raw flowers into powder form for the
production of soaps and shampoos.
Electronic Lift Truck: For transferring of materials and finished products from
their respected sites.
TECHNOLOGY
13. Levels maintained daily
No multiple locations
Ideally 100-150% safety stock on hand
QAD/MFG inventory management software
Performs monthly inventory counts
Strives for 75% min. accurate inventory count
Does not follow inventory management index
INVENTORY MANAGEMENT
14. Lush’s primary mode of transportation for receipt of raw materials is air and sea
Lush uses intermodal transportation services
Motor Carrier is used for delivery from factories/warehouses to retail stores
Lush uses a mixture of Truck Load (T.L) and Less than Truck Load (L.T.L)
Lush uses a Transportation Management Systems Software
Outsourcing to third party logistics is utilized for domestic and U.S deliveries
TRANSPORTATION
16. Two distribution centers
Bins and tanks
Trays and crates
Racks
Gloves and Nose guards
Safety precautions
STORAGE AND MATERIAL HANDLING
17. Serves customers through its stores and website
Customers can return the product by contacting the
customer service number
Communicate with the company through the publication of
Lush Times
CUSTOMER SERVICE
18. SUPPLY CHAIN SINCE PAST 10 YEARS
Collaboration with farmers in sourcing raw
materials such as flowers and coffee
More Distribution centers
Sustainability – reuse of recycled organic
materials and plastics
Leverage software
19. RECOMMENDATION
Mixture of large and small trucks in their fleet. This will ensure
that large trucks are not being used for delivery of only a few items which will
result in cost savings on fuel.
Invest more on thick plastic bins that can hold the powdery
materials during winter time and not dry up. Since dry powdered results to
more inventory waste and waste of time to produce.
Increase of stores for better reach of consumers. Lush has
one major store at Eaton center.
20. WHY IS SUPPLY CHAIN IMPORTANT TO
YOUR BUSINESS?
By Nick: Ballistic Production Manager for LUSH