The document provides a PESTEL analysis of Samsung, examining external factors affecting the company since its founding in 1938. It discusses political, environmental, social, technological, legal, and economic elements that influence Samsung's operations and emphasizes the significance of these factors in the business context. The analysis highlights Samsung's commitment to eco-friendliness, technological advancement, and legal compliance.

1. Important Factors of Samsung
Case Study PESTEL Analysis
Presented By:

2. Table of
Content
1
2
3
Overview of Samsung Company
What Is PESTEL Analysis?
Factors of PESTEL Analysis That
Affect Samsung

3. Samsung Group
ConglomerateIndustry
Revenue
Products
Founder
Founded 1 March 1938; 82 Years ago in Daegu, Japanese Korea
Lee Byung-Chul
Apparel, Automotive, Chemicals, Consumer
Electronics, Medical Equipment, et cetera.
US$208.5 Billion (2018)

4. What Is
PESTEL?
A PESTEL analysis is a framework
or a tool used to analyze or
monitor the macro-environment
or external factors that may have
a profound impact on the
performance of the organization.

5. PESTEL Analysis
Environmental
Legal
Political
Social Technological
Economical

6. Political
While writing a case study on Samsung and doing PESTEL
analysis, you can always have an opportunity to write about
all the factors that affect the business either positively or
negatively just because of the political reasons.

7. Environmental
This is indeed the crucial step of the PESTEL analysis; you
can include all the factors that affect the company’s
business related to the environment. Samsung produces
number of things which is completely eco-friendly.

8. ADD YOUR TITLE
Samsung strictly follows the South Korean traditions because
the company was originated there only. There are several
aspects that you can include related to the adaptively of the
company in various countries.
Social

9. ADD YOUR TITLE
Since Samsung deals in smartphones,
you can write about the analysis of
technological factors in the case study.
You can include the information
related to the technology up-gradation
that the company believes in.
Technological

10. Economical
The economical factors of Samsung
deals with the involvement of various
dimensions from where they operate
their business. You can include the
information related to the economical
factors up-gradation that the company
believes in.

11. Legal
You can introduce all the penalties that the company
has suffered over a period of time. The information
should be related to all the legal formalities that
company has to undergo.

12. So, This Was All About
PESTEL Analysis of Samsung

13. Thank You!
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