This document discusses IKEA's SWOT analysis and sustainable business planning. It provides background on IKEA's growth, product range, and vision for creating a better everyday life. The SWOT analysis identifies IKEA's strengths as its strong global brand and wide range of low-priced, functional products. Weaknesses include controlling quality and costs. Opportunities include growing demand for greener and cheaper products, while threats include social and market forces. IKEA uses strategic planning tools like SWOT analysis to improve strengths, opportunities, and address weaknesses and threats.