Zara is a Spanish clothing retailer known for its "fast fashion" business model. It focuses on design, production, and distribution processes that allow it to quickly respond to shifting consumer demands. Zara designs and produces over 12,000 new items annually and aims to get new clothing styles to stores within 4-5 weeks. It uses information systems like a centralized database, RFID, and PDAs linked to its POS system to gather customer feedback and coordinate its entire global supply chain, allowing it to rapidly replenish stores based on sales data and trends. This integrated approach has helped Zara become highly profitable and given it a competitive advantage over slower rivals.

1. ZARA: Fast Fashion Case Study M anagement I nformation S ystems January 26, 2010 Presented By: Group- 1

2. Agenda About Company Information Systems Analysis & Conclusion

3. About the Company

5. FAST FASHION

6. ZARA- Goals These goals helped to formulate a unique value proposition: to combine moderate prices with the ability to offer new clothing styles faster than its competitors.

8. Information Technology @Zara DBMS A DBMS is a set of software programs that controls the organization, storage, management, and retrieval of data in a database. E.g MySQL , Oracle ERP ERP software applications to improve the performance of organizations' resource planning, management control and operational control. e.g SAP ,people soft Centralised server managing and controlling of data and command from single point e.g Napster RFID Radio-frequency identification (RFID) is a technology that uses communication via radio waves to exchange data between a reader and an electronic tag attached to an object, for the purpose of identification and tracking. E.g Barcode detector

10. IS practical Implementation , showing its potential for supporting enterprise growth

11. ZARA-IS Implementation

15. Zara’s inventory model

18. Potential for supporting enterprise growth

19. Enterprise growth Correct prediction of Buying Behaviour and trend analysis Market research on university campuses, discos, mall etc. Feedback from stores Sales report Helps in taking quick decisions Regional managers analyse the collected feedback. Analysis used by designers to introduce new product line and modify existing ones Designers decide with commercial teams on fabric, cut, price of new garments. Inventory Control Distribution Constant stream of information Leads to constant input in product development process. Control early investments in raw material, direct and indirect of process and production capabilities. Communication and IT are essential in maintaining constant interface of various functions of management and production control.

21. CHALLENGES ENCOUNTERED

28. Thank You ?