Zara is a Spanish fast fashion retailer founded in 1975 that has grown to over 2000 stores in 88 countries. It designs 10,000-20,000 new items per year, about 3 times as many as GAP or H&M, and produces them in small quantities to maintain an image of exclusivity. All clothing is shipped to a distribution center in Spain and then redistributed worldwide. Zara's success stems from its continuous monitoring of changing customer tastes and trends through feedback, tight control of its global manufacturing process, and preference for opening new stores over advertising to showcase new designs.

2. How a Spaniard Invented
Fast Fashion

3. COMPANY OVERVIEW
• First Store -1975
• More than 2000 stores in 88 countries
• Spanish-based Company
• Sales - More than $14.5 billion

5. Design & Production

6. • Designs 10,000 - 20,000 different items a year
• Approximate 3 Times Production than GAP/ H&M
• Tight control on manufacturing process
• Produces small quantity - Image of exclusivity

7. Logistics

8. All clothes are shipped back to the distribution centre in Spain and
then re-distributed to all other stores in the world.

9. Customers
Everything revolves around Zara’s

10. Continuous monitoring
of Customers changing
needs, trends and tastes.
Fashion trends easily
identified through
customer feedback.

11. Stores

12. • Retailer’s stores - key advertising element
• Advertising expenditure - 0.3 percent only.
• Prefers to open new stores than advertise.

14. What Makes Zara Successful?

15. Would Zara’s model work
for other retailers ?

17. What can Zara do to ensure successful
growth around the world while
maintaining the same level of speed and
instant fashion ?

18. • Maintain a tight control on manufacturing as it
expands throughout the world.
• Increase its online presence through online
advertising and promotion.
• Maintaining its
Concept of
“Fast Fashion”
at
Affordable prices.

19. RECAP
SWOT ANALYSIS

20. CREDITS
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c4ed6f1a1fc5.png
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Abecrombie-Fitch-and-J-Crew/articleshow/50251799.cms
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https://image.slidesharecdn.com/newmicrosoftpowerpointpresentation-160523210742/95/zara-scm-7-638.jpg?
cb=1464037692

21. DISCLAIMER
Created By Keshav Agarwal, KiroriMal College,DU, during
a marketing internship by Prof. Sameer Mathur,
IIM Lucknow.