South bank is considered as one of the most cultural and premier lifestyle destination of which is located near the banks of the Brisbane river. Further, the inner city attract large number of travelers and tourists from different places of the world.
Running head MARKETING CAMPAIGNMARKETING CAMPAIGN6Mar.docxcowinhelen
Running head: MARKETING CAMPAIGN
MARKETING CAMPAIGN
6
Marketing Campaign
Name of Student
Institutional Affiliation
Marketing Campaign
Introduction
Marketing is done to popularize and already existing product or introduce a new product in the market. New City Home Care is an already existing facility that offers palliative care for senior citizens. The service seeks to expand in Sunny Beach by introducing a satellite office. The fact that the home care did not exist in Sunny Beach before the campaign means that marketing will assume that it is a new product. The important factors to consider during a marketing campaign are defining the target audience, evaluating the potential of the new market, assessing the strategies to use to build rapport with the public, and engaging in research to ensure that decisions are made about the changing dynamics in the community.
Defining the Target Audience
New City Home Care is a private establishment that provides geriatric care. Before a company expands into a new market, it is necessary for the company to define the target market and establish whether the market is in need of the products the business offers. Although Sunny Beach is a small community, the population of retirees has been growing steadily over the years. Traditionally, taking care of the aged was often a role played by younger and stronger relatives in the community (Cress, 2015). However, the current business environment has changed, and young and energetic people have to earn a living by working. Rather than hire people to take care of the aged, relatives now prefer to take them to homes where old people can benefit from professional care offered (Springhouse Corporation, 2012). The marketing objectives of the campaign will be to introduce the New City Home Care in Sunny Beach as a brand and inform the target audience of the need to benefit from the services offered. Studies have shown that more people look for services online (Charlesworth, 2014). Therefore, the marketing message will be delivered via internet tools such as social media, YouTube videos, and blogs. Such a campaign can only be successful when it is conducted by professionals who are in the business of internet marketing (Juon, Greiling, & Buerkle, 2012). Therefore, the business will seek the services of a professional online marketing company to ensure that whole process is handled with the necessary expertise. The campaign will be evaluated about the number of traffic it brings from Sunny Beach community.
Potential Impact of the Extended Facility
In the service industry, the success of a business depends on the nature of relationship it nurtures with its target audience (Sood, 2017). The campaign expects that the whole exercise will sensitize the community of the importance of having old and probably incapacitated senior citizens taken to a home care facility. People are already aware of the existence of such services. Therefore, the campaign seeks to inform ...
The above report explains the importance of marketing concepts in travels and tourism industry. Thomson holidays which is tourism company and wants to create a culture holiday package of 6 days , this report helps the company to assess the role of marking research and strategic marketing planning to attract the customer towards the package offered.
Running head MARKETING CAMPAIGNMARKETING CAMPAIGN6Mar.docxcowinhelen
Running head: MARKETING CAMPAIGN
MARKETING CAMPAIGN
6
Marketing Campaign
Name of Student
Institutional Affiliation
Marketing Campaign
Introduction
Marketing is done to popularize and already existing product or introduce a new product in the market. New City Home Care is an already existing facility that offers palliative care for senior citizens. The service seeks to expand in Sunny Beach by introducing a satellite office. The fact that the home care did not exist in Sunny Beach before the campaign means that marketing will assume that it is a new product. The important factors to consider during a marketing campaign are defining the target audience, evaluating the potential of the new market, assessing the strategies to use to build rapport with the public, and engaging in research to ensure that decisions are made about the changing dynamics in the community.
Defining the Target Audience
New City Home Care is a private establishment that provides geriatric care. Before a company expands into a new market, it is necessary for the company to define the target market and establish whether the market is in need of the products the business offers. Although Sunny Beach is a small community, the population of retirees has been growing steadily over the years. Traditionally, taking care of the aged was often a role played by younger and stronger relatives in the community (Cress, 2015). However, the current business environment has changed, and young and energetic people have to earn a living by working. Rather than hire people to take care of the aged, relatives now prefer to take them to homes where old people can benefit from professional care offered (Springhouse Corporation, 2012). The marketing objectives of the campaign will be to introduce the New City Home Care in Sunny Beach as a brand and inform the target audience of the need to benefit from the services offered. Studies have shown that more people look for services online (Charlesworth, 2014). Therefore, the marketing message will be delivered via internet tools such as social media, YouTube videos, and blogs. Such a campaign can only be successful when it is conducted by professionals who are in the business of internet marketing (Juon, Greiling, & Buerkle, 2012). Therefore, the business will seek the services of a professional online marketing company to ensure that whole process is handled with the necessary expertise. The campaign will be evaluated about the number of traffic it brings from Sunny Beach community.
Potential Impact of the Extended Facility
In the service industry, the success of a business depends on the nature of relationship it nurtures with its target audience (Sood, 2017). The campaign expects that the whole exercise will sensitize the community of the importance of having old and probably incapacitated senior citizens taken to a home care facility. People are already aware of the existence of such services. Therefore, the campaign seeks to inform ...
The above report explains the importance of marketing concepts in travels and tourism industry. Thomson holidays which is tourism company and wants to create a culture holiday package of 6 days , this report helps the company to assess the role of marking research and strategic marketing planning to attract the customer towards the package offered.
How DMOs and EDOs Can Champion the Three-Legged Race and Be Better TogetherAtlas Integrated
DMOs are making a bigger impact on their communities now more than ever before by aligning forces with economic development organizations: It's the "1+1=3" phenomenon.
Running head MARKETING RESEARCH AND EVALUATION1MARKETING RE.docxjeanettehully
Running head: MARKETING RESEARCH AND EVALUATION
1
MARKETING RESEARCH AND EVALUATION
2
Business Plan: Marketing Research and Evaluation
Business Plan: Marketing Research and EvaluationExistence of the Market
People like taking photographs for memories of different events and ceremonies that they go through in their lives. The most effective way to keep such memories is through photographs. In current times, there are many ceremonies where photographs are taken, ranging from graduations to weddings and baby showers. Participants want to keep memories of such events through pictures. Therefore, this implies that there is an available and a sufficient market for professional photography, given the rate at which the services are demanded. With adequate investment, photography is a business that guarantees returns.
The Target Market
Business needs to narrow down its market so that it can focus on a specific target (Pride, 2013). Accordingly, this enables it to provide the best products and services. In this case, the target market is composed of students graduating and wedding ceremonies. Arrangements can also be made for private photoshoots by individuals. The photography market in the U.S. is worth $10 billion (IBISWorld). It is a lucrative business venture.
To remain competitive in this market, it is crucial to focus on quality products and services. This strategy will make sure more customers are attracted and retained. Customer needs will be assessed through random interviews. It will be beneficial to collect information about what customers want, and the business has the responsibility of delivering their requests. The main competitors of this business are individuals who have smartphones that have powerful cameras. They are competitors because most of them will not seek the services of a professional photographer if they can do it themselves. Their greatest strength is the fact that they can take photographs at any time whenever they wish. However, they have the weakness of lacking professional photography skills, and they end up producing low-quality photographs. The competitors have a market share of about 60% since most people own smartphones that have powerful cameras. However, the business of professional photography is expected to have a market share of more than 80% as the competitors' share is set to drop. This is because even those who own powerful smartphones will still seek professional photography services.
Pricing Policy
The pricing policy refers to how a business sets prices for its products and services (Schindler, 2011). The cost of hiring a photographer ranges from $100 to $200 per hour, depending on the nature of the event. In the case of wedding ceremonies, the price ranges from $1,000 to $3,000 for 6 hours. The rates will penetrate the market through extensive marketing and advertising efforts that will also enable the business to maintain its position and be profitable. Marketing is essential fo ...
Order 465290 veteran′s organization pt 2 revision 1Kimberly Williams
By recognizing the unique needs of veterans, the veteran’s organization can lead those men and women toward a better life after retirement. It is particularly important for veterans who participated in bouts or suffer other traumas, as past experiences often re-emerge as the end of life approaches. The veteran’s organization will take part in honoring veterans. This pioneering program focuses on raising respectful questions, listening with compassion, and recognizing veterans with dignity. The veteran’s organization’s continued dedication to veterans has reached the highest level of association. Collaboration in the care of the family will allow them to reduce the effort and time spent minimizing stress and improving the quality of life of the family group. This business plan details the principles necessary for the implementation of a veteran care organization centered on dependents and studies their economic viability. The main feature that differentiates the proposed company from its competitors is that it can provide basic services with a lower price.
In 2013, the City of Swift Current engaged Onagon International to conduct an industry gap and impact
assessment for the city and rural municipality of Swift Current.
This work encompasses two key phases:
Phase 1: Understand the Economy- Focusing on first understanding the city and region’s economy.
Phase 2: Create Connectedness- Focusing on creating greater connectedness within the local economy.
This document outlines the research work coming out of that report.
These are all the assignments from week one thur week 4.WEEK 1.docxchristalgrieg
These are all the assignments from week one thur week 4.
WEEK 1
Define advertising, and explain it through a banking-related example
Advertisement in simple terms refers to the act of making a notice or public announcement with the aim of promoting a product, a job vacancy or a service (Stanton, 1984). It is done through different forms of audiovisual communication such as print, television and so on. In technical terms, the act of advertisement can be described as a form of marketing involving the sending of a non-personal message to the consumer with the aim of selling an idea a product or a service (Stanton, 1984).
Let’s say a bank wants to make its consumers aware of a new mobile banking feature. The feature allows them to control all their banking activities via a mobile phone app. The new banking feature is not only to ensure its current customers stick to the bank in question but also attract new ones. The bank needs to advertise this feature to make the immediate public aware. But awareness isn’t enough, it needs to make them interested in what they have to offer, hence they will end up using catchy words and phrases coupled with flashy graphics with short slogans. This is what constitutes the process of advertisement. Everything revolving around making an audience aware or interested in a feature.
Define public relations, and explain it through a banking-related example
According to Roos (2014), Public relations refer to all activities that revolve around a certain company or organization maintaining a preferred and favorable message in the eyes of the public. Contrary to advertisement, public relations are usually not marketing oriented hence it may resort to the provision of free coverage to the clients (Roos, 2014)
Let’s take into account the banking scenario presented above. A customer may be so impressed with the wide range of features the banking app has to offer that he/she may write a letter expressing how overwhelmed he or she is. The banks may then call the customer and conduct an interview concerning the app's features. The interview may be put on the newspaper as an article. The customer may not be offered any form of payment, but the publication of the interview will work very well in portraying a good image of the bank to the consumers.
Compare and contrast these concepts as they relate to marketing
Advertising and Public Relations are similar in that both seek to raise public awareness for promotion purposes (Roos, 2014). They are both communicated through a formal form of communication such as print and television, and finally, they are both done with the intent of gaining favorable coverage from the immediate public (Roos, 2014).
Advertising, however, gives the company, individual or organization complete control on the structure of the ad itself, such as the message, graphics and so on (Stanton, 1984). Public relations give limited control. Advertisement is also centered to the promotion of a specific product ...
OrganizationNEXT is a detailed examination of the future of destination marketing and management organizations delivered by MMGY NextFactor. The purpose of this program is to identify the key priorities for these organizations to pursue during the next 6-18 month COVID-19 recovery phase.
Proofreading is such a difficult task. Right? No, it's not. It's just a time consuming task but it is very simple. You can proofread any content in just 7 simple steps.
An American corporation named “Coca Cola” was founded back in 1892. It was primarily engaged in the manufacture of a sweet carbonated beverage which is a cultural and symbol of United States tastes. Read about Coca Cola Case Study.
SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or any project planning.
A case study is the record of the research an individual ahs conducted on any particular person or thing to gain in-depth knowledge on that topic. It includes analyzing the past situations, looking into the present conditions and predicting future outcomes of the topic.
A PESTEL analysis is a framework or a tool used to analyze or monitor the macro-environment or external factors that may have a profound impact on the performance of the organization.
SWOT is a strategic model used to analyze the internal factors (strengths and weaknesses) and external factors (opportunities and threats) that affect a company.
Throughout my research, I have found that Low wages, unemployment, low income families’ high expenses are the major reasons which creates problem of finance and that lead poverty
How DMOs and EDOs Can Champion the Three-Legged Race and Be Better TogetherAtlas Integrated
DMOs are making a bigger impact on their communities now more than ever before by aligning forces with economic development organizations: It's the "1+1=3" phenomenon.
Running head MARKETING RESEARCH AND EVALUATION1MARKETING RE.docxjeanettehully
Running head: MARKETING RESEARCH AND EVALUATION
1
MARKETING RESEARCH AND EVALUATION
2
Business Plan: Marketing Research and Evaluation
Business Plan: Marketing Research and EvaluationExistence of the Market
People like taking photographs for memories of different events and ceremonies that they go through in their lives. The most effective way to keep such memories is through photographs. In current times, there are many ceremonies where photographs are taken, ranging from graduations to weddings and baby showers. Participants want to keep memories of such events through pictures. Therefore, this implies that there is an available and a sufficient market for professional photography, given the rate at which the services are demanded. With adequate investment, photography is a business that guarantees returns.
The Target Market
Business needs to narrow down its market so that it can focus on a specific target (Pride, 2013). Accordingly, this enables it to provide the best products and services. In this case, the target market is composed of students graduating and wedding ceremonies. Arrangements can also be made for private photoshoots by individuals. The photography market in the U.S. is worth $10 billion (IBISWorld). It is a lucrative business venture.
To remain competitive in this market, it is crucial to focus on quality products and services. This strategy will make sure more customers are attracted and retained. Customer needs will be assessed through random interviews. It will be beneficial to collect information about what customers want, and the business has the responsibility of delivering their requests. The main competitors of this business are individuals who have smartphones that have powerful cameras. They are competitors because most of them will not seek the services of a professional photographer if they can do it themselves. Their greatest strength is the fact that they can take photographs at any time whenever they wish. However, they have the weakness of lacking professional photography skills, and they end up producing low-quality photographs. The competitors have a market share of about 60% since most people own smartphones that have powerful cameras. However, the business of professional photography is expected to have a market share of more than 80% as the competitors' share is set to drop. This is because even those who own powerful smartphones will still seek professional photography services.
Pricing Policy
The pricing policy refers to how a business sets prices for its products and services (Schindler, 2011). The cost of hiring a photographer ranges from $100 to $200 per hour, depending on the nature of the event. In the case of wedding ceremonies, the price ranges from $1,000 to $3,000 for 6 hours. The rates will penetrate the market through extensive marketing and advertising efforts that will also enable the business to maintain its position and be profitable. Marketing is essential fo ...
Order 465290 veteran′s organization pt 2 revision 1Kimberly Williams
By recognizing the unique needs of veterans, the veteran’s organization can lead those men and women toward a better life after retirement. It is particularly important for veterans who participated in bouts or suffer other traumas, as past experiences often re-emerge as the end of life approaches. The veteran’s organization will take part in honoring veterans. This pioneering program focuses on raising respectful questions, listening with compassion, and recognizing veterans with dignity. The veteran’s organization’s continued dedication to veterans has reached the highest level of association. Collaboration in the care of the family will allow them to reduce the effort and time spent minimizing stress and improving the quality of life of the family group. This business plan details the principles necessary for the implementation of a veteran care organization centered on dependents and studies their economic viability. The main feature that differentiates the proposed company from its competitors is that it can provide basic services with a lower price.
In 2013, the City of Swift Current engaged Onagon International to conduct an industry gap and impact
assessment for the city and rural municipality of Swift Current.
This work encompasses two key phases:
Phase 1: Understand the Economy- Focusing on first understanding the city and region’s economy.
Phase 2: Create Connectedness- Focusing on creating greater connectedness within the local economy.
This document outlines the research work coming out of that report.
These are all the assignments from week one thur week 4.WEEK 1.docxchristalgrieg
These are all the assignments from week one thur week 4.
WEEK 1
Define advertising, and explain it through a banking-related example
Advertisement in simple terms refers to the act of making a notice or public announcement with the aim of promoting a product, a job vacancy or a service (Stanton, 1984). It is done through different forms of audiovisual communication such as print, television and so on. In technical terms, the act of advertisement can be described as a form of marketing involving the sending of a non-personal message to the consumer with the aim of selling an idea a product or a service (Stanton, 1984).
Let’s say a bank wants to make its consumers aware of a new mobile banking feature. The feature allows them to control all their banking activities via a mobile phone app. The new banking feature is not only to ensure its current customers stick to the bank in question but also attract new ones. The bank needs to advertise this feature to make the immediate public aware. But awareness isn’t enough, it needs to make them interested in what they have to offer, hence they will end up using catchy words and phrases coupled with flashy graphics with short slogans. This is what constitutes the process of advertisement. Everything revolving around making an audience aware or interested in a feature.
Define public relations, and explain it through a banking-related example
According to Roos (2014), Public relations refer to all activities that revolve around a certain company or organization maintaining a preferred and favorable message in the eyes of the public. Contrary to advertisement, public relations are usually not marketing oriented hence it may resort to the provision of free coverage to the clients (Roos, 2014)
Let’s take into account the banking scenario presented above. A customer may be so impressed with the wide range of features the banking app has to offer that he/she may write a letter expressing how overwhelmed he or she is. The banks may then call the customer and conduct an interview concerning the app's features. The interview may be put on the newspaper as an article. The customer may not be offered any form of payment, but the publication of the interview will work very well in portraying a good image of the bank to the consumers.
Compare and contrast these concepts as they relate to marketing
Advertising and Public Relations are similar in that both seek to raise public awareness for promotion purposes (Roos, 2014). They are both communicated through a formal form of communication such as print and television, and finally, they are both done with the intent of gaining favorable coverage from the immediate public (Roos, 2014).
Advertising, however, gives the company, individual or organization complete control on the structure of the ad itself, such as the message, graphics and so on (Stanton, 1984). Public relations give limited control. Advertisement is also centered to the promotion of a specific product ...
OrganizationNEXT is a detailed examination of the future of destination marketing and management organizations delivered by MMGY NextFactor. The purpose of this program is to identify the key priorities for these organizations to pursue during the next 6-18 month COVID-19 recovery phase.
Proofreading is such a difficult task. Right? No, it's not. It's just a time consuming task but it is very simple. You can proofread any content in just 7 simple steps.
An American corporation named “Coca Cola” was founded back in 1892. It was primarily engaged in the manufacture of a sweet carbonated beverage which is a cultural and symbol of United States tastes. Read about Coca Cola Case Study.
SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or any project planning.
A case study is the record of the research an individual ahs conducted on any particular person or thing to gain in-depth knowledge on that topic. It includes analyzing the past situations, looking into the present conditions and predicting future outcomes of the topic.
A PESTEL analysis is a framework or a tool used to analyze or monitor the macro-environment or external factors that may have a profound impact on the performance of the organization.
SWOT is a strategic model used to analyze the internal factors (strengths and weaknesses) and external factors (opportunities and threats) that affect a company.
Throughout my research, I have found that Low wages, unemployment, low income families’ high expenses are the major reasons which creates problem of finance and that lead poverty
Marketing play an important role in the growth of the business and also improve its operating margin over medium term. Read this sample to know more about critique marketing planning.
https://www.instantassignmenthelp.com.au/marketing-assignment-help
In this modern era Information Technology has become an important part of life as it allows the users to easily access, store, transfer and manipulate information. Read this document, we have mentioned some useful information regarding Information Technology.
https://www.instantassignmenthelp.com.au/it-assignment-help
If any company wants to manage its legal and ethical problem, then proper knowledge and skills are the basic requirements for management. Read this document to know about various tactics of legal and ethical management.
Importance of payroll framework in an organisation marks and demands proper and smooth development of the organisational management. The management of the organization and the play of the management in terms of dealing with the organisational workers marks the smooth operation of the organsiation.
Cookery is referred to be an art of preparing food with distinct culinary skills that sometime shows an in-built potency of the individual towards cooking. However, it can be together learned by the individuals who are duly interested to acquire this art of food preparation (Kelly and Bates, 2016).
Trade is a commercial transaction involving the sale and purchase of goods, services and information. In a simple word it can be said that trade is a basic economic concept involving the buying ad selling of goods and services.
Rating of house property is the pivot of this study. As it seems, rating of any underlying asset is necessary for having capital gains. Moreover, a rated asset helps with actual valuation of the concerned subject.
Here Instant Assignment Help Australia drafted power point presentation on “Embracing Strong Communities”. This ppt contains some of major questions for building strong communities.
There are various external and internal influence on health and social care in any organisation. Here is a representation of influence factor that are responsible for changes. Take a look...
Scope management refers to the process of handling the project management related activities which assists corporation to accomplish the task related to operation. Read this ppt sample on scope management from Instant Assignment Help Australia.
Financial analysis of any company is not only beneficial for its stakeholders and investors, but organizations also benefits from it. It evaluates businesses, budgets, projects, etc. to identify the financial sustainability of the investment. The basic purpose of using this tool is to evaluate the stability, profitability and liquidity of the firm, so as to decide whether to invest or not in a particular entity. It involves studying the past performance of a company to determine its future prospects. Under this, various financial statements of the firm’s are appraised such as, cash flow statement, balance sheet, income statement etc.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Chapter 3 - Islamic Banking Products and Services.pptx
Field trip report on south bank
1. Get assignment on marketing principles from Instant
Field Trip Report On
South Bank
2. Get assignment on marketing principles from Instant
TABLE OF CONTENTS
Introduction ................................................................................................................................3
Sustainability management issues............................................................................................3
Recommendation ....................................................................................................................4
Conclusion..................................................................................................................................5
Summary reflection.....................................................................................................................5
References .................................................................................................................................7
Appendix ....................................................................................................................................9
3. Get assignment on marketing principles from Instant
INTRODUCTION
South bank is considered as one of the most cultural and premier lifestyle destination of
which is located near the banks of the Brisbane river. Further, the inner city attract large number
of travelers and tourists from different places of the world. The city consist of amazing river
views, lush green parks and one of the best eateries all across the globe (Visit Brisbane, 2016).
The present research report explores two issues relate to environment which is faced by South
bank. Apart from this, some recommendations are provided to tourism stakeholders of the
selected destination.
Sustainability management issues
South Bank is facing two major issues related to economy and this has affected the total
number of tourist and visitors to a great extent (McCrea and Walters, 2012). In the modern era,
tourism is considered as one of the most effective way to boost up economic situations of any
country. Further, increasing number of tourist directly results in bringing more foreign exchange
within a country which directly contributes in development of a nation (Marzano, Laws and
Scott, 2009). However, in context of South Bank it
can be stated that there are certain issues related to tourism which has affected the nation's
economic development in negative sense (Carson and et.al. 2013). There are certain restaurants
and shops in the city which are being owned and managed at local level (Ganis, Minnery and
4. Get assignment on marketing principles from Instant
Mateo-Babiano, 2014). It can be explained that these shops are carrying out marketing and
advertisement of their products as developed in Australia but when it comes to reality the
products are made in Asian counties (Wise and Whittam, 2015). Therefore, such kind of false
marketing activities has created sense of dissatisfaction among travelers and tourist. It has also
resulted in lowering down the number of travelers and thus, it is affecting economic development
in several ways (Will, 2013).
Another issue which has been faced by South Bank in Brisbane is linked with social
culture in economic work (South Bank economic impact, 2016). Here, lack of employment
opportunities has emerged as one of the big and most important threat for the entire community
(Evans, 2016). Most of the people in South bank are being employed in jobs related to travel and
tourisms (Carson and et.al. 2016). These individuals do not posses wide range of knowledge,
skill set and they are not paid appropriately (Pineda
and Brebbia, 2012). The concept of responsible tourism clearly lays emphasis on economic
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growth along with development of people living in the society (Payer and Prideaux, 2015).
However, because of unemployment people living in society are facing issues to satisfy the basic
needs of their respective family members.
It can be expressed that government and other regulatory needs to take care of the above
mentioned two issues so that more sustainable development can be carried out in the future
(Edwards and Griffin, 2013).
Recommendation
In the modern era, recreation opportunity system (ROS) can be termed as one of the best
and most effective approach which can be used. The key reason why this approach is considered
as effective is that it assess a person to explore, identify different interactions and relationships
(De Vries and De Vries, 2013). Further, the framework includes six major components which are
urban, rural, roaded natural, semi primitive non motorized, semi primitive motorized and
Primitive. On the basis of recreation opportunity system approach, recommendations provided to
South Bank stakeholders are mentioned below as:
It can be recommended that stakeholders such employees, owners, government and local
people should focus on inventorying existing opportunities. The rationale behind this
recommendation is that it will help the selected destination to deal with major economic
issues which are linked with sustainability. It can be stated that the concept of
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sustainability clearly focuses on growth and development of tourism along with taking
care of economy, society and environment (Birch, 2015). Along with this corrective
measures are required to taken by stakeholders for the growth and development of people
living in society. As it has been discussed that South Bank Brisbane is facing issues
related to social culture and the stakeholders needs to take corrective measures regrading
the same. It can be recommended that employment opportunities and better pay needs to
be provided to local people so that they can enhance livelihood (Hajkowicz, Cook and
Boughen, 2013). On the other side of this, development of new attractions will also help
in increasing the total number of tourist which are visiting the destination and therefore,
will contribute in overall development of South Bank.
It can be also recommended that the stakeholders needs to focus on their marketing
activities and take corrective measures regrading the same. It has been found that there
are certain shops and restaurants owners which are carrying out marketing activities
which cannot be termed as ethical. The stakeholders can encourage local people to
develop local products which reflects the culture of the destination and shops can market
those products to different tourist and travelers (Foley, 2012). Furthermore, at the time of
selling any kind of product and services, it is required by shopkeepers and restaurant
owners to communicate every thing to the customer or buyer. Even information such as
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where the product has been manufactured should be communicated to customers so that
they do not feel cheated. At present there are many sellers who are offering products
made in Asia to customers (Soltani and et.al. 2015). Sustainability practices will help in
developing sense of satisfaction among the respective buyers and will also support in
overall economic development of South Bank (Sustainability at South bank, 2016). It can
be also recommended that in order to boost the economy of the selected destination,
stakeholders
such as local people and government should place more efforts of marketing and
promotion of South Bank in front of the entire world.
CONCLUSION
From the above conducted research report, it can be concluded that sustainability
practices has become very important for growth and success of any tourist destination. At
present, South Bank which is a most renowned attraction on Brisbane is facing issues related to
economy and employement. It can be inferred that in order to attract more tourist in long run, the
brand is required to adopt practices linked with sustainability.
SUMMARY REFLECTION
The overall experience in the field was quite good as it has provided me with lots of the
learning experience. It can be stated that the visit has helped me in getting aware of the fact that
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how primary data is collected and it was a very challenging task. After visiting the destination, I
was amazed to see river views and lush green parks. However, my main motive was to interact
with different persons and become aware of the key challenges which has been faced by South
Bank, Brisbane in terms of economy. I have gathered information from local people and
individuals working at different regulatory/development authorities. It can be also expressed that
the field
visit was a powerful experience as it has provided me with realities linked with management of
tourist and their subsequent impact. I was able to improve my communication skills by carrying
out conversation with different professionals involved with management of tourism in South
Bank Brisbane. Here, what I have found was that false marketing and attraction are the two
major issues which are affecting the decision of people in selection of a South Bank Brisbane as
a tourist destination. The respondents also argued that government and stakeholders needs to take
corrective measures to overcome those issues as they are affecting the future of selected
destination. The visit was a great experience and has helped me to enhance my skills related to
communication, time management and decision making. Apart from this, I have also gained
good knowledge regrading how market research can be carried out to gain useful information.
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REFERENCES
Books and Journals
Birch, N., 2015. The Economic Impact of Australian Art on Cultural Tourism.
Carson and et.al., 2016. Literature, tourism and the city: writing and cultural change. Journal of
Tourism and Cultural Change. pp.1-13.
Carson, S., Hawkes, L., Gislason, K. and Martin, S., 2013. Practices of literary tourism: an
Australian case study. International Journal of Culture, Tourism and Hospitality
Research. 7(1). pp.42-50.
De Vries, S. and De Vries, J., 2013. Historic Brisbane: convict settlement to river city. Boolarong
Press.
Edwards, D. and Griffin, T., 2013. Understanding tourists’ spatial behaviour: GPS tracking as an
aid to sustainable destination management. Journal of Sustainable Tourism. 21(4).
pp.580-595.
Evans, N.G., 2016. Sustainable competitive advantage in tourism organizations: A strategic
model applying service dominant logic and tourism's defining characteristics. Tourism
Management Perspectives. 18. pp.14-25.
Evans, N.G., 2016. Tourism Management Perspectives. Tourism Management. 18. pp.14-25.
Foley, F., 2012. The elephant in the room public art in Brisbane. Artlink. 32(2). p.66.
Ganis, M., Minnery, J. and Mateo-Babiano, D., 2014. The Evolution of a Masterplan: Brisbane's
South Bank, 1991–2012. Urban Policy and Research. 32(4), pp.499-518.
Hajkowicz, S.A., Cook, H. and Boughen, N., 2013. The Future of Tourism in Queensland.
11. Get assignment on marketing principles from Instant
Global megatrends creating opportunities and challenges over the coming twenty years.
Draft for Comment. CSIRO, Australia.
Marzano, G., Laws, E. and Scott, N., 2009. The River City? Conflicts in the development of a
tourism destination brand for Brisbane. River tourism. pp.239-256.
McCrea, R. and Walters, P., 2012. Impacts of urban consolidation on urban liveability:
Comparing an inner and outer suburb in Brisbane, Australia.Housing, Theory and Society.
29(2). pp.190-206.
Payer, H. and Prideaux, B., 2015. Tropical gardens and their potential as tourism attractions in
Northern Australia.
Pineda, F.D. and Brebbia, C.A., 2012. Sustainable tourism V (Vol. 161). WIT Press.
Soltani, A. and et.al., 2015. Travel Patterns of Urban Linear Ferry Passengers: Analysis of Smart
Card Fare Data for Brisbane, Queensland, Australia. Transportation Research Record:
Journal of the Transportation Research Board. (2535), pp.79-87.
Will, P., 2013. Best in the business. Management Today. (Sep 2013). pp.40.
Wise, N. and Whittam, G., 2015. Special edition: Regeneration, enterprise, sport and tourism.
Local Economy. 30(8). pp.867-870.
Online
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APPENDIX
Notes
Descriptive content
Physical setting: In terms of physical setting, it can be stated that the destination was very good
and I was completely amazed by seeing the river bank and park. Furthermore, there was proper
arrangement of public transport and food.
Social environment- What I have personally observed is that the people or participants were very
helpful in nature and they have also provided adequate corporation from their end.
Speakers- Resident and members of tourist destination were the key speakers and their role was
to management the tourism.
Meaning and perspective of speakers – The speakers clearly mentioned that false marketing is
affecting the total number of tourist in negative sense. In terms of perspective, the speakers
stated that it is required by government to take corrective steps to overcome those issues.
Reflective content
The ideas and though clearly highlighted that the identified issues are affecting destination to a
great extent. Furthermore, it was also criticized
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that the shop keepers were playing a major role in encouraging false marketing of products to
tourist. In future research can be carried out on the role of sustainability in success of a particular
destination or importance of stakeholders in making a destination sustainable.