2. Acknowledgement
We thank Dr . Subi Varghise madam for guiding us to do
this project . Which has given us a new insight in
understanding how important retail management &
marketing strategies plays its part in multi nationals &
proves that the retail management subject is not a new
subject but an age old art of business now converted into
an interesting subject which we are proud to have taken .
7. Contents
CHAPTER 4 : PRODUCTS
Purify the skin you are in 32
Fragrances in a bottle 34
Color cosmetics 36
Men's corner
38
Hair care 40
Eye catching 42
Reversing the age 44
Matte looking skin you love 46
Personal care 48
8. Contents
Brand ambassador 52
Competitors 54
How to buy Oriflame products 55
Customer service 56
Social responsibilities 58
Survey information 61
Survey 62
Oriflame apart from cosmetics 65
Recent news 67
Contact information 68
Conclusion 69
WEbliography 70
9. Aim
The aim of this project is to do our research on
Oriflame, its history, its products, its marketing
strategies and its strength in the present day
competitive cosmetic market & give our opinion on it.
9Slide #
10. Introduction
Founded in 1967
Direct sales in more than 61 countries worldwide.
Aim to introduce Swedish natural cosmetic range worldwide
3.6 million independent consultants that are marketing Oriflame
products around the globe.
Oriflame offers the leading business opportunity for people who
want to start making money from day one
Make money today and fulfill your dreams tomorrow.
Owns 5 factories in Sweden, china, Poland, Russia and in india.
10Slide #
11. Tag lines
Natural Swedish Cosmetics .
Unique benefits ,fun ,simple,
profitable – a world of beauty.
11Slide #
12. Vision & Mission
Our mission is to be the number one beauty company
selling direct.
Our mission is to fulfil dreams.
Oriflame’s aim is to become role models within
corporate social responsibility among the beauty
companies selling direct.
12Slide #
13. Founders
Jonas af Jochnick was born in the year 1937.
Most notable for co-founding oriflame cosmetics with his
brother Robert af jochnick in 1967 in Sweden.
In 2003 the brothers shared the international swede of the year
award.
As of 2006, Jonas af jochnick was Sweden's 19th wealthiest
person as estimated by business magazine Veckans Affarer.
Swedish from nationality.
Occupation Businessman.
13Slide #
14. Founders
Robert af jochnick was born in1940
He most notable for co-founding oriflame cosmetics with his
brother Jonas Af Johnick in 1967 in Sweden.
In 2003 the brothers shared the international swede of the year
award.
As of 2006, Robert Af Jochnick was Sweden's 34th wealthiest
person as estimated by business magazine Veckans Affarer
Swedish by nationality
Occupation Businessman
14Slide #
15. Chairman
Alexander af Jochnick
Chairman of the Board
Born in 1971.
Elected to the Board in 2007.
Member of the Remuneration Committee. Member of the
Audit Committee.
BSc in Business Administration Stockholm School of
Economics.
Chairman of Oriflame Foundation. Board member of CL
Intressenter AB, Credus Management AB,
Postkodstiftelsen and NC Holding AB. Founder and board
member of Serious Nature.
15Slide #
16. History
Oriflame cosmetics S.A. (Luxemburg oriflame) is a cosmetics
group, founded in 1967.
In Sweden by the brothers Jonas af Jochnick and Robert af
jochnick.
Sold directly in 61 countries world wide.
The brand is named for the oriflamme, the royal banner of
medieval France.
16Slide #
17. Product Development
Since its foundation in 1967, oriflame has been a pioneer in
developing beauty products inspired by the wisdom of nature
and the best of science.
Today oriflame offers 950 cosmetic products at any given time
Having an in-house research and development center provides
oriflame greater flexibility over product development in line with
oriflame natural and Swedish heritage, ensuring delivery of the
highest standard product in the shortest possible time.
17Slide #
18. Environment friendly
Oriflame were one of the first companies to utilize plant extracts
in skin care products
Ingredients from renewable plant’s.
Oriflame does not use materials derived from protected or
endangered flora and fauna species, or from environmentally
sensitive areas.
It is oriflame cosmetics policy to utilize product packaging which
has a minimum environmental impact.
Oriflame strives to reduce waste by packaging products
simply, while not compromising on product integrity.
18Slide #
19. Natural ingredients
Oriflame take inspiration from nature when formulating
products and incorporate plant ingredients and actives when
possible.
Oriflame have strict standards for acceptance of herbal
extracts, which take purity, extraction, and activity into
account. We interpret “derived from natural plant s”
Oriflame’s cosmetic products have varying levels of
naturalness.
With more than 95% natural ingredients, and only certain
synthetic ingredients that are allowed for natural formulations,
eco-beauty is the most natural, ethical, and environmentally
respectful range of products in Oriflame’s portfolio.
19Slide #
20. Organic Extracts
Oriflame use extracts from organic plants / fruits in oriflame
certain ranges. The extracts used are certified organic
according to the regulations in the country of origin.
20Slide #
21. Animal ingredients
Few ingredients derived from dead animals, or by causing harm
or suffering to animals, are used in oriflame cosmetic products.
Ingredients such as beeswax and honey, lanolin derivatives,
and dairy products, which are processed without causing death
or injury to animals, are used.
Bovine leather, as a by-product of the human food chain, can
be ethically processed.
In oriflame wellness food supplements range fish oil is used as
the processed of the omega 3 fatty acids because of its
superior quality and documented benefits
The gelatin in the capsules is non-bovine, and derived from
fish.
21Slide #
22. Vegetarians/Vegans
It is the policy of oriflame cosmetics not to use any
ingredients derived from dead animals in oriflame
cosmetic formulations.
All oriflame cosmetic products are suitable for
vegetarians.
Oriflame eco - beauty range bears the Vegan society
trademark.
In oriflame wellness food supplements they use fish oil
and fish gelatin.
The natural balance shake is formulated using a blend
of natural egg, Pea and Whey proteins.
22Slide #
23. The marketing mix
As a successful online and chain
merchandiser like oriflame also implies all
the concepts of “marketing mix” popularly
known as the “4p's” . The first concept
product the second price the third place and
fourth the promotion.
23Slide #
24. Product
The oriflame has a very wide range of
products which is improved and every now
and then when required and the range
includes the cosmetics, jewelry , bags,
goggles etc. The range is innovative and
undergoes vigorous changes.
24Slide #
25. Price
The price of oriflame products is high as
compared to that of other local brands. This
is because it uses the natural ingredients
and the chemicals are at a very minimum
usage . This is the reason that the products
are costlier from the other cosmetic brands ,
but as we can see that in today's market the
quality has more importance than the rate
tag.
25Slide #
26. Place
This concept mainly speaks about where the
stores are existing but as many of us know in
India oriflame is still a chain system of
marketing ie, There are no stores for the
brands the products are sold to consumers
trough distributors/agents/consultant . These
consultants are provided with monthly catalog
which is used by them to show to their
customers. However in USA oriflame has
stores where the products are sold as any
other retailing outlet . In India also few malls
like stoppers stop have the products of
oriflame displayed.
26Slide #
27. Promotions
This is one of the most weak part of oriflame
down here in India . oriflame does not
promote his products as his opponents do.
Actually there is no other promotion other than
the catalog with distributor have and the
online site which provides information about
the products.
27Slide #
28. Conclusion of Market mix
Even though oriflame does not promote the
products effectively it runs in profits and the main
reason behind it is it have chosen its lot of
customers , & every single day by word of mouth
and the catalogs of consultants the consumers of
oriflame are increasing .In the same way even
though the prices are very high compared to that of
other cosmetic as well as bags companies the
oriflame maintains a decent profit . It surely does
not have a store or showrooms but it has the
customer power with him that without the store it
exists in market and gives a tough competition to
all its competitors.
28Slide #
29. Strategic approach as of 2012-2013
Low entrance fee, credit offered and no stock required –
easy to join and no risk.
Wide portfolio of Swedish, natural, innovative, quality beauty
products at affordable prices.
Frequent, dynamic and attractive catalogues with many new
products that make selling easy.
Flexible and reliable ordering, delivery and payment system
– easy to do business with.
Personal growth and development through Oriflame
University and SARPIO (Sales and Recruitment Process in
Oriflame)– at no cost.
Unlimited earning and career opportunity.
Enjoy a direct selling company with a human touch and a
sense of belonging. 29Slide #
30. Brief facts as of 2012-2013
1.5 billion euros in annual sales .
Approximately 3.6 million consultants.
7900 employees .
A product range of approximately 1000 products.
Co-founder of world childhood foundation.
Global R&D Centre with more than 100 scientists
5 own production units in Sweden, Poland, china,
Russia and India.
Listed on the Nasdaq OMX exchange since march
2004.
Operations in more than 60 countries of which 11
franchisees. 30Slide #
32. Purify the skin you are in
Face wash, Scrub mask, Blackhead remover etc.
One of the major sections in which oriflame provides
different products for different skin type is to purify the
skin you have .This section mainly deals with the
products which are either used to remove make up or
the products which are meant to safe guards your skin .
Tag line : Time to get more deeply involved .
:Cherish your skin every day .
32Slide #
34. Fantasies in a bottle
Perfumes , Deodorant
Nothing says more about a woman than the
fragrance she chooses. Every woman should have
her own signature fragrances—scents that embody
every aspect of her. Why settle for just one signature
fragrance when you can have one to suit your every
facet? Flowery, fruity, spicy, fresh or oriental—you’ll
find your perfect signature scent in our family of
feminine fragrances.
Tag line : Reveal your inner temptress.
34Slide #
36. Color Cosmetics
Nail Polish, Lipsticks etc
This section is one of the most famous
section for ladies of all walks of life. It
includes lipsticks, nail polishes, etc. stuff
which are the major requirement of today's
youth , but as we know with the youth the
previous generations are also developing
the section is one of the favorite.
Tag line : Great color - great price
36Slide #
38. Men's Corner
Perfumes , Shaving Gel , Fairness Creams , Soap Bar
,Deodorant
One of the most unique corner of oriflame is the men's
corner . Surely Oriflame a line of products which satisfies
women's needs but yes it does not ignore men . Oriflame
has a wide range of mans products which are equally
qualitative and are also widely used. Being the goodwill
of the company they released this new branch and it was
also successful in the competitive market .
Tag line : Live for the challenge
38Slide #
40. Hair Care
Conditioners, Shampoos, Hair Coloring
Oriflame’s extensive range of body and hair care
products offer you a variety of ranges to meet your daily
needs. They are based on (or) inspired by natural
ingredients to make you feel clean, refreshed, healthy
and pampered . Taking care of your hair implies knowing
its characteristics and oriflame hair care is designed to
meet these diversities so that everyone can obtain the
hair that he/she desires.
Tag line : Shiny hair in the sun
40Slide #
42. Eye Catching
kaajal , mascara , Eye Shadows ,Liner
Oriflame provides a large range of eye
cosmetics .Different types of cosmetics which
are made by proper scientific tests and natural
ingredients . The specialty of oriflame is clearly
evident in this product range neutrality with
quality . Every year a wide range is included in
this area too.
Tag line : Apple of your eye
42Slide #
44. Reversing the age
Anti Aging cosmetics
This section is specially contributed to the ladies above
30 years. In this section the scientists have curiously
found ways to make ladies look as special as they were
for a longer time . The combination of natural herbs and
scientific formulae's reverses the age of women and help
them looking young and pretty .
Tag line : Total anti aging solutions
: Don’t worry and get wrinkles – smile and get
dimples
44Slide #
46. Matte Looking Skin You Love
Foundation ,Compact ,Concealer blush etc.
Oriflame provides a wide range of cosmetics which can
make you feel beautiful . The range of foundation
compact concealer blush etc. gives a better impact of
women's skin .
Tag line : perfect skin from the nature
46Slide #
48. Personal Care
Body Lotions , Talc , Moisturizers , Fairness Cream ,
Toothpaste , Intimate wash ,Foot Care , Cleansing Milk , Oil
Personal care includes body care, bath and shower
products, hair care, oral hygiene, foot care, hand care.
Tag line : Drench your skin in rich moisture
48Slide #
50. Baby's Need First
Baby Hair & Body Wash , Baby Oil , Baby Soap , Baby
Lotion
Once we finish with the women care and the men's
corner oriflame also provides a very soft and gentle line
up for adorable babies . Scientifically proven and
properly tested this range is specially for the soft and
gentle skin and other body parts of a baby.
Tag Line : Gentle as mothers touch
:Expert care for delicate skin
50Slide #
55. Order Oriflame products
Oriflame products are sold exclusively through a global network of
independent consultants. You can order products in two different
ways:
Become a consultant
whether you only want to order products for your oriflame self and
your oriflame family or start selling oriflame products to others, you
can register to become a consultant and get a discount on the
catalogue prices.
Become a customer
you can place your oriflame order through one of oriflame many
consultants.
They will be able to give you advice, show product samples and
answer your oriflame questions about oriflame products and how to
use them.
55Slide #
57. Customer service
Oriflame specialises in natural high-quality beauty
products and offers the best of science combined with the
best of nature. “Such is the belief in our quality that we
offer a 100% satisfaction guarantee. If you aren’t
completely happy with product performance you may
return it within 30 days for a full refund”.
57Slide #
58. Customer service –
*Conditions applied .
The product/s must be returned by an Oriflame
Consultant within 30 days from the date of invoice to
Oriflame Branch or Service Center, not more than 1/3rd
of the product should be used.
Oriflame reserves the right to accept / reject any
claim/s in case the physical product received is not
matching the description or as per given timelines.
The Consultant will be offered a replacement / refund
in his/her oriflame account.
58Slide #
59. Social
Responsibilities
Oriflame supports numerous charities worldwide and is a
co-founder of the world childhood foundation.
Livelust a school which is a special school for physically
handicapped children .
Deepalaya a project for girl child to empower them .
Hand in hand an entreprenurial ship programme in Tamil
nadu for women .
59Slide #
61. Survey on Oriflame
Name: Aakankshi Agarwal
Age 19
Experience in
Oriflame 01 Year
Ctt # 0 97 03 74 61 04
E mail aakankshi.agarwal@gmail.com
61Slide #
62. Survey
Q1. For how many years are you doing business with oriflame?
A. 1 year
Q2. What is the area from where your customers come from?
A. Customers from all over Hyderabad
Q3. Which of the products are sold most from your outlet ?
A. Products that are sold most are Milk & Honey , Shampoo, Kaajal
Q4. Is this business you do is for your bread & butter ?
A. No I just do this as a hobby as I like meeting & interacting with
cross section of
people & it also it gives me some pocket money.
62Slide #
63. Survey
Q5. How are your relationship with your clients?
A. My customers are happy because they trust my choice in
products i sell
Q6. What is the profit margin you earn and how do you retain your clients
?
A. I keep bare minimum profits and keep good relationship with them.
Q7. What is the secret of your customers keep coming back to you again &
again
A. I have very close relationship with my clients and don't encourage them
to keep buying new products for the sake of swelling my profits. They
understand my intentions & trust me. This is the secret of my retaining
my customer base.
63Slide #
64. Survey
Q8. Other than your customer base do you ever feel need to
advertise?
A. Does not need large promotions as it is world famous & its
clients trust what it says in its catalogue.
64Slide #
65. Oriflame apart from cosmetics
Apart from the range of cosmetics, oriflame also has a
diversified range of fashion accessories ( bags , purses ,
goggles ) & jewelry
65Slide #
67. Recent News
Oriflame in top 10 beauty brands in India
- 1 February 2014 Local news
Oriflame sustainable products win 2014 Eco Beauty Award
-7 may 2014 World news
67Slide #
68. Contact Information
Support Office:
Oriflame India Pvt. Ltd.
Ground Floor, Corporate One
Plot No. 5, NHCC Jasola
New Delhi: 110076
Board Tel. No.: 011-43665565
Hyderabad
Amar House No. 6-3-1239/2,
1st Floor Opp KFC,
Above IndusInd Bank Somajiguda,
Hyderabad – 500082
T: 040 – 44556777
E: hyderabad.customersupport@oriflame.co.in
68Slide #
69. Conclusion
Oriflame have proved to be a cosmetic brand which
promises the best cosmetic products with natural
ingredients . 950 products ready for sale .
With more experience than 45 years oriflame has a
strong customer base and 3.6 million consultants .
It attracts the consultants and competitors both .
Is a tough competitor due to the Swedish natural
cosmetics culture .
69Slide #
70. Webliography
Websites
http://www.oriflame-cosmetics.com, http://www.oriflame.com
Wikipedia Page
http://en.wikipedia.org/wiki/Oriflame
http://www.evi.com/q/facts_about__oriflame
Business Area makeup
Related Websites http://www.oriflame-cosmetics.com,
http://www.oriflame.com/,
http://www.orijen.co.uk
The link for online catalog of oriflame
http://in.oriflame.com/products/catalogue-
viewer.jhtml?per=201408
70Slide #
