IHG digital marketing analysis
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IHG is a global hotel company with over 4,600 hotels and nearly 674,000 rooms in almost 100 countries. The desktop website allows easy access to each brand from the top of the homepage and features scrolling banners for promotions and special offers. At the bottom of the homepage, there are direct links to their social media accounts. The booking engine is clear and easy to use, providing a map view of locations, comparisons of facilities, and recommendations. While the website provides relevant information simply and facilitates research, social media could be more prominently featured. IHG also partners with RoomKey for digital room keys.
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วิจัยในชั้นเรียน ผลสัมฤทธิ์ทางการเรียน กระบวนการทางคณิตศาสตร์ ประกอบด้วย การแ...
วิจัยในชั้นเรียน ผลสัมฤทธิ์ทางการเรียน กระบวนการทางคณิตศาสตร์ ประกอบด้วย การแ...
BlogWell San Francisco Case Study: InterContinental Hotels Group, presented b...
BlogWell San Francisco Case Study: InterContinental Hotels Group, presented b...
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IHG digital marketing analysis
- 2. IHG Company's Overview A global company with 9 hotel brands. With over 4,600 hotels and nearly 674,000 rooms in almost 100 countries around the world.
- 3. DESKSTOP SITE From the homepage, You have first of all the possibility to have a direct access to each brand’s website on the top bandage which allows you to avoid to scroll c
- 4. DESKSTOP SITE From the Homepage You will also find an horizontal scrolling bandage which the current special offer the group is proposing Here below is an example You will able to quick search a destination in the IHG World straight away
- 5. DESKSTOP SITE Or you can choose to get a direct access to Three special offer including on Green Stay which pretty compare to the competitors. Again this is accessible from the Home Page without any scrolling
- 6. DESKSTOP SITE At the bottom of the Home page you will find a direct link to their twitter, facebook & apps
- 7. Explore a Destination from the Website not only the hotel The possibility to explore in advance the zone near by the destination you have plan to stay is a good idea which can facilitate the potentail geust global research on his travel
- 8. Booking Engine The booking is pretty clear and easy to use. You can have a direct map view of your hotel’s location, compare facilties form a hotel to another and they are making some recommendations of other hotel considering you previous research
- 9. Website conslusion I think that compare to its competitors in terms of digital presence marks IHG group website is easy to use and provides relevant information. The home page present very clear and well organized topics that facilitate the traveller's research. The booking Engine is also very easy to use and propose very efficient targeting content considering you research The only bad point I have to underline is that there is only a small push on their social network from the website. It’s up to them to improve that point.
- 10. Room Key IHG combines its solid website with usable booking site, and modern feel of RoomKey, and its low-key but wellexecuted social media presence
- 11. Room Key IHG is on of the privileged partners of Room key