This document provides an overview and business plan for a proposed lifestyle hotel in Barcelona called Happy Arty Hotel. The 90-room 4-star hotel would be dedicated to alternative music and urban art with a retro design atmosphere. The plan outlines the project leader's background, defines the target market as leisure travelers aged 25-45 interested in new experiences and the arts. It provides an analysis of Barcelona's hotel industry, the hotel's positioning as a lifestyle rather than hotel brand, and details marketing, financial, operational, and HR plans to achieve customer satisfaction, occupancy, and recognition goals.
Gambling and Casino
Gambling is the betting of money or something of
material value on an event with an uncertain
outcome with the primary intent of winning
additional money and/or material goods.
Gaming:
gambling when it is permitted by law.
The hospitality industry refers to places away from home where people can stay, eat, and drink. This industry makes a huge contribution to the economy of the United States. For example, hospitality is a significant source of employment. The industry also creates jobs indirectly in other sectors like supply and delivery, marketing, and agriculture.
The hospitality industry comprises several sectors, including hotels, food services, gaming, cruise lines, and travel. Hospitality and tourism have much in common, as both encompass hotels, food service outlets, casinos, travel, entertainment, and tourism-related activities. Lodging and accommodation constitutes the largest sector. It accounts for nearly a fifth of travel and tourism spending. Travelers spent about $300 billion on hotels in 2017. This industry supports almost 2.1 million jobs in the United States. On the other hand, food services account for roughly 16 percent of travel and tourism spending. In 2017, travelers spent $254 billion on food services, sustaining nearly 2.1 million jobs in the United States.
The hospitality sector contributes significantly to the local and regional economies, both directly and indirectly. They contribute directly when customers pay for services such as lodging, food, and entertainment, and contribute indirectly when these companies buy goods and services from other suppliers and merchants.
More businesses will be established if a destination attracts many visitors and tourists, resulting in healthy competition. This will boost the economy through an increased fiscal effect. City governments will benefit from hotel and property taxes, so more hotels lead to more money for municipal services. As hotels facilitate increased spending, people and companies enjoy a higher quality of life, making the destination more enjoyable for everyone who lives there or visits.
Gambling and Casino
Gambling is the betting of money or something of
material value on an event with an uncertain
outcome with the primary intent of winning
additional money and/or material goods.
Gaming:
gambling when it is permitted by law.
The hospitality industry refers to places away from home where people can stay, eat, and drink. This industry makes a huge contribution to the economy of the United States. For example, hospitality is a significant source of employment. The industry also creates jobs indirectly in other sectors like supply and delivery, marketing, and agriculture.
The hospitality industry comprises several sectors, including hotels, food services, gaming, cruise lines, and travel. Hospitality and tourism have much in common, as both encompass hotels, food service outlets, casinos, travel, entertainment, and tourism-related activities. Lodging and accommodation constitutes the largest sector. It accounts for nearly a fifth of travel and tourism spending. Travelers spent about $300 billion on hotels in 2017. This industry supports almost 2.1 million jobs in the United States. On the other hand, food services account for roughly 16 percent of travel and tourism spending. In 2017, travelers spent $254 billion on food services, sustaining nearly 2.1 million jobs in the United States.
The hospitality sector contributes significantly to the local and regional economies, both directly and indirectly. They contribute directly when customers pay for services such as lodging, food, and entertainment, and contribute indirectly when these companies buy goods and services from other suppliers and merchants.
More businesses will be established if a destination attracts many visitors and tourists, resulting in healthy competition. This will boost the economy through an increased fiscal effect. City governments will benefit from hotel and property taxes, so more hotels lead to more money for municipal services. As hotels facilitate increased spending, people and companies enjoy a higher quality of life, making the destination more enjoyable for everyone who lives there or visits.
Service Management Tourism and Travel ServicesSOMASUNDARAM T
Introduction, Concept and nature of tourism, Significance & impact of tourism.Market segmentation in tourism, tourism marketing mix management of travel services, role of travel agencies.Travel organization, tour operations – its meaning and services.
Service Management Tourism and Travel ServicesSOMASUNDARAM T
Introduction, Concept and nature of tourism, Significance & impact of tourism.Market segmentation in tourism, tourism marketing mix management of travel services, role of travel agencies.Travel organization, tour operations – its meaning and services.
Here is an example of a business plan for a hotel. For confidentiality reasons most of the content was blurred. More examples on www.BizPlanTonight.com
The module "Business Plan" of the Master in Tourism Management of IULM university enables participants to elaborate a team entrepreneurial project based on a strategic and economical analysis, applying tools and methodologies learnt during the Master under the supervision of a tutor. The project "New Hotel Enterprise" (MTM IV edition) aims at the creation of a business plan for a new hotel structure located in one of the major Lombard provinces. The hotel will be a part of a Multi-functional Services Center, a new point of reference for the commercial activities and public administration of the city. The tutor of the project is Mr. Sergio Mancuso, Responsible for Tourism in TEH Ambrosetti.
Hotel Jardin was a business plan assembled in order to open/manage a hotel in Santiago, Dominican Republic. After months of negotiations the partnership called off the process due to facility's owners decision to open/manage the project by themselves.
Pest Analysis explains the different channels in the country i.e., Political, Economical, Social and Technological. It analyse growth of a country on the above mentioned patterns.
Running head Case Study Reflection Case Study Reflection .docxjoellemurphey
Running head: Case Study Reflection
Case Study Reflection 2
Case Study Reflection
Group 1
CASE STUDY REFLECTION ON CARNIVAL CRUISE LINES
The introduction of the oral presentation was excellently done using the theme colors of the Carnival cruise line, which identifies with the brand at the first glance .The summary of the business, was well presented highlighting the most crucial information: the background and location of the company, its capacity in terms of ships, marketing strategies and human resources. This gives the reader a clear in-depth understanding of the company. By indicating the number of ships owned by the company and that it holds 21.1 per cent of the worldwide market share, it proves that the presenters did an in depth research of the company. Furthermore, it helps the readers to obtain a clear mental image of the size of the company as a multinational firm. The comprehensive analysis of the company analysis focusing on the external and internal environments, corporate culture, marketing strategies and competitive analysis gives extensive information of the company. The presenters used the appropriate tonal variation, voice projection and gestures to ensure that their presentation achieved the objectives.
The case study is extensively done, the presenters having extensively analyzed the business environment. The sequence, flow of ideas and inter-linkages of concepts is well presented showing a coherent understanding of the topic by the presenters. Having outlined the strategic management process, the political, technological, competition and economic contexts, it aids us to understand the challenges, opportunities and threats facing the company and its future prospects. The presenters have done enough internal and external analysis highlighting the most important and significant aspects of the business model and the management strategy and process. These help to explain the current position of Carnival as a global business leader in the ship cruise industry. Furthermore, by giving recommendations and possible strategies to be implemented in the future, the presenters amplify their skills and understanding of the role of management in a firm. In conclusion, this is an analysis that is clear, thorough, easy to understand and ultimately comprehensive, a job well done.
Themes of tradition and progress organize many of the theoretical debates and architectural projects we have examined in class. While certain architects and theorists have championed one side of the debate, others have worked toward a synthesis of the two sides. Discuss how these themes play out in at least four architectural projects and two related theoretical debates. Whether discussing building proposals or theoretical texts, use specific examples to make your case.
1-le Corbusier, villa Savoye (poissy,1929)
2-phlip Webb and William Morris., the red house (Baxley heath,1896)
3-H.H Richardson, Trinity Church (Boston 1872-77)
4-Fr ...
MSL Hong Kong is part of MSLGROUP, the speciality communications, PR and events network of Publicis Groupe. This deck showcases MSL Hong Kong's credentials in the context of MSLGROUP's global offering.
Not an agency, not a consultant, Spot On is a support to companies wishing to be helped by an external expert in Brand Management to define their brand strategy and unroll the implementation part with the objective to grow its brand value.
Multidisciplinary Team summing Skills, Expertise, Execution, focus on make companies to growth. International Sales, Business Development, Branding and Comm, Strategy, Product Marketing, Technology & Operations. Executive in Residence approach
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3. INDEX
Company overview & strategy
Business environment analysis
Marketing plan
Financial plan
Implementation
4.
5. COMPANY OVERVIEW
Lifestyle Hotel
4 Stars
90 Rooms
Dedicated to alternative music and urban art
Retro-design atmosphere
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
6. PROJECT LEADER BACKGROUND
Degree in Business Science
Master Degree in Hospitality Management
Experience in MICE sector and Interior Design
Founder and manager of The Royal Racer
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
7.
8. LIFESTYLE
Way of living of individuals, families & societies
Expressed in both work and leisure behaviors
Affect the allocation of incomes
Reflects people self-image
Different from « way of life »
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
9. LIFESTYLE & BOUTIQUE HOTELS
High attention to details
Distinct qualities
Distinctive design, style & atmosohere
On-site F&B
Uniqueness
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
10. LIFESTYLE VS. BOUTIQUE HOTELS
Lifestyle Hotels
• Living elements and
activities
• Functional design
• Personally
meaningful
experience
• Niche market
• 100 to 150 rooms
Boutique Hotels
• Intimate, luxurious
& upscale
• Particular clientele
• Notion of charm
• 60 rooms max
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
11. KEY COMPONENTS OF LIFESTYLE
HOTELS
•Consistent corporate strategy
•Accurate segmentation and targeting
•Experience
•Emotion
•Design
•Personalized service
•F&B
Primary
•Locality
•Merchandising
•Events & happenings
Secondary
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
12. OBJECTIVES
Customer satisfaction of 90% within the 1st year
Occupation of 80% within 3 years
Top 20 on TripAdvisor within 2 years
Certified by the EU Ecolabel for Tourists Accommodations
Local objectives
• 100% of local artisans and artists involved in the design
• 70% of local food
• 60% of local suppliers
• 60% of local employees and 50% of local artists on events
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
13. VISION & MISSION
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
VISION
Happy Arty Hotel wants to be recognized as the
number 1 brand in Barcelona to live a lifestyle
experience based on art, music and social
mixture.
MISSION
At Happy Arty Hotel Barcelona we offer our guests an authentic,
local-oriented retro-design hotel experience where everything is
dedicated to create an outstanding musical and artistic journey
to finally exceed our customer’s expectations so that they will
love to come back.
14. CORE VALUES
Authenticity Creativity
Commited to
our
community
Environment
friendly
Innovation
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
15.
16. GENERAL OVERVIEW OF BARCELONA
Ranked 5th best destination in the world by TripAdvisor
Seaside city
Well developed transportation network
4th European city for international arrivals
Major events
Dominated by 4 & 5 stars hotels, big players
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
18. 5 FORCES ANALYSIS
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
0
1
2
3
4
5
6
7
8
9
Buyer Power
Supplier Power
New entrantsSubstitutes
Rivalry
5 FORCES
19. ANALYSIS OF THE COMPETITION
160 4 & 5 stars hotels in Barcelona
12 projects in the 3 coming years
ADR = 115€ to 190€ in 2011
RevPAR = 85€ to 150€ in 2011
4 Lifestyle « like » hotels
• Casa Camper
• Grand Hotel Central
• Hotel OMM
• Hotel W
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
20. COMPETITOR’S VALUE CURVE
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
0
1
2
3
4
5
6
7
8
9
10
Competitors' Value Curves
Casa Camper Grand Hotel Central Hotel Omm Hotel W
21. INTERNAL ANALYSIS – VALUE CHAIN
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
Inbound
Logistic
Operations
Outbound
Logistic
Marketing
& Sales
Service
Artistic
operations
People Management
Administration
IT Management
22. INTERNAL ANALYSIS – ORGANIZATION
CHART
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
Artistic
Director
Finance Revenue
Marketing &
Sales
F&B
People
Management
23.
24. MARKET RESEARCH
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
7.4 Million tourists in 2011 in Barcelona
15.5 Million overnights – Average 2.1 nights / stay
Museums and exhibition centers = 13 million visitors in 2011
Architecture, culture and enterteinement = top 5 reasons for coming
Low seasonality – April to October = 68% of total demand
2011 2012(Forecast) 2013(Forecast)
Occupancy 70.7 % 73.7 % 75.7 %
ADR 113.9 € 116.85 € 115.85 €
RevPAR 80.56 € 86.13 € 87.32 €
30. PSYCHOGRAPHIC SEGMENTATION –
VALS-2
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
Segment Lifestyle characteristics Psychological
characteristics
Consumer characteristics
Innovators Successful, sophisticated
Value personal growth
Wide intellectual interests
Varied leisure
Well informed, concerned
with social issues
Highly social
Politically active
Optimistic
Self-confident
Involved
Outgoing
Growth oriented
Leader
Enjoy the “finer things”
Receptive to new products,
technologies
Frequent readers
Light TV viewers
Experiencers Like the new, offbeat and
risky
Like socializing and sports
Concerned about image
Unconforming
Politically apathetic
Extraverted
Unconventional
Active
Impetuous
Energetic
Enthusiastic
Impulsive
Follow fashion
Spend income on socializing
Buy on impulse
Attend to advertising
Listen to music
31. PSYCHOGRAPHIC SEGMENTATION –
MBTI
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
Measure psychological preferences on how people perceive the
world and make decisions.
Focuses on 4 dimensions resulting in 16 psychological types
• Introversion vs. Extroversion
• Sensing vs. Intuition
• Thinking vs.Feeling
• Judging vs. Perceiving
1 Segment = ENFP
Extroverted – Intuitive – Feeling – Perceiving
• Charismatic, imaginative, warm with others, need attentions
• Seek harmony
• Optimistic
• Journalist, comedian, marketing or advertising consultant, musician or
photographer
32. PSYCHOGRAPHIC SEGMENTATION –
FLASHPACKERS & GLAMPACKERS
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
Older generation of backpackers – 25 to 40 years old
High education and income
Looking for experience
Less time – shorter trips
Variety of accommodations
More organized
Glampackers
• Oldest group with the highest income
• Travel in style
• Sensitive to culture
40. PRODUCT
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
80 rooms
•5 Bunk-bed rooms
•5 Single rooms
•60 Standard Double Rooms
•5 Superior Rooms
•4 Suites
•1 Large Suite
1 Bar-restaurant / Event venue with terrace
3 Meeting rooms
2 Retail area: 1 pop-up store & 1 merchandising store + 1 Barber Shop
Lobby = most important part of the hotel
41. PRICING
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
•BAR Rate: room only basis, refundable 24h prior to
arrival
•Non-refundable rate (BAR -10%): room only basis
•Early-bird rate (BAR -20%): room only basis, non-
refundable, between 45 to 30 days prior arrival or up to
50% occupancy
•Rack rate
Pricing
Policy
KPIs
KPIs 1st Year 2nd Year 3rd Year
Occ (%) 68% 73% 77%
ADR (€) 110€ 113€ 116€
RevPAR (€) 74,8€ 82,5€ 89€
42. PRICING
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
• SONAR Package: To be booked 60 days prior
to the festival, breakfast included, tickets and
shuttle to the festival.
• Love’n Roll Package: 2 nights in double room
or superior, bottle of Champagne, breakfast
included, 1 dinner at the restaurant.
Packages
• Cash
• Credit card
• Invoice
• Mobile
• PayPal
Paying
Methods
47. PEOPLE – SELECTION PROCESS
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
Aligned with our strategy & target
We value attitude, behaviors, cultural
interest and style first
• Staff in direct contact with customers &
management position: selection based on
cultural references
• Back-office, administrative, technical positions:
selection based on skills and knowledge
48. PEOPLE – TRAINING
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
Be
Happy
Happy
WELCOME
Happy
SKILLS
Happy
COM
Happy
MENU
Happy
UPDATES
Happy
SURVEY
49. PEOPLE – TRAINING
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
• 2-days orientation program for new recruits
• Focuses on company’s mission, vision, values and basic proceduresHappy WELCOME
• Dedicated to new or promoted employees
• Focuses on technical skills, procedures and quality standardsHappy SKILLS
• Interpersonal / inter-department program
• Focuses on the improvement of communication skillsHappy COM
• Catalogue of various training programs
• Designed with managers to answer specific needsHappy MENU
• Organization, market or industry changes anticipating programHappy UPDATES
• Monitoring program
• 360° procedure involving People Department, managers and employeesHappy SURVEY
50. PROCESS – OPERATIONAL BEST
PRACTICES
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
Environment
• Waste management
• Recycling bins
• 75% sustainable
materials
• Local food producers
• Water recycling
system
Customer Service
• In-room vinyl
selection according
to customer’s taste
• Full fridges on every
floor
• Immediate feedback
with tablet in key
areas of the hotel or
mobile app
57. BUSINESS PARTNERS
Company
overview &
strategy
Business
environment
analysis
Marketing plan
Financial plan
Implementation
• Interested in investing in a new type of hotel
operation
• Sharing the same vision and culture
• Long-term business relationship
Shareholders
• Interested in buy and lease-back operation
• Willing to invest 12 to 15 million € in and renovate
a prime location in Barcelona City Center
• Ready for long-term investment and to work on
future projects
Real Estate
Investors