Business solutions for hospitality industry. Create visually engaging and interactive content, distribute it to your audience, generate leads and higher conversions.

1. Digital Hospitality
Reimagined
Engaging the Modern, Connected Traveler via
Joomag’s Solutions for Content Marketing

2. 2
Table of Contents
Introduction
The Challenges
The Solution: Joomag
Publication Types
Collaboration
Content Creation
Interactivity
Branding
Lead Generation & Management
Distribution
Analytics
Software Integration
Branded Apps
Improved KPIs
Conclusion
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17

3. From Print to Digital Publishing / 3
Introduction
Travelers looking for an exclusive, themed experience are a big reason
why the hospitality industry is thriving today. According to Deloitte’s
analysis, the explosion of technologies such as mobile applications and
the Internet of Things (IoT) in the last decade has attributed to the
industry’s exponential growth. Both have assisted with travel risk
management programs, mitigated common snags, and generally
enhanced the overall experience.
But things aren’t stopping there. 2017 is the ideal year for hoteliers and
travel companies alike to reconsider innovation in technology. More
specifically, they must understand what technologies consumers are
willing to utilize and which ones will provide real value by streamlining
the travelling experience.
Copyright © 2017 Joomag, Inc.
All rights reserved

4. 4
It’s a lot easier said than done, however, because a world that won’t
stop digitizing means hoteliers have to stay on the cutting edge to
reel in new customers and businesses.
The Challenges
Content creation: to promote their
services and grow their customer
bases, hoteliers must produce highly
engaging, unique content including
brochures, newsletters, booklets,
flyers, and catalogues. For example,
hotels can create digital brochures for
their spas, shopping catalogues, or
hard copy catalogues for rooms.
Distribution: it’s crucial to a hotel’s
success, yet digital distribution is
becoming increasingly complex as
technologies continue to evolve. Many
hoteliers underestimate the day-to-day
distribution challenges they must deal
with. They don’t always have the time
or resources to effectively manage
them all and are thus ill-equipped for
maximizing reach and/or helping
customers access their content.
Lead generation: repeat customers
don’t think twice when choosing their
favorite hotels. But new prospects are
a whole other ballgame. Hotels must
convince travelers to choose their
lodgings over the competition. To do
that, they need to build an internal
database using simple yet powerful
lead generation tools. Not only is it
economical, but it’s also an ideal
strategy for long-term growth and
funneling prospects into sales funnels.

5. Digital Hospitality Reimagined / 5
The Solution: Joomag
With a digital emphasis and an arsenal
of innovative content marketing
features, Joomag is the de facto all-in-
one platform for hoteliers. Many
businesses in the industry have
already used its flagship Crater™ Editor
to create high-impact content that
engages and converts. Moreover,
they’ve seamlessly integrated their
existing print materials with dazzling
interactive media to make the hotel
experience an unforgettable one.
With Joomag, the possibilities truly are
endless. Hotels can use it to coordinate
their entire content marketing and
sales strategies from a single platform
with innovative features such as:
Publication
Types
Collaboration Content
Creation
Interactivity
AnalyticsDistribution
Lead
Generation &
Management
Branding
Improved
KPIs
Branded
Apps
Software
integration

6. All of the above share a common thread: they inform and generate more interest
for a particular property.
6
Publication Types
Different document types provide different types of information. For hospitality
companies, choosing the right one can either make or break their success. Here
are the most common publication types used by hotels (all of which can be
created on Joomag)
Brochures Newsletters Booklets Flyers
Catalogs Proposals
(for organizing events)
Restaurant
menus
City guides

7. Digital Hospitality Reimagined / 7
Collaboration
Hoteliers know all too well how complex and hectic the relationships between
various departments can be. And with several branches usually involved (sales,
marketing, revenue management, etc.), ensuring that they all converge and
work together takes center stage.
To simplify the process, Joomag allows hoteliers
to seamlessly…
Both features are designed to maximize productivity by encouraging employees
to work under the banner of a common goal.
Add multiple users under
a single account
Assign advanced rights and
roles for more efficient content
creation and management
&

8. 8
Getting started is the hardest part, but it doesn’t have to be. Joomag
provides publishers with 3 unique starting options to begin creating
content.
Content Creation
From scratch: for those ready to experience the
full power of the Crater™ Editor and enhance their
publications with a style that resonates with their
hotel brand. supported.
From a template: ideal for hoteliers short on time
or looking for inspiration. Choose from over 300
stunningly designed templates.
From a PDF file: another great time-saver. Users
can drag and drop a PDF file to Joomag’s
platform, upload their pre-existing content, and
imbue it with extra interactivity via the Crater™
Editor.
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H 841

9. Digital Hospitality Reimagined / 9
Interactivity
Interactive content is single-handedly
transforming the sales process in
every business, trade, and field
imaginable. A new McKinsey study
reports that companies which
implement transformational, interactive
marketing strategies experience 90%
higher sustained growth than those
who don’t.
Joomag’s hands-on customer engagement tools convert stagnant
publications into highly responsive content. Hoteliers can interact
directly with readers via:
Audio: include inviting
audio in publications to
make travelers feel right at
home. MP3 files
supported.
Video: offer prospective
customers virtual tours
showcasing available
rooms. YouTube, Vimeo,
and PC videos supported.
Plugins: using the “Call Me Back,” “Feedback,” and “Rating” plugins, for
example, hoteliers can communicate with any interested parties from
the publication directly, collect valuable feedback from guests, and
improve communications.
Slideshows: users can
combine multiple photos
into a single, customizable
gallery and promote several
rooms on one page.
Popups/links/hotspots:
Once clicked, hotspot will
direct readers to the
website, where they can
find additional info.

10. Consistency. It’s the name of the game when it comes to hotel
branding. And to fuel consistent branding, hoteliers must build a
uniform image that cultivates positive emotions in the minds of
guests. But how can they do so with Joomag?
10
And using a custom domain, Joomag
publishers can embed their catalogs on
personal websites for readers to access,
bookmark, and revisit for any new listings.
Next, they can customize the viewer by
changing its background color, uploading
custom themes, and configuring various
navigation settings to build brand equity.
To start, they should include their logo in the
Joomag magazine viewer where it can appear
near the top-right corner, as the content loads,
or as the entire viewer background. All options
are great for boosting visibility.
www.yourwebsite.com
Branding

11. Leads are important for any business.
No leads mean no sales. For hotels,
the goal is to get prospective
customers interested enough to call,
send their contact information, or
deliver a request for proposal. Once
any of these conditions has been met,
a sales representative or manager can
then pursue the lead and convert
him/her into a repeat customer.
The rule of thumb is that hotels should
focus their efforts on consistently
reaching out to the same, targeted
demographic. This strategy will not
only boost conversions, but also allow
hoteliers to better understand their
products and forecast future business
trends.
Digital Hospitality Reimagined / 11
Lead Generation & Management
And they can do exactly that with Joomag’s powerful lead generation and
management tools (listed below).
Subscription forms: embed optional or
mandatory subscription pop-ups and
forms directly into digital brochures.
Import and manage leads: sales
representatives can transfer leads
from other CRM systems such as
MailChimp to Joomag’s Awesome
CRM™ (Zapier integration included).
Create lists: users can create
segmented lists and automate the
delivery of issues and subscriptions.
Custom email campaigns with pre-
designed templates: they can also
create targeted email campaigns using
pre-designed templates, or use
Joomag’s handy email editor to create
campaigns that correspond to their
own brand and style.
Email campaign analytics: glean
valuable data necessary for
improvement such as email open rates,
unsubscribes, unique clicks, and much
more.

12. 12
Distribution
Without a solid distribution strategy in place, a hotel won’t turn a
profit or garner any added exposure. Joomag’s various distribution
channels, however, are designed to boost content visibility and
counteract this problem. Here’s how:
Embedding: hoteliers can embed digital brochures
and catalogues on personal, WordPress, or Joomla
websites for a seamless viewing experience and
maximum exposure.
Social sharing: Deloitte reports that customers
convert at a 129% higher rate when social media is
involved in their buyer’s journey. Hoteliers can utilize
Joomag’s social sharing options and deliver content
to their Facebook, LinkedIn, Google +, and Twitter
audiences instantly.
Accessible on all devices: the worst case scenario?
Losing bookings due to poor user experience on
mobile devices. Not with Joomag. Every publication
created on its platform can be optimized for all major
mobile platforms including Android, iOS, and
Windows.

13. Traffic sources review different
sources that send traffic to a
publication. “Direct Traffic”, for
example, reveals the number of
readers who view a publication
without any referrals while
“Referral Traffic” lists the
percentage of readers who are
directed to your content from links
on other websites.
Content analytics expresses
readers' interaction with
publication. The “Page Views”
shows the views a page receives. ”
Daily Views” is the number of
unique impressions per day.
“Average Session Duration”
calculates exact hours, minutes,
and seconds readers stay within a
page, and the “PDF Downloads”
metric tallies the number of offline
PDF downloads for a publication.
Digital Hospitality Reimagined / 13
Analytics
The hotel sector accommodates
millions of customers on a daily basis.
The challenge, however, lies in
catering to each one in order to
generate repeat business. It’s why
hoteliers are gradually adapting
comprehensive analytics to identify
trends in audience behavior and,
accordingly, keep them happy.
Joomag analytics allow users to better
understand their audiences by learning
more about their behavior,
engagement levels, and key
demographics. Furthermore, they offer
a detailed glimpse into the overall
effectiveness of your content, helping
bolster sales-accepted leads and e-
commerce sales.
By employing qualitative data analysis, hoteliers can use these metrics to
deepen their understanding of guests, conduct market segmentation research,
identify purchasing trends and preferences, and develop new ways to attract
new guests.

14. Email marketing systems (MailChimp,
Constant Contact, Campaign Monitor,
and more)
Display & native ads (AdRoll)
Marketing automation platforms
(including Salesforce, Marketo,
Intercom)
CRM systems (Insightly, Salesforce,
HubSpot)
Content creation (Google Drive, Box,
Dropbox)
APIs (integrate your website or app
with Joomag using our simple REST
API. Users can then make simple calls
to create magazines, embed them on
websites, deliver subscriptions, and
much more).
14
The unfortunate truth is that a single
property typically has multiple,
different systems in place by various
software developers and vendors. And
the result? A splintered back-end
framework that is an absolute
nightmare to work with (with the
added caveat of potential data loss).
The solution is system integration.
Hoteliers can integrate Joomag with
other popular CRM and email
marketing services, effectively
streamlining business processes such
as sales and marketing.
Software Integration
With email marketing system integration, for example, a customer can
automatically receive an email containing an interactive city guide whenever s/
he books a room. And for display & native ads, hotels can post their partners’
ads and/or special offers in their magazines.

15. Joomag will also distribute custom
apps on the App Store and Google
Play, both of which occupy a whopping
92% of the app market share.
Digital Hospitality Reimagined / 15
The flexibility afforded by branded
hotel apps is second to none when it
comes to winning over guests. Not
only do they keep customers updated
on the latest offers, but they can also
increase loyalty and engagement with
their innovative mobile capabilities.
By creating branded apps with
Joomag, hotels can sell their products/
services from them and provide an
offline reading experience to guests,
too.
Having customers interact with a hotel app can enrich their experience while
they are physically on the property. Moreover, it presents an exciting new
opportunity for guests, hoteliers, and marketers to interact through a new digital
channel.
Branded Apps

16. 16
KPIs are often profit or operation
related indexes, playing a major role in
how hotels runs their business.
Luckily, Joomag’s key performance
indicators offer an insightful look into
how hotels are boosting their bottom-
line.
Improved KPIs
The sheer number of different departments operating under a single
hotel can make it difficult for operators to review their performance.
increase in average
session durations
increase in pageviews decrease in bounce
rates
increase in audiences
reached
increase in
sales-accepted
increase in
e-commerce sales

17. Digital Hospitality Reimagined / 17
Defining a hotel strategy, be it sales, operations, or marketing, is easy
when you’re using Joomag. Its simplified approach to digital hospitality
entails every stage of the guest experience. With each of these stages,
hotels can utilize innovative online solutions to streamline the guest
experience for more bookings, earnings, and loyalty.
Win the stay, keep guests engaged, and keep them coming back for
more with Joomag: the all-in-one platform.
Conclusion

18. From Print to Digital
Publishing
Staying Ahead of the
Digital Curve with
Joomag
The Next Era of Retail
Innovation
Copyright © 2017 Joomag, Inc.
All rights reserved