1. Cadbury is crowdsourcing designers to create a new wrapper for their Dairy Milk bar. There are five finalists and people can vote online for the winner, who will receive €10,000. 2. Vodafone is launching a campaign on Facebook, Twitter, and Flickr called "Cheer Up Top Up" to get people to upload cheerful photos with the theme of "cheer up" after Christmas. One lucky person will win €3,000. 3. Google is looking to take advantage of existing advertising space inside Street View by automatically replacing billboards with new digital ads.

1. 5 18 th Jan 2010

2. 1. Cadbury crowdsource designers To extend the longevity of the Cadburys apprentice task, dairy milk have crowdsourced designers to create a new wrapper for the bar….there are five finalists and you can vote online for the winner who will bag €10,000…great interactive website as well!

3. 1. Cadbury Apprentice wrapper

4. 2. Cheer up top up Vodafone launch their after Christmas campaign to get the country to cheer up. Using Facebook, twitter and flickr, people are asked to upload photos with the theme “cheer up”- it bears a nice anti-recessionary message, and also gives one lucky soul €3000 for their troubles.

5. 2. Cheer up- Top Up

6. 3. Advertising inside Google Street View Google is looking to take advantage of existing advertising space inside the virtual world of Google Street View. The company has recently filed a patent to automatically cut out billboards inside street view and replace them with new ads.

7. 3. Advertising inside Google Street View

8. 4. Burger King Bourbon Burger King restaurants in Japan are transforming into a kind of nightlife destination with their latest offering. Designed to compliment their Bourbon Burger, the chain is serving up highballs of the American made, but hard to find, Four Roses whiskey. At ¥350 a glass (or ¥500 with the burger), it’s a reasonably priced alternative to standard bar prices.

9. 4. Print out own personal paper

10. 5. Red Cross Text campaign Text Message campaign in the US raises over $5,000,000 for Haiti earthquake, this figure continues to grow. Very simple metric – donate $10 by texting “Haiti” to specified number and reply to confirmation text – that’s it! Brilliantly simple and effective!

11. 5. Red cross raise $5million Text message initiative – text $10 to 90999