Walt Disney and Roy O. Disney founded The Disney Brothers Cartoon Studio in 1923. Disney's mission is to be the leading producer and provider of entertainment and information, and its vision is to be the best creator of innovative content and expand the entertainment market. Disney owns many entertainment companies and brands that have earned it $55 billion annually. It is known for its magical, fun, and family-oriented brand identity established through animated films, theme parks, and consumer products. Disney continues to grow through acquisitions of companies like Pixar, Marvel, and Lucasfilm and creating experiences across media.
A mini case study from Marketing Management 15th Edition Book by Philip Kotler and Kevin L. Keller. This presentation is part of the Marketing Internship done under Prof. Sameer Mathur, IIM Lucknow.
A mini case study from Marketing Management 15th Edition Book by Philip Kotler and Kevin L. Keller. This presentation is part of the Marketing Internship done under Prof. Sameer Mathur, IIM Lucknow.
Advertisement analysis and breakdown of :-
Fevicol’s ‘kissa kursi ka’ - crazy chairs
Olx – daastaan - timeless stories
Thumbs up - real heroes
Nescafe
Pepsi oh yes abhi!
Maybelline – the girl with the big eyes.
Joint ventures are a great way for restaurants and hotels to connect to other businesses in their community and can also provide an excellent source of income. Find out how any hotel or restaurant can maximize their business partnerships.
Disney's success story and consumer analysisManan Makhija
A presentation of Disney's journey as a firm and it's success principles. Made under the guidance of Prof. Sameer Mathur,IIM Lucknow during a marketing management internship.
This presentation has been created by Akriti Sarswat, IIT Kanpur, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
A presentation that gives an insight about how the best man in the world went on to establish the seventh largest brand in the world, what did they focus on and how did they targeted their audience.
This presentation is created in a Marketing Internship under the guidance of Prof. Sameer Mathur, IIM Lucknow. This Presentation is a detailed study of Disney Mini Case.
A mini case study on the marketing excellence-Disney.Founded in 1923 by two creative geniuses Walt and Roy Disney.It is the 13th most powerful brand in the world. Dig in to find out more about the global brand.
HBR CASE STUDY : Disney consumer products ESHITA PORWAL
Few companies have been able to connect with a specific audience like DISNEY has .
Case study of Disney Consumer Products : Marketing Nutrition to Children .
Advertisement analysis and breakdown of :-
Fevicol’s ‘kissa kursi ka’ - crazy chairs
Olx – daastaan - timeless stories
Thumbs up - real heroes
Nescafe
Pepsi oh yes abhi!
Maybelline – the girl with the big eyes.
Joint ventures are a great way for restaurants and hotels to connect to other businesses in their community and can also provide an excellent source of income. Find out how any hotel or restaurant can maximize their business partnerships.
Disney's success story and consumer analysisManan Makhija
A presentation of Disney's journey as a firm and it's success principles. Made under the guidance of Prof. Sameer Mathur,IIM Lucknow during a marketing management internship.
This presentation has been created by Akriti Sarswat, IIT Kanpur, during a marketing internship under the guidance of Prof. Sameer Mathur, IIM Lucknow.
A presentation that gives an insight about how the best man in the world went on to establish the seventh largest brand in the world, what did they focus on and how did they targeted their audience.
This presentation is created in a Marketing Internship under the guidance of Prof. Sameer Mathur, IIM Lucknow. This Presentation is a detailed study of Disney Mini Case.
A mini case study on the marketing excellence-Disney.Founded in 1923 by two creative geniuses Walt and Roy Disney.It is the 13th most powerful brand in the world. Dig in to find out more about the global brand.
HBR CASE STUDY : Disney consumer products ESHITA PORWAL
Few companies have been able to connect with a specific audience like DISNEY has .
Case study of Disney Consumer Products : Marketing Nutrition to Children .
An analysis of how Disney Consumer Products diversified their portfolio and reached out to the children . The case also discusses how Disney is facing competition from other firms and recommendations to the same
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
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Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
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Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
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Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
3. MISSIONANDVISION
MISSION - Leading producer and provider of
entertainment and information
VISION – be the best creator of creative and
innovative content as well as expanding the
entertainment market.
4. BUSINESS SEGMENT
Parks and resorts
Studio entertainment
Consumer products
Media network
Interactive
5. COMPANIES OWNED BY DISNEY
Walt Disney Studios
Disney Music Group
Disney Theatrical Group
Disney-ABC Television Group
Radio Disney
ESPN Inc.
Disney Interactive
Disney Consumer Products
Disney India Ltd.
The Muppets Studio
Pixar Animation Studios
Marvel Entertainment
Marvel Studios
UTV Software Communications
Maker Studios etc
Which earned them about $55 billion (2016)
8. HISTORY
1937 RELEASE OF “SNOW WHITE”.
1940 RELEASE OF “PINOCCHIO” AND
“FANTASIA”.
1940- walt disney production issued first
stock and licensed 2000 products.
1954 – disney’s first tv program “ Wonderful
world of disney “
9. 1966
Walt disney died at the age of 65.
His famed career came to an end.
Roy disney became the CEO and fulfilled his
brother’s dream of Walt Disney World.
10. 21ST CENTURY
DISNEY HIRED “ANDY MOONEY” AS
DISNEY CONSUMER PRODUCT
PRESIDENT.
2001 -DISNEY ACQUIRES BABY
EINSTEIN, A COMPANY THAT CREATES
PRODUCTS THAT BRING THE ARTS AND
HUMANITIES TO BABIES.
2001 -100TH ANNIVERSARY OF WALT
DISNEY.
11. CRITICISM
OBESITY EPIDEMIC 30% AMERCICAN
CHILDREN B/W AGES OF 5-9 WERE
OVERWEIGHT
14% ARE OBESE.
Disney was criticized for contributing to this
epidemic.
12. IMPACT OF CRITICISM
GOVERNMENT IMPOSED RULES ON
BROADCASTERS ASKING NOT TO ENCOURAGE
EXCESSIVE FOOD CONSUMPTION
Kellogg and General Mills increased their advertising
spending on children television channels
DISNEY SAW IT AS AN OPPURTUNITY TO
RECONSIDER ITS RANGE OF FOOD PRODUCTS
13. BUSINESS SITUATION
IN 2004, DCP’S BRANDED FOOD PRODUCTS
ACCOUNTED FOR LESS THAN 1% OF THE
CHILDREN’S FOOD MARKET
DISNEY CREATED FUN CATEGORIES - REID LEISE,
DIRECTOR OF FOOD AND BEVERAGES “
DCP DISCOVERED THAT THERE WAS A GAP
BETWEEN FOOD CHILDREN REQUESTED AND FOOD
THEIR MOTHERS ARE WILLING TO BUY FOR THEM
THEY DEMAND NATIONAL OR CHARACTER- DRIVEN
PRODUCTS
FINALY MOMS ASSOCIATE DISNEY STRONGLY WITH
MAGIC - EVEN WHEN IT COMES TO FOOD
14. NUTRITIONAL GUIDELINES
GOOD FOOD
GREAT FUN CONTROLLED LEVEL OF
ADDED SUGAR CONTAINS NO TRANS OR
HYDROGENATED FAT
ADJUSTED CALORIES
MINIMUM USE OF ADDITIVES
USE OF FIBER AND CALCIUM
15. BRANDS
THREE HUGE BRANDS
ACQUIRED
MARVEL
PIXAR
LUCAS FILMS
DISNEY’S MOST
AWAITED PROJECT IN
2003 WAS DISNEY
INFINTY. IT ALLOWED
CUSTOMERS TO PLAY
INTRACT AND WORK
SIMULANTANEOUSLY
WITH DIFFERENT
CHARACTERS
16. CONSISTENT CONSUMER EXPERIENCE
Technological use
Connect with audience through email blog
and website.
Regular podcast of show and publish news
about products
17. MARKETING CAMPAIGN
Focused on making unforgettable family
memories.
Started campaign named ‘let the memories
begin’
Lislie ferero , executive vice president of disney
destination said “the inspiration for this came for
our guests. Each and every day people make
memories at our park, posting them online and
sharing with friends and family
18. FACTS
Consumer spends 13 billion hours immersed
in disney brand each year
1o billion hours watching programs on
disney channel
800 billion hour on disney resorts and theme
park
Disney the 13th most powerful brand in the
world
19. IN CONCLUSION
DISNEY IS A FAST GROWING
BRAND AFFECTING A
LARGE NUMBER OF
POPULATION THROUGH
ITS INNOVATION .
20. DISCLAIMER
Created by Shubham Bansal ,PEC University
of TECHNOLOGY during a marketing
internship by Prof. Sameer Mathur, IIM
Lucknow. (See www.IIMInternship.com )
