Brands like Coca-Cola, Pampers, and Johnson & Johnson congratulated the royal family on the birth of Prince George through social media posts that extended existing ad campaigns. While the reactions were mixed, the brands aimed to celebrate the occasion without overtly promoting products. Advertising experts noted it is risky for brands to try too hard to sell products during such cultural moments and recommend focusing on branding instead. Data showed huge interest in discussions around the royal baby on social media.