Permanent TSB has launched an Emergency Cash service that allows registered customers to receive a cash payment by text if their ATM card is lost or stolen. This is the first service of its kind in Ireland. TSB has advertised the service on toilet doors to target people attending Christmas parties. Nandos has a popular loyalty program on its website that keeps its Dundrum restaurant busy each night. Ikea used photo tagging on Facebook to promote its flat-pack furniture globally without large advertising budgets. Christmas FM radio is broadcasting Christmas music in Dublin and Cork to raise funds for local Simon Community organizations, with text donations of €1.

1. 5 7 th Dec 2009

2. 1. TSB pre-empt our xmas mishaps An innovative new service from Permanent TSB will allow registered customers to receive an emergency cash payment by sending a text message, if their ATM card is lost or stolen. Through a deal with mobile payments technology player Macalla, the Emergency Cash service from Permanent TSB is the first of its kind in Ireland. TSB have placed the ads on the back of toilet doors to catch people in time for their christmas party mishaps!

3. 1. TSB pre-empt our xmas mishaps

4. 2. Nandos Loyalty Nandos have an excellent Website and a brilliant loyalty scheme which keeps its dundrum restaurant packed every night of the week.

5. 2. Nandos Loyalty www.nandos.com

6. 3. Ikea on Facebook By utilizing one of facebook’s most basic and popular features, photo tagging, they created a ripple effect campaign reaching all over the world and promoted their flat pack products without splashing out on huge budgets!

7. 3. Ikea on Facebook

8. 4. Christmas Fm Christmas Fm takes to the airwaves again… some great Christmas tunes to get you in the festive mood. On air in Dublin on 100.3 FM and in Cork on 106.7 FM. It’s a Volunteer station, everybody is doing this for free, for the enjoyment and to raise awareness (and funds) for the Simon Communities in Dublin and Cork. Texts only cost €1 and it’s for a great cause!

9. 4. http://www.christmasfm.ie/

10. 5. Elf yourself Because everyone looks ridiculous in an elf suit!!

11. 5. Elfyourself.com Windows go old school