The document describes The Young People's Fringe festival to be held at Alexandra Palace on June 18-19, 2011. The festival aims to engage 6 million young people through interactive entertainment, gaming, sports, and charity initiatives. It will feature various activity areas and partner organizations to deliver a vibrant, multi-faceted event targeting teenagers and families with young children. The document promotes sponsorship opportunities for the festival and its global brand, highlighting the potential to positively engage and influence youth.

1. Alexandra Palace
The Young People Fringe
The Flying Pig Festival Co Ltd
18/19 June 2011
With Music Aid Linkup 25th June

2. Would you like a reach
of 6 million young people?

3. Interactive and Fun
whilst making a difference?

4. Just follow us for the next
2 minutes …

5. www.ypfgroup.com

6. The Brand
vision and
USP
THE PRODUCT
Interactive
Entertainment,
Game and Sports
Production
and Promotion
DeliveryCore
Competences

7. PROFILE OF THE BRAND
ASPECT 1
New Global Brand
with CSR
programmes.
ASPECT 3
Delivering fun and engaging interactive
young peoples activities
ASPECT 2
Partnership with
young and dynamic
organisations and
youth inclusion at
every level
USP

8. Where? Alexandra Palace
When? Saturday June 18th and Sunday19th 2011
What? The vibrant youth festival is a collaboration of
gaming, sports, dance and enterprise arenas
specifically targeted to engage the youth.
Who? Teenagers 16-21
Parents with young children 5 – 16

9. THE BRAND VISION AND UPS
The Young Peoples Fringe brand value is its USP!!
 A new, global youth entertainment brand
 Engages beyond the festival experience
 Delivers brands comprehensive, seamless event marketing assets
 Creates a value-added and sustainable platform for brand
 YPF is a bi-annual multi artist, multi region touring series of youth
events featuring the young talent performing in cities across three
continents over a two year period
 Extensive Youth programme involvement and delivery
Core
Competences

10. WHY GET INVOLVED?
 Great exposure to potential consumers
 Positive association with a innovative festival
 High exposure through a variety of cross-media
opportunities
 Potential for long term relationship building as festival
brand increases its reach
 Opening up dialogue to reach hard to reach market
 Creating opportunities through outreach programmes
 Offers companies the chance to develop a successful CSR
programme to traditionally excluded communities

11. The brand placement opportunities
are endless …

12. THE GAME STATION
This area will be dedicated to all things
gaming, The focus will be interactivity
with big name games such as battle of
the bands, and bringing to the fore the
latest in motion sensor gaming, involving
the whole family and providing unlimited
sponsorship opportunities in the real
and virtual world.

15. CROSS-WORLD GAMING SYSTEM

16. LIFE’S A BEACH
 The beach area will play host to activities
including skating, skiing and surfing and
beach volley ball getting the family
involved in the activities
 By night the area will be transformed
into the largest man made beach party
allowing your brand to be associated
with a world record attempt

17.  Atmosphere : Talent: www.atmosphere.uk.com
 5th element Talent: http://www.5thelementagency.com
 DJ School :WEB www.djandmcacademy.com
 DJ Competition: www.dmcworld.com
 Streetsport : www.streetsutd.com
 Parkour: www.parkourgenerations.com
 Beach Volley Ball: www.londonbeachvolleyball.org
 Music Aid: http://www.musicaid.org/
ENTERTAINMENT & SPORT
Interactive Entertainment, Game and Sports
Core
Competences

18.  Through an association with the dance craze that is sweeping the nation,
sponsorship of the dance area and dance bus provides brands with a high
profile opportunity to be part of the phenomenon.
 What’s more, the arena will actively encourage youngsters to participate in
sports with some great trainees that they can relate to. This provides the
perfect platform for sponsors to get in on the act and help foster a healthy
lifestyle in children.
LET’S DANCE!

19. WORD!
 An area dedicated to book reading zone with authors interacting with anyone
from avid readers to tentative teenagers, providing the perfect platform to
reengage the youth with the literary

20.  The Cookery Zone will host demonstrations from young celebrity chefs and
healthy eating forums with interactive computer cookery and live
demonstrations with a total allocation of 800 interactive workshops over
two days. This is a great opportunity to become involved in fostering
healthy eating on children as well as developing a relationship with the
budding cooks of the future.
FANTASTICAL FEASTS

21.  Mad Hatters Garden will host 5 mazes and will be full of the weird and the
wonderful, giving children and adults alike the chance to become involved
in this magical wonderland. This offers endless sponsorship opportunities
and will be a great way for your brand to be associated with a wonderful
fantasy land.
WONDERLAND

22.  The development of the youth through the YES scheme will give you the
chance to fulfil your companies CSR responsibilities engaging teenagers
throughout the lead up to the festival and rewarding their progress in an
award ceremony.
YOUNG ENTERPRISE & SUSTAINABILITY

23. We deliver multi-level
platform marketing …

24. DIGITAL
 Interactive T.V magazine website, generating a huge audience throughout
the campaign and large variety of online competitions
 Major branding on the YFP Website with banners and integrated video ads
 A link from the YPF website to the sponsor’s website
 The Website and publicity material will be branded with your logo
 Simulcast in 5 virtual worlds offering one million interactions through
KZero will offer limitless branding opportunity

25. EXTENSIVE WEBSITE INTERACTIVITY

26. WEB TV MAGAZINE BY THE YOUTH

27. MEDIA
 Promotion through high profile media partners
 A reactive press office handling media requests
 Maximised media and television coverage
 Live television / webcam links from event
 Daily flow of news releases with sponsors messages
 All media liaison will include sponsors messages

28. MARKETING
 Brand visibility on extensive marketing campaign with the flexibility to meet your
specific needs
 Five branded buses travelling through London for eight weeks prior to the event
 Ten University engagements with society liaison which will include branded
messages
 One hundred Brand Ambassadors engagement throughout the campaign
 Audience engagement through unique experiential opportunities in the form of
sampling and bespoke branding areas
 500 000 magazines designed and edited by the young people across London,
distributed directly throughout London with dedicated page to
sponsors and logo, to your prospective customers
 Weekly Newsletters to registered visitors for 2 months prior
to event with sponsor’s logo

29. AND MORE …
 Logo Display on all updates through media push, including an extensive PR
campaign
 Five Competitions will be running on all social media
 On ground branding space – stage, standees, posters, banners and all venue
branding
 Magazines, radio, competitions
 Live Radio Link up on the day
 Maximising client engagement through interactive and creative entertaining
opportunities with your key stakeholders
 Data capturing of 9,000 young people’s email and mobile numbers

30. SPONSORSHIP
 As a sponsor of The Young People’s Fringe, you will have the opportunity to
increase your brand visibility and recognition within an extremely targeted group
of Families with Kids (5-16 yrs) and 16-21 year olds (peer groups).
 We will work with you to tailor a bespoke partnership to meet your specific
business needs.

31. GLOBAL LINKUP PARTNER & CHARITY
Talent competitions results and link up
25th June 2011
http://www.musicaid.org

32. DELIVERING YPF LONDON
Promotion and Production of YPF
 Plaster: young dynamic Public Relations agency are a with
Comprehensive market knowledge and contacts
 Livity is a youth-specialist communications agency that works
alongside young people
 Stagecraft : Production
 Argiva: Technology and Broadband
 KZero: Virtual Reality Agency
 LANstock : Gaming & Events
 University Marketing:
 Music Aid: 25th June global link up
Core
Competences

33. Global
brand
Interactive youth
programmes
Fun and
wellbeing
Make a difference in
young people’s lives…
JOIN US AS WE CONNECT WITH THE YOUTH …

34. www.ypfgroup.com

35. Alexandra Palace
The Young People Fringe
The Flying Pig Festival Co Ltd
18/19 June 2011
With Music Aid Linkup 25th June