This document summarizes 5 articles: 1) Lego's "Life of George" augmented reality game that uses real Lego bricks and an iPhone app. Players recreate pictures with Lego and take photos to earn points. 2) The Lynx Auto Romeo app that allows users to automatically flirt with multiple women without much effort. 3) A slideshare on "first world problems" that puts the challenges of developing nations in perspective. 4) A shadow art billboard installation using 3000 Newcastle Brown Ale bottle caps that transforms at night. 5) Disney's new AppMATes toys that interact with iPad apps through sensors, turning the iPad into a virtual play area when specific Cars 2 toys are placed on

1. 5 10th October 2011

2. 1. Lego meets augmented reality gaming app Everybody loves Lego! Could this be the future as this classic brand innovates into the electronic gaming world? This video introduces LEGO’s “Life of George” the world’s first interactive game combining real LEGO bricks with apps for your iPhone. The clever thing about this game is it’s simplicity, LEGO have kept the game accessible to a whole range of ages, it’s also easy to grasp without losing the potential to be pretty addictive. During the game ‘George’ shows you pictures which you have to recreate from LEGO. Once the picture is complete in LEGO form, you take a picture of your object on the playmat. From this picture, a brick recognition system from eyecue awards you points for speed and accuracy.

3. 1. Lego meets augmented reality gaming app http://www.youtube.com/watch?v=1DHZwSOVKBY&feature=player_embedded

4. http://www.youtube.com/watch?v=O8jFHBXtZOs 2. Lynx Auto Romeo More from lynx this week! they’ve have hit the mark again this with pretty quirky app called the LYNX Auto Romeo. In short, it’s an auto flirting app, but what it’s actually designed to do is allow you to flirt with multiple women at once, as not to waste all the potential that LYNX gives you! Minimal effort is involved, enter a few details about the women in your life and the app will stay in touch with them for you! WARNING!!!! Careful who you add to the list

5. http://www.youtube.com/watch?v=O8jFHBXtZOs http://www.youtube.com/watch?v=O8jFHBXtZOs 2. Lynx Auto Romeo http://www.contagiousmagazine.com/2011/09/lynx_5.php

6. 3. First world problems So poverty, disease, starvation, high birth-rates and low literacy rates are just some of the problems people in the third world face every day….. ….And here are the problems first world citizens face! Puts things into perspective on a Monday morning! ;)

7. 3. First world problems http://www.slideshare.net/Clearpresentation/first-world-problems

8. 4. Newcastle Brown Ale San Diego based agency vitro created this shadow art billboard using 3000 real-life Newcastle Brown Ale bottle caps. This video shows how two New York shadow artists created this large scale public art piece. The 28 square foot shadow sculpture displays as an unusual looking billboard by day but transforms by night to reveal this striking image.

9. 4. Newcastle Brown Ale Shadow Art http://www.adverblog.com/2011/08/14/newcastle-brown-ale-shadow-art-installation/

10. 5. Disney AppMATes – Cars 2 Toys for the ipad Well here comes the next toy revolution from Disney, it’s called AppMATes; physical toys that interact with iPad apps and games. First up, is Cars 2 from Disney/Pixar, with the toy packs and app available from October 1st, at $20 for the first 2x toys while the app is free! The idea is that toys trigger various levels, effects, sounds, narration and experiences based what car is actually placed on the iPad. It works by special sensors (patent pending of course!) that are placed on the bottom of the cars and when pressed down on the iPad surface, the individual cars are recognised by the app accordingly, turning the iPad into a virtual play mat for kids.

11. 5. Disney AppMATes – Cars 2 Toys for the ipad http://www.youtube.com/watch?v=VaNzbCtxtcY&feature=player_embedded