Тойтемик_платформа

www.toytemic.comTOYTEMIC Inventions, LLC Slide 1 (of 14)
NextGen Toys for NextGen Kids
IntroductionIntroduction
STRATEGY-ON-
CARPET…
extending video-
games into reality
Yevgeny Smetanin
CEO and Co-founder
TOYTEMIC Inventions
ens@toytemic.com
+7 985 920 16 63
First place at “Innovative Toy” competition
during Toy Russia 2011 Expo
The winner of «Skolkovo Innovation Award»
powered by CISCO I-PRIZE (May, 2011)

Brief description of the projectBrief description of the project
(1) Toytemic — is
(2) an electronic HW platform,
(3) for creating new classes of toys, able to act in
concert, make group actions in the same way as
units in computer games,
(4) the platform suitable for small and medium toy
companies, robotic hobbyists and even school
students,
(5) which neither have time, nor skills, nor resources to
make complex technological developments and
designs.
(6) As opposite to expensive advanced robotic solutions
Toytemic platform
(7) supports coordinated maneuvers and complex
interactions of moving devices as simple and cheap
as mass market toys.

• excessive virtualization of games and
occupations of modern kids and teens
• colorful violence
• loss of reality
• inadequate behaviors
Games should be brought back from
behind the screen into the real world of
tangible things
HAS THE TIME COME?
ProblemProblem

SolutionSolution
• modern interactive toys actually are small robots
• their electronics and electromechanics are good enough
• but they do not interact with each other, no game
• nothing like Toy Stories is seen on the toy market
MISSING LINK IS SIMPLE AND COST-EFFECTIVE POSITIONING SYSTEM
Toytemic solution
• heterogeneous toys (and other
mobile devices are networked
• coordinated maneuvers
• no external detectors (cameras,
beacons, tags) are required
• single remote control (RC)
working like computer cursor
• TOY TEAM GAME!!!

• casing/skin – toy/character appearance
• additional sensors and actuators
• external memory
• behavioral algorithms
• team of toys (robots)
• Mobile apps for remote controlling
• 2-motor chassis 5х4х3см
• positioning sensor (2м radius)
• microcomputer
• motion control algorithms
• sensor network
• Optical RC-pointer and MV-modules
Variable part (toy product)Invariable part (platform)
• Proprietary positioning sensor invented especially for
self-propelled toys
• Proprietary optical RC for controlling dozens of
moving devices
• Proprietary IC (integrated circuit)
will drop costs of the platform
electronics from $5 to $1
TechnologyTechnology

MonetizationMonetization
Full-scale platform priced
an order lower than those
available on the market
Platform for multi-robotic
teams
Developers of collaborative
multi-robotic solutions and
algorithms
Easy-to-use platform,
unique sensor for mutual
positioning of robots
Platform for hobbyists’
robotics
Robotic hobbyists
(students)
High gaming and
educational potential – 2in1
Educational robotic kits and
toys based on the platform
Pre-school educational
organizations, schools, out-
of-school educationalists
Toy Stories come alive,
cuts development time,
convenient, inexpensive
Single platform for
producing various series of
toys
Toy companies (including
medium and small ones)
Why?For what?Who?
WHO WILL PAY? FOR WHAT? WHY?

Global Toys&Games Sales >$150B ( 3%).
Toys, 2011 > $84B
Games (incl. consoles), 2012 ~$67B
MarketMarket
MOST FASGROWING SEGMENTS
Infants, pre-schoolers 10 - 15% a year to $9B
HiTech toys 10 – 20% a year to $24B
Toy Robotic Kits 60-times growth in 7 years
2007 2014
541K sets ($27,5M) 35,8M sets ($1,69B)
Typical prices:
ASEBA Thymio II ~$100
Parallax BoeBot ~$160
Lego MindStorms NXT2.0 ~$300
Lego MindStorms Sales (2011) >300 тыс. ($135M)
Interactive toys in total >300M pcs.
Including RC toys ~100М pcs.
Planned runs for Toytemic toy sets
and kits
In 1 year 3 years 5 years
10K 100K 1M
First sales – in Moscow trough a
small friendly children retail net
SUPPLIES TO SCHOOLS
In Russia – 50.000 schools
Lego case – 30% Russian schools
Approximate calculation:
$50 (Rev.) x 10(sets) x 15.000(cust.)
=$7,5M
Goal for the 5th year – a hit!
(precedent Furby, Zhu-Zhu etc.)

CompetitorsCompetitors
- univercities
- laboratories
Bluetooth9 IR and 5 US
sensors
5,5×5,5×3см>$3.000Years on
the market
K-team
Khepera
-SchoolsExternal module
WiFi or Bluetooth
7 IR sensors
(proximity)
11×11×5см~$100Just enter
the market
EPFL
Thymio
- toys
-schools
- univercities
The same
Toytemic sensor
Toytemic near-
field sensor
5×4×3см~$20PrototypeToytemic
Target market
segment
Communication
means
Positioning
means
Min unit
sizes
Min unit
cost
StageAnalogue
ANALOGUES FOR TOYTEMIC PLATFORM
No direct competitors seen yet
Substitute competitors are:
• all robotic toys
• all RC toys
• all App toys (using smartphones)
Companies examples: WowWee, Wow!Struff,
LeapFrog, Innovation First etc.
IN INTERACTIVE TOYSIN EDUCATIONAL ROBOTIC KITS
No competing products for assembling
toys game units till now.
(while professional robotic solutions are two
orders more expensive)
Lots of competing robotic kits including
Lego MindStorms, Parallax BoeBots, Sony
Robocup и др.

www.toytemic.comTOYTEMIC Inventions, LLC
Product rangeProduct range
Educational
Robotic Kits
Sales growth
V2 – start sales
Start salesProduct samplePlatform V1
Mover + Sensor + RC
Toy Product lineSales growthStart salesProduct sampleToy Pets’ Flock
Mutial Positioning V1
Toy Product linePlanned sales.Sales growthStart salesBrain Train
Optical RC V1
Further3rd year2nd year1st yearProduct/
technology
PROJECTED TIMELINE FOR PRODUCT RELEASE
PRICING EXAMPLES
$50$25$14“Small” gaming set
$15$7$3Track Pack
$100$50$30“Big” gaming set
$20$10$4Semaphore
$30$15$4RC Torch
$25$12$6Train
RRPWhole
Sale
Prod
Cost
BRAIN TRAIN
$200$100$60EDU Robotic Kit
$40$20$10Add-Modules Pack
$150$75$40Toy Robotic Kit
$48$24$12Mover (+ sensor) V1
$20$10$2Toytem Sensor V2
$25$12$6RC Pointer
RRPWhole
Sale
Prod
Cost
TOY ROBOTIC KIT
Slide 9 (of 14)

Financial forecastFinancial forecast
Financing history
$300K in 2,5 years
Financing request
this round
$350K (9 months)
Anticipated next
funding
$1,2M
Break-even point
end of 2nd year
EXIT
5 yrs, ~120M (1,5×LTM Rev.),
Strateg. (MAT, HAS etc.)
Deal offered
$350K investment for
20% shares
Slide 10 (of 14)

TeamTeam
Slide 11 (of 14)
CoCo--founders/managersfounders/managers
Yevgeny Smetanin, CEO
Producer/developer in digital
edutainment, video games,
interactive toys and gadgets.
Licensor to global publisher.
Alexey Chechendaev, CTO
engineer, inventor, director of
projects in microelectronics
and RF engineering; sensor
networks, interactive products
Andrey Gabelko, CFO/COO
Ph.D. in Physics, 20-year as
business driver in software,
UWB, Mesh networks,
telecom and laser; launched 3
start-ups (incl. abroad)
EmployeesEmployees
7 half-time employees
Interdisciplinary engineering team
(robotics, adaptive behavior, chip-
design, radio-electronics)
Board of Advisors / MentorsBoard of Advisors / Mentors
As Skolkovo participants we’ve got letters
of intent from several persons having
strongest track-record in UWB, robotics,
toys, including:
- Alan Petroff, Dr., former Senior VP at
Time Domain Corp. (USA)
- Henrik Christensen, Dr., KUKA Chair
of Robotics at GaTech (USA)
- Tom Dusenberry, former VP at
Hasbro Corp., (USA)
We keep in touch with these gentlemen.

Current statusCurrent status
Slide 12 (of 14)
Brain Train,
«Raduga Detstva»
November 2012
Full-function prototype
3-4 months till
manufacturing sample
Toy Flock
Skolkovo Robotics
February 2013
Sensor prototype for
the platform
6 months to a sample
Interface Puppet,
«Toy Russia»
March 2011
Early
prototype
INTELLECTUAL PROPERTY
2 Russian patents, 2 РСТ applications,
1 USA national application in process
In 3 years we’ll form a solid IP pack:
>20 utility patent applications plus
design applications and copyrights
MICROCIRCUIT (IC) DEVELOPMENT
We’ve designed and got first test MPW-
crystals from a EU factory
Testing is being conducted.
PILOT TOY PRODUCT RELEASE
Brain Train. Pre-production.
Commercial offers from South-East
factories received. Production costs
adjusted.
Preliminary understanding agreement
with a children goods net retailer in
Moscow

Project SummaryProject Summary
Slide 14 (of 14)
ProductProduct
MarketMarket
ClientClient
PrePre--money Valuationmoney Valuation
TimingTiming
Deal OfferedDeal Offered
EXITEXIT
Platform for Robotic kits & RC toys able to act in concert
100M units RC toys, 35M Robotic Kits. Total >$10B
Global toy retailers, toy and robotic companies
$2M based on Replacement Value or Berkus method
Start sales – 9 mnth, Break-even - 2 yrs, Exit – 5 yrs
$350K investment for 20% shares
5 years, ~200M (1,5×LTM Rev.), Strateg. (MAT, HAS etc.)
Consumer ValueConsumer Value “Toy Stories” come alive. Videogames extended into reality
Tech ValueTech Value Toys networked, make coordinated maneuvers
Business ModelBusiness Model Toys & Robotic kits supplies. Average profit ~$50 per set

Reminiscence of the FutureReminiscence of the Future
Slide 14’ (of 14)
The most famous science fiction novelist Herbert Wells playing toy
soldiers according to the rules he described in his book.

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