IFTIKHAR AHMED KHATTAK

House No. B-65, C.G.E.H.S
Block 10-A, Gulshan-e-Iqbal, Karachi, Pakistan
Mobile: (+92) 0322-9047574 / 21-34802839
Email: iftikharahmedkhattak@gmail.com




OBJECTIVE

A versatile, analytical and hard working environment protection officer with a practical hand-on approach, who
always preserves to achieve the best results, Able to collect and analyses. Excellent negotiation and problem solving
skill and swiftly identifies the root of any problem and develops an effective solution, proven ability to manage and
complete projects to the highest standard, with a meticulous attention to detail and within agreed deadlines.



AREAS OF EXPERTISE



* Strategic Marketing     * Marketing Promotions                  * Product Management

* Advertising             * Team Building- Leadership skills      * Social Media Marketing

* Public Relations        * Customer Services                     * Search Engine Optimization

                                                                  * Consumer Management & New Market
                                                                    Development
* Brand Management        * Client Management.

                                                                  * Pre & Post Analysis




PROFESSIONAL EXPERIENCE AND SIGNIFICANT ACHIEVEMENTS

Prime Services (Pvt.) Ltd (1st May 2009 till date)
Manager Ops & Business


Responsibilities: Joined as Manager Ops & Business, this is a type responsibility where I am executing, all type of
service operational as well a business development, in which media back end process and clientele side with parallel
coordination of Ad. Agencies and other stakeholders of the project, also responsible of the project Closure including
payment flow.

Additionally having a Contract of Business and Marketing Consultant with a Malaysian based restaurant at Karachi.
“Secrete recipe”
Specifying market requirements for current and future products by conducting market research supported by on-
going visits to customers and non-customers. Developing and implementing a company-wide go-to-market plan,
working with all departments to execute.

Achieved Marvels:-Automation of external service delivery process for the premium members which increased the
customer retention percentage by 35%


PROFESSIONAL EXPERIENCE

MCB BANK Pakistan Pvt Ltd (March, 2007 – April 2009)
Credit Analyst

Responsibilities: developing joined as a Credit Analyst, my basic job consists of the process of evaluating an
applicant's loan request or a corporation's debt issue in order to determine the likelihood that the borrower will live
up to his/her obligations also keeping in view the regulation of current money market and central bank advises.,
additionally I am heading Rejection Review Unit (RRU) in which I re review all rejected applicant’s profiles so as to
monitor delinquencies from CIU end as well as business. On the basis of which I submit recommendations for
necessary changes in system / process and policy.


Inbox Technologies Pakistan Pvt Ltd (July, 2005 – March 2007)
Manager Sales South

Responsibilities: Responsible keeping in view of my career background (Marketing) I joined Inbox Technologies the
only Local Branded Computer and Software providers since 6 years, recently Dawood Group took over Inbox and
Three Sixty Degree (a Software House) and inject massive financial support as well as endow with freedom to grow. I
am executing my expertise in strategic planning for new market development and refreshing the existing market so
as to amplify the dimensions of sale, I am responsible for 6 Businesses Development Officers having position of
Manager Sales.



Askari Commercial Bank Pakistan Pvt Ltd (October 2001 – June 2005)
Senior Marketing Officer

Responsibilities: A Banking Marketing experience, I joined as Marketing Executive and gradually promoted to
Senior Marketing Officer as a permanent employee OG-II reporting to Manager Marketing and Divisional Head. I
took start with a ■ merchant marketing research approaching to at least 10,000 POS terminal users across Pakistan
getting their views (Negative / Positive) so as to assess Askari MasterCard’s Portfolio. Then I became involved in
various areas of marketing and product development activities. In major I took complete responsibility of ■ Rewards
Program (Sensible Shop). The rewards programs was a gigantic task in which firstly selecting name, gathering /
managing data, signing up contract with involved companies, budgeting and forecasting, coding / selecting /
bifurcation and delivering values to respective product and code, filtering and entering data in main CCCS system,
designing the booklet of the product, and at the launching. After launch I prepare custom made software for the
same and streamed line all the queries and operational work so as to be crisp & clear for the person who will be
handling its operation. I also worked ■ media buying and implementation activities ■ new product development ■
event management ■ marketing planning and forecasting ■ relationship marketing ■ developing customer retention
strategies and ■ strategic alliances
Bridgestone Pakistan Pvt Ltd (April 1998 – September 2001)
Marketing Executive South

Responsibilities: My first marketing experience as Marketing Executive executing services in brand awareness,
observing competitors strategies, outdoor event and promotions, media and advertising and new product launch and
intro. Involved in corporate bulk volume Product Selling, Traveling was a lot as I love traveling in my Job.



ACADEMICS

Preston University, Karachi, Pakistan.
       MBA: Marketing CGPA 3.1                                                 2005

Others
        Diploma in Computer Studies (Recognized)
        Management Courses
        Credit Card Process Course (conducted by Institute of Bankers of Pakistan)
        Event Management and Product Launch Conference


LANGUAGE SKILLS

        Fluent in English, written as well as spoken
        Fluent in Urdu, written as well as spoken
        Fluent in Pushto, written as well as spoken
        Excellent interpersonal and presentation skills


REFERENCE

Will be furnished upon request

Iftikhar Ahmad Khattak 2011 Cv

  • 1.
    IFTIKHAR AHMED KHATTAK HouseNo. B-65, C.G.E.H.S Block 10-A, Gulshan-e-Iqbal, Karachi, Pakistan Mobile: (+92) 0322-9047574 / 21-34802839 Email: iftikharahmedkhattak@gmail.com OBJECTIVE A versatile, analytical and hard working environment protection officer with a practical hand-on approach, who always preserves to achieve the best results, Able to collect and analyses. Excellent negotiation and problem solving skill and swiftly identifies the root of any problem and develops an effective solution, proven ability to manage and complete projects to the highest standard, with a meticulous attention to detail and within agreed deadlines. AREAS OF EXPERTISE * Strategic Marketing * Marketing Promotions * Product Management * Advertising * Team Building- Leadership skills * Social Media Marketing * Public Relations * Customer Services * Search Engine Optimization * Consumer Management & New Market Development * Brand Management * Client Management. * Pre & Post Analysis PROFESSIONAL EXPERIENCE AND SIGNIFICANT ACHIEVEMENTS Prime Services (Pvt.) Ltd (1st May 2009 till date) Manager Ops & Business Responsibilities: Joined as Manager Ops & Business, this is a type responsibility where I am executing, all type of service operational as well a business development, in which media back end process and clientele side with parallel coordination of Ad. Agencies and other stakeholders of the project, also responsible of the project Closure including payment flow. Additionally having a Contract of Business and Marketing Consultant with a Malaysian based restaurant at Karachi. “Secrete recipe”
  • 2.
    Specifying market requirementsfor current and future products by conducting market research supported by on- going visits to customers and non-customers. Developing and implementing a company-wide go-to-market plan, working with all departments to execute. Achieved Marvels:-Automation of external service delivery process for the premium members which increased the customer retention percentage by 35% PROFESSIONAL EXPERIENCE MCB BANK Pakistan Pvt Ltd (March, 2007 – April 2009) Credit Analyst Responsibilities: developing joined as a Credit Analyst, my basic job consists of the process of evaluating an applicant's loan request or a corporation's debt issue in order to determine the likelihood that the borrower will live up to his/her obligations also keeping in view the regulation of current money market and central bank advises., additionally I am heading Rejection Review Unit (RRU) in which I re review all rejected applicant’s profiles so as to monitor delinquencies from CIU end as well as business. On the basis of which I submit recommendations for necessary changes in system / process and policy. Inbox Technologies Pakistan Pvt Ltd (July, 2005 – March 2007) Manager Sales South Responsibilities: Responsible keeping in view of my career background (Marketing) I joined Inbox Technologies the only Local Branded Computer and Software providers since 6 years, recently Dawood Group took over Inbox and Three Sixty Degree (a Software House) and inject massive financial support as well as endow with freedom to grow. I am executing my expertise in strategic planning for new market development and refreshing the existing market so as to amplify the dimensions of sale, I am responsible for 6 Businesses Development Officers having position of Manager Sales. Askari Commercial Bank Pakistan Pvt Ltd (October 2001 – June 2005) Senior Marketing Officer Responsibilities: A Banking Marketing experience, I joined as Marketing Executive and gradually promoted to Senior Marketing Officer as a permanent employee OG-II reporting to Manager Marketing and Divisional Head. I took start with a ■ merchant marketing research approaching to at least 10,000 POS terminal users across Pakistan getting their views (Negative / Positive) so as to assess Askari MasterCard’s Portfolio. Then I became involved in various areas of marketing and product development activities. In major I took complete responsibility of ■ Rewards Program (Sensible Shop). The rewards programs was a gigantic task in which firstly selecting name, gathering / managing data, signing up contract with involved companies, budgeting and forecasting, coding / selecting / bifurcation and delivering values to respective product and code, filtering and entering data in main CCCS system, designing the booklet of the product, and at the launching. After launch I prepare custom made software for the same and streamed line all the queries and operational work so as to be crisp & clear for the person who will be handling its operation. I also worked ■ media buying and implementation activities ■ new product development ■ event management ■ marketing planning and forecasting ■ relationship marketing ■ developing customer retention strategies and ■ strategic alliances
  • 3.
    Bridgestone Pakistan PvtLtd (April 1998 – September 2001) Marketing Executive South Responsibilities: My first marketing experience as Marketing Executive executing services in brand awareness, observing competitors strategies, outdoor event and promotions, media and advertising and new product launch and intro. Involved in corporate bulk volume Product Selling, Traveling was a lot as I love traveling in my Job. ACADEMICS Preston University, Karachi, Pakistan.  MBA: Marketing CGPA 3.1 2005 Others  Diploma in Computer Studies (Recognized)  Management Courses  Credit Card Process Course (conducted by Institute of Bankers of Pakistan)  Event Management and Product Launch Conference LANGUAGE SKILLS  Fluent in English, written as well as spoken  Fluent in Urdu, written as well as spoken  Fluent in Pushto, written as well as spoken  Excellent interpersonal and presentation skills REFERENCE Will be furnished upon request