This document provides a summary of Shoukat Khattak's background and experience. It includes details about his education such as an MBA from Bradford School of Management. It also outlines his professional experience in marketing, business strategy, and credit risk management roles in various industries including FMCG/food production, banking, and freelance consulting. His roles and responsibilities involved tasks like marketing research, planning, budgeting, campaign management, and business analysis. He led initiatives that increased revenues and reduced costs and losses for the organizations he worked for.

1. SHOUKAT I KHATTAK, MBA, CCP
Marketing & Business Strategy Analyst
Certified Credit & Risk Management Professional
VISION . STRATEGY . TRANSFORMATION
WES
PERSONAL Address: P.O.Box: 191137, Satwa, Dubai, United Arab Emirates
DETAILS Email: shaukat_khatak@hotmail.co.uk
Mobile: UAE: 00971 (0) - 501225404, Pakistan: 0092 – 21 – 0332 3497215
Nationality: Pakistan (UK, Tier 1 Immigrant)
Driving License: Full Clean UK (Transferable)
Visa Status: Sponsored Visit Visa (Long term)
PROFILE In a Nutshell: Western-educated MBA with more than 5 years’ experience of
management in strategic marketing, business analysis, sales and
strategy.
My Strength: Innate capacity to scrutinize core issues, devise creative and realistic
solutions, while arousing ‘buy-in’ and support from key stakeholders.
Objective: To secure challenging responsibilities within an international
environment in the arena of marketing, business and operations
management or general management.
EXPERTISE Integrated Marketing Mix Business & Strategy Analysis
Financial Analysis Strategic Marketing: B2B/B2C
Credit & Risk Management Leadership & Supervision
Corporate Presentation Interpersonal & Communications Excellence
Commercial Negotiation Training/Event Management
Customer / Client Relations General Management
Sales Management
EXPERIENCE Premier Flour Mills Ltd. FMCG/Food Production
Manager cum Analyst
Marketing & Business Strategy Department August 2009 – Present
Role & Responsibilities: Longstanding association and CEO’s persistence led me to join
again as an Analyst/Manager. Leading a team of 25 cross-departmental staff
members, I am responsible for managing the daily operations and re-structuring of the
Marketing and Business Strategy Department, mainly focusing on key areas like cost
reduction, process efficiency, product re-branding, revenues optimization strategy
and providing analytical support to the CEO for future investment decisions.
 Marketing research – Market trends, market drivers, competitor analysis
 Reporting – Weekly reports and monthly meetings
 Budget allocation and management (Forecasting)
 Marketing planning – Year and month planning, scheduling and refining
 Campaign management – ATL/BTL: Segmentation, message development and
integration of elements
 Dealer/Retailer Acquisition & Management: Full cycle lead generation &
management, Agency management – PR, telemarketing and design
 Event management – Exhibition and breakfast briefings
 Copywriting - Defining web/online strategy to increase traffic to corporate site
Achievements: Led 05 co-branding initiatives with prestigious brands. Championed, 10
marketing campaigns across 07 product lines worth Rs. 10M. Reduced inventory losses
by Rs. 15M, through effective implementation of state-of-art load monitoring
technology. Through NPD initiative, personally recommended and introduced 04 new
product lines that resulted in overall revenues growth by 40%.
MARKETING – FINANCE – OPERATIONS – BRAND MANAGEMENT – SALES – ADMINISTRATION – CREDIT & RISK MANAGEMENT

2. SHOUKAT I KHATTAK, MBA, CCP
Marketing & Business Strategy Analyst
Certified Credit & Risk Management Professional
VISION . STRATEGY . TRANSFORMATION
WES
EXPERIENCE Analyst (Freelance), Leeds, United Kingdom Various Sectors
Analyst, Marketing & Business Strategy October 2008 – July 2009
Business Support Analyst October 2005 – September 2007
Role & Responsibilities: Inspired by KTP (Knowledge Transfer Programme), an initiative
led by UK government to integrate education sector with SME’s, led to many diverse
projects across different sectors for freelance and studying business graduates. As a
Marketing & Business Support analyst, worked for more than 15 clients throughout
West Yorkshire, UK and provided guidance in marketing and business strategy. A list
of few is given below;
Key Projects
 Accrington Plc. (Healthcare) £ 1.5M  All Event Plc. (Security & Event
 Lahore Deli: (HORECA) £ 2.0M Management)
 Texas Cafes (HORECA) £ 3.5M  Bombay Stores (Textile) £ 7.6M
 ScalePoint, UAE: (IT)  University of Bradford (Education) –
MBA Project
SECTORS COVERED: HEALTHCARE, HORECA, SECURITY, TEXTILE & FASHION, EDUCATION
Premier Flour Mills Ltd. FMCG/Food Production
Junior Analyst, Marketing & Business Strategy June 2004 – September 2005
Role & Responsibilities: Career Change: Joined as Management Trainee and then
promoted as Asst. Manager/Junior Analyst to supervise 14 team members in providing
business and marketing support to the Head of Strategy.
 Marketing research and Reporting
 Budget allocation and management
 Marketing planning
 Campaign management and Copywriting
 Agency and Event Management
Achievements: Conducted detailed business analysis including marketing, financial
and competitive analysis, leading to a successful implementation of distributer
reward schemes and customer loyalty Programme, marketing dept. re-vamp,
branding initiatives, e-CRM implementation and major operation adjustments.
Revenue growth: 35%, Cost Savings: 20%, New Distributor Acquisition: 10%
Total Campaigns: 05, ROI Range per campaign: 50% -70%
Standard Chartered Bank Banking/Financial Services
Assistant Manager, Consumer Credit February 2002 – May 2004
Role & Responsibilities: Successfully Managed a team of 03 collections and litigations
specialist and unsecured portfolio of Rs. 80M for South Region, Pakistan.
Achievements: Apart from assigned job, single-handedly executed (designed,
developed and implemented: Documentations, SOP’s, Manuals, etc.) the
establishment of the SCB Litigation Unit, South right from the scratch.
 Awarded “I Caught You” for clients’ satisfaction and performance excellence.
 Consecutively awarded “Service Excellence Champion” for Service Excellence.
MARKETING – FINANCE – OPERATIONS – BRAND MANAGEMENT – SALES – ADMINISTRATION – CREDIT & RISK MANAGEMENT

3. SHOUKAT I KHATTAK, MBA, CCP
Marketing & Business Strategy Analyst
Certified Credit & Risk Management Professional
VISION . STRATEGY . TRANSFORMATION
WES
EDUCATION Bradford School of Management October 2008 - September 2008
MBA (Strategic Marketing/Finance)
 Ranked 8th best UK and 53rd business degree in the ‘Financial Times 2009’
 Achieved an overall merit (2:1) in all the taught modules
Focus of Study
 Marketing Management, International Business Strategy, International Marketing,
Marketing Communications, Advertising, Consumer Behaviour, Business Research
 Financial Management, Accounting & Finance, Business & Financial Analysis
 Technology & Business, Computing, e-Business, e-Commerce, e-Marketing
 Supply Chain & Operations Management, Decision Making, Operations /Supply
chain/Best Practice Management
 Dissertation: e-Commerce Strategy in UK Higher Education
University of Karachi, Pakistan January 1999 - July 2001
BPA (Hons.) (Public Administration/ General Management)
 Courses: Financial Management, Consumer Behavior, Behavior Sciences, Business
Computing, Business Statistics.
Additional Qualifications from United Kingdom
Dip. (Business Administration) October 2006 - October 2007
Dip. (Financial Administration/ Management) October 2005 - October 2006
MEMBERSHIPS AMBA: Association of MBA’s, Global
ACP: Association of Credit Professionals, UK
TRAININGS  November 2006: Credit & Risk Management by CMT, United Kingdom
 May 2004: General Banking Law & Practices by SCB
 June 2003: Anti-Money Laundering & Fraud Prevention by SCB
 September 2002: Customer Care and Management by SCB
AWARDS  Jan 2010: Performance & Service Excellence by PFML
 March 2005: Best Management Trainee Shield PFML
 Nov/Dec 2003: Performance & Service Excellence by SCB
 July 2002: Service Champion by SCB
IT SKILLS Microsoft Packages: Complete MS Office 2010, MS Visio, MS Excel 2010, MS
Project, MS PowerPoint, Windows 7, etc.
E-Marketing Packages: e-Marketing Technology/Tools, Google Analytics, etc.
Database: Oracle, MS ACCESS, AS 400, ERP, etc.
OTHER SKILLS Language Proficiency: English-Fluent, Urdu-Native, Pashto-Native, Hindi-Fluent
Documentation: All documents (Educational, Work and other) are duly
verified and attested as per UAE Labour Laws.
REFERENCES Availability: To be furnished on request
Network View:
MARKETING – FINANCE – OPERATIONS – BRAND MANAGEMENT – SALES – ADMINISTRATION – CREDIT & RISK MANAGEMENT