Download to read offline
Muhammad Asif Cv
- 1. Muhammad Asif C-89-D 3rd floor, 11th Commercial Street, Phase-2 Ext, D.H.A, Karachi Cell: 0321-2117068 Email: masif.linkedin@gmail.com Web: http://pk.linkedin.com/in/masif002 CAREER OBJECTIVE: Always interested to work with them that can help me reach my goal (by expending my skills in marketing analytics [market & competitive analysis/research, pricing, marketing strategy, business/strategic planning, variance analysis (actual vs. budgeted), Budgeting (forecasting, budgeting and tracking) and monitoring market trends SKILLS: Overall 11 years in marketing research,business and product planning including new product development and planning, Sales forecasting and budgeting, market analyzing and segmentation SPECIALTIES: All aspect of marketing and business planning, coupled with marketing research Business Modeling Market Research Business Case Development Competitive Analysis Budgeting Market Segmentation Pricing Strategies Consumer Insight Tariff Planning Market Intelligence Variance Analysis Subscribers Evaluation Forecast Sales Forecasting Key indicator Performance Measuring WORK EXPERIENCE: ASSOCIATE MANAGER (Business Planning) TeleCard Limited http://telecard.com.pk/ TELECOM SERVICE PROVIDERS April, 2006 to date Reported to: COO As part of the core operational team within the WLL business unit, I am responsible to assist the COO and business heads of all the major product lines in regards to business planning and forecasting, new product feasibilities, product enrichment, segment dimensioning, tariff planning & regular business updates/reviews. I provide both quantitative and qualitative recommendations with regards to the aforementioned. Budgeting: Responsible of updating and maintaining the marketing department budget Analyze capacity utilization across all stations countrywide, and assess profitability individually in order to drive focus on the relevant KPIs Business Review: Prepared and presented weekly, monthly, quarterly and yearly marketing reports to the COO and the Board of Directors Pricing: Forecasted the sales of each product for each tier group at the end of each month to estimate the gross margin; calculate the gross margin for different price increase scenarios and present the results to the marketing manager, operations director and general manager and COO Sales Forecast: Forecasted the sales and the profitability of new products based on the data about similar products launched in the past Supervise market intelligence function. Monitor industry statistics and produce competitor’s activity report including new strategies and market share/trends Prepare subscribers evolution forecasts to measure subscribers health within each major segment, along with major challenges and factors impacting the segments Personally deliver monthly business & segment review presentation to the senior management, highlight weaknesses and recommend action items in conjunction with the respective business heads of each product category Review, assess & quantify potential growth opportunities (both product & market driven) as identified by zonal/sales leadership across Pakistan Track and monitor monthly KPI measures of all product segments which include sales, activation and churn, traffic analysis, consumption and monthly collection depicting variation and running Page 1 of 2
- 2. CURRENT PROJECT ACTIVITIES: Micro-Business Package: Responsible for Market segmentation, Tariff, Package Designing, Sale Forecast and Budgeting and performance review) SME (Small and Medium Enterprise) solution: Responsible for variance analysis of actual Vs. Budgeted performance review RESEARCH EXECUTIVE Oasis International MARKETING RESEARCH SERVICE May, 2005 to March, 2006: Reported to: Director Research Oasis is known for its use of advanced statistical tools and in-depth analysis and handling difficult and complex researches. It provides marketing consultancy to a wide variety of organizations such as Nestle, Ufone, PTCL, Shell, and Pakistan Tobacco. My scope of engagement at Oasis included the following: Research Project Planning and control Review and finalization of sampling and sample design Review and finalization of research design & methodology Final over view of field control guides Review of Analysis and Tabulation plan Report writings / Review of reports and finalization Review and preparation of client presentation Client servicing & liaison RESEARCH EXECUTIVE Opinion Research Group MARKETING RESEARCH SERVICE Feb, 2001 to May, 2005: Reported to: Director Research Managed all quantitative research projects about customer profiles, monthly mystery shopper research, research about new products and price sensitivity research My scope of engagement at ORG included the following: Development of research ideology Development of research design & methodology Planning data collection through field work Data cleaning, analyzing and analyses Report writing & executive summary presentations EDUCATION & QUALIFICATION M ASTERS IN ECONOMICS Karachi University, Pakistan (M-Econ), Class of 1998 EMBA PIMSAT, Pakistan (MBA), Class of 2011 DIPLOMA IN COMPUTER SCIENCES Petroman Institute (Diploma), Class of 2000 COMPUTER PROFICIENCY: Excellent Excel spreadsheet skills and competent Microsoft Word and Power Point skills. Knowledge and skill of data mining with SPSS PERSONAL INFORMATION: Marital status Single REFERENCE: 1) Deputy Managing Director at SMAR International Pvt.Ltd – Mr. Sibghatullah Husaini 2) General Manager at TeleCard Limited – Mr. Masood Koreshi Page 2 of 2