The document discusses the importance of public relations in nursing, emphasizing the establishment of good relationships between healthcare organizations and the public. It outlines the need for public relations to promote mental security, confidence, teamwork, and health information dissemination. Key elements and steps in public relations, along with various tools used in the process, are also presented.

1. PUBLIC RELATION
Presented by
Prince Kumar
M.Sc. Nursing 1st
year

2. Introduction
Public relation in the contacts of nursing
aims to stablish good relation between
health care organization and the
public .It involves providing information
to address public concern and promote
understanding .
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3. DEFINITION
Public relation are knowing what
the public expects and explaining
how administration is meeting
these desire
…..John milet

4. NEED OF PUBLIC RELATION
• Promote mental security
• Health care services
• Stablish confidence
• Facilitate team work
• Patient support
• Early recovery
• Providing health information
• Informing health and hospitals policies

5. ELEMENTS OF PUBLIC RELATION
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 Empathy
 human relation
 Persuasion
 Dialogue

6. STEPS OF PUBLIC RELATION
1.analysis and research
2.Establishment of overall policy
3.Strategies and tactics
4.Effective communication system
5.Public feedback
6.Assessment of the programme

7. TOOLS OF PUBLIC RELATION
 Advertising
 Publicity
 Propaganda
 Diplomacy
 Promotion
 Public affaires
 Public relation counselling
 Public relation budgeting 1