The document outlines the concepts and objectives of Information, Education, and Communication (IEC) in health, emphasizing the need to change health behaviors in individuals and communities through effective communication and education. It details the scope of IEC relating to various health aspects and the principles and processes of health education, including communication methods and the nurse's responsibilities in promoting health. Additionally, it stresses the importance of planning, implementing, and evaluating health education programs while engaging the community for improved health outcomes.

1. PRESENTED BY: PALAK
MSC NURSING
SHIMLA NURSING COLLEGE SHURALA

2. DEFINITION
IEC can be defined as an approach which attempts to change or reinforce
(stronger) a set of behaviors in a target audience regarding specific
problem in a predefined period of time.

3. IEC CONCEPT
• Information- facts | data (statistics) | socio-economic-political profile.
• Education- "activated" knowledge.
• Communication- dissemination using various channels.

4. AIMS
• To change the health behavior of individuals, family and community.
• To prepare background or basis for change in health behavior.
• To change the norms of the community.
• To facilitate education for audience about public health and to create
awareness in public opinion.
• To obtain social, political support for health activities.

5. SCOPE OR FIELDS OF IEC IN RELATION
TO HEALTH
• Primary health care
• Personal hygiene
• Prevention /control on communicable diseases
• Reproductive health/maternal and child health services
• Nutritional services
• Family welfare

6. INFORMATION
This consists of providing scientific knowledge to the people about the
health problems and how to prevent them and promote and maintain
health.

7. HEALTH EDUCATION
DEFINITION
Health education can be defined as a process aimed at encouraging
people to want to be healthy, to know how to stay healthy, to do what
they can individually and collectively to maintain health and to seek
help when needed.

8. AIMS AND OBJECTIVES
• To encourage people to adopt and sustain health promoting life style
and practices.
• To promote the proper use of health services available to them.
• To arouse interest, provide new knowledge, improve skills and change
attitudes in making rational decisions to solve their own problems.
• To stimulate individual and community self reliance and participation
to achieve health development through individual and community
involvement at every step from identifying problems to solve them.

9. APPROACHES TO HEALTH EDUCATION
• Regulatory (It is either directly or indirectly by government like the
child marriage restraint in India, compulsory wearing of seat belt and
helmet.
No government can pass legislation to eat a balanced diet or not to
smoke.
• Service approach (aimed at providing all the health services needed by
the people at their door steps on assumption that people would use
them to improve their own health
• Health education approach
• Primary health care approach ( It involves full participation and active
involvement of people starting from the planning stage till the
Delievery of the health services.

10. PRINCIPLES OF HEALTH EDUCATION
• Credibility (Health education based on scientific knowledge)
• Interest (relevant to people interest and needs)
• Participation
• Motivation (encourage people to learn)
• Comprehension (use language that learner can understand)
• Encourage participation.
CONT...

11. PROCESS OF HEALTH EDUCATION
• Identifying the learner: identify learner such as patient student or
nursing staff members.
• Choosing the right setting: create a trusting environment that ensure
the privacy and confidentiality of the learner.
• Collecting data: determine their needs by exploring health problems or
issues of interest to them.
• Involving learner to define their own needs and problems.

12. Continue-
• Prioritizing needs.
• Setting objectives: set specific target within the general goal.
Objectives are time related and are necessary to evaluate the
effectiveness of health education activities.

13. COMMUNICATION
• The word communication is derived from Latin word, Communicare
which means to participate, to inform, or impart.
• Communication can be regarded as a Two Way process of exchanging
or shaping ideas, feelings and information.

14. THE COMMUNICATION PROCESS

15. TYPES OF COMMUNICATION
• One way communication(email, television, radio, writing)
• Two way communication( information is exchanged between two
parties) example telephone.
• Verbal communication
• Non verbal communication
• Formal(exchange information between two or more people with in the
same organisation) and Informal communication
• Visual communication
• Tele communication and internet

16. FUNCTIONS OF HEALTH COMMUNICATION
• Information
• Education
• Motivation
• Persuasion
• Counseling
• Raising morale
• Health development
• Health organization

17. METHODS IN HEALTH
COMMUNICATION
• Individual approach (involves exchanging information, feelings, ideas
and opinions with another person)
• Group approach (group discussion, panel discussion, role play)
• Mass approach(a way to educate and inform the public about health-
related issues and behaviors)

18. MEASURES FOR SUCCESSFUL
COMMUNICATION
• Clarity of thought with simple and understandable language.
• Use two-way communication.
• Usefulness of health message.
• Proper use of audio-visual aids, gestures, words and pictures.
• Credibility and genuiness of communication.
• Topics for health education according to requirement, feelings, beliefs
and experiences of people.
• Latest and reliable information.
• Correct medium or method of communication.
CONT…

19. • Appropriate attention to verbal as well as non verbal messages.
• Increase communication skill by
i.Be confident in your ability to relate people.
ii.Be honest with your feelings.
iii.Be sensitive to the needs of others.
iv.Be consistent and know yourself.
v.Recognize symptoms of anxiety.
vi.Recognize differences.
vii.Use words carefully.
viii.Recognize and evaluate your actions and responses.
ix.Be careful in non verbal communication.

20. NURSES RESPONSIBILITY IN IEC
The nurse should consider the following points in health education:
•To gain confidence of people.
•To arouse the interest in people about good health.
•To motivate them to bring about changes in habits for healthy life.
•To prepare them for utilization of available health services.
•To develop a sense of responsibility among people towards good health
of the whole community.
CONT…

21. •The opportunities for health education should be widely used.
•It is necessary to use appropriate audio-visual aids to enhance the effect
of health education.
•The sufficient preparation and cooperation of the government and
voluntary agencies, central health education bureau, state health
education bureau, directorate of audio-visual publicity, local leaders,
teachers, health workers etc.
CONT…

22. • It is necessary to remove various obstacles in communication.
• Health education should be planned and continuous.
• Periodical evaluation and expected correction of health education
programmes with the help of various tools and observation are also the
responsibilities of a nurse.