Dr shabeel’s presentations
INTRODUCTION
    The practice of instructing people
and communities in the principles of
hygiene and in ways of avoiding
disease is a very ancient one.
    An elementary study of the history of
medicine reveals that since time
immemorial it has been considered a
necessity to instruct communities in health
matters for their protection and survival.
DEFINITIONS

   The National Conference on Preventive
    Medicine [USA]

    Health education is a process which informs,
    motivate and helps people to adopt and maintain
    healthy practices and life styles; advocates
    environmental changes as needed to facilitate
    this goal and conducts professional training and
    research to the same end.
   WHO Definition

    Health education, like general education,
    is concerned with changes in knowledge,
    feelings and behaviour of people.In its
    most usual forms, it concentrates on
    devoloping such health practices as are
    believed to bring about the best possible
    state of well being.
AIMS OF HEALTH EDUCATION
   To inform the general public of the principles of
    physical and mental hygiene and methods of
    preventing avoidable diseases.
   To create an informed body of opinion and
    knowledge. (social workers, teachers)
   To give the public accurate information of
    medical discoveries.
   To facilitate the acceptance and proper usage of
    medical measures.
METHODS OF APPROACHES IN
     HEALTH EDUCATION
1.   Legal or Regulatory Approach

3.   Administrative or Service Approach

5.   Educational Approach
Legal or Regulatory Approach

 Makes use of the law to protect the health
  of the public.
 Eg : Epidemic Diseases Act , Pollution Act
 Limitations :
   1. applicable only at certain times or
  limited situations.
   2. they may not alter the behaviour of the
  individual.
Administrative or Service Approach

 Intends to provide all the health facilities
  needed by the people
 ‘felt needs of people’
Educatinal Approach
 most effective
 Components :
 1. motivation
 2. communication
 3. decision making

• results slow , but permanent and enduring.
• Suffient time for an individual to bring about changes
• information asfacts as well as unlearning wrong
   learning new
                  well.
CONTENTS OF HEALTH
            EDUCATION
1.   Human Biology
2.   Nutrition
3.   Hygiene
4.   Family Health Care
5.   Control of Communicable and Non-
     Communicable Diseases
6.   Mental health
7.   Prevention of Accidents
8.   Use of Health Services
Human Biology
Nutrition

 for prevention of malnutrition
 Taught nutrient value of food stufs
 Method of preparation , storage
 Help people to choose balanced diet
Hygiene




Personal         Environmental
Family Health Care
 Strengthen and improve the health of the
  family as a unit rather than as an
  individual.
 Maternal and child health care, family
  planning, immunization, nutrition, etc.
Control of Communicable and Non-
     Communicable diseases

   Provide elementary knowledge about the
    nature of the diseases and methods of
    preventing them.
Mental Health
 Depression, neurosis, mental anxiety and
  emotional disturbances
 Basic knowledge of common
  psychological ailments, its detectio,
  methods of prevention and treatment.
Prevention of Accidents
   People taught about basic safety rules
    and prevent common accidents.
Use of Health services
   People should be informed about various
    health services and preventive
    programmes available to them.
STAGES IN ADOPTION OF NEW
   IDEAS AND PRACTICES
 STAGE OF UNAWARENESS                STAGE OF AWARENESS
Not aware of new idea or practice   Gets some information but not
                                            know much




    STAGE OF EVALUATION               STAGE OF INTEREST
     Find out advantages &          Shows interest to know more
         disadvantages                      Listen, read




                                       STAGE OF ADOPTION
       STAGE OF TRIAL
                                    Accepts new idea as beneficial
       Puts it into practice
                                          to him & adopts it
PRINCIPLES OF HEALTH
            EDUCATION
   INTEREST
   PARTICIPATION
   COMPREHENSION
   MOTIVATION
   REINFORCEMENT
   KNOWN TO UNKNOWN
   LEARNING BY DOING
   SOIL, SEED & SOWER
   COMMUNITY LEADERS
   GOOD HEALTH RELATIONS
Interest

 Topic of interest
 Identify the ”felt needs” of the people
 Then prepare a programme
Participation
 Educator should encourage people to
  participate in health education
  programmes
 Group discussions, panel discussions, etc
  provide oppurtunities for people’s
  participation
 Leads to acceptance
Known to Unknown
 Start with what the people already know
  and then give the new knowledge
 Existing knowledge as people as the basic
  step
Comprehension
 Determine the level of literacy and
  understanding of audience.
 Language of communication,
  understandable to audience
 Usage of technical or medical terms
  should be avoided.
Reinforcement
 Also called as “booster dose”
 Refers to repetition needed
 When not possible for people to learn new
  things in short time
Motivation
 Defined as “the fundamental desire for learning
  in an individual”
 2 types :
  primary motive  inborn desires
                    food, clothing, housing
  secondary motive  outside forces
                       gifts, a word of praise,
                       love, rewards
Learning by Doing
 Learning process accompanied by doing
  the new things.
 Based on famous Chinese proverb “if I
  hear, I forget ; if I see, I remember ; if I do,
  I know.
Soil, Seed & Sower
 Soil  people to whom education is given
 Seeds  Health facts to be given
 Sower media to transmit the facts
 All components are interdependent and
  result in dynamic interaction.
Good Human Relations
 health educator should have good
  personal qualities
 Should be able to maintain friendly
  relations with people
 Should have a kind nad sympathetic
  attitude
Community leaders
   Leaders can be used to reach people of
    the community and to convince them
    about the need for health education.
HINDRANCES OR BARRIERS IN
PROCESS OF COMMUNICATION
 Psychological barriers
   emotional disturbances
   depression
   neurosis
 Physiological barriers
   difficulties in self-expression
   difficulties in hearing or seeing
   difficulties in understanding
HINDRANCES…
 Environmental barriers
   excessive noise
   difficulties in vision
   congested areas
 Cultural barriers
   persistent patterns of behaviour, habits,
  beliefs, customs, attitudes, religion, etc
EDUCATIONAL AIDS USED IN
     HEALTH EDUCATION
1. Audio aids

2. Visual aids

3. Combination of Audio-Visual aids
Audio Aids
   Based on principles of sound, electricity and
    magnetism

     megaphones
     public addressing systems or
     microphones
     Gramophone records
     Tape recorders
     Radios
     Sound amplifiers
Visual Aids
   Based on principles of projection
    Projected aids – needs projection from a
                     source on to a screen
                      films or cinemas
                      film strips
                      slides
                      overhead projectors
                      epidiascopes
                      transparencies
                      bioscopes
                      video cassettes
                      silent films
Non-projected Aids – do not require
                     projection
                      blackboard
                      pictures
                      cartoons
                      photographs
                      posters
                      flashcards
                      charts
                      brochures
                      models

Other aids – traditional media which makes use of light and sound stimuli
                         Folk dances and Folk songs
                         Puppet shows
                         Dramas
Combination of Audio-Visual Aids

 Modern media available
 Sound & sight combined together to
  create a better presentation
   televisions
   tape and slide combinations
   Video Cassette Players and Recorders
   Motivation pictures or Cinemas
   Multimedia Computers
HEALTH EDUCATION FOR THE
         GENERAL PUBLIC
 Mass communication literally means
  communication that is given to a community
  where the people gathered together does not
  belong to one particular group.
 Advantages
   large no. of people can be reached
   people of all socio-economic status
     irrespective of their caste, creed and religion
 Medias
  televisions, radios, posters, news papers, etc
ESSENTIALS OF HEALTH
     EDUCATON TO THE PUBLIC
1.   Accuracy and Truth

3.   Presentation must be simple

5.   Health education should be factual

7.   Principles of health should be taught
CONCLUSION
 In a field such as health, it is natural that
   “helping people to help themselves”
should be as important as direct service.

Health Education

  • 1.
  • 2.
    INTRODUCTION The practice of instructing people and communities in the principles of hygiene and in ways of avoiding disease is a very ancient one. An elementary study of the history of medicine reveals that since time immemorial it has been considered a necessity to instruct communities in health matters for their protection and survival.
  • 3.
    DEFINITIONS  The National Conference on Preventive Medicine [USA] Health education is a process which informs, motivate and helps people to adopt and maintain healthy practices and life styles; advocates environmental changes as needed to facilitate this goal and conducts professional training and research to the same end.
  • 4.
    WHO Definition Health education, like general education, is concerned with changes in knowledge, feelings and behaviour of people.In its most usual forms, it concentrates on devoloping such health practices as are believed to bring about the best possible state of well being.
  • 5.
    AIMS OF HEALTHEDUCATION  To inform the general public of the principles of physical and mental hygiene and methods of preventing avoidable diseases.  To create an informed body of opinion and knowledge. (social workers, teachers)  To give the public accurate information of medical discoveries.  To facilitate the acceptance and proper usage of medical measures.
  • 6.
    METHODS OF APPROACHESIN HEALTH EDUCATION 1. Legal or Regulatory Approach 3. Administrative or Service Approach 5. Educational Approach
  • 7.
    Legal or RegulatoryApproach  Makes use of the law to protect the health of the public.  Eg : Epidemic Diseases Act , Pollution Act  Limitations : 1. applicable only at certain times or limited situations. 2. they may not alter the behaviour of the individual.
  • 8.
    Administrative or ServiceApproach  Intends to provide all the health facilities needed by the people  ‘felt needs of people’
  • 9.
    Educatinal Approach  mosteffective  Components : 1. motivation 2. communication 3. decision making • results slow , but permanent and enduring. • Suffient time for an individual to bring about changes • information asfacts as well as unlearning wrong learning new well.
  • 10.
    CONTENTS OF HEALTH EDUCATION 1. Human Biology 2. Nutrition 3. Hygiene 4. Family Health Care 5. Control of Communicable and Non- Communicable Diseases 6. Mental health 7. Prevention of Accidents 8. Use of Health Services
  • 11.
  • 12.
    Nutrition  for preventionof malnutrition  Taught nutrient value of food stufs  Method of preparation , storage  Help people to choose balanced diet
  • 13.
    Hygiene Personal Environmental
  • 14.
    Family Health Care Strengthen and improve the health of the family as a unit rather than as an individual.  Maternal and child health care, family planning, immunization, nutrition, etc.
  • 15.
    Control of Communicableand Non- Communicable diseases  Provide elementary knowledge about the nature of the diseases and methods of preventing them.
  • 16.
    Mental Health  Depression,neurosis, mental anxiety and emotional disturbances  Basic knowledge of common psychological ailments, its detectio, methods of prevention and treatment.
  • 17.
    Prevention of Accidents  People taught about basic safety rules and prevent common accidents.
  • 18.
    Use of Healthservices  People should be informed about various health services and preventive programmes available to them.
  • 19.
    STAGES IN ADOPTIONOF NEW IDEAS AND PRACTICES STAGE OF UNAWARENESS STAGE OF AWARENESS Not aware of new idea or practice Gets some information but not know much STAGE OF EVALUATION STAGE OF INTEREST Find out advantages & Shows interest to know more disadvantages Listen, read STAGE OF ADOPTION STAGE OF TRIAL Accepts new idea as beneficial Puts it into practice to him & adopts it
  • 20.
    PRINCIPLES OF HEALTH EDUCATION  INTEREST  PARTICIPATION  COMPREHENSION  MOTIVATION  REINFORCEMENT  KNOWN TO UNKNOWN  LEARNING BY DOING  SOIL, SEED & SOWER  COMMUNITY LEADERS  GOOD HEALTH RELATIONS
  • 21.
    Interest  Topic ofinterest  Identify the ”felt needs” of the people  Then prepare a programme
  • 22.
    Participation  Educator shouldencourage people to participate in health education programmes  Group discussions, panel discussions, etc provide oppurtunities for people’s participation  Leads to acceptance
  • 23.
    Known to Unknown Start with what the people already know and then give the new knowledge  Existing knowledge as people as the basic step
  • 24.
    Comprehension  Determine thelevel of literacy and understanding of audience.  Language of communication, understandable to audience  Usage of technical or medical terms should be avoided.
  • 25.
    Reinforcement  Also calledas “booster dose”  Refers to repetition needed  When not possible for people to learn new things in short time
  • 26.
    Motivation  Defined as“the fundamental desire for learning in an individual”  2 types : primary motive  inborn desires food, clothing, housing secondary motive  outside forces gifts, a word of praise, love, rewards
  • 27.
    Learning by Doing Learning process accompanied by doing the new things.  Based on famous Chinese proverb “if I hear, I forget ; if I see, I remember ; if I do, I know.
  • 28.
    Soil, Seed &Sower  Soil  people to whom education is given  Seeds  Health facts to be given  Sower media to transmit the facts  All components are interdependent and result in dynamic interaction.
  • 29.
    Good Human Relations health educator should have good personal qualities  Should be able to maintain friendly relations with people  Should have a kind nad sympathetic attitude
  • 30.
    Community leaders  Leaders can be used to reach people of the community and to convince them about the need for health education.
  • 31.
    HINDRANCES OR BARRIERSIN PROCESS OF COMMUNICATION  Psychological barriers  emotional disturbances  depression  neurosis  Physiological barriers  difficulties in self-expression  difficulties in hearing or seeing  difficulties in understanding
  • 32.
    HINDRANCES…  Environmental barriers  excessive noise  difficulties in vision  congested areas  Cultural barriers  persistent patterns of behaviour, habits, beliefs, customs, attitudes, religion, etc
  • 33.
    EDUCATIONAL AIDS USEDIN HEALTH EDUCATION 1. Audio aids 2. Visual aids 3. Combination of Audio-Visual aids
  • 34.
    Audio Aids  Based on principles of sound, electricity and magnetism  megaphones  public addressing systems or microphones  Gramophone records  Tape recorders  Radios  Sound amplifiers
  • 35.
    Visual Aids  Based on principles of projection Projected aids – needs projection from a source on to a screen  films or cinemas  film strips  slides  overhead projectors  epidiascopes  transparencies  bioscopes  video cassettes  silent films
  • 36.
    Non-projected Aids –do not require projection  blackboard  pictures  cartoons  photographs  posters  flashcards  charts  brochures  models Other aids – traditional media which makes use of light and sound stimuli  Folk dances and Folk songs  Puppet shows  Dramas
  • 37.
    Combination of Audio-VisualAids  Modern media available  Sound & sight combined together to create a better presentation  televisions  tape and slide combinations  Video Cassette Players and Recorders  Motivation pictures or Cinemas  Multimedia Computers
  • 38.
    HEALTH EDUCATION FORTHE GENERAL PUBLIC  Mass communication literally means communication that is given to a community where the people gathered together does not belong to one particular group.  Advantages  large no. of people can be reached  people of all socio-economic status irrespective of their caste, creed and religion  Medias televisions, radios, posters, news papers, etc
  • 39.
    ESSENTIALS OF HEALTH EDUCATON TO THE PUBLIC 1. Accuracy and Truth 3. Presentation must be simple 5. Health education should be factual 7. Principles of health should be taught
  • 40.
    CONCLUSION In afield such as health, it is natural that “helping people to help themselves” should be as important as direct service.