The document discusses using social media to improve business outcomes. It provides an overview of Melissa Henry's experiences using social media personally and in agriculture. The presentation covers establishing a social media profile, building a network, and developing a social media plan. It then discusses Melissa's individual, business and community online presence across Facebook, Twitter, LinkedIn, Pinterest, YouTube, website, blog and Slideshare. The remainder of the document focuses on how and why Melissa uses social media, including as part of her daily activities. It also covers impulse vs strategic uses of social media and provides a template for planning social media content and activities.