The document outlines a plan for a Society Activation campaign by MTS to create brand awareness, induce inquiries, and generate bookings. The campaign will target families, individuals ages 15+, and socioeconomic classes A, B+, and B through activities at residential societies. The activities will include games, contests, food stalls, and experience zones for MTS products to engage participants in a carnival-like atmosphere and connect them to the MTS brand. The activity flow includes pre-event promotion, set up of activity zones, and main on-stage performances and games over 1-2 hours to generate excitement in a fun environment.

1. Society Activation

2. The Task
• To plan and execute MTS Society Activation in
the most robust manner so as to create brand
connect, induce enquiries and create sales.
• To induce bookings by communication of offer
with engagement ideas
• To sensitize the TG at various touch points by
maximum involvement.

3. The Campaign Objective
• Create awareness about the products
range
• Communicate offer bouquet to the TG
• Generate enquiries
• Induce booking

4. So who are we talking to?
• Families
• Male, Female, Youths and kids
• 15+yrs and above
• Sec A, B+, B

5. Okay! So game plan…?
• Residential Societies
– This year will look brighter with “MTS”, the whole ambience that
is created will resemble a carnival and connect with families

6. Residential societies Game Plan
• The offer construct:
– The activity is carried out like a carnival, complete
with games, contests, offers and prizes
– Participation, engagement and gratification will be
main focus of the show
– We will create the connect with the TG via various
activities that are a mix of enjoyment and learning
– This carnival is a platform

7. Society Set View

8. Activity Flow at Societies
• The PRE-HYPE
– Leaflet distribution and door knocks in all the surrounding societies
to inform the TG about the carnival and encourage them to
participate/witness the same
• The SET UP
– The set up is divided into various zones
– The ambience is that of a carnival, sound and lights and music will be
complemented by a centre stage and display units of Products.
– Announcements and activity participations
– MTS data Card experience Zone
– MTS business phone experience zone
– F&B stalls
– Extra curricular Activity stalls
• The MAIN ACTIVITY
– Endless fun for all age groups(listed in next slide

9. ELEMENTS
On stage activity Games Stall
1.On the spot games 1. Breaking the glasses
2.Orchestra. 2. Throwing the ring.
3.Dance Sequences' ( 4nos) 3. Hitting the Bucket.
4.MTS King and Queen of the 4. Karaoke Stall
society (song and dance
competitions)
Activity stalls Food Stalls
1.Mehandi Stall 1.Pani Puri Stall
2.Tattoo Stall 2.Samoosa Stall
3.Water Stall

10. • The Set up
– Interactive kiosk
– MTS Business Phones showcase
• Demo and experience clubbed with activities around the stall
• The Activities
– Games. 1 hour On spot Prizes
– Orchestra (5 Band). 1 hour song and Dance
– Brand connect.
– Flash Mob.
• Group of promoters dressed in a special campaign attire will dance
on Numbers
– MTS cinema showcase
• Demo and experience clubbed with activities around the stall
– The MTS lucky draw
• Experience MTS products and write a slogan, drop in the drop box
and there will one lucky winner every hour/day