IDC Globalization Report

This IDC white paper emphasizes the crucial need for website globalization in the Internet 2.0 era as global e-commerce is set to surpass $1.64 trillion, with significant growth expected outside the U.S. Effective globalization involves more than translation; it requires cultural localization and responsive strategies to accommodate international markets. The paper argues that U.S. companies must act swiftly to avoid losing opportunities in the expanding global web landscape, where their dominance is rapidly diminishing.