Mobile devices and social media are driving major changes in how people access the internet and interact with businesses. Billions of mobile devices are in use worldwide and people are spending more time on their phones accessing the internet and using apps than on computers. The amount of data being created is growing exponentially and cloud computing adoption is rising rapidly as businesses move their IT infrastructure online to save costs. Analytics of big data can provide valuable insights but many companies have not created strategies to take advantage of it. Mobile apps are also experiencing huge growth in both use and revenue.