- China has the world's largest population of social media users, with 95% of internet users in large cities registered on social media.
- Social media has a greater influence on purchasing decisions for Chinese consumers than consumers anywhere else. Chinese consumers are more likely to consider or purchase a product if they see it mentioned or recommended by friends on social media.
- The most popular Chinese social media sites are Qzone, Sina Weibo, Renren, Tencent Weibo, and Kaixin. Chinese social media users can be segmented into groups like social enthusiasts, resenders, readers, opinionated users, QQ spillovers, and inactives, with different levels of engagement and influence.
Making Sense of IWOM: How IWOM is generated and disseminatedKantar Media CIC
- 54.1% of consumers surveyed actively generate and disseminate IWOM by posting comments online related to brands and products. Females and those aged 18-35 are most active.
- The top motivations for consumers to post IWOM are interpersonal communication, self-expression, and experience sharing. Younger consumers aged 18-24 are highly motivated by self-expression.
- Active IWOM generators can be segmented into two groups: "disseminators" who actively post opinions, and "opinion leaders" who are influential community members. The document analyzes characteristics of these groups.
In 2008, 27.4 million people in Mexico, or nearly one-quarter of the population, were online. This number is expected to increase 82% to 43 million by 2012. The number of broadband subscriptions is projected to reach 9.9 million by 2012, an 89% rise from 2008. Mexico had the 10th largest number of internet users worldwide in 2007, showing major progress from previous years.
The document provides a summary of social media buzz related to the Shanghai World Expo in December 2009. It found that discussions about Expo tickets, including ticket prices, promotions, and ways to purchase tickets, were the most popular topics. The announcement of a ticket price increase in mid-December led to a spike in online discussions. Popular social media platforms for Expo discussions included BBS forums and blogs. Companies and local governments were using Expo tickets as incentives to promote their own brands or activities.
This document discusses establishing a digital presence in China. It provides insights into China's digital landscape including:
- China has over 500 million internet users and mobile internet usage is growing exponentially.
- Popular social media platforms in China include Qzone, Weibo, and Renren rather than Facebook and Twitter.
- To succeed digitally in China, companies need a holistic strategy that addresses their website, social media, influencers, search, and analytics.
- Burson-Marsteller's D/BM practice helps companies establish an effective digital presence in China through audits, strategy, engagement, and measurement.
This document summarizes key trends in digital media usage among Chinese consumers. It finds that internet penetration and usage is growing rapidly across China, including in rural areas. Major trends include the rise of digital giants like Tencent and Alibaba, fast growth of e-commerce led by sites like Taobao, and high rates of internet usage for entertainment, communication and shopping compared to other countries. The document segments Chinese internet users and finds that younger urban professionals are most active online, while future growth is expected in less developed regions.
A presentation delivered to an Emakina event at the Lift13 Conference in Geneva, Switzerland. The presentation outlines the Digital China landscape and provides some interesting stats and numbers on Chinese Internet and Social Media usage
Facebook led social media in redefining communication in the digital world in 2011. Online video viewing significantly increased, with over 100 million Americans watching daily. Digital advertising continued shifting to online platforms, while e-commerce sales grew 12% due to price and convenience. The rise of smartphones and tablets also fueled increased content consumption across various devices.
U.S. Digital future in focus 2012 (comScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
Making Sense of IWOM: How IWOM is generated and disseminatedKantar Media CIC
- 54.1% of consumers surveyed actively generate and disseminate IWOM by posting comments online related to brands and products. Females and those aged 18-35 are most active.
- The top motivations for consumers to post IWOM are interpersonal communication, self-expression, and experience sharing. Younger consumers aged 18-24 are highly motivated by self-expression.
- Active IWOM generators can be segmented into two groups: "disseminators" who actively post opinions, and "opinion leaders" who are influential community members. The document analyzes characteristics of these groups.
In 2008, 27.4 million people in Mexico, or nearly one-quarter of the population, were online. This number is expected to increase 82% to 43 million by 2012. The number of broadband subscriptions is projected to reach 9.9 million by 2012, an 89% rise from 2008. Mexico had the 10th largest number of internet users worldwide in 2007, showing major progress from previous years.
The document provides a summary of social media buzz related to the Shanghai World Expo in December 2009. It found that discussions about Expo tickets, including ticket prices, promotions, and ways to purchase tickets, were the most popular topics. The announcement of a ticket price increase in mid-December led to a spike in online discussions. Popular social media platforms for Expo discussions included BBS forums and blogs. Companies and local governments were using Expo tickets as incentives to promote their own brands or activities.
This document discusses establishing a digital presence in China. It provides insights into China's digital landscape including:
- China has over 500 million internet users and mobile internet usage is growing exponentially.
- Popular social media platforms in China include Qzone, Weibo, and Renren rather than Facebook and Twitter.
- To succeed digitally in China, companies need a holistic strategy that addresses their website, social media, influencers, search, and analytics.
- Burson-Marsteller's D/BM practice helps companies establish an effective digital presence in China through audits, strategy, engagement, and measurement.
This document summarizes key trends in digital media usage among Chinese consumers. It finds that internet penetration and usage is growing rapidly across China, including in rural areas. Major trends include the rise of digital giants like Tencent and Alibaba, fast growth of e-commerce led by sites like Taobao, and high rates of internet usage for entertainment, communication and shopping compared to other countries. The document segments Chinese internet users and finds that younger urban professionals are most active online, while future growth is expected in less developed regions.
A presentation delivered to an Emakina event at the Lift13 Conference in Geneva, Switzerland. The presentation outlines the Digital China landscape and provides some interesting stats and numbers on Chinese Internet and Social Media usage
Facebook led social media in redefining communication in the digital world in 2011. Online video viewing significantly increased, with over 100 million Americans watching daily. Digital advertising continued shifting to online platforms, while e-commerce sales grew 12% due to price and convenience. The rise of smartphones and tablets also fueled increased content consumption across various devices.
U.S. Digital future in focus 2012 (comScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
Klikanan with Vietnam Mobile Market Geo ResearchJ T
Vietnam has begun transitioning to 3G networks, which will lead to massive growth in mobile data usage and new challenges and opportunities for content providers. As data services increase, the gap between mobile and computer internet usage in Vietnam may decrease or even be overcome. To capitalize on this shift, the document outlines several proposed mobile application concepts for Vietnam, including apps for news, entertainment, social media, gaming, videos, chat, and sports. These apps aim to meet consumer demands and integrate desired internet content with mobile devices as 3G adoption increases in Vietnam.
20 9131 a review of social media edit septianIAESIJEECS
Most recent couple of years a few new systems administration locales wound up plainly famous (WhatsApp, Google Plus, Instagram), the utilization base developed significantly, and Facebook purchased over some of its opposition. The development of online networking alongside the fast development of advanced mobile phone use has likewise had an incredible effect on different features of our lives. This period additionally observed an extraordinary measure of overviews being led on the development of SNS, how individuals and organizations utilize them, and what are the effects caused by this media. In this paper, we introduce and break down the study comes about, and the effect it has caused on the organizations and society on the loose. We likewise concentrate on a portion of the particular sections of the general public while breaking down the effect. Further, we likewise have talked about the eventual fate of long range informal communication, how the advantages can be used for the improvement of the group, including training field, and furthermore the significance of taking essential care in order to keep away from the genuine negative effects of SNS.
The document discusses digital communications trends in China for the year 2011. Some key trends highlighted include companies re-activating lapsed social media presences from 2009-2010, a rise in the use of infographics to visualize complex data, companies developing their own private social networks to engage audiences, and more executives curating their own online presences. It also notes the rise of location-based communications, social commerce, and integration of social channels into corporate websites.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission:
To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision:
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
Analyzing every customer's aims, objectives and purpose of research
Using advanced and latest tools and technique of research and analysis
Coordinating and including their own ideas and knowledge
Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Our Achievements:
NATIONAL AWARD FOR BEST RESEARCH PROJECT (By Hon. President APJ Abdul Kalam)
GOLD MEDAL FOR RESEARCH ON DISABILITY (By Disabled’s Club of India)
NOMINATED FOR BEST MSME AWARDS 2017
5 STAR RATING ON GOOGLE
We have PhD experts from reputed institutions/ organizations like Indian Institute of Technology (IIT), Indian Institute of Management (IIM) and many more apex education institutions in India. Our works are tailored and drafted as per your requirements and are totally unique.
From past years our core advisory members, research team assisted research scholars from various universities from all corners of world.
Subjects/Areas We Cover:
Management, Commerce, Finance, Marketing, Psychology, Education, Sociology, Mass communications, English Literature, English Language, Law, History, Computer Science & Engineering, Electronics & Communication Engineering, Mechanical Engineering, Civil Engineering, Electrical Engineering, Pharmacy & Healthcare.
Living With The Internet is a Latin American study on online behavior. It analyzes internet usage trends in four major Latin American countries - Brazil, Mexico, Argentina, and Colombia. The study found that staying in touch with friends, entertainment, and content sharing are the biggest motivations for Latin Americans to go online. It also found that young people aged 16-35 drive internet consumption in the region, spending significant time daily on social networks, watching videos, and engaging in online activities. The study provides insights into how brands can better connect with online audiences in Latin America through social media engagement, discounts, customer service, and targeted personalized communications.
Viviendo con Internet en América Latina - Microsoft AdvertisingWikonsumer Research
Fuente: Microsoft Advertising
Metodología: Basado en una encuesta realizada a un panel de opinión online, 6.054 encuestados de edades comprendidas entre 16-64 años respondieron preguntas sobre sus patrones de conducta web y sus preferencias de interacción online con las marcas.
El documento completo puede ser bajado de:
http://advertising.microsoft.com/latinoamerica/estudios/viviendo-con-internet
This document summarizes an April 1, 2011 workshop on understanding digital trends and changes in media consumption. The workshop covered how the internet and technology have revolutionized how people access and consume media. It discussed trends like increased smartphone and tablet adoption, social media usage, and online video consumption. It provided data on technology adoption rates and online behaviors of local consumers. The workshop aimed to help businesses understand digital opportunities and leverage free online tools to improve marketing effectiveness.
This document contains a biography and curriculum vitae of an Indonesian researcher named Donny Bu. Some key details include:
- Donny Bu has a postgraduate degree from the University of Indonesia and worked as a journalist, editor, and publisher at Detikcom before becoming a senior researcher at ICT Watch.
- He gives lectures on topics related to communication technology development, cyber journalism, and IT at several universities.
- Donny Bu's work focuses on internet health advocacy through his organization ICT Watch and he is an activist for freedom of expression online.
Comscore Top 10 need-to-knows about social networking_and_where_it_is_headedBrian Crotty
Social networking has grown tremendously globally since 2007, with over 1.2 billion people now using social networks. Facebook has been the primary driver of growth, accounting for the vast majority of time spent on social networks worldwide. While adoption and usage varies across countries and regions due to cultural differences, social networking has become integral to the online experience for most internet users globally.
It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where I...Ryan Green
1. Social networking has become the most popular online activity worldwide, accounting for 19% of time spent online. Nearly 1 in 5 minutes online is spent on social networks.
2. While social networking has been widely adopted around the world, there are regional differences in usage. Latin America spends the most time on average (7.6 hours) while Asia Pacific spends the least (under 3 hours).
3. Facebook has become the dominant social network globally, reaching over half the world's online population. It accounts for about 3 out of 4 minutes spent on social networks and 1 out of 7 minutes online overall. Facebook has become the leader in most markets and continues to grow its audience worldwide.
This paper provides a 360 degree glimpse of the new Digital Universe and how the exponentially
expanding range of touchpoints is affecting Australians' daily lives – their media consumption,
shopping habits, socialisation and expectations.
TOP-10 Need-to-knows About Social Networking And Where It Is Headed.pdfЕвгений Храмов
1. Social networking has become the most popular online activity worldwide, with over 1.2 billion users accounting for 19% of total online time.
2. The growth of social networking largely mirrored global internet growth, showing that as connectivity increased, people increasingly connected with one another online.
3. The amount of time spent on social networking has more than tripled in recent years, growing predominantly at the expense of time spent on email and instant messaging.
The document discusses the evolution of the internet and how consumer usage has changed over time. It began in the 1990s when internet access expanded beyond businesses to homes and usage grew dramatically. Today, nearly half the world's population has internet access thanks to widespread WiFi and mobile devices. Consumers now conduct many activities online like shopping, researching, social media, video streaming and more. Technological advancements have changed how people interact and get information globally.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission:
To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision:
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
Analyzing every customer's aims, objectives and purpose of research
Using advanced and latest tools and technique of research and analysis
Coordinating and including their own ideas and knowledge
Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Our Achievements:
NATIONAL AWARD FOR BEST RESEARCH PROJECT (By Hon. President APJ Abdul Kalam)
GOLD MEDAL FOR RESEARCH ON DISABILITY (By Disabled’s Club of India)
NOMINATED FOR BEST MSME AWARDS 2017
5 STAR RATING ON GOOGLE
We have PhD experts from reputed institutions/ organizations like Indian Institute of Technology (IIT), Indian Institute of Management (IIM) and many more apex education institutions in India. Our works are tailored and drafted as per your requirements and are totally unique.
From past years our core advisory members, research team assisted research scholars from various universities from all corners of world.
Subjects/Areas We Cover:
Management, Commerce, Finance, Marketing, Psychology, Education, Sociology, Mass communications, English Literature, English Language, Law, History, Computer Science & Engineering, Electronics & Communication Engineering, Mechanical Engineering, Civil Engineering, Electrical Engineering, Pharmacy & Healthcare.
On April 11th, one night after returning to Holland from 2 years of volunteering as a marketing consultant for charity organisations in Xi’an, China, me and Jessica Sun gave a 45 minute lecture on Social Media in China at the Social Media in 1 Day seminar.
After a short introduction, using one and a half minute of the Xi’an TV report on my work as a volunteer, we explained the Great Firewall, which makes usage of western social media impossible in China. Next we introduced the most popular social media in the country and gave some tips and answered a few questions from the audience.
The full lecture can now be downloaded as a 45 minute audio recording (apologies for the low quality), which can be listened to in combination with the handouts of the presentation. When the mobile application Weixin/WeChat is discussed you can watch the video below that was shown during the lecture. These resources can be found here: http://home.failsafe.nl/?p=548
After signing up for your Facebook Profile account and building a Fan Page your next step is optimization. Siging up for Facebook Profile account and building Fan page, the next step is optimization. This PPT tells you some usefu
Deloitte 2014: Global Powers of Luxury GroupsDigitaluxe
Deloitte presents the first annual Global Powers of Luxury Goods. This report identifies the 75 largest luxury good companies around the world based on publicly available data for the fiscal year 2012.
Background for general introduction to use of social media in China, for barcamp Gold Coast, Australia, Nov 29, 2008 http://barcamp.org/BarCampGoldCoast
This document provides a high-level summary of 5 key cloud computing concepts:
1) Signing up for AWS and using the free tier for new customers.
2) Interacting with AWS using APIs, CLIs, SDKs and the management console.
3) Storage options on AWS including ephemeral storage, EBS, and S3.
4) Payment options including pay-as-you-go, reserved instances, and spot instances.
5) Availability zones and how resources are isolated across zones.
1) Social media usage continues to grow rapidly and is now integral to daily life for many globally.
2) Mobile access to social media is driving much of the growth, now accounting for over 60% of time spent on social networks.
3) While Facebook and Twitter remain popular, Pinterest has seen enormous growth in 2012, becoming the network with the largest increase in unique audience and time spent across devices.
Klikanan with Vietnam Mobile Market Geo ResearchJ T
Vietnam has begun transitioning to 3G networks, which will lead to massive growth in mobile data usage and new challenges and opportunities for content providers. As data services increase, the gap between mobile and computer internet usage in Vietnam may decrease or even be overcome. To capitalize on this shift, the document outlines several proposed mobile application concepts for Vietnam, including apps for news, entertainment, social media, gaming, videos, chat, and sports. These apps aim to meet consumer demands and integrate desired internet content with mobile devices as 3G adoption increases in Vietnam.
20 9131 a review of social media edit septianIAESIJEECS
Most recent couple of years a few new systems administration locales wound up plainly famous (WhatsApp, Google Plus, Instagram), the utilization base developed significantly, and Facebook purchased over some of its opposition. The development of online networking alongside the fast development of advanced mobile phone use has likewise had an incredible effect on different features of our lives. This period additionally observed an extraordinary measure of overviews being led on the development of SNS, how individuals and organizations utilize them, and what are the effects caused by this media. In this paper, we introduce and break down the study comes about, and the effect it has caused on the organizations and society on the loose. We likewise concentrate on a portion of the particular sections of the general public while breaking down the effect. Further, we likewise have talked about the eventual fate of long range informal communication, how the advantages can be used for the improvement of the group, including training field, and furthermore the significance of taking essential care in order to keep away from the genuine negative effects of SNS.
The document discusses digital communications trends in China for the year 2011. Some key trends highlighted include companies re-activating lapsed social media presences from 2009-2010, a rise in the use of infographics to visualize complex data, companies developing their own private social networks to engage audiences, and more executives curating their own online presences. It also notes the rise of location-based communications, social commerce, and integration of social channels into corporate websites.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission:
To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision:
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
Analyzing every customer's aims, objectives and purpose of research
Using advanced and latest tools and technique of research and analysis
Coordinating and including their own ideas and knowledge
Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Our Achievements:
NATIONAL AWARD FOR BEST RESEARCH PROJECT (By Hon. President APJ Abdul Kalam)
GOLD MEDAL FOR RESEARCH ON DISABILITY (By Disabled’s Club of India)
NOMINATED FOR BEST MSME AWARDS 2017
5 STAR RATING ON GOOGLE
We have PhD experts from reputed institutions/ organizations like Indian Institute of Technology (IIT), Indian Institute of Management (IIM) and many more apex education institutions in India. Our works are tailored and drafted as per your requirements and are totally unique.
From past years our core advisory members, research team assisted research scholars from various universities from all corners of world.
Subjects/Areas We Cover:
Management, Commerce, Finance, Marketing, Psychology, Education, Sociology, Mass communications, English Literature, English Language, Law, History, Computer Science & Engineering, Electronics & Communication Engineering, Mechanical Engineering, Civil Engineering, Electrical Engineering, Pharmacy & Healthcare.
Living With The Internet is a Latin American study on online behavior. It analyzes internet usage trends in four major Latin American countries - Brazil, Mexico, Argentina, and Colombia. The study found that staying in touch with friends, entertainment, and content sharing are the biggest motivations for Latin Americans to go online. It also found that young people aged 16-35 drive internet consumption in the region, spending significant time daily on social networks, watching videos, and engaging in online activities. The study provides insights into how brands can better connect with online audiences in Latin America through social media engagement, discounts, customer service, and targeted personalized communications.
Viviendo con Internet en América Latina - Microsoft AdvertisingWikonsumer Research
Fuente: Microsoft Advertising
Metodología: Basado en una encuesta realizada a un panel de opinión online, 6.054 encuestados de edades comprendidas entre 16-64 años respondieron preguntas sobre sus patrones de conducta web y sus preferencias de interacción online con las marcas.
El documento completo puede ser bajado de:
http://advertising.microsoft.com/latinoamerica/estudios/viviendo-con-internet
This document summarizes an April 1, 2011 workshop on understanding digital trends and changes in media consumption. The workshop covered how the internet and technology have revolutionized how people access and consume media. It discussed trends like increased smartphone and tablet adoption, social media usage, and online video consumption. It provided data on technology adoption rates and online behaviors of local consumers. The workshop aimed to help businesses understand digital opportunities and leverage free online tools to improve marketing effectiveness.
This document contains a biography and curriculum vitae of an Indonesian researcher named Donny Bu. Some key details include:
- Donny Bu has a postgraduate degree from the University of Indonesia and worked as a journalist, editor, and publisher at Detikcom before becoming a senior researcher at ICT Watch.
- He gives lectures on topics related to communication technology development, cyber journalism, and IT at several universities.
- Donny Bu's work focuses on internet health advocacy through his organization ICT Watch and he is an activist for freedom of expression online.
Comscore Top 10 need-to-knows about social networking_and_where_it_is_headedBrian Crotty
Social networking has grown tremendously globally since 2007, with over 1.2 billion people now using social networks. Facebook has been the primary driver of growth, accounting for the vast majority of time spent on social networks worldwide. While adoption and usage varies across countries and regions due to cultural differences, social networking has become integral to the online experience for most internet users globally.
It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where I...Ryan Green
1. Social networking has become the most popular online activity worldwide, accounting for 19% of time spent online. Nearly 1 in 5 minutes online is spent on social networks.
2. While social networking has been widely adopted around the world, there are regional differences in usage. Latin America spends the most time on average (7.6 hours) while Asia Pacific spends the least (under 3 hours).
3. Facebook has become the dominant social network globally, reaching over half the world's online population. It accounts for about 3 out of 4 minutes spent on social networks and 1 out of 7 minutes online overall. Facebook has become the leader in most markets and continues to grow its audience worldwide.
This paper provides a 360 degree glimpse of the new Digital Universe and how the exponentially
expanding range of touchpoints is affecting Australians' daily lives – their media consumption,
shopping habits, socialisation and expectations.
TOP-10 Need-to-knows About Social Networking And Where It Is Headed.pdfЕвгений Храмов
1. Social networking has become the most popular online activity worldwide, with over 1.2 billion users accounting for 19% of total online time.
2. The growth of social networking largely mirrored global internet growth, showing that as connectivity increased, people increasingly connected with one another online.
3. The amount of time spent on social networking has more than tripled in recent years, growing predominantly at the expense of time spent on email and instant messaging.
The document discusses the evolution of the internet and how consumer usage has changed over time. It began in the 1990s when internet access expanded beyond businesses to homes and usage grew dramatically. Today, nearly half the world's population has internet access thanks to widespread WiFi and mobile devices. Consumers now conduct many activities online like shopping, researching, social media, video streaming and more. Technological advancements have changed how people interact and get information globally.
Writekraft Research and Publications LLP was initially formed, informally, in 2006 by a group of scholars to help fellow students. Gradually, with several dissertations, thesis and assignments receiving acclaim and a good grade, Writekraft was officially founded in 2011 Since its establishment, Writekraft Research & Publications LLP is Guiding and Mentoring PhD Scholars.
Our Mission:
To provide breakthrough research works to our clients through Perseverant efforts towards creativity and innovation”.
Vision:
Writekraft endeavours to be the leading global research and publications company that will fulfil all research needs of our clients. We will achieve this vision through:
Analyzing every customer's aims, objectives and purpose of research
Using advanced and latest tools and technique of research and analysis
Coordinating and including their own ideas and knowledge
Providing the desired inferences and results of the research
In the past decade, we have successfully assisted students from various universities in India and globally. We at Writekraft Research & Publications LLP head office in Kanpur, India are most trusted and professional Research, Writing, Guidance and Publication Service Provider for PhD. Our services meet all your PhD Admissions, Thesis Preparation and Research Paper Publication needs with highest regards for the quality you prefer.
Our Achievements:
NATIONAL AWARD FOR BEST RESEARCH PROJECT (By Hon. President APJ Abdul Kalam)
GOLD MEDAL FOR RESEARCH ON DISABILITY (By Disabled’s Club of India)
NOMINATED FOR BEST MSME AWARDS 2017
5 STAR RATING ON GOOGLE
We have PhD experts from reputed institutions/ organizations like Indian Institute of Technology (IIT), Indian Institute of Management (IIM) and many more apex education institutions in India. Our works are tailored and drafted as per your requirements and are totally unique.
From past years our core advisory members, research team assisted research scholars from various universities from all corners of world.
Subjects/Areas We Cover:
Management, Commerce, Finance, Marketing, Psychology, Education, Sociology, Mass communications, English Literature, English Language, Law, History, Computer Science & Engineering, Electronics & Communication Engineering, Mechanical Engineering, Civil Engineering, Electrical Engineering, Pharmacy & Healthcare.
On April 11th, one night after returning to Holland from 2 years of volunteering as a marketing consultant for charity organisations in Xi’an, China, me and Jessica Sun gave a 45 minute lecture on Social Media in China at the Social Media in 1 Day seminar.
After a short introduction, using one and a half minute of the Xi’an TV report on my work as a volunteer, we explained the Great Firewall, which makes usage of western social media impossible in China. Next we introduced the most popular social media in the country and gave some tips and answered a few questions from the audience.
The full lecture can now be downloaded as a 45 minute audio recording (apologies for the low quality), which can be listened to in combination with the handouts of the presentation. When the mobile application Weixin/WeChat is discussed you can watch the video below that was shown during the lecture. These resources can be found here: http://home.failsafe.nl/?p=548
After signing up for your Facebook Profile account and building a Fan Page your next step is optimization. Siging up for Facebook Profile account and building Fan page, the next step is optimization. This PPT tells you some usefu
Deloitte 2014: Global Powers of Luxury GroupsDigitaluxe
Deloitte presents the first annual Global Powers of Luxury Goods. This report identifies the 75 largest luxury good companies around the world based on publicly available data for the fiscal year 2012.
Background for general introduction to use of social media in China, for barcamp Gold Coast, Australia, Nov 29, 2008 http://barcamp.org/BarCampGoldCoast
This document provides a high-level summary of 5 key cloud computing concepts:
1) Signing up for AWS and using the free tier for new customers.
2) Interacting with AWS using APIs, CLIs, SDKs and the management console.
3) Storage options on AWS including ephemeral storage, EBS, and S3.
4) Payment options including pay-as-you-go, reserved instances, and spot instances.
5) Availability zones and how resources are isolated across zones.
1) Social media usage continues to grow rapidly and is now integral to daily life for many globally.
2) Mobile access to social media is driving much of the growth, now accounting for over 60% of time spent on social networks.
3) While Facebook and Twitter remain popular, Pinterest has seen enormous growth in 2012, becoming the network with the largest increase in unique audience and time spent across devices.
Netpop | Connect: Media Shifts to Social - China 2009 PreviewNetpop Research
Summary of Netpop Research's 2009 Social Media in China report. For more information about the full report, go to http://netpopresearch.com/node/26582.
How Coca-Cola Wins on China Digital & Social MediaResonance China
This sample China Social Campaign Report shows you an excerpt of Coke's successful Musicon China social media campaign. It deep dives into Coke's mobile and key influencer strategies used to better penetrate the China market.
China Social Media Marketing: How to get started!Rogier Bikker
This document provides an overview of social media marketing in China and steps to effectively utilize social media. It begins with background on the size of China's internet population and names of popular social platforms like Weibo. It then outlines four steps to use social media: 1) Listen to online conversations, 2) Be present on relevant networks, 3) Participate in discussions, and 4) Engage users. The document concludes with a case study example of how Miffy toy brand could increase awareness in China through activities like traveling to meet fans on different social platforms.
Continuing our series of studies into Digital, Social and Mobile use around the world, this report explores the connected landscape in China in August 2015. It shares the latest active user figures for fixed and mobile internet; shares details of the most active social media platforms, and outlines user behaviour across mobile devices and e-commerce. For more info, please visit http://bit.ly/DSMCN15
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
In 2016, there were a number of important developments that inform the year ahead, including; the rapid emergence of live video, further integration social with ecommerce, and increased investments into social ads and KOLs.
In this social marketing preview of 2017, we have highlighted 10 trends that will prove to be critical for marketers. The trends represent the most current conversations taking place with brands and agencies in China.
These trends are placed in the context of China as a digital-first market - with hot competition between Alibaba and Tencent for dominance.
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is...and what's going to be important next year.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
Dr Mathew McDougall's presentation for Marcom Beijing 2010. A discussion on the state of Chinese social media and some practical tips for companies wanting to engage with this medium.
Chinese consumers are increasingly spending time online, especially younger generations. They use blogs, forums and social media to share opinions and influence each other. Companies need to listen to what consumers say online to understand preferences and develop offerings. While monitoring discussions, companies should engage authentically to build relationships rather than just promote products. The opportunities for connecting with consumers are vast but companies must find the right approach for their specific business and audience.
Netpop | Connect Social Networkers China 2008 TeaserNetpop Research
1) Social networking has become very popular in China, with 46 million Chinese regularly contributing to social networking sites, 6 million more than in the United States.
2) The two largest social networking sites in China are Xiaonei and 51.com, which each have around 23-24% of Chinese broadband users.
3) Different social networking sites attract different types of users. Xiaonei users tend to be younger students who access the web from mobile devices, while 51.com users are mostly lower-income men who connect with fewer people.
Lift13 Event Presentation - The Chinese Digital LandscapeDr Matt McDougall
A presentation delivered to an Emakina event at the Lift13 Conference in Geneva, Switzerland. The presentation outlines the Digital China landscape and provides some interesting stats and numbers on Chinese Internet and Social Media usage
Our team of MBA consultants, "Dragon Consulting Partners", developed this key learnings report after completing fieldwork, interviews and desktop research on trends in digital media in China.
Together with our MBA cohort, we flew to China for a study tour where we experienced first hand the cultural differences in China.
This report condenses the key learnings and take aways that we had from the experience. Drawing upon a number of case studies, we analyse managerial implications for businesses looking to succeed with digital media in China
"Dragon Consulting Partners" are: Georges Shayeb, Izam Ryan, Lisa Amin, Mike Yu Tian, Ram Chandramohan (who wasn't able to join us in China for the fieldwork, sadly) and Rizwan Habib.
Submitted in partial fulfilment of the requirements of the Imperial MBA degree and the Diploma of Imperial College London, our team was awarded a Distinction for the quality of our work.
China digital media scene by the end of 2012nana lin
1) The digital media document discusses trends in the global and Chinese digital media and advertising markets.
2) It notes that while internet advertising spending is growing steadily, it still has significant room for growth compared to time spent on digital media.
3) In China specifically, the document outlines trends showing growing digital media usage and buying power among Chinese consumers, despite some economic challenges. It also describes how internet advertising is filling in as traditional media advertising declines.
Unit 1 Evolution of Digital Marketing. Assignment 2 Task 1 Presentation.pdfGiuseppeTarantino7
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience. You will learn how audiences use technology to find information, to be entertained/informed and to live their lives.
This document summarizes key trends in digital media usage in China. It finds that internet penetration and usage is growing rapidly across China, including in rural areas. Major companies like Tencent and Alibaba have emerged as leaders in digital services. Chinese consumers are increasingly using the internet and mobile devices for entertainment, communication, and e-commerce activities like shopping. Understanding the behaviors of different demographic groups online will be important for companies looking to engage Chinese digital consumers.
Bcg china digital_generations_2_may_2010jackiecheng
This document summarizes key trends in digital media usage in China. It finds that internet penetration and usage is growing rapidly across China, including in rural areas. Major companies like Tencent and Alibaba have emerged as leaders in digital services. Chinese consumers are increasingly using the internet and mobile devices for entertainment, communication, and e-commerce activities like shopping. Understanding the behaviors of different demographic groups online will be important for companies looking to engage Chinese digital consumers.
CLSA AsiaUSA Forum takeaways: USA paving way for ChinaKantar Media CIC
1) Three expert speakers presented on the global internet and media space at CLSA's AsiaUSA forum, painting optimistic views of consumer spending growth in China and the prospects of Chinese social media.
2) An Ogilvy executive said that urbanization in China will drive wealth creation and consumer spending, especially online. A Chinese social media expert characterized Sina Weibo as the dominant social platform in China and said leading indicators suggest promising monetization.
3) A Facebook expert said the company followed a path from free user aggregation to paid advertising, providing a model for Chinese social platforms to eventually monetize through fan retargeting.
social media and networking drive changes in financial servicesBoni
Banking and insurance companies are facing changes driven by social media and an increasingly participatory online environment. Customers expect banking services that allow full interaction and customization. Social lending websites now facilitate peer-to-peer lending outside the traditional banking system. While these developments present opportunities, banks also face challenges in adapting to changing customer expectations and behaviors.
China has a massive online population that is growing rapidly, with over 618 million internet users as of 2013. The number of middle and affluent households in China is projected to match that of the US by 2020 due to expanding middle classes. E-commerce in China surpassed the US in 2013 with a market size of $265 billion USD and is projected to be worth $540 billion USD by 2015. Fashion is a leading market category for consumer spending in China compared to other markets. Baidu is the largest search engine in China, touching 100% of China's online population monthly through its various properties.
Social Networks in the BRIC - challenges and BenefitsHabib Mbacke
The document summarizes the results of a study on social media usage in BRIC countries (Brazil, Russia, India, China). Some key findings include:
- Social media engagement is high, with 67.2% of internet users utilizing social media daily. Facebook and LinkedIn are the most popular.
- Users follow an average of 5 brands and do so primarily to get information. Services and travel are most followed categories.
- Social media provides opportunities for lesser known brands seeking exposure in BRIC markets. Users are open to discovering new brands.
- Interaction and word-of-mouth influence brand discovery and following decisions for BRIC social media users.
This document discusses challenges with digital media measurement and opportunities for improvement. It notes that cookies often provide an inaccurate view of audiences as they don't always reflect unique individuals and are frequently deleted. Additionally, clicks are an incomplete metric and optimization based solely on clicks ignores most users. The document recommends moving to a viewable impressions standard and currency based on audience size rather than gross impressions to address these issues.
Need to knows about social networking countries wise staticsebriksinfotech
1. Social networking has become the most popular online activity worldwide, accounting for 19% of time spent online. Nearly 1 in 5 minutes online is spent on social networks.
2. While social networking has grown enormously globally, there are regional differences in adoption and usage. Latin Americans spend the most time on average (7.6 hours) compared to Asia Pacific (under 3 hours).
3. Facebook has become the dominant social network globally, reaching over half of internet users worldwide. It accounts for about 3 out of 4 minutes spent on social networks and 1 in 7 minutes online overall. Facebook has become the leader in 36 of 43 markets tracked over time.
Navigating the Social Media Landscape In ChinaGravity Media
China's relatively strong economy and its growing middle class means more Chinese citizens have money to travel and spend, according to tourism experts. The middle class in China numbered 247 million people in 2011, or 18% of the population, and is projected to grow to more than 600 million by 2020.
To bring it home to the United States, Chinese tourists spend an average of $2,932 per visit to California, compared with $1,883 for other overseas visitors, according to the latest statistics by the U.S. Office of Travel and Tourism Industries. A big chunk of their spending — about 33% — goes for gifts and souvenirs.
So, reaching this audience before they get to the United States can be a big priority for many brands and marketers. Given the internet firewalls, it can be near impossible to reach Chinese people in China. Facebook and Twitter are pretty much nonexistent; however there are in-country options to consider. We break it down for you.
Top 10 need-to-knows_about_social_networking_and_where_it_is_headedSvetlana Belyaeva
1. Social networking has become the most popular online activity worldwide, with over 1.2 billion users accounting for 19% of total online time.
2. The growth of social networking largely mirrored the global adoption of the internet. As more people got online, they immediately began connecting with one another on social platforms.
3. Time spent on social networking has more than tripled in recent years, growing predominantly at the expense of time spent on email and instant messengers. It has become a primary communication channel globally.
This document discusses social media in China, focusing on the popularity and use of Sina Weibo. It notes that as of December 2011, China had over 513 million internet users. Sina Weibo has become hugely popular in China, with one out of every 106 internet visits being to Sina Weibo. In comparison, Twitter accounts for one out of every 227 and 434 internet visits in the UK and US respectively. The document examines statistics on Chinese internet users, how they use social media platforms like Sina Weibo, and examples of brands using Weibo successfully to interact with customers.
Social networks in China are growing rapidly and evolving.
1) China already has the most social network users in the world, over 300 million in 2012, and that number is expected to continue growing significantly.
2) Social networks in China are dominated by local brands like Renren, Qzone, and WeChat, which have hundreds of millions of users each. These local networks began as copies of Western sites but are now innovating with new features.
3) Social network use is increasingly mobile in China, with over 70% of Chinese internet users now accessing the web via mobile. Messaging through apps like WeChat is hugely popular with Chinese users.
- Social media usage in urban India reached 62 million users by December 2012, accounting for 74% of active internet users. Highest usage is among young men (84%) and college students (82%).
- Over a third (35%) of India's 58 million social media users are from small towns with populations under 500,000. Facebook is the dominant social networking platform, used by 97% of social media users.
- Mobile internet users account for half of India's active internet base, and they are more likely to use social media (82%) than the overall internet population (72%). Social media and entertainment apps see the most daily usage on mobile devices.
Similar to Mc Kinsey: China Social Media Boom (20)
Consumers are increasingly relying on technology to enable their lifestyles. While personal computers still dominate for many activities, mobile devices and tablets are gaining ground. Eighty-six percent of consumers prefer browsing the web on a PC, but tablets are increasingly used for reading books, social media, and streaming TV. There is also a device divide, as younger consumers are more likely to use newer devices than older consumers. Consumers express concern over privacy and security of personal information online, but many are still willing to have their online usage tracked by advertisers. Financial institutions are the most trusted online with consumer data, followed by secure payment sites.
In-store Mobile Commerce During the 2012 Holiday Shopping SeasonDigitaluxe
58% of cell owners used their phones for recommendations, reviews, or price comparisons in a physical store this holiday shopping season. Young adults and smartphone owners lead the way.
The Luxury Consumer in the new Digital world: then and nowDigitaluxe
The global luxury market has seen strong growth in recent years and is expected to continue expanding. While the U.S. remains an important market, China is poised to become the largest luxury market. The modern luxury consumer is more discerning and demands customization, distinctiveness, and experiences that exceed expectations. They are also heavily influenced by online reviews and social media. Luxury brands have shifted marketing dollars to digital channels and social media to engage consumers through an ongoing dialogue and to create compelling online experiences. Interacting with consumers on review sites and social networking platforms is now essential for luxury brands.
The Global Diamond Industry: Portrait of growth Digitaluxe
This document provides an overview of the global diamond industry in 2011 and discusses major developments. It examines the diamond supply chain from mining rough diamonds worth $15 billion to polished diamonds valued at $24 billion and finally diamond jewelry retail sales of $71 billion. The report analyzes factors driving demand for diamond jewelry and their implications for long-term supply and demand balance in the industry. It also includes consumer research findings on diamond preferences in key markets like the US, China and India.
Deloitte: Technology, Media & Telecommunications Predictions - 2013Digitaluxe
While tablet and smartphone sales are growing rapidly, the PC is not dead. In 2013:
- More than 80% of internet traffic will come from PCs, not mobile devices, due to PCs' larger screens and capabilities.
- People will spend over 70% of their total computing time on PCs, not mobile devices, with work accounting for a large portion of PC usage time.
- Even for non-work usage, people are expected to use PCs for over 50% of their computing time due to PCs' preference for larger screens and capabilities beyond consumption.
- We are moving to an era of "PC Plus" where PCs remain the primary device, used in conjunction
1) While luxury sales growth in mainland China softened to single digits, Chinese tourist spending abroad increased 58% in Q3 2012, suggesting consumer demand remains strong.
2) Chinese e-commerce sales are projected to triple in the next three years, however two-thirds of online sales remain on consumer-to-consumer channels like Taobao which pose challenges for traditional brands.
3) Executives are questioning if the deceleration in Chinese luxury growth is temporary or the long-term trend, amid slowing economic growth and political uncertainty, though China remains the market with the most upside, often linked to developing the digital opportunity.
[Study] google+ brand adoption and engagement trends 2Digitaluxe
This Study Analyzes Usage of Google+ Brand Pages Among the Interbrand 100. All Data and Analysis Comes from Simply Measured Social Analytics & Reporting
This document discusses findings from an international study on women's media habits and interactions. Some key findings include:
1) Television remains women's most favored media source across countries surveyed, except Brazil where women prefer the internet.
2) Women engage in more multitasking while watching television, such as using social media or their mobile phone, compared to men in all countries.
3) Television and magazine advertising have the greatest influence on women's purchasing decisions, with French women most influenced by print media.
L'Observatoire International des Usages et Interaction des Médias, par les Femmes. Etude menée en France, aux USA, au Canada, en Allemagne, au Japon et au Brésil
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
2. Contents
China’s social-media boom
The most populous nation moves online 1
Deep dive: China’s unique social-media landscape 3
Deep dive: China’s distinct social-media users 5
Engagement with the digital Chinese consumer 6
3. 1
China’s social-media boom
Social media is exploding worldwide, and China is leading to create meaningful value for their businesses. First, we
the way. A new McKinsey survey of 5,700 Internet users will review China’s digital-development stage and its social-
in China has found that 95 percent of those living in Tier 1, media landscape. Next, we will look more closely at how
Tier 2, and Tier 3 cities are registered on a social-media site; the Chinese are using social media and how behavior and
in addition, the country has by far the world’s most active preferences differ by user segments. Finally, we will discuss
social-media population, with 91 percent of respondents the hurdles that companies face in addressing consumers
saying they visited a social-media site in the previous six who use social media and the ways to overcome them.
months, compared with 30 percent in Japan, 67 percent
in the United States, and 70 percent in South Korea (see
sidebar, “The iConsumer China survey”). The survey, which
explores the behavior of Chinese consumers on social
The iConsumer China survey
To gauge the size of the social-media landscape and
networks, is the first of its kind in China.
participation rates of Chinese users, as well as the
distinct ways in which Chinese consumers are adopting
While messaging and sharing photos is as popular in China as
e-commerce, McKinsey surveyed 5,700 Chinese
in other regions, one aspect of usage in the country stands out:
Internet users in large cities and smaller urban areas.
social media has a greater influence on purchasing decisions
Their responses were compiled and analyzed to form
for consumers in China than for those anywhere else in the
iConsumer China 2011, one of the most detailed studies
world. Chinese consumers say they are more likely to consider
yet conducted on the preferences and attitudes of
buying a product if they see it mentioned on a social-media
Chinese consumers online.
site and more likely to purchase a product or service if a friend
or acquaintance recommends it on a social-media site. This
can be explained in part by a cultural difference: Chinese
consumers prize peer-to-peer recommendations because
they lack trust in formal institutions. In general, the Chinese The most populous nation moves
populace is skeptical of information from news sources
and advertising; people rely more on word-of-mouth from
online
friends, family, and key opinion leaders, many of whom share Internet usage has expanded more quickly in China than
information on social media. anywhere else in the world. In December 2011, China had
513 million Internet users, compared with 67 million in
The popularity of these sites in China is critically important Germany, 121 million in India, and 245 million in the United
for companies looking to engage the vast and increasingly States (Exhibit 1). The largest group of Chinese Internet
affluent online audience that uses social media as a vital users is people under 35 years old, with 40 percent between
source of information for brand and product decisions. The the ages of 25 and 34. Some 250 million Internet users in
social-media landscape in China is a complex environment China are concentrated in Tier 1, Tier 2, and Tier 3 cities.1
at huge scale. Yet not all social-media users are alike. They More than 50 percent of Chinese users spend more than 12
have distinct reasons for joining social media and different hours a week online.
usage patterns, and companies that are forming social-
media strategies should consider these elements. Our survey The increasing popularity of the Internet, along with the
identified six user groups; understanding these target maturation of online payment systems and enhancements
segments will facilitate analysis of consumer engagement in the reliability of logistics services, has fueled the growth
to form insights on a broad spectrum of business activities, of e-commerce in China, with more than 2,000 companies
such as product development, brand and marketing strategy, vying to be the Chinese version of Amazon. Chinese
sales-lead generation, and customer service and support. e-commerce is expected to triple by 2015, when sales could
reach 2.7 trillion renminbi ($420 billion)—20 percent higher
This report reviews the survey findings and offers a than the projection for the US market (Exhibit 2).
perspective on how companies can use Chinese social media As e-commerce rises, a compelling opportunity for brands
1 The Tier 1 Chinese cities are Beijing, Guangzhou, Shanghai, and Shenzhen. They were the first cities that the central government opened to
economic development and tend to be the most populous and affluent. Tier 2 cities have a population closer to 5 million people, and Tier 3 cities
have around 2.5 million people.
4. 2
Exhibit 1 China already has the world’s largest population of Internet users.
Total Internet users1 in December 2011
Internet penetration, %
Million
2,267
513
245
121 101
67 53 50 40 20
Global China2 United India Japan Germany United France Korea Australia
States Kingdom
33 38 78 10 80 83 84 77 83 90
1 Including people accessing the Internet via personal computer and mobile phone; data as of the end of 2011.
2 Percentage of overall China population over age 6.
Source: Internet World Status, December 2011
Exhibit 2 China’s e-commerce market is expected to grow significantly, becoming the
world’s largest such market by 2015.
Online retail1 B2C2 C2C3 Forecast
Renminbi billion
China United States
2,703
2,229
2,191
40%
p.a.
1,679 1,424
1,729
1,202
107% 809 1,124
p.a. 501
263
56 128 500–600
200–400
2007 2008 2009 2010 2011 2012 2013 2014 2015 2010 2015
C2C represents 87% of online retail in China and only ~20% in the United States
China’s online-retail market will be larger than that of the United States by 2015
1 Excluding financial products, travel package/ticketing, and utility fees.
2 Business to consumer.
3 Consumer to consumer.
Source: CMM; CCID Consulting; Sino Market Research; Gartner; IDC; Euromonitor; Planet Retail; Forrester; BBE; GfK Market Consulting; McKinsey analysis
5. China’s social-media boom 3
will be to prompt immediate purchases online by consumers The survey elicited several other important findings:
searching for product information using social media.
ƒƒ Chinese social-media sites are already nearly as
Chinese consumers gain access to the Internet primarily important as portals as an entry point to obtain content;
through personal computers; however; they are moving 40 percent of personal-computer users said portals are
quickly to mobile devices. About 50 percent of mobile- their preferred sites for this use, while 36 percent opted for
phone users in our survey said they were planning to buy a social-media sites. Search is still by far the largest source
smartphone in the next six months; 35 percent said they have of content, with 80 percent of users employing that tool.
already used a tablet computer, and one-fourth of consumers
who do not own a tablet computer said they plan to buy one in ƒƒ Chinese Internet users spend more time on social-media
the next year. Some 58 percent reported using a smartphone sites than their counterparts do in Japan and the United
to browse social-media sites at least once a week, compared States. For example, consumers in China spend 46
with 43 percent of consumers in the United States. minutes a day visiting social-media sites, compared with
7 minutes in Japan and 37 minutes in the United States.
As time on social-media sites increases, consumers are
Deep dive: China’s unique social- spending less time on other sites (Exhibit 3). The trend is
media landscape also changing how consumers communicate (Exhibit 4).
Local Chinese sites dominate the landscape; while Facebook ƒƒ Different social-media sites attract different kinds of
and Twitter are fixtures of daily online use in the West and users. For example, consumers who favor Sina Weibo tend
in other Asian countries, there is no access to these sites to be in higher income brackets, earning more than 8,000
in China. In our survey, Chinese consumers identified the renminbi (about $1,300) a month, and they are much more
following social-media sites as their favorites: Qzone, which likely to live in Tier 1 cities.
44 percent of respondents said they use the most; Sina
Weibo and Renren, each the favorite of 19 percent of those China’s expanding social-media universe includes online
surveyed; Tencent Weibo, with 8 percent; and Kaixin, at product reviews, blog posts on the latest in technology
7 percent. (See table below.) and services, and a remarkably vocal group of consumer
Chinese social-media sites possess some distinctive features
compared with counterparts elsewhere:
ƒƒ Qzone. The media conglomerate Tencent Holdings owns this site, which is bundled with the company’s popular
Internet-messaging tools. It is similar to MySpace in that it allows users to create their own Web pages for posting
updates, photos, and videos.
ƒƒ Sina Weibo and Tencent Weibo. Weibo means “microblogging” in Mandarin. Weibo products offer many of the
features of Facebook and Twitter: for instance, users can post personal updates with a 140-character limit, upload
photos and videos, and message other users. Sina Weibo introduced a multimedia function a year and a half before
Twitter did. Tencent Weibo, its primary competitor, is owned by Tencent Holdings and recruits users from its QQ
instant-messaging base; it has more users from smaller cities than does Sina Weibo.
ƒƒ Renren. Ren means “people” in Mandarin, and the name Renren suggests people communicating with other people.
Like Facebook, it began as a social-networking site exclusively for college students. While now open to a general
audience, it is still dominated by university students and recent graduates.
ƒƒ Kaixin. Kaixin means “happy” in Mandarin. Kaixin is also a Facebook-like site. The company started by offering
online games; it targets white-collar office workers.
6. 4
Exhibit 3 The popularity of social networking has resulted in a significant decrease in time spent
elsewhere online.
How has your time spent on the following changed since you started using a social-networking site?
%, n = 709
Decreased time spent by 50% No change
Decreased time spent by 20–30% Increased time spent
Search engine 7 27 54 12
Online gaming 15 28 48 9
Online video 9 25 53 13
Portal/news 9 27 51 13
E-commerce 8 21 58 13
Photo sharing 9 31 48 12
Online music 8 26 55 11
Source: iConsumer China 2011
Exhibit 4 Social networking is becoming more important as a channel of communication.
How has your use of other communication channels changed since you began
using social-networking sites?
%,1 n = 579
Use less Use somewhat more No change
Use somewhat less Use more
25 23 43 9 1
Landline phone
Video chat 9 20 55 14 2
Mobile phone 4 17 54 23 3
Text messaging 5 26 52 15 2
E-mail 9 20 52 17 3
1 Some categories exceed 100% due to rounding.
Source: iConsumer China 2011
7. China’s social-media boom 5
advocates who don’t hesitate to condemn products they ƒƒ QQ spillovers gain access to social-media sites thanks
consider shoddy or substandard. Chinese bloggers to their use of the QQ instant-messaging service owned
enjoy huge audiences. For example, Laoluo, a language by Tencent. While this group accounts for 21 percent of
teacher who has 1 million followers, frequently writes the audience for social media, participation from such
about defective products and technology, and Little S, a users is minimal.
Taiwanese actress with 12 million followers, blogs about
celebrities and other popular topics. One challenge is ƒƒ Inactives belong to social-media sites but do not
the increasing amount of “seeded” content generated by participate in a meaningful way.
companies looking to create positive sentiments toward
their brands and negative sentiments toward competitors. The first four user segments tend to be more important
This complicates analysis of Internet voices, increasing than the last two for companies trying to reach Chinese
the importance of screening out commercial noise to get at consumers. These consumers’ differing motives for using
authentic consumer sentiment. social media and their purchasing patterns and influences
should be considered when companies think about how to
engage them.
Deep dive: China’s distinct social-
media users Social enthusiasts are a brand’s best friend. They spend
more time on social-media sites than any other segment—69
To better understand Chinese social-media users, we minutes a day, compared with an overall average of 46
segmented them into six groups based on motivation and minutes a day. They use social media to build and maintain
behavior: their circles of friends: 68 percent of respondents in this
segment post daily updates on their lives, while only 41
ƒƒ Social enthusiasts spend a large portion of their time percent of all users do. And they care about the number
maintaining friendship networks; they account for about of friends they have: 76 percent agree that having a large
15 percent of social-media users. circle of friends is important to them, while less than half of
average users say so. We also found that the segment is more
ƒƒ Resenders, who account for 15 percent of participants, educated and slightly younger than average.
actively repost messages, such as jokes, from other
sources. Although they do not post original material, they These consumers are happy to see brand ads on their sites.
often have large numbers of followers. They are by far the most likely to use social-media sites
to learn about products and services that they want to
ƒƒ Readers generally do not participate but read what others purchase; 46 percent of respondents in this segment agree
have posted. They make up about 14 percent of users. that this is an important feature of social media, while
only 30 percent of users overall say so. They are the most
ƒƒ Opinionated users, about 14 percent of participants open to advertising and special-purpose apps sponsored
on social-media sites, express their own, often strong, by brands. Social media is used most for sharing reviews of
opinions and build large personal followings. products and services and telling friends about their recent
Case study 1
One multinational appliance maker learned a hard lesson about the power of social media in China. After a popular blogger
complained about a defective product, the company responded through Weibo, but it refused to recognize the quality
problem. Other consumers soon joined in and uploaded videos of and posts about their own problematic appliances,
severely damaging the brand’s equity. Takeaways from the episode: companies must learn the rules of the game in social
media and engage consumers accordingly; additionally, they should build relationships and engage with key opinion leaders
before a crisis hits. In our view, having a few dedicated members to seed content is usually not sufficient, given the sheer
scale of the landscape and consumers’ expectations. Companies should adjust their organizational models and use new
approaches to handle the requirements of consumer engagement on social media.
8. 6
purchases. People in this segment are more likely to use
Groupon-type coupons issued to large groups of consumers
than are people in other segments.
Case study 2
A good example of how social media can be used for
marketing occurred during a thunderstorm that
Resenders are also brand-friendly. They see social-media
drenched Beijing in June 2011. It began with a post on
sites as a means to promote themselves: 32 percent of
Sina Weibo of photos of a young man putting Durex
respondents in this segment indicate that “driving traffic to
condoms over his shoes. The post was then picked
my blog and generating followers” is important, compared
up by the official Durex Weibo account. The post
with an average of 18 percent for all respondents. They
went viral and reached an estimated 50 million users
achieve this by building on other activity, for instance,
throughout China. The effort was described by China
commenting on others’ blogs, writing on their walls, or
Daily as one of the most successful uses ever of social
reposting videos. They have slightly lower education and
networking for marketing purposes.
income levels than the survey average, and more of them live
in lower-tier cities.
In addition to being friendly to brands, these users are patterns of consumer behavior in social networking, as
happy to contribute to Web pages devoted to a particular receptiveness to commercial activities and preferences
brand’s products. More than 40 percent say they make about modes of interaction clearly vary; it’s also essential to
Groupon-type purchases, and 69 percent say they spend deploy appropriate strategies for each segment as they apply
money on things they see on social-networking sites every to target consumers.
month—a level that exceeds even that of social enthusiasts.
Readers also spend significant time on social media Engagement with the digital
(55 minutes a day), but a big portion of that is devoted to
reading content; for example, they typically follow a number
Chinese consumer
of microblogs and read them on a daily basis, but only 13 Companies face three big challenges in China when seeking
percent of respondents say they comment on blogs, and to extract value from social media. First, some executives
only 7 percent say they write on someone else’s wall. They lack familiarity with social media and do not know how to
also rarely post their own content on the Web. Consistent mine consumer insights from this ocean of data, or how
with their behavior, consumers in this segment tend to to translate those insights into actions, especially in the
be neutral about brand advertising on social-media sites, country’s dynamic ecosystem. Second, existing social-
but they could be influenced by bloggers talking positively media knowledge and analysis frequently is not actionable;
about products. Like social enthusiasts and resenders, participating in the social-media space requires companies
they strongly agree that they make friends with companies to build capabilities and focus on execution. Third,
online. executives may be unsure about how to fit social-media
insights into traditional brand-planning processes, who
Opinionated users could become a brand’s worst enemy should own social media within the organization, or how to
if not managed well. They spend an average of 60 minutes measure impact. There are a few important areas to consider
on social-media sites every day, and more of that time is when exploring how to create value from social media:
devoted to uploading content than reading it. More than 60
percent of respondents in this segment view social-media ƒƒ Social-media objective and baseline setting.
sites as important places for them to express their opinions, Companies should decide what they would like social
while only 26 percent of overall respondents do. This group media to achieve for the business (for example, product
of consumers does not want to see brands advertised and development, brand and marketing strategy, sales-lead
will speak out if they have had a bad experience with a generation, and customer service and support). They
product or brand. They are much less likely than people in should develop an understanding of the social-media
other groups to purchase an item that a site has featured. context by systematically tracking buzz volume and brand
sentiment against competitors. And they should identify
Our segmentation suggests that a one-size-fits-all approach important platforms and individuals who matter to their
to marketing on social-media sites could be a waste of time brand—especially opinion leaders who have a significant
and money. Instead, it’s important to recognize different number of followers.
9. China’s social-media boom 7
ƒƒ Social-media engagement. Companies should departmental collaboration to take full advantage of this
prioritize platforms to build a presence and reach target opportunity.
consumers. They should clarify the role that each platform
will play in the overall engagement strategy. It is also
important for companies to have two-way conversations
that involve consumers, rather than carrying on a The eager adoption by Chinese consumers of homegrown
monologue; they should engage on topics that are of social-media sites has created unique opportunities for
interest, determining these by observing discussion topics companies that want to gain insights about, and engage
in consumers’ posts, for example. Additionally, companies with, a vast and increasingly affluent market. Companies
can host events for key influencers to create positive that want to tap into the power of social media should
experiences and encourage them to be brand advocates. understand the landscape and different types of users; this
can help them glean insights and engage consumers. And
ƒƒ Organization, IT enablement, and capability companies should also be prepared to make significant
building. Organizational needs must be defined, organizational and operational changes, including shifting
and talent should be recruited to close key capability mind-sets to capture the full value of social media for the
gaps. Companies can use social-media tools to monitor future of the business in China.
consumer discussions, and they should integrate social-
media insights and engagement into regular business
processes. They should define key performance indicators
to track social-media performance and foster cross-
Cindy Chiu is a consultant in McKinsey’s Shanghai office, where Ari Silverman is a principal. Davis Lin is a principal in the
Taipei office.
Contact for distribution: Glenn Leibowitz
www.mckinseychina.com