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Human Capital Management Trends
2013
It’s a Brave New World
January 2013
Mollie Lombardi and Madeline Laurano
Human Capital Management Trends 2013: It’s a Brave New World
Page 2
© 2013 Aberdeen Group. Telephone: 617 854 5200
www.aberdeen.com Fax: 617 723 7897
Executive Summary
Human capital management is a key business initiative. Without insight into
workforce and talent needs, organizational performance suffers. Aberdeen's
Human Capital Management (HCM) research has continually shown that in
order to meet business challenges, grow the organization, and keep
customers happy, the right talent must be hired, retained, deployed,
developed, and engaged. This study of 253 organizations, conducted in
November and December 2012, looks at the key strategies, technologies,
and capabilities deployed by Best-in-Class HR and talent management
practitioners, and the positive impact those activities have on business
performance.
Best-in-Class Performance
Aberdeen used the following three key performance criteria to distinguish
Best-in-Class companies for Human Capital Management:
1. 85% of employees rated themselves as “highly engaged” in their
most recent engagement survey
2. 74% of key positions have a ready and willing successor identified
3. 13% year-over-year improvement in hiring manager satisfaction
Competitive Maturity Assessment
Survey results show that the firms enjoying Best-in-Class performance
shared several common characteristics, including:
• Establishing a proactive partnership with the business and including
business stakeholders in HCM strategy;
• Integrating workforce management and talent management
strategies through a holistic approach to HCM;
• Automating critical HCM initiatives in a way that supports existing
people strategies;
• Identifying the gaps between the supply and demand for talent
through strategic workforce planning.
Required Actions
In addition to the specific recommendations in Chapter Three of this
report, to achieve Best-in-Class performance, companies must:
• Standardize processes for both workforce and talent management;
• Combine workforce and talent data with business data to drive
organizational growth and performance;
• Invest in technology to lift the administrative burden of HR, create
greater efficiencies, and provider a positive user experience.
Research Benchmark
Aberdeen’s Research
Benchmarks provide an
in-depth and comprehensive
look into process, procedure,
methodologies, and
technologies with best practice
identification and actionable
recommendations
This document is the result of primary research performed by Aberdeen Group. Aberdeen Group's methodologies provide for objective fact-based research and
represent the best analysis available at the time of publication. Unless otherwise noted, the entire contents of this publication are copyrighted by Aberdeen Group, Inc.
and may not be reproduced, distributed, archived, or transmitted in any form or by any means without prior written consent by Aberdeen Group, Inc.
Human Capital Management Trends 2013: It’s a Brave New World
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© 2013 Aberdeen Group. Telephone: 617 854 5200
www.aberdeen.com Fax: 617 723 7897
Table of Contents
Executive Summary.......................................................................................................2
Chapter One: Benchmarking the Best-in-Class....................................................4
Business Context .....................................................................................................4
The Business of HCM .............................................................................................4
The Maturity Class Framework............................................................................6
The Best-in-Class PACE Model............................................................................7
Best-in-Class Strategies...........................................................................................8
Chapter Two: Benchmarking Requirements for Success.................................13
Competitive Assessment......................................................................................13
Capabilities and Enablers......................................................................................14
Chapter Three: Required Actions.........................................................................21
Laggard Steps to Success......................................................................................21
Industry Average Steps to Success ....................................................................21
Best-in-Class Steps to Success............................................................................22
Appendix A: Research Methodology.....................................................................23
Appendix B: Related Aberdeen Research............................................................25
Figures
Figure 1: Pressures Driving HCM in 2013...............................................................5
Figure 2: Top HCM Priorities ....................................................................................5
Figure 3: Best-in-Class Strategic Actions.................................................................8
Figure 4: Year-Over-Year Improvement of Business Metrics............................9
Figure 5: Current Workforce Planning Strategies...............................................10
Figure 6: Combining HCM and Financial Data .....................................................11
Figure 7: Year-Over-Year Investment in Career Development ......................12
Figure 8: Lifting the Administrative Burden on HCM.........................................15
Figure 9: Best-in-Class Organizations Take a Complete View.........................16
Figure 10: Managers Have Access to Data............................................................17
Figure 11: Top Priorities for HCM Technology...................................................18
Figure 12: Workforce Management Technology in Place..................................19
Figure 13: Key Drivers for Investing in Cloud .....................................................20
Tables
Table 1: Top Performers Earn Best-in-Class Status..............................................7
Table 2: The Best-in-Class PACE Framework .......................................................7
Table 3: The Competitive Framework...................................................................13
Table 4: The PACE Framework Key......................................................................24
Table 5: The Competitive Framework Key..........................................................24
Table 6: The Relationship Between PACE and the Competitive Framework ......24
Human Capital Management Trends 2013: It’s a Brave New World
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© 2013 Aberdeen Group. Telephone: 617 854 5200
www.aberdeen.com Fax: 617 723 7897
Chapter One:
Benchmarking the Best-in-Class
Business Context
As business evolves, most HR departments have undergone a seismic shift.
No longer viewed as a back-office function, HR now plays a critical role in
organizational growth, performance, and profitability. As a result, Human
Capital Management professionals must adopt a new set of skills focused on
driving business outcomes and balancing two very different and often
contradictory personas. On one hand, they are required to focus on
relationship-building initiatives by navigating through complex organizational
hierarchies and bridging the gap between employer and employee.
Meanwhile, they must behave as finance professionals by measuring and
monitoring workforce and talent initiatives with an understanding of the
impact to the bottom line.
While 55% of organizations believe that HCM professionals have succeeded
in making HR more strategic to the business, many companies still have a
long way to go. Aligning HR and business objectives presents several
challenges, particularly in a time of economic uncertainty and increased
competition. According to Aberdeen’s 2013 HCM Trends survey,
organizations that overcome these obstacles are able to plan for future
talent needs, integrate workforce and talent initiatives, and leverage
innovative technology solutions. The following pages of this report will
outline how some of today’s leading companies design, implement, and
measure a successful Human Capital Management strategy.
The Business of HCM
Most organizations are unclear about the future of today’s economy and its
impact on organizational growth. This uncertainty forces them to make
leaner and smarter decisions — particularly around talent. As a result, the
top pressure facing HCM professionals today is the need to operate more
efficiently in today’s economic climate (41%). For many organizations,
increased efficiency will not only improve processes but will enable them to
continuously outperform competitors. In addition, organizations cited
organic growth (32%) and the scarcity of key skills (30%) as top pressures
(see Figure 1). Understandably, organizations looking to gain competitive
advantage must move outside of their comfort zones and expand their
footprint in new geographies, markets, and industries. As these
organizations grow, the shortage of key skills is often exacerbated.
Fast Facts
√ 55% of organizations believe
that HR has become more
strategic over the past year
Human Capital Management Trends 2013: It’s a Brave New World
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© 2013 Aberdeen Group. Telephone: 617 854 5200
www.aberdeen.com Fax: 617 723 7897
Figure 1: Pressures Driving HCM in 2013
Source: Aberdeen Group, December 2012
In response to these business pressures, organizations are reevaluating
existing strategies and technology, most notably those in the talent
management arena. Aberdeen identified three major areas that
organizations are prioritizing over the next year: talent acquisition,
performance management, and successional planning (see Figure 2).
Although these are mature markets, many organizations must update their
processes in order to respond to current workforce trends and shifts in
workforce demographics. For example, what may have worked to recruit,
develop, and retain Baby Boomers will not necessarily work for Generation
Y.
Figure 2: Top HCM Priorities
Source: Aberdeen Group, December 2012
• Talent Acquisition: Organizations are reevaluating the way they
source and engage with talent. Rather than focus on filling positions
as quickly and as cost-effectively as possible, they are looking for a
way to improve quality of hire and the candidate experience. For
57% 53%
44%
0%
10%
20%
30%
40%
50%
60%
Talent acquisition Performance
Management
Learning and
Development
Percentageof
Respondents,n=140
Human Capital Management Trends 2013: It’s a Brave New World
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© 2013 Aberdeen Group. Telephone: 617 854 5200
www.aberdeen.com Fax: 617 723 7897
example, in Aberdeen’s 2012 Strategic Talent Acquisition: Are You
Prepared to Hire the Best report, over 50% of organizations are
moving away from Job Boards.
• Performance Management: One component of performance
management that has created much debate is the topic of
performance reviews. For many organizations, they are either
inconsistent or ineffectual. While some organizations have
eradicated standard reviews, others are finding a more innovative
and engaging way to conduct reviews that relies on peer-to-peer
feedback and stronger communication.
• Learning and Development: Organizations today are looking to
create a culture around learning and development. As a result, both
formal and informal learning are deeply ingrained in any successful
talent management strategy.
As this report will show, these challenges around human capital
management are not insurmountable. Organizations have achieved dramatic
gains not only in their ability to create a clearly defined strategy but in their
ability to measure results.
The Maturity Class Framework
Aberdeen used three key performance criteria to distinguish the Best-in-
Class from Industry Average and Laggard organizations:
• Employee engagement is defined as the percentage of
individuals indicating they were "highly engaged" on the most
recent engagement survey. Engagement is not an HR initiative, it is
a business initiative. It is also a true indicator of organizational
development and growth.
• Bench strength is defined as the percentage of key positions with
at least one ready and willing successor identified. This metric is a
key indicator of how well the organization is doing in managing
succession risk and in preparing itself to face future leadership
challenges, as well as its success in retaining key talent
• Hiring manager satisfaction is defined as the percent
improvement in hiring manager satisfaction with new hires year-
over-year. Historically, the relationship between HR and hiring
managers has been challenging. In order to achieve results in talent
initiatives, HR and hiring managers need to coordinate efforts,
improve communication, and align goals and objectives.
Human Capital Management Trends 2013: It’s a Brave New World
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© 2013 Aberdeen Group. Telephone: 617 854 5200
www.aberdeen.com Fax: 617 723 7897
Table 1: Top Performers Earn Best-in-Class Status
Definition of
Maturity Class
Mean Class Performance
Best-in-Class:
Top 20%
of aggregate
performance scorers
 85% of employees rated themselves as “highly
engaged” in their most recent engagement survey
 74% of key positions have a ready and willing
successor identified
 13% year-over-year improvement in hiring manager
satisfaction
Industry Average:
Middle 50%
of aggregate
performance scorers
 67% of employees rated themselves as “highly
engaged” in their most recent engagement survey
 35% of key positions have a ready and willing
successor identified
 2% year-over-year improvement in hiring manager
satisfaction
Laggard:
Bottom 30%
of aggregate
performance scorers
 40% of employees rated themselves as “highly
engaged” in their most recent engagement survey
 9% of key positions have a ready and willing
successor identified
 -1% year-over-year improvement in hiring manager
satisfaction
Source: Aberdeen Group, December 2012
The Best-in-Class PACE Model
Excellence in human capital management results from a combination of
strategies, capabilities, and enabling technologies. The Best-in-Class display a
number of common core characteristics including the ability to:
• Establish a proactive partnership with the business and include
business stakeholders in the HCM strategy;
• Integrate workforce management and talent management strategies
through a holistic approach to HCM;
• Automate critical HCM initiatives in a way that supports existing
people strategies;
• Identify the gaps between the supply and demand for talent through
strategic workforce planning.
Table 2: The Best-in-Class PACE Framework
Pressures Actions Capabilities Enablers
 Economic
uncertainty forcing
the organization to
operate more
efficiently
 Organic growth
 Ensure that talent
strategy is
continually aligned
with business
strategies
 Identify gaps
 Line of business leaders
are given accountability
for talent management
within their teams
 Managers have access to
relevant talent data
 Pre-hire assessments
 Time and attendance software
 HRIS / HRMS software
 Recruitment technology platform (e.g.,
applicant tracking or hiring management
system)
Human Capital Management Trends 2013: It’s a Brave New World
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© 2013 Aberdeen Group. Telephone: 617 854 5200
www.aberdeen.com Fax: 617 723 7897
Pressures Actions Capabilities Enablers
between workforce
supply and business
demand
 Focus efforts on
improving employee
engagement
 Process in place to
identify job roles that are
critical to organizational
success
 Business stakeholders are
involved in HCM strategy
setting and execution
 Managers have access to
relevant workforce / labor
data
 Defined process is in
place to identify high
potential talent
 Employee self-service portal
 Post-hire assessments
 External online company career portal
 Compensation management software
 Benefits management software
 Employee performance management
software (i.e. the automation of
performance reviews and goal setting)
Source: Aberdeen Group, December 2012
Best-in-Class Strategies
The new age of Human Capital Management requires organizations to plan
for the future and be prepared for unexpected changes that may develop
both internally and externally. At the same time, HCM strategies must be
adaptable enough for an ever-changing global economy. Finding a balance
between preparedness and flexibility is no small task, especially when nearly
half of organizations (47%) feel that HR is bogged down with administrative
tasks. In Figure 3, Best-in-Class organizations overcome these barriers by
aligning talent strategies with business strategies (50%), fostering a culture of
innovation (33%), and integrating HCM and business data (26%).
Figure 3: Best-in-Class Strategic Actions
Source: Aberdeen Group, December 2012
Clearly, the link between business and HR is defining the future of HCM as
71% of organizations believe that the most critical skill of HR leaders is the
ability to connect initiatives to the strategic initiatives of the business.
Organizations that execute on these strategic activities are also able to
achieve business results such as customer retention, customer satisfaction,
and revenue per full-time-employee. Best-in-Class organizations improved
Fast Fact
√ 71% of organizations believe
that the most critical skill of
HR leaders is the ability to
connect initiatives to the
strategic initiatives of the
business.
Human Capital Management Trends 2013: It’s a Brave New World
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© 2013 Aberdeen Group. Telephone: 617 854 5200
www.aberdeen.com Fax: 617 723 7897
these metrics significantly more than Industry Average or Laggard
organizations (see Figure 4). The following pages will highlight some of the
critical components to consider when rolling out a human capital
management strategy and driving business results.
Figure 4: Year-Over-Year Improvement of Business Metrics
Source: Aberdeen Group, December 2012
Workforce Planning: The Future of HCM
Workforce planning has become a priority for both HR and business
leaders. Yet, for most organizations, workforce-planning programs are still
in their infancy and viewed as an incredibly complex undertaking with little
or no ownership. At the most basic level, workforce planning includes
headcount analysis and skill gap analysis. Organizations want a view of
“who” and “what” they have in place today and “who” and “what” they
need for the future. At the most advanced level, organizations conduct
scenario modeling and talent segmentation to build a long-term strategy and
prepare for the unexpected. Currently, only 11% of organizations have
reached a mature stage of their workforce planning strategy (see Figure 5).
HCM functions that have developed a strong approach to workforce
planning are better able to drive organizational growth and performance.
Human Capital Management Trends 2013: It’s a Brave New World
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© 2013 Aberdeen Group. Telephone: 617 854 5200
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Figure 5: Current Workforce Planning Strategies
Source: Aberdeen Group, December 2012
HR and Finance: An Unlikely Marriage
The integration and linkage of financial and HR data will provide
organizations with the visibility into, and control over, their financial
performance, as well as the talent available to execute on business strategy.
Additionally, particularly in workforce management processes such as
payroll, there is an overlap between the role of finance and HR. Yet, for
many organizations, this integration between financial and HR data is not in
place — creating inefficiencies and inaccuracies.
When financial leaders were asked to identify the most important driver of
unified data and analytics in Aberdeen’s upcoming Business Analytics study,
the most commonly cited reason was the need to improve overall
productivity (48% of respondents). Productivity is a measure that by its very
nature requires a unified view of labor output, financial performance, and
the movement of goods or services through the organization. The finance
organization cannot hope to address productivity issues without moving
towards a unified view of HR and financial data.
Unified financial and HR data is important because of its ability to power
analytics and decision making. Currently, 56% of Best-in-Class organizations
combine talent management data with business data compared to 23% of
Industry Average and 11% of Laggard organizations. Additionally, 51% of
Best-in-Class organizations combine workforce management data with
business data compared to 24% of Industry Average organizations and 19%
of Laggard organizations (Figure 6).
Human Capital Management Trends 2013: It’s a Brave New World
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© 2013 Aberdeen Group. Telephone: 617 854 5200
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Figure 6: Combining HCM and Financial Data
Source: Aberdeen Group, December 2012
Aberdeen Insights — Career Development: The Untapped Area
of Human Capital Management
Career development is one of the most overlooked and underserved areas
of human capital management. Yet, in today’s highly competitive market,
organizations that continuously empower their employees with the tools
they need to succeed are better able to drive business outcomes.
Additionally, a well-executed career development strategy serves as the
foundation for integrated talent management — linking various talent
processes in a way that strengthens employee engagement, improves
retention, and increases overall productivity. Despite these benefits, few
organizations understand how to design and implement a powerful career
development strategy. Most managers lack the competencies to develop
employees, most employees lack the resources needed to guide their
career path, and most technology providers lack the capabilities to deliver
results.
Currently, organizations recognize the importance of empowering
employees and are increasing their investment in career development. In
2011, only 19% of organizations invested in career development
Human Capital Management Trends 2013: It’s a Brave New World
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© 2013 Aberdeen Group. Telephone: 617 854 5200
www.aberdeen.com Fax: 617 723 7897
Aberdeen Insights — Career Development: The Untapped Area
of Human Capital Management
tools. In 2012, 20% of organizations invested in career development tools
and 20% plan to invest in these tools over the next 12 months (see Figure
7).
Figure 7: Year-Over-Year Investment in Career Development
Source: Aberdeen Group, December 2012
In the next chapter, we will see what the top performers are doing and the
technology they adopt to achieve these gains.
Human Capital Management Trends 2013: It’s a Brave New World
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© 2013 Aberdeen Group. Telephone: 617 854 5200
www.aberdeen.com Fax: 617 723 7897
Chapter Two:
Benchmarking Requirements for Success
The selection and implementation of human capital management programs
and solutions plays a crucial role in the ability to turn these strategies into
performance and growth.
Competitive Assessment
Aberdeen analyzed the aggregated metrics of surveyed companies to
determine whether their performance ranked as Best-in-Class, Industry
Average, or Laggard. In addition to having common performance levels, each
class also shared characteristics in five key categories: (1) process (the
approaches they take to execute daily operations); (2) organization
(corporate focus and collaboration among stakeholders); (3) knowledge
management (contextualizing data and exposing it to key
stakeholders);(4) technology (the selection of the appropriate tools and
the effective deployment of those tools); and (5) performance
management (the ability of the organization to measure its results to
improve its business). These characteristics (identified in Table 3) serve as a
guideline for best practices, and correlate directly with Best-in-Class
performance across the key metrics.
Table 3: The Competitive Framework
Best-in-Class Average Laggards
Process
Process to identify job roles that are critical to
organizational success
74% 27% 33%
Organization
Line of business leaders are given accountability for
recruiting, development, performance management, and /
or other aspects of talent management within their teams
71% 47% 44%
Knowledge
Managers have access to relevant talent data (employee
profiles, development plans, assessment results, etc.)
63% 42% 38%
Managers have access to relevant workforce / labor data
(time worked, certifications, etc.)
52% 51% 56%
Technology &
Enablers
HCM technology currently in use:
Talent acquisition
tools — 63%
Workforce
Planning — 26%
Talent acquisition
tools — 58%
Workforce
Planning — 17%
Talent acquisition
tools — 55%
Workforce
Planning — 16%
Human Capital Management Trends 2013: It’s a Brave New World
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© 2013 Aberdeen Group. Telephone: 617 854 5200
www.aberdeen.com Fax: 617 723 7897
Best-in-Class Average Laggards
Performance
Clearly defined metrics are in place for measuring HCM
effectiveness
41% 18% 12%
Employee feedback is leveraged to make HCM decisions
47% 25% 22%
Source: Aberdeen Group, December2012
Capabilities and Enablers
Based on the findings of the Competitive Framework and interviews with
end users, Aberdeen’s analysis of the Best-in-Class indicates that the
following factors are critical to success:
• Standardize processes for both workforce management and talent
management;
• Combine workforce and talent data with business data to drive
organizational growth and performance;
• Invest in technology to lift the administrative burden of HR, create
greater efficiencies, and provider a positive user experience.
Process
In human capital management, organizations should be able to provide a
clear picture of workforce and talent initiatives to any stakeholder at any
time. In order to achieve this goal, HCM needs to be consistent throughout
the entire organization. When asked how organizations reduce the tactical
burden placed on HR, the top response was to standardize processes (see
Figure 8) over automation and outsourcing. By standardizing processes, 45%
of Best-in-Class organizations have consistency in their HCM strategy across
the organization compared to 34% of Industry Average organizations and
26% of Laggard organizations.
Human Capital Management Trends 2013: It’s a Brave New World
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© 2013 Aberdeen Group. Telephone: 617 854 5200
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Figure 8: Lifting the Administrative Burden on HCM
Source: Aberdeen Group, December 2012
As organizations create a standard process, they are more likely to have a
holistic approach to HCM — aligning both workforce and talent initiatives.
In the past, workforce initiatives remained separate from talent initiatives in
terms of design, implementation, and ownership. Today, Best-in-Class
organizations recognize the benefit of breaking down these silos to improve
efficiency and drive business outcomes. For example, if recruiters have a
clear understanding of how scheduling works and payroll systems are
structured, they are better prepared to answer candidate questions and
highlight organizational strengths. In 2012, 56% of Best-in-Class
organizations had a complete HCM strategy compared to 48% of Best-in-
Class organizations in 2011 (see Figure 9).
Human Capital Management Trends 2013: It’s a Brave New World
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© 2013 Aberdeen Group. Telephone: 617 854 5200
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Figure 9: Best-in-Class Organizations Take a Complete View
Source: Aberdeen Group, December 2012
Organization
Collaboration is arguably the most critical organizational capability. To make
the most of HCM, talent and business leaders must work together at
achieving shared objectives. Collaboration starts with strategy — the
roadmap for talent and human capital priorities, initiatives, and goals.
Currently, 73% of Best-in-Class organizations have key business
stakeholders involved in HCM strategies compared to 51% of Industry
Average organizations and 34% of Laggard organizations. This step is a
critical foundation to get everyone aligned and on the same page before
adopting the most common organizational capability cited by top
performers, which is holding line of business leaders accountable for
recruiting, development, performance management, and / or other aspects
of talent management within their teams.
Knowledge Management
Providing the right access to the right data can make or break any HCM
strategy. Currently, only 25% of organizations make relevant HCM data
available to necessary stakeholders across the organization. As organizations
look to align HCM with the overall business, sharing workforce and talent
data is imperative. Additionally, organizations need to find a consistent and
meaningful process to make sure this data is available to managers in a way
that they can execute on it. If managers do not have the information they
need on candidates, employees, and new hires, it becomes very difficult to
execute on any talent management strategy. If managers do not have the
information on workforce and labor data including the time worked and
certifications, they open themselves up to risk, unmanaged costs, and
Human Capital Management Trends 2013: It’s a Brave New World
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© 2013 Aberdeen Group. Telephone: 617 854 5200
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inefficiencies. According to Aberdeen’s research, Best-in-Class organizations
are more likely to provide managers with access to both workforce and
talent data.
Figure 10: Managers Have Access to Data
Source: Aberdeen Group, December2012
Technology and Enablers
Given the shortage of key skills and pressures to meet organizational
growth objectives, it is not surprising that talent acquisition remains the top
priority for HCM technology investments in 2012, as noted in Figure 11. As
the talent acquisition market continues to evolve, organizations look to
replace outdated systems with more innovative solutions that can effectively
source, recruit, and onboard top talent. These solutions range include
candidate relationship management tools, video tools, and social recruiting
platforms. Yet, the top two talent management technology investments
organizations cited include tools that have proven to be the backbone of any
recruitment function: Applicant Tracking Systems (58%) and pre-hire
assessments (57%). Organizations rely on Applicant Tracking Systems (ATS)
to manage the entire recruitment process from requisition management to
onboarding new hires and they rely on assessments to help identify critical
skills and provide subjectivity to quality of hire.
Human Capital Management Trends 2013: It’s a Brave New World
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© 2013 Aberdeen Group. Telephone: 617 854 5200
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Figure 11: Top Priorities for HCM Technology
Source: Aberdeen Group, December 2012
In workforce management, the top priorities are in areas that are both
traditional areas of workforce management (Human Resource Information
Systems (HRIS)) and areas that have matured with mobile and tablet
solutions (time and attendance). Employee self-service is also an area that is
gaining momentum. Nearly all (94%) of Best-in-Class organizations in
Aberdeen’s 2012 Workforce Management study support at least some level
of manager and employee self-service, allowing individuals to query for
information on schedules, paychecks, benefits information, and other HR
services without requiring the time or expense of a phone call or
conversation with an HR professional. Manager self-service also allows
decision-makers to run their own analytics queries and access relevant
financial and workforce performance data. This greatly reduces the cost to
deliver HR services, as well as frees up HR resources to focus on more
strategic and value added activities.
Human Capital Management Trends 2013: It’s a Brave New World
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© 2013 Aberdeen Group. Telephone: 617 854 5200
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Figure 12: Workforce Management Technology in Place
Source: Aberdeen Group, December 2012
Performance Management
Before organizations can evaluate the benefit of their HCM initiatives, they need to
define key metrics. Surprisingly few organizations, including high-performing
companies, have defined metrics in place. In fact, Aberdeen research reveals a slight
decrease in the number of Best-in-Class with HCM metrics in place. Currently 41%
Best-in-Class organizations have defined metrics in place compared to 45% in 2011
while 16% of All Others (Industry Average and Laggards) have metrics in place
compared to 18% of All Others in 2011. When defining metrics, organizations need to
partner with the business to ensure that metrics reflect organizational objectives
rather than HR objectives. These metrics may include customer satisfaction, customer
retention, employee engagement, and retention.
Human Capital Management Trends 2013: It’s a Brave New World
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© 2013 Aberdeen Group. Telephone: 617 854 5200
www.aberdeen.com Fax: 617 723 7897
Aberdeen Insights — Technology: Cloud Computing
Cloud computing is no longer a buzzword. It is a form of technology that has
permanently redefined existing markets and created new opportunities. Regardless
of size of industry, organizations recognize these benefits as stronger data integrity,
tighter integration, and quicker implementation time. According to Aberdeen’s
Quarterly Business Review, cloud computing will be the largest area of technology
spend in 2012 for leading organizations (38%). As HR departments look to align
more closely with the business, cloud is becoming a compelling differentiator and a
key factor in all human capital management technology decisions. Despite its
growing popularity, making the move to the cloud is not always an easy decision.
The challenge for organizations embracing cloud will be in understanding the value
of an open architecture and selecting a viable provider to deliver results.
For those organizations investing in cloud or planning to invest in cloud HCM
solutions, key drivers include: better access to data, reduced total cost of
ownership, simpler, and faster implementation (see Figure 13).
Figure 13: Key Drivers for Investing in Cloud
Source: Aberdeen Group, December 2012
Human Capital Management Trends 2013: It’s a Brave New World
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Chapter Three:
Required Actions
Whether a company is trying to move its performance in Human Capital
Management from Laggard to Industry Average, or Industry Average to
Best-in-Class, the following actions will help spur the necessary performance
improvements:
Laggard Steps to Success
• Align HCM with Business Objectives: In order to achieve
business impact, HR and talent strategy must be in concert with
business strategy. This starts by making sure business stakeholders
are involved so that alignment occurs from the outset. Currently
just 34% of Laggards involve business stakeholders in HCM strategy
setting and execution, making them just under half as likely as Best-
in-Class organizations (73%).
• Rethink Existing Talent Management Strategies: Although
these are mature markets, many organizations must update their
processes in order to respond to current workforce trends and
shifts in workforce demographics. For example, what may have
worked to recruit, develop and retain Baby Boomers, will not
necessarily work for Generation Y.
• Standardize Processes: HCM needs to be consistent in
workforce and talent processes throughout the entire organization.
By standardizing processes, organizations have consistency in their
HCM strategy across the organizations. Only 22% of Laggard
organizations have consistency in HCM strategies compared to 52%
of Best-in-Class.
Industry Average Steps to Success
• Invest in Strategic Workforce Planning: Workforce planning
has become a priority for both HR and business leaders. Yet, for
most organizations, workforce planning programs are still in their
infancy and viewed as an incredibly complex undertaking with little
or no ownership. Currently, only 10% of organizations have reached
a mature stage of their workforce planning strategy.
• Unify Finance and Talent Data: The integration and linkage of
financial and HR data will provide organizations with the visibility
into, and control over, their financial performance, as well as the
talent available to execute on business strategy. Unified financial and
HR data is important because of its ability to power analytics and
decision making. Currently only 20% of the Industry Average
combine talent management with business data, compared to 46%
of Best-in-Class organizations.
Fast Facts
√ Currently just 34% of
Laggards involve business
stakeholders in HCM
strategy setting and
execution, making them just
under half as likely as Best-
in-Class organizations (73%).
Human Capital Management Trends 2013: It’s a Brave New World
Page 22
© 2013 Aberdeen Group. Telephone: 617 854 5200
www.aberdeen.com Fax: 617 723 7897
• Leverage World-Class Technology: Technology can help
organizations combine processes and data and create a positive
experience for users. Organizations that invest in both workforce
and talent management technology are not only lifting the
administrative burden on HR but creating a more strategic approach
to Human Capital Management.
Best-in-Class Steps to Success
• Consider Career Management: Career development is one of
the most overlooked and underserved areas of human capital
management. Yet, well-executed career development strategy
serves as the foundation for integrated talent management — linking
various talent processes in a way that strengthens employee
engagement, improves retention, and increases overall productivity.
Despite these benefits, only 26% organizations invest in career
development.
• Define Metrics: Before organizations can evaluate the benefit of
their HCM initiatives, they need to define key metrics. Surprisingly
few organizations, including high-performing companies, have
defined metrics in place. Currently 43% Best-in-Class organizations
have defined metrics in place compared to 45% in 2011 while 12%
of All Others (Industry Average and Laggards) have metrics in place
compared to 18% of All Others in 2011.
• Invest in Cloud Solutions: Cloud computing is a form of
technology that has permanently redefined existing markets and
created new opportunities. Regardless of size of industry,
organizations recognize the value of stronger data, tighter
integration, and quicker implementation time. As HR departments
look to align more closely with the business, cloud is becoming a
compelling differentiator and a key factor in all human capital
management technology decisions.
Human Capital Management Trends 2013: It’s a Brave New World
Page 23
© 2013 Aberdeen Group. Telephone: 617 854 5200
www.aberdeen.com Fax: 617 723 7897
Appendix A:
Research Methodology
Between November and December 2012, Aberdeen examined the use, the
experiences, and the intentions of 140 enterprises using human capital
management solutions in a diverse set of industries and geographies.
Aberdeen supplemented this online survey effort with telephone interviews
with select survey respondents, gathering additional information on Human
Capital Management strategies, experiences, and results.
Responding enterprises included the following:
• Job title: The research sample included respondents with the following
job titles: CEO / President (14%); EVP / SVP / VP (17%); Director (21%);
Manager (26%); Consultant (9%); Staff (5%); and other (8%).
• Department / function: The research sample included respondents from
the following departments or functions: HR / talent management (56%);
corporate management (9%); business development, sales and marketing
(8%); quality management (5%); operations (5%); IT (5%) and other
(12%).
• Industry: The research sample included respondents from a wide variety
of industries. Some of the larger industries represented were IT
consulting / services (8%); software (6%); government (5%); financial
services (5%); and education (5%).
• Geography: The majority of respondents (66%) were from North
America. Remaining respondents were from Europe (13%); the Asia-
Pacific region (13%); Middle East / Africa (6%): and South America (2%).
• Company size: Twenty-seven percent (27%) of respondents were from
large enterprises (annual revenues above US $1 billion); 31% were from
midsize enterprises (annual revenues between $50 million and $1
billion); and 42% of respondents were from small businesses (annual
revenues of $50 million or less).
• Headcount: Forty-five percent (45%) of respondents were from large
enterprises (headcount greater than 1,000 employees); 28% were from
midsize enterprises (headcount between 100 and 999 employees); and
27% of respondents were from small businesses (headcount between 1
and 99 employees).
Study Focus
Responding human capital and
line of business executives
completed an online survey
that included questions
designed to determine the
following:
√ The degree to which HR
technology is deployed and
the performance implications
of the technology
√ The structure and
effectiveness of existing HR
and talent management
implementations
√ Current and planned use of
HCM solutions
√ The benefits, if any, that have
been derived from HCM
initiatives
The study aimed to identify
emerging best practices for
HCM technology usage, and to
provide a framework by which
readers could assess their own
management capabilities.
Human Capital Management Trends 2013: It’s a Brave New World
Page 24
© 2013 Aberdeen Group. Telephone: 617 854 5200
www.aberdeen.com Fax: 617 723 7897
Table 4: The PACE Framework Key
Overview
Aberdeen applies a methodology to benchmark research that evaluates the business pressures, actions, capabilities,
and enablers (PACE) that indicate corporate behavior in specific business processes. These terms are defined as
follows:
Pressures — external forces that impact an organization’s market position, competitiveness, or business
operations (e.g., economic, political and regulatory, technology, changing customer preferences, competitive)
Actions — the strategic approaches that an organization takes in response to industry pressures (e.g., align the
corporate business model to leverage industry opportunities, such as product / service strategy, target markets,
financial strategy, go-to-market, and sales strategy)
Capabilities — the business process competencies required to execute corporate strategy (e.g., skilled people,
brand, market positioning, viable products / services, ecosystem partners, financing)
Enablers — the key functionality of technology solutions required to support the organization’s enabling business
practices (e.g., development platform, applications, network connectivity, user interface, training and support,
partner interfaces, data cleansing, and management)
Source: Aberdeen Group, January 2013
Table 5: The Competitive Framework Key
Overview
The Aberdeen Competitive Framework defines enterprises
as falling into one of the following three levels of practices
and performance:
Best-in-Class (20%) — Practices that are the best
currently being employed and are significantly superior to
the Industry Average, and result in the top industry
performance.
Industry Average (50%) — Practices that represent the
average or norm, and result in average industry
performance.
Laggards (30%) — Practices that are significantly behind
the average of the industry, and result in below average
performance.
In the following categories:
Process — What is the scope of process
standardization? What is the efficiency and
effectiveness of this process?
Organization — How is your company currently
organized to manage and optimize this particular
process?
Knowledge — What visibility do you have into key
data and intelligence required to manage this process?
Technology — What level of automation have you
used to support this process? How is this automation
integrated and aligned?
Performance — What do you measure? How
frequently? What’s your actual performance?
Source: Aberdeen Group, January 2013
Table 6: The Relationship Between PACE and the Competitive Framework
PACE and the Competitive Framework – How They Interact
Aberdeen research indicates that companies that identify the most influential pressures and take the most
transformational and effective actions are most likely to achieve superior performance. The level of competitive
performance that a company achieves is strongly determined by the PACE choices that they make and how well they
execute those decisions.
Source: Aberdeen Group, January 2013
Human Capital Management Trends 2013: It’s a Brave New World
Page 25
© 2013 Aberdeen Group. Telephone: 617 854 5200
www.aberdeen.com Fax: 617 723 7897
Appendix B:
Related Aberdeen Research
Related Aberdeen research that forms a companion or reference to this
report includes:
• The Talent Acquisition Lifecycle: From Sourcing to Onboarding; September
2011
• The Engagement / Performance Equation; July 2011
• Assessments 2011: Selecting and Developing for the Future; May 2011
• Onboarding 2011: The Path to Productivity; March 2011
• The 2011 HR Executives Agenda: Automation, Innovation and Growth;
January 2011
Information on these and any other Aberdeen publications can be found at
www.aberdeen.com.
Author(s): Mollie Lombardi, VP and Principal Analyst, Human Capital Management,
(mollie.lombardi@aberdeen.com); Madeline Laurano, Research Director, Human Capital
Management, (madeline.laurano@aberdeen.com)
For more than two decades, Aberdeen's research has been helping corporations worldwide become Best-in-Class.
Having benchmarked the performance of more than 644,000 companies, Aberdeen is uniquely positioned to provide
organizations with the facts that matter — the facts that enable companies to get ahead and drive results. That's why
our research is relied on by more than 2.5 million readers in over 40 countries, 90% of the Fortune 1,000, and 93% of
the Technology 500.
As a Harte-Hanks Company, Aberdeen’s research provides insight and analysis to the Harte-Hanks community of
local, regional, national and international marketing executives. Combined, we help our customers leverage the power
of insight to deliver innovative multichannel marketing programs that drive business-changing results. For additional
information, visit Aberdeen http://www.aberdeen.com or call (617) 854-5200, or to learn more about Harte-Hanks, call
(800) 456-9748 or go to http://www.harte-hanks.com.
This document is the result of primary research performed by Aberdeen Group. Aberdeen Group's methodologies
provide for objective fact-based research and represent the best analysis available at the time of publication. Unless
otherwise noted, the entire contents of this publication are copyrighted by Aberdeen Group, Inc. and may not be
reproduced, distributed, archived, or transmitted in any form or by any means without prior written consent by
Aberdeen Group, Inc. (2011a)

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2013 Engagement and Retention in 2013 by Aberdeen

  • 1. Human Capital Management Trends 2013 It’s a Brave New World January 2013 Mollie Lombardi and Madeline Laurano
  • 2. Human Capital Management Trends 2013: It’s a Brave New World Page 2 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 Executive Summary Human capital management is a key business initiative. Without insight into workforce and talent needs, organizational performance suffers. Aberdeen's Human Capital Management (HCM) research has continually shown that in order to meet business challenges, grow the organization, and keep customers happy, the right talent must be hired, retained, deployed, developed, and engaged. This study of 253 organizations, conducted in November and December 2012, looks at the key strategies, technologies, and capabilities deployed by Best-in-Class HR and talent management practitioners, and the positive impact those activities have on business performance. Best-in-Class Performance Aberdeen used the following three key performance criteria to distinguish Best-in-Class companies for Human Capital Management: 1. 85% of employees rated themselves as “highly engaged” in their most recent engagement survey 2. 74% of key positions have a ready and willing successor identified 3. 13% year-over-year improvement in hiring manager satisfaction Competitive Maturity Assessment Survey results show that the firms enjoying Best-in-Class performance shared several common characteristics, including: • Establishing a proactive partnership with the business and including business stakeholders in HCM strategy; • Integrating workforce management and talent management strategies through a holistic approach to HCM; • Automating critical HCM initiatives in a way that supports existing people strategies; • Identifying the gaps between the supply and demand for talent through strategic workforce planning. Required Actions In addition to the specific recommendations in Chapter Three of this report, to achieve Best-in-Class performance, companies must: • Standardize processes for both workforce and talent management; • Combine workforce and talent data with business data to drive organizational growth and performance; • Invest in technology to lift the administrative burden of HR, create greater efficiencies, and provider a positive user experience. Research Benchmark Aberdeen’s Research Benchmarks provide an in-depth and comprehensive look into process, procedure, methodologies, and technologies with best practice identification and actionable recommendations This document is the result of primary research performed by Aberdeen Group. Aberdeen Group's methodologies provide for objective fact-based research and represent the best analysis available at the time of publication. Unless otherwise noted, the entire contents of this publication are copyrighted by Aberdeen Group, Inc. and may not be reproduced, distributed, archived, or transmitted in any form or by any means without prior written consent by Aberdeen Group, Inc.
  • 3. Human Capital Management Trends 2013: It’s a Brave New World Page 3 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 Table of Contents Executive Summary.......................................................................................................2 Chapter One: Benchmarking the Best-in-Class....................................................4 Business Context .....................................................................................................4 The Business of HCM .............................................................................................4 The Maturity Class Framework............................................................................6 The Best-in-Class PACE Model............................................................................7 Best-in-Class Strategies...........................................................................................8 Chapter Two: Benchmarking Requirements for Success.................................13 Competitive Assessment......................................................................................13 Capabilities and Enablers......................................................................................14 Chapter Three: Required Actions.........................................................................21 Laggard Steps to Success......................................................................................21 Industry Average Steps to Success ....................................................................21 Best-in-Class Steps to Success............................................................................22 Appendix A: Research Methodology.....................................................................23 Appendix B: Related Aberdeen Research............................................................25 Figures Figure 1: Pressures Driving HCM in 2013...............................................................5 Figure 2: Top HCM Priorities ....................................................................................5 Figure 3: Best-in-Class Strategic Actions.................................................................8 Figure 4: Year-Over-Year Improvement of Business Metrics............................9 Figure 5: Current Workforce Planning Strategies...............................................10 Figure 6: Combining HCM and Financial Data .....................................................11 Figure 7: Year-Over-Year Investment in Career Development ......................12 Figure 8: Lifting the Administrative Burden on HCM.........................................15 Figure 9: Best-in-Class Organizations Take a Complete View.........................16 Figure 10: Managers Have Access to Data............................................................17 Figure 11: Top Priorities for HCM Technology...................................................18 Figure 12: Workforce Management Technology in Place..................................19 Figure 13: Key Drivers for Investing in Cloud .....................................................20 Tables Table 1: Top Performers Earn Best-in-Class Status..............................................7 Table 2: The Best-in-Class PACE Framework .......................................................7 Table 3: The Competitive Framework...................................................................13 Table 4: The PACE Framework Key......................................................................24 Table 5: The Competitive Framework Key..........................................................24 Table 6: The Relationship Between PACE and the Competitive Framework ......24
  • 4. Human Capital Management Trends 2013: It’s a Brave New World Page 4 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 Chapter One: Benchmarking the Best-in-Class Business Context As business evolves, most HR departments have undergone a seismic shift. No longer viewed as a back-office function, HR now plays a critical role in organizational growth, performance, and profitability. As a result, Human Capital Management professionals must adopt a new set of skills focused on driving business outcomes and balancing two very different and often contradictory personas. On one hand, they are required to focus on relationship-building initiatives by navigating through complex organizational hierarchies and bridging the gap between employer and employee. Meanwhile, they must behave as finance professionals by measuring and monitoring workforce and talent initiatives with an understanding of the impact to the bottom line. While 55% of organizations believe that HCM professionals have succeeded in making HR more strategic to the business, many companies still have a long way to go. Aligning HR and business objectives presents several challenges, particularly in a time of economic uncertainty and increased competition. According to Aberdeen’s 2013 HCM Trends survey, organizations that overcome these obstacles are able to plan for future talent needs, integrate workforce and talent initiatives, and leverage innovative technology solutions. The following pages of this report will outline how some of today’s leading companies design, implement, and measure a successful Human Capital Management strategy. The Business of HCM Most organizations are unclear about the future of today’s economy and its impact on organizational growth. This uncertainty forces them to make leaner and smarter decisions — particularly around talent. As a result, the top pressure facing HCM professionals today is the need to operate more efficiently in today’s economic climate (41%). For many organizations, increased efficiency will not only improve processes but will enable them to continuously outperform competitors. In addition, organizations cited organic growth (32%) and the scarcity of key skills (30%) as top pressures (see Figure 1). Understandably, organizations looking to gain competitive advantage must move outside of their comfort zones and expand their footprint in new geographies, markets, and industries. As these organizations grow, the shortage of key skills is often exacerbated. Fast Facts √ 55% of organizations believe that HR has become more strategic over the past year
  • 5. Human Capital Management Trends 2013: It’s a Brave New World Page 5 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 Figure 1: Pressures Driving HCM in 2013 Source: Aberdeen Group, December 2012 In response to these business pressures, organizations are reevaluating existing strategies and technology, most notably those in the talent management arena. Aberdeen identified three major areas that organizations are prioritizing over the next year: talent acquisition, performance management, and successional planning (see Figure 2). Although these are mature markets, many organizations must update their processes in order to respond to current workforce trends and shifts in workforce demographics. For example, what may have worked to recruit, develop, and retain Baby Boomers will not necessarily work for Generation Y. Figure 2: Top HCM Priorities Source: Aberdeen Group, December 2012 • Talent Acquisition: Organizations are reevaluating the way they source and engage with talent. Rather than focus on filling positions as quickly and as cost-effectively as possible, they are looking for a way to improve quality of hire and the candidate experience. For 57% 53% 44% 0% 10% 20% 30% 40% 50% 60% Talent acquisition Performance Management Learning and Development Percentageof Respondents,n=140
  • 6. Human Capital Management Trends 2013: It’s a Brave New World Page 6 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 example, in Aberdeen’s 2012 Strategic Talent Acquisition: Are You Prepared to Hire the Best report, over 50% of organizations are moving away from Job Boards. • Performance Management: One component of performance management that has created much debate is the topic of performance reviews. For many organizations, they are either inconsistent or ineffectual. While some organizations have eradicated standard reviews, others are finding a more innovative and engaging way to conduct reviews that relies on peer-to-peer feedback and stronger communication. • Learning and Development: Organizations today are looking to create a culture around learning and development. As a result, both formal and informal learning are deeply ingrained in any successful talent management strategy. As this report will show, these challenges around human capital management are not insurmountable. Organizations have achieved dramatic gains not only in their ability to create a clearly defined strategy but in their ability to measure results. The Maturity Class Framework Aberdeen used three key performance criteria to distinguish the Best-in- Class from Industry Average and Laggard organizations: • Employee engagement is defined as the percentage of individuals indicating they were "highly engaged" on the most recent engagement survey. Engagement is not an HR initiative, it is a business initiative. It is also a true indicator of organizational development and growth. • Bench strength is defined as the percentage of key positions with at least one ready and willing successor identified. This metric is a key indicator of how well the organization is doing in managing succession risk and in preparing itself to face future leadership challenges, as well as its success in retaining key talent • Hiring manager satisfaction is defined as the percent improvement in hiring manager satisfaction with new hires year- over-year. Historically, the relationship between HR and hiring managers has been challenging. In order to achieve results in talent initiatives, HR and hiring managers need to coordinate efforts, improve communication, and align goals and objectives.
  • 7. Human Capital Management Trends 2013: It’s a Brave New World Page 7 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 Table 1: Top Performers Earn Best-in-Class Status Definition of Maturity Class Mean Class Performance Best-in-Class: Top 20% of aggregate performance scorers  85% of employees rated themselves as “highly engaged” in their most recent engagement survey  74% of key positions have a ready and willing successor identified  13% year-over-year improvement in hiring manager satisfaction Industry Average: Middle 50% of aggregate performance scorers  67% of employees rated themselves as “highly engaged” in their most recent engagement survey  35% of key positions have a ready and willing successor identified  2% year-over-year improvement in hiring manager satisfaction Laggard: Bottom 30% of aggregate performance scorers  40% of employees rated themselves as “highly engaged” in their most recent engagement survey  9% of key positions have a ready and willing successor identified  -1% year-over-year improvement in hiring manager satisfaction Source: Aberdeen Group, December 2012 The Best-in-Class PACE Model Excellence in human capital management results from a combination of strategies, capabilities, and enabling technologies. The Best-in-Class display a number of common core characteristics including the ability to: • Establish a proactive partnership with the business and include business stakeholders in the HCM strategy; • Integrate workforce management and talent management strategies through a holistic approach to HCM; • Automate critical HCM initiatives in a way that supports existing people strategies; • Identify the gaps between the supply and demand for talent through strategic workforce planning. Table 2: The Best-in-Class PACE Framework Pressures Actions Capabilities Enablers  Economic uncertainty forcing the organization to operate more efficiently  Organic growth  Ensure that talent strategy is continually aligned with business strategies  Identify gaps  Line of business leaders are given accountability for talent management within their teams  Managers have access to relevant talent data  Pre-hire assessments  Time and attendance software  HRIS / HRMS software  Recruitment technology platform (e.g., applicant tracking or hiring management system)
  • 8. Human Capital Management Trends 2013: It’s a Brave New World Page 8 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 Pressures Actions Capabilities Enablers between workforce supply and business demand  Focus efforts on improving employee engagement  Process in place to identify job roles that are critical to organizational success  Business stakeholders are involved in HCM strategy setting and execution  Managers have access to relevant workforce / labor data  Defined process is in place to identify high potential talent  Employee self-service portal  Post-hire assessments  External online company career portal  Compensation management software  Benefits management software  Employee performance management software (i.e. the automation of performance reviews and goal setting) Source: Aberdeen Group, December 2012 Best-in-Class Strategies The new age of Human Capital Management requires organizations to plan for the future and be prepared for unexpected changes that may develop both internally and externally. At the same time, HCM strategies must be adaptable enough for an ever-changing global economy. Finding a balance between preparedness and flexibility is no small task, especially when nearly half of organizations (47%) feel that HR is bogged down with administrative tasks. In Figure 3, Best-in-Class organizations overcome these barriers by aligning talent strategies with business strategies (50%), fostering a culture of innovation (33%), and integrating HCM and business data (26%). Figure 3: Best-in-Class Strategic Actions Source: Aberdeen Group, December 2012 Clearly, the link between business and HR is defining the future of HCM as 71% of organizations believe that the most critical skill of HR leaders is the ability to connect initiatives to the strategic initiatives of the business. Organizations that execute on these strategic activities are also able to achieve business results such as customer retention, customer satisfaction, and revenue per full-time-employee. Best-in-Class organizations improved Fast Fact √ 71% of organizations believe that the most critical skill of HR leaders is the ability to connect initiatives to the strategic initiatives of the business.
  • 9. Human Capital Management Trends 2013: It’s a Brave New World Page 9 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 these metrics significantly more than Industry Average or Laggard organizations (see Figure 4). The following pages will highlight some of the critical components to consider when rolling out a human capital management strategy and driving business results. Figure 4: Year-Over-Year Improvement of Business Metrics Source: Aberdeen Group, December 2012 Workforce Planning: The Future of HCM Workforce planning has become a priority for both HR and business leaders. Yet, for most organizations, workforce-planning programs are still in their infancy and viewed as an incredibly complex undertaking with little or no ownership. At the most basic level, workforce planning includes headcount analysis and skill gap analysis. Organizations want a view of “who” and “what” they have in place today and “who” and “what” they need for the future. At the most advanced level, organizations conduct scenario modeling and talent segmentation to build a long-term strategy and prepare for the unexpected. Currently, only 11% of organizations have reached a mature stage of their workforce planning strategy (see Figure 5). HCM functions that have developed a strong approach to workforce planning are better able to drive organizational growth and performance.
  • 10. Human Capital Management Trends 2013: It’s a Brave New World Page 10 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 Figure 5: Current Workforce Planning Strategies Source: Aberdeen Group, December 2012 HR and Finance: An Unlikely Marriage The integration and linkage of financial and HR data will provide organizations with the visibility into, and control over, their financial performance, as well as the talent available to execute on business strategy. Additionally, particularly in workforce management processes such as payroll, there is an overlap between the role of finance and HR. Yet, for many organizations, this integration between financial and HR data is not in place — creating inefficiencies and inaccuracies. When financial leaders were asked to identify the most important driver of unified data and analytics in Aberdeen’s upcoming Business Analytics study, the most commonly cited reason was the need to improve overall productivity (48% of respondents). Productivity is a measure that by its very nature requires a unified view of labor output, financial performance, and the movement of goods or services through the organization. The finance organization cannot hope to address productivity issues without moving towards a unified view of HR and financial data. Unified financial and HR data is important because of its ability to power analytics and decision making. Currently, 56% of Best-in-Class organizations combine talent management data with business data compared to 23% of Industry Average and 11% of Laggard organizations. Additionally, 51% of Best-in-Class organizations combine workforce management data with business data compared to 24% of Industry Average organizations and 19% of Laggard organizations (Figure 6).
  • 11. Human Capital Management Trends 2013: It’s a Brave New World Page 11 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 Figure 6: Combining HCM and Financial Data Source: Aberdeen Group, December 2012 Aberdeen Insights — Career Development: The Untapped Area of Human Capital Management Career development is one of the most overlooked and underserved areas of human capital management. Yet, in today’s highly competitive market, organizations that continuously empower their employees with the tools they need to succeed are better able to drive business outcomes. Additionally, a well-executed career development strategy serves as the foundation for integrated talent management — linking various talent processes in a way that strengthens employee engagement, improves retention, and increases overall productivity. Despite these benefits, few organizations understand how to design and implement a powerful career development strategy. Most managers lack the competencies to develop employees, most employees lack the resources needed to guide their career path, and most technology providers lack the capabilities to deliver results. Currently, organizations recognize the importance of empowering employees and are increasing their investment in career development. In 2011, only 19% of organizations invested in career development
  • 12. Human Capital Management Trends 2013: It’s a Brave New World Page 12 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 Aberdeen Insights — Career Development: The Untapped Area of Human Capital Management tools. In 2012, 20% of organizations invested in career development tools and 20% plan to invest in these tools over the next 12 months (see Figure 7). Figure 7: Year-Over-Year Investment in Career Development Source: Aberdeen Group, December 2012 In the next chapter, we will see what the top performers are doing and the technology they adopt to achieve these gains.
  • 13. Human Capital Management Trends 2013: It’s a Brave New World Page 13 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 Chapter Two: Benchmarking Requirements for Success The selection and implementation of human capital management programs and solutions plays a crucial role in the ability to turn these strategies into performance and growth. Competitive Assessment Aberdeen analyzed the aggregated metrics of surveyed companies to determine whether their performance ranked as Best-in-Class, Industry Average, or Laggard. In addition to having common performance levels, each class also shared characteristics in five key categories: (1) process (the approaches they take to execute daily operations); (2) organization (corporate focus and collaboration among stakeholders); (3) knowledge management (contextualizing data and exposing it to key stakeholders);(4) technology (the selection of the appropriate tools and the effective deployment of those tools); and (5) performance management (the ability of the organization to measure its results to improve its business). These characteristics (identified in Table 3) serve as a guideline for best practices, and correlate directly with Best-in-Class performance across the key metrics. Table 3: The Competitive Framework Best-in-Class Average Laggards Process Process to identify job roles that are critical to organizational success 74% 27% 33% Organization Line of business leaders are given accountability for recruiting, development, performance management, and / or other aspects of talent management within their teams 71% 47% 44% Knowledge Managers have access to relevant talent data (employee profiles, development plans, assessment results, etc.) 63% 42% 38% Managers have access to relevant workforce / labor data (time worked, certifications, etc.) 52% 51% 56% Technology & Enablers HCM technology currently in use: Talent acquisition tools — 63% Workforce Planning — 26% Talent acquisition tools — 58% Workforce Planning — 17% Talent acquisition tools — 55% Workforce Planning — 16%
  • 14. Human Capital Management Trends 2013: It’s a Brave New World Page 14 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 Best-in-Class Average Laggards Performance Clearly defined metrics are in place for measuring HCM effectiveness 41% 18% 12% Employee feedback is leveraged to make HCM decisions 47% 25% 22% Source: Aberdeen Group, December2012 Capabilities and Enablers Based on the findings of the Competitive Framework and interviews with end users, Aberdeen’s analysis of the Best-in-Class indicates that the following factors are critical to success: • Standardize processes for both workforce management and talent management; • Combine workforce and talent data with business data to drive organizational growth and performance; • Invest in technology to lift the administrative burden of HR, create greater efficiencies, and provider a positive user experience. Process In human capital management, organizations should be able to provide a clear picture of workforce and talent initiatives to any stakeholder at any time. In order to achieve this goal, HCM needs to be consistent throughout the entire organization. When asked how organizations reduce the tactical burden placed on HR, the top response was to standardize processes (see Figure 8) over automation and outsourcing. By standardizing processes, 45% of Best-in-Class organizations have consistency in their HCM strategy across the organization compared to 34% of Industry Average organizations and 26% of Laggard organizations.
  • 15. Human Capital Management Trends 2013: It’s a Brave New World Page 15 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 Figure 8: Lifting the Administrative Burden on HCM Source: Aberdeen Group, December 2012 As organizations create a standard process, they are more likely to have a holistic approach to HCM — aligning both workforce and talent initiatives. In the past, workforce initiatives remained separate from talent initiatives in terms of design, implementation, and ownership. Today, Best-in-Class organizations recognize the benefit of breaking down these silos to improve efficiency and drive business outcomes. For example, if recruiters have a clear understanding of how scheduling works and payroll systems are structured, they are better prepared to answer candidate questions and highlight organizational strengths. In 2012, 56% of Best-in-Class organizations had a complete HCM strategy compared to 48% of Best-in- Class organizations in 2011 (see Figure 9).
  • 16. Human Capital Management Trends 2013: It’s a Brave New World Page 16 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 Figure 9: Best-in-Class Organizations Take a Complete View Source: Aberdeen Group, December 2012 Organization Collaboration is arguably the most critical organizational capability. To make the most of HCM, talent and business leaders must work together at achieving shared objectives. Collaboration starts with strategy — the roadmap for talent and human capital priorities, initiatives, and goals. Currently, 73% of Best-in-Class organizations have key business stakeholders involved in HCM strategies compared to 51% of Industry Average organizations and 34% of Laggard organizations. This step is a critical foundation to get everyone aligned and on the same page before adopting the most common organizational capability cited by top performers, which is holding line of business leaders accountable for recruiting, development, performance management, and / or other aspects of talent management within their teams. Knowledge Management Providing the right access to the right data can make or break any HCM strategy. Currently, only 25% of organizations make relevant HCM data available to necessary stakeholders across the organization. As organizations look to align HCM with the overall business, sharing workforce and talent data is imperative. Additionally, organizations need to find a consistent and meaningful process to make sure this data is available to managers in a way that they can execute on it. If managers do not have the information they need on candidates, employees, and new hires, it becomes very difficult to execute on any talent management strategy. If managers do not have the information on workforce and labor data including the time worked and certifications, they open themselves up to risk, unmanaged costs, and
  • 17. Human Capital Management Trends 2013: It’s a Brave New World Page 17 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 inefficiencies. According to Aberdeen’s research, Best-in-Class organizations are more likely to provide managers with access to both workforce and talent data. Figure 10: Managers Have Access to Data Source: Aberdeen Group, December2012 Technology and Enablers Given the shortage of key skills and pressures to meet organizational growth objectives, it is not surprising that talent acquisition remains the top priority for HCM technology investments in 2012, as noted in Figure 11. As the talent acquisition market continues to evolve, organizations look to replace outdated systems with more innovative solutions that can effectively source, recruit, and onboard top talent. These solutions range include candidate relationship management tools, video tools, and social recruiting platforms. Yet, the top two talent management technology investments organizations cited include tools that have proven to be the backbone of any recruitment function: Applicant Tracking Systems (58%) and pre-hire assessments (57%). Organizations rely on Applicant Tracking Systems (ATS) to manage the entire recruitment process from requisition management to onboarding new hires and they rely on assessments to help identify critical skills and provide subjectivity to quality of hire.
  • 18. Human Capital Management Trends 2013: It’s a Brave New World Page 18 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 Figure 11: Top Priorities for HCM Technology Source: Aberdeen Group, December 2012 In workforce management, the top priorities are in areas that are both traditional areas of workforce management (Human Resource Information Systems (HRIS)) and areas that have matured with mobile and tablet solutions (time and attendance). Employee self-service is also an area that is gaining momentum. Nearly all (94%) of Best-in-Class organizations in Aberdeen’s 2012 Workforce Management study support at least some level of manager and employee self-service, allowing individuals to query for information on schedules, paychecks, benefits information, and other HR services without requiring the time or expense of a phone call or conversation with an HR professional. Manager self-service also allows decision-makers to run their own analytics queries and access relevant financial and workforce performance data. This greatly reduces the cost to deliver HR services, as well as frees up HR resources to focus on more strategic and value added activities.
  • 19. Human Capital Management Trends 2013: It’s a Brave New World Page 19 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 Figure 12: Workforce Management Technology in Place Source: Aberdeen Group, December 2012 Performance Management Before organizations can evaluate the benefit of their HCM initiatives, they need to define key metrics. Surprisingly few organizations, including high-performing companies, have defined metrics in place. In fact, Aberdeen research reveals a slight decrease in the number of Best-in-Class with HCM metrics in place. Currently 41% Best-in-Class organizations have defined metrics in place compared to 45% in 2011 while 16% of All Others (Industry Average and Laggards) have metrics in place compared to 18% of All Others in 2011. When defining metrics, organizations need to partner with the business to ensure that metrics reflect organizational objectives rather than HR objectives. These metrics may include customer satisfaction, customer retention, employee engagement, and retention.
  • 20. Human Capital Management Trends 2013: It’s a Brave New World Page 20 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 Aberdeen Insights — Technology: Cloud Computing Cloud computing is no longer a buzzword. It is a form of technology that has permanently redefined existing markets and created new opportunities. Regardless of size of industry, organizations recognize these benefits as stronger data integrity, tighter integration, and quicker implementation time. According to Aberdeen’s Quarterly Business Review, cloud computing will be the largest area of technology spend in 2012 for leading organizations (38%). As HR departments look to align more closely with the business, cloud is becoming a compelling differentiator and a key factor in all human capital management technology decisions. Despite its growing popularity, making the move to the cloud is not always an easy decision. The challenge for organizations embracing cloud will be in understanding the value of an open architecture and selecting a viable provider to deliver results. For those organizations investing in cloud or planning to invest in cloud HCM solutions, key drivers include: better access to data, reduced total cost of ownership, simpler, and faster implementation (see Figure 13). Figure 13: Key Drivers for Investing in Cloud Source: Aberdeen Group, December 2012
  • 21. Human Capital Management Trends 2013: It’s a Brave New World Page 21 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 Chapter Three: Required Actions Whether a company is trying to move its performance in Human Capital Management from Laggard to Industry Average, or Industry Average to Best-in-Class, the following actions will help spur the necessary performance improvements: Laggard Steps to Success • Align HCM with Business Objectives: In order to achieve business impact, HR and talent strategy must be in concert with business strategy. This starts by making sure business stakeholders are involved so that alignment occurs from the outset. Currently just 34% of Laggards involve business stakeholders in HCM strategy setting and execution, making them just under half as likely as Best- in-Class organizations (73%). • Rethink Existing Talent Management Strategies: Although these are mature markets, many organizations must update their processes in order to respond to current workforce trends and shifts in workforce demographics. For example, what may have worked to recruit, develop and retain Baby Boomers, will not necessarily work for Generation Y. • Standardize Processes: HCM needs to be consistent in workforce and talent processes throughout the entire organization. By standardizing processes, organizations have consistency in their HCM strategy across the organizations. Only 22% of Laggard organizations have consistency in HCM strategies compared to 52% of Best-in-Class. Industry Average Steps to Success • Invest in Strategic Workforce Planning: Workforce planning has become a priority for both HR and business leaders. Yet, for most organizations, workforce planning programs are still in their infancy and viewed as an incredibly complex undertaking with little or no ownership. Currently, only 10% of organizations have reached a mature stage of their workforce planning strategy. • Unify Finance and Talent Data: The integration and linkage of financial and HR data will provide organizations with the visibility into, and control over, their financial performance, as well as the talent available to execute on business strategy. Unified financial and HR data is important because of its ability to power analytics and decision making. Currently only 20% of the Industry Average combine talent management with business data, compared to 46% of Best-in-Class organizations. Fast Facts √ Currently just 34% of Laggards involve business stakeholders in HCM strategy setting and execution, making them just under half as likely as Best- in-Class organizations (73%).
  • 22. Human Capital Management Trends 2013: It’s a Brave New World Page 22 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 • Leverage World-Class Technology: Technology can help organizations combine processes and data and create a positive experience for users. Organizations that invest in both workforce and talent management technology are not only lifting the administrative burden on HR but creating a more strategic approach to Human Capital Management. Best-in-Class Steps to Success • Consider Career Management: Career development is one of the most overlooked and underserved areas of human capital management. Yet, well-executed career development strategy serves as the foundation for integrated talent management — linking various talent processes in a way that strengthens employee engagement, improves retention, and increases overall productivity. Despite these benefits, only 26% organizations invest in career development. • Define Metrics: Before organizations can evaluate the benefit of their HCM initiatives, they need to define key metrics. Surprisingly few organizations, including high-performing companies, have defined metrics in place. Currently 43% Best-in-Class organizations have defined metrics in place compared to 45% in 2011 while 12% of All Others (Industry Average and Laggards) have metrics in place compared to 18% of All Others in 2011. • Invest in Cloud Solutions: Cloud computing is a form of technology that has permanently redefined existing markets and created new opportunities. Regardless of size of industry, organizations recognize the value of stronger data, tighter integration, and quicker implementation time. As HR departments look to align more closely with the business, cloud is becoming a compelling differentiator and a key factor in all human capital management technology decisions.
  • 23. Human Capital Management Trends 2013: It’s a Brave New World Page 23 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 Appendix A: Research Methodology Between November and December 2012, Aberdeen examined the use, the experiences, and the intentions of 140 enterprises using human capital management solutions in a diverse set of industries and geographies. Aberdeen supplemented this online survey effort with telephone interviews with select survey respondents, gathering additional information on Human Capital Management strategies, experiences, and results. Responding enterprises included the following: • Job title: The research sample included respondents with the following job titles: CEO / President (14%); EVP / SVP / VP (17%); Director (21%); Manager (26%); Consultant (9%); Staff (5%); and other (8%). • Department / function: The research sample included respondents from the following departments or functions: HR / talent management (56%); corporate management (9%); business development, sales and marketing (8%); quality management (5%); operations (5%); IT (5%) and other (12%). • Industry: The research sample included respondents from a wide variety of industries. Some of the larger industries represented were IT consulting / services (8%); software (6%); government (5%); financial services (5%); and education (5%). • Geography: The majority of respondents (66%) were from North America. Remaining respondents were from Europe (13%); the Asia- Pacific region (13%); Middle East / Africa (6%): and South America (2%). • Company size: Twenty-seven percent (27%) of respondents were from large enterprises (annual revenues above US $1 billion); 31% were from midsize enterprises (annual revenues between $50 million and $1 billion); and 42% of respondents were from small businesses (annual revenues of $50 million or less). • Headcount: Forty-five percent (45%) of respondents were from large enterprises (headcount greater than 1,000 employees); 28% were from midsize enterprises (headcount between 100 and 999 employees); and 27% of respondents were from small businesses (headcount between 1 and 99 employees). Study Focus Responding human capital and line of business executives completed an online survey that included questions designed to determine the following: √ The degree to which HR technology is deployed and the performance implications of the technology √ The structure and effectiveness of existing HR and talent management implementations √ Current and planned use of HCM solutions √ The benefits, if any, that have been derived from HCM initiatives The study aimed to identify emerging best practices for HCM technology usage, and to provide a framework by which readers could assess their own management capabilities.
  • 24. Human Capital Management Trends 2013: It’s a Brave New World Page 24 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 Table 4: The PACE Framework Key Overview Aberdeen applies a methodology to benchmark research that evaluates the business pressures, actions, capabilities, and enablers (PACE) that indicate corporate behavior in specific business processes. These terms are defined as follows: Pressures — external forces that impact an organization’s market position, competitiveness, or business operations (e.g., economic, political and regulatory, technology, changing customer preferences, competitive) Actions — the strategic approaches that an organization takes in response to industry pressures (e.g., align the corporate business model to leverage industry opportunities, such as product / service strategy, target markets, financial strategy, go-to-market, and sales strategy) Capabilities — the business process competencies required to execute corporate strategy (e.g., skilled people, brand, market positioning, viable products / services, ecosystem partners, financing) Enablers — the key functionality of technology solutions required to support the organization’s enabling business practices (e.g., development platform, applications, network connectivity, user interface, training and support, partner interfaces, data cleansing, and management) Source: Aberdeen Group, January 2013 Table 5: The Competitive Framework Key Overview The Aberdeen Competitive Framework defines enterprises as falling into one of the following three levels of practices and performance: Best-in-Class (20%) — Practices that are the best currently being employed and are significantly superior to the Industry Average, and result in the top industry performance. Industry Average (50%) — Practices that represent the average or norm, and result in average industry performance. Laggards (30%) — Practices that are significantly behind the average of the industry, and result in below average performance. In the following categories: Process — What is the scope of process standardization? What is the efficiency and effectiveness of this process? Organization — How is your company currently organized to manage and optimize this particular process? Knowledge — What visibility do you have into key data and intelligence required to manage this process? Technology — What level of automation have you used to support this process? How is this automation integrated and aligned? Performance — What do you measure? How frequently? What’s your actual performance? Source: Aberdeen Group, January 2013 Table 6: The Relationship Between PACE and the Competitive Framework PACE and the Competitive Framework – How They Interact Aberdeen research indicates that companies that identify the most influential pressures and take the most transformational and effective actions are most likely to achieve superior performance. The level of competitive performance that a company achieves is strongly determined by the PACE choices that they make and how well they execute those decisions. Source: Aberdeen Group, January 2013
  • 25. Human Capital Management Trends 2013: It’s a Brave New World Page 25 © 2013 Aberdeen Group. Telephone: 617 854 5200 www.aberdeen.com Fax: 617 723 7897 Appendix B: Related Aberdeen Research Related Aberdeen research that forms a companion or reference to this report includes: • The Talent Acquisition Lifecycle: From Sourcing to Onboarding; September 2011 • The Engagement / Performance Equation; July 2011 • Assessments 2011: Selecting and Developing for the Future; May 2011 • Onboarding 2011: The Path to Productivity; March 2011 • The 2011 HR Executives Agenda: Automation, Innovation and Growth; January 2011 Information on these and any other Aberdeen publications can be found at www.aberdeen.com. Author(s): Mollie Lombardi, VP and Principal Analyst, Human Capital Management, (mollie.lombardi@aberdeen.com); Madeline Laurano, Research Director, Human Capital Management, (madeline.laurano@aberdeen.com) For more than two decades, Aberdeen's research has been helping corporations worldwide become Best-in-Class. Having benchmarked the performance of more than 644,000 companies, Aberdeen is uniquely positioned to provide organizations with the facts that matter — the facts that enable companies to get ahead and drive results. That's why our research is relied on by more than 2.5 million readers in over 40 countries, 90% of the Fortune 1,000, and 93% of the Technology 500. As a Harte-Hanks Company, Aberdeen’s research provides insight and analysis to the Harte-Hanks community of local, regional, national and international marketing executives. Combined, we help our customers leverage the power of insight to deliver innovative multichannel marketing programs that drive business-changing results. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com. This document is the result of primary research performed by Aberdeen Group. Aberdeen Group's methodologies provide for objective fact-based research and represent the best analysis available at the time of publication. Unless otherwise noted, the entire contents of this publication are copyrighted by Aberdeen Group, Inc. and may not be reproduced, distributed, archived, or transmitted in any form or by any means without prior written consent by Aberdeen Group, Inc. (2011a)