ICM 501 -- Learning Module No. 6 News Events and Social Media
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This document discusses the increasing use of social media by journalists. It notes that over half of journalists report being unable to do their jobs without social media and that most spend 1-2 hours per day on social platforms. Journalists are using smartphones extensively for tasks like email, research, photos and social media. The document also examines some top journalist brands on social media and provides best practices for journalists using social platforms, including fact checking and avoiding conflicts of interest. It analyzes platforms like Twitter, Snapchat and Periscope in the context of news coverage and assignments related to analyzing social media and news are described.
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ICM 501 -- Learning Module No. 6 News Events and Social Media
- 1. LM No.6 ICM-501 PROF. MO KROCHMAL MMKROCHMAL@QUINNIPIAC.EDU PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU
- 2. Event News and Social Media PROF. MO KROCHMAL MMKROCHMAL@QUINNIPIAC.EDU PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU
- 3. Overview Mobile Report from Papal Procession in New York Social media for journalists Branding for journalists Organizations Issues Audience PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU
- 4. Event News and Social Media PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU
- 5. Event News and Social Media PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU Papal Procession Central Park 5:00 p.m. Sept. 25, 2015
- 6. Event News and Social Media Cision 2015 Global Social Journalism Study More than half (51 percent) of journalists report they would be unable to do their job without social media 57 percent of journalist agree that social media has improved their productivity. 67 percent of journalist are spending up to 2 hours a day on social media http://www.cision.com/us/resources/white-papers/2015-global-social-journalism- study/?clid=whitepaper-ty PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU
- 7. Event News and Social Media PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU
- 8. Event News and Social Media PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU Journalists And Smartphones
- 9. Event News and Social Media PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU Molyneux, L. (2014) The adoption of smartphones among American journalists: A national survey. Newspaper Research Journal. http://media.wix.com/ugd/3315f6_c45ce2fc52ee42b7a76d5698b5b5cabc.pdf This national survey of working journalists examined the extent to which they have adopted smartphones in their work and how that adoption has changed their routines and practices. Results show that most journals have smartphones and feel they have improved the quality of their work. Journalists with smartphones are freed from their desks and gather more multimedia information than those without smartphones.
- 10. Event News and Social Media PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU Why use a smartphone? “These days, that's like asking a reporter in 1970 why (s)he uses a typewriter.”
- 11. Event News and Social Media PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU Three quarters of journalists surveyed had a smartphone Some 69 percent paid for their phone as well as (63 percent) paid for their voice plan and data (64 percent). The most frequent use of smartphone was: Email, 38% of responses, social media (21%), Internet research (13%), texting (9%) photos (6%) video (2%) recording audio GPS directions.
- 12. Event News and Social Media PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU Journalists as social media brands: Maria Shriver 2.6M fans, followers William Bonner 8.3M followers, Twitter Bill Simmons 4.6M followers, Twitter
- 13. Event News and Social Media PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU Top Journalism Social Brands
- 14. Event News and Social Media PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU Policies and Guidelines ‘Don’t be stupid!’
- 15. Event News and Social Media PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU Policies and Guidelines Best Practices: Post with caution Don’t violate rights Be accurate Be transparent Be polite Avoid conflicts of interest Maintain confidentiality
- 16. Event News and Social Media PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU
- 17. Event News and Social Media PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU Periscope and Snapchat go away, the content is not persistent. You can upload Periscope to a video service, Katch You can save your Snapchat “stories” video Organizations are experimenting or partnering as are individuals. Snapchat has 100 million users Periscope has 15 million users
- 18. Event News and Social Media PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU What platform for news?
- 19. Event News and Social Media PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU Twitter is important in the news ecology, but not alone
- 20. Event News and Social Media PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU http://visual.ly/social-media-effect
- 21. Event News and Social Media PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU During a crisis, understanding the diffusion of information a population will provide insights into how quickly the population will react to the information, which can help those who need to respond to the event. The advent of social media has resulted in this information spreading quicker then ever before, and in qualitatively different ways, since people no longer need to be in face-to-face contact or even know each other to pass on information in an crisis situation. http://jasss.soc.surrey.ac.uk/18/2/1.html
- 22. Event News and Social Media PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU Assignments Blog Deconstruct the online news coverage of a recent event. Take a look at two to three media sites and/or blogs and explain how they handled coverage. Make sure you explain and provide visuals along with citing references. Please write in a clear report format and check your grammar (min. 500 words) Provide an annotated bibliography of the news sites and citations you use.
- 23. Event News and Social Media PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU In your report consider: Which coverage did you prefer? Who did it best -- why and how? What is the general readership - demographics and what device? What interactive and social media elements did you think were effective? What was the impact of social media? Did the story develop from social media? How was credibility or fact-checks considered with use of social media? Was there a difference the way readers could follow stories across the various devices? Which news site seemed innovative in their approach?
- 24. Event News and Social Media PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU VoiceThread Assignment Share a recent social media post about a news event that you shared, posted or even reported. What was the trending news story? Was there a hashpubltag or key term? Did the story break on social media? What platform did you start with when you discovered the story and what other platforms did you use to learn more, share and comment?
- 25. Event News and Social Media PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU Check your facts; basics of journalism Vetting your sources: credibility Credit and reference Trends change – don’t be ambulance chasers Be honest and mindful of what you post
- 26. Professor Contact Office Hours: By Appointment Professor Mo Krochmal E-mail: mmkrochmal@quinnipiac.edu PROF. MO KROCHMAL - MMKROCHMAL@QUINNIPIAC.EDU
Editor's Notes
- Hello students, I’m professor Krochmal and this is Learning Module No. 6 This is the second in our series of looking at journalism. Last week, we looked at changes and devices in journalism, going from blogs like Huffington Post and Politico, as well as the affects of devices on the audience. We are in the sixth week of our work that started with a look at the history of communications, then information overload, followed by digitally fueled social activism. Let’s explore!
- This week, we continue with our look at journalism, focusing on social media and events.
- We will examine A report, shot with a smartphone, edited on a smartphone of the papal procession in Central Park in New York on September 25. We will look at social media and journalists who are doing it right, creating brands for themselves that go beyond their organizations. Then we will drill down into the top organizations using social media We’ll examine issues and get a look at the how this is affecting audiences, and how audiences affect journalists!
- First let’s look at Pope Francis’ visit the United States, an event that was organized and digitally managed by believe it or not, a sports marketing firm from Charlotte North Carolina. The pope francis campaign included, as you can see, at the top left, emojis specially made for the visit and generated hundreds of thousands of mentions on Twitter. On the graph, you can see metrics for Pope Francis, with the top tweet, as well as hashtags for the pope in new york and the pope in Philadelophia. I hope you can see what we are now learning is a normal distribution curve for social media mentions, growing to a peak and then settling.
- Your professor wanted to see the papel procession and was lucky enough to win a lottery for entrance to Central Park. In looking at the map, you can see the processino from the northwest portion of the parkto the southwest. The lower arrow shows where I set up, hoping to stand on a hill overlooking the curve and above the crowd gathered near the end of the procession.
- Now, let’s take a look at journalists and social media. Cision, a company that makes software for public relations, conducts an annual study of how journalists use social media. Here are the top-level results from the 2015 survey, released this summer. You can see that journalists are relying on social media to help them do their work, and they regard it as making them more productive, as well as the amount of time daily most spend. How does that correspond with your use?
- Cision groups journalists into five groups by use of social media. It's a routine tool, but stagnating. They need social to do their work, and it has lightened their workload. Let’s take a look at the groupings: Observers -- largest group. Use social to work smarter. On social for some 2 hours a day, and a few hours a week but are highly skilled. Print and broadcasters. Skeptics are second largest group. Little daily use. Feature writers and original news. Large number of over 46 year olds. Architects are expert users and are on social 4 hours or more per day. The publish and promote and use a variety of platforms in addition to Facebook and Twitter.Online, freelancers, small orgs. Promoters -- third largest group. On social for four hours a day. They publish, promote and source on social and half use Google plus and Instagram in addition to FB and Twitter. Online and aged 28-45. Hunters -- Smallest group. Use social to scout and hunt for information. 53 percent women. work online, magazines and newspapers. Write original news, soft and investigative. Journalists’ use and attitudes towards social media are gradually moving towards acceptance as social media becomes an integral feature within the industry and their working life. Tools mentioned include: Facebook, Twitter, G+, Instagram, Hootsuite, Flipboard and Storify.
- Let’s take a quick moment, now, to look at smartphones as a tool for journalism. This is a photograph with an article in USA Today where a journalist gives citizen journalists working advice on how to use their smartphones to produce their news. In case you are interested, that’s a selfie stick, and a microphone attached to a smartphone
- Now, let’s look at a little research. This survey by professor Logan Molyneux, who is now at Temple University. The research is a survey with results published in the Newspaper Research Journal. Professor Molyneux and his team surveyed journalists on how they are using their smartphones at work and how that changes their work and practices.
- Smartphones, now, are part of the work kit.
- The journalist responding said they use their phones for business and personal reasons, and 69 percent paid for their phone as well as (63 percent) paid for their voice plan and data (64 percent). Some 48 percent said their employers either required or encouraged them to have a smartphone. Some 75 percent said they were required to report using multiple media. The most frequent use was email, comprising 38% of responses, followed by social media (21%), internet research (13%), texting (9%) and photos (6%).video, recording audio and getting directions using the phone’s GPS feature each accounted for 2% of responses Greatest advantage Working from anywhere 33% Keeping in touch 28% Immediate updates 21% Convenience 14% Multimedia capture 5% always on call or never free from work (35% of responses) limitations of the device itself (30%), including battery life and its small screen and keyboard.
- Here are three journalists who have created social brands for themselves. We know Maria Shriver from her work on television and as the former first lady of California. She has nearly 250,000 fans on Facebook and another 2 million followers on Twitter. William Bonner, a Brazilian television journalist, has 8.3 million followers on Twitter and maintains no public Facebook presence. Bill Simmons, a sports journalist, is one of the leading journalists using social media, as judged by his 4.6million followers on Twitter. He too, doesn’t have a large Facebook presence. How would you approach social media? Would you maintain presence on all platforms, or would you focus on one? How would you engage millions of fans? Why don’t you reach out to one of these social standouts and see if you can spark a conversation. Tell them @krochmal sent you!
- These are the leading news organizations in social media. Discuss the use of social media by media companies, participation is now an important aspect of the work with social media editors, audience editors, community managers all working to understand and activate the audience. Recommendations “News shared by a friend on Facebook is perceived as more trustworthy than stories received directly from the media outlet,” is the conclusion from Social media saring, news and opinion leadership: from Journalist Resource.org, One of your readings for the week. Read the article, click the links, think critically. Additionally, look at the guidelines and consider them, their effect on your use of social and, again, think critically. The Make Use of reading is cautionary tale of journalists being tricked. It happens over and over. How can you make sure that you trust even a trusted journalist? The article has useful links to research and makes a thoughtful read that will help you understand social media and journalism
- Organizations are grappling with creating rules and guidelines for social media use by journalists. Some are very simple, like this one. That should cover jus about everything, right?
- (go through the best practices) Talk about protected speed and labor that protect social media use by employees, Mention How to Get Fired in 140 Characters, by Jonathan Yarbrough, Esq.,Asheville
- These are two relatively new tools that organizations and journalists are grappling with how to use. They also represent a further growth in how news is distributed. Now we can share snaps from a live event and create stories and go live from the palm of our hands. Distribution is not controlled by a newspaper being thrown off the back of a truck or from a bicycle, but through these social networks, that depend on news organizations for credible content to seel advertising. If the algorithm is the new editor, then it needs to be held to account for decisions in the same way an editor would be – conclusion from Gigaom article onresearch from Columbia and the call for journalists and social media companies to work together.
- Read slide, ask students if they use either regularly and would they be interested in news delivered that way,
- From a survey conducted in March 2015 on the evolving role of news on Twitter and Facebook. The share of Americans for whom Twitter and Facebook serve as a source of news is continuing to rise. This rise comes primarily from more current users encountering news there rather than large increases in the user base overall, according to findings from a new survey. the proportion of users who say they follow breaking news on Twitter, for example, is nearly twice as high as those who say they do so on Facebook (59% vs. 31%) – lending support, perhaps, to the view that Twitter’s great strength is providing as-it-happens coverage and commentary on live events. Twitter users are far more likely than Facebook devotees (46% versus 28%) to follow news organizations, reporters or commentators. and a little more likely (30% versus 23%) to follow political parties or candidates.
- From fast company’s Noah Robischon: Twitter has a big cascade effect on other social media platforms. Put simply, it appears that huge stories often start as tweets, then get shared by influencers to Facebook and other networks, where the original piece of content subsequently gets far more distribution.
- Social media communication has changed crisis communications. We saw this during Superstorm Sandy in our area where one of the most important needs after food, clothing and shelter was a way to recharge our devices. This is from the abstract of a study of twitter in repsonse to news events raning from the capure of Bin Laden, Hurricane Irene, Sand and Election Night 2012, show different patterns for the diffusion of news. The study was intended to inform policy makers, to help them understand how to get information out quickly to respond to situations, or for news organizations to get ahead of a story. They conclude more research is necessary to create a model but determine that hurican and news similar to them are type 1 events, and they are different htan major news storis, which they called type 2 events.
- Social media communication has changed crisis communications. We saw this during Superstorm Sandy in our area where one of the most important needs after food, clothing and shelter was a way to recharge our devices. This is from the abstract of a study of twitter in repsonse to news events raning from the capure of Bin Laden, Hurricane Irene, Sand and Election Night 2012, show different patterns for the diffusion of news. The study was intended to inform policy makers, to help them understand how to get information out quickly to respond to situations, or for news organizations to get ahead of a story. They conclude more research is necessary to create a model but determine that hurican and news similar to them are type 1 events, and they are different htan major news storis, which they called type 2 events.
- Social media communication has changed crisis communications. We saw this during Superstorm Sandy in our area where one of the most important needs after food, clothing and shelter was a way to recharge our devices. This is from the abstract of a study of twitter in repsonse to news events raning from the capure of Bin Laden, Hurricane Irene, Sand and Election Night 2012, show different patterns for the diffusion of news. The study was intended to inform policy makers, to help them understand how to get information out quickly to respond to situations, or for news organizations to get ahead of a story. They conclude more research is necessary to create a model but determine that hurican and news similar to them are type 1 events, and they are different htan major news storis, which they called type 2 events.
- Social media communication has changed crisis communications. We saw this during Superstorm Sandy in our area where one of the most important needs after food, clothing and shelter was a way to recharge our devices. This is from the abstract of a study of twitter in repsonse to news events raning from the capure of Bin Laden, Hurricane Irene, Sand and Election Night 2012, show different patterns for the diffusion of news. The study was intended to inform policy makers, to help them understand how to get information out quickly to respond to situations, or for news organizations to get ahead of a story. They conclude more research is necessary to create a model but determine that hurican and news similar to them are type 1 events, and they are different htan major news storis, which they called type 2 events.
- Social media communication has changed crisis communications. We saw this during Superstorm Sandy in our area where one of the most important needs after food, clothing and shelter was a way to recharge our devices. This is from the abstract of a study of twitter in repsonse to news events raning from the capure of Bin Laden, Hurricane Irene, Sand and Election Night 2012, show different patterns for the diffusion of news. The study was intended to inform policy makers, to help them understand how to get information out quickly to respond to situations, or for news organizations to get ahead of a story. They conclude more research is necessary to create a model but determine that hurican and news similar to them are type 1 events, and they are different htan major news storis, which they called type 2 events.
- Social media communication has changed crisis communications. We saw this during Superstorm Sandy in our area where one of the most important needs after food, clothing and shelter was a way to recharge our devices. This is from the abstract of a study of twitter in repsonse to news events raning from the capure of Bin Laden, Hurricane Irene, Sand and Election Night 2012, show different patterns for the diffusion of news. The study was intended to inform policy makers, to help them understand how to get information out quickly to respond to situations, or for news organizations to get ahead of a story. They conclude more research is necessary to create a model but determine that hurican and news similar to them are type 1 events, and they are different htan major news storis, which they called type 2 events.