Snapchat is a mobile app launched in 2011 that allows users to share photos and videos that disappear. It gained popularity with its Stories feature in 2013, which links media together. Many businesses now use Snapchat to connect with younger users through behind-the-scenes content, coupons, giveaways and more. With over 100 million daily users spending 30 minutes on average, Snapchat provides opportunities for businesses to engage millennials on the platform through creative content.

1. Snapchat for Business

2. Snapchat Logo

3. Snapchat
Mobile app that allows users to share images that go away.
Launched in 2011 as Pickaboo, from a class project at
Stanford University
2012 – Added video sharing
2013 - Launched Stories, linking photos/videos together.
2013 –16 Handles, NYC yogurt chain, becomes first advertiser
2014 – Integrated brand advertising
2015 – Launched Discover, featured brand content

4. How Does It Work?
Social Network
Create a profile
Connect with others
Share photos/videos
Live chat
Consume content
Send cash

5. Why Is it important?
8 billion video views per day in February, up from 2
billion in May 2015
100 million daily users, as of May 2015
 30 minutes average time users spend daily on Snapchat
Statistics via Re/Code

6. Why Is It important?
18-34s

7. Creative Functions
Snapchat filters

8. Business Sees Opportunity
Taco Bell
General Electric
Target
National Geographic
CNBC

9. Business Applications
Behind-the-Scenes
Introduction of Employees
Tips and Advice
Special Content
Coupons and Giveaways
Happenings in the Business
Find New Employees

10. Boss Says We’re Snappin’
First thing Monday morning, your CEO sends an all-hands
email seeking ideas to connect with millennials on the
new company Snapchat channel.
Come up with three concepts for Snap Stories that will 1)
resonate with 18s to 24s and 2) are true to your
corporate brand.

11. Taking it Back to Work
Stay on top of the trends
Follow competitors or influencers
Create and share pictures and stories -- don’t worry if
they don’t meet your standards, they’ll go away.
Ask a friend to share and learn
Experiment and play

12. News on Snapchat
Wall Street Journal