This presentation provides a summary of FirstDraft guide for newsgathering and social monitoring to help journalists research interesting topics and find stories to follow online.
News-gathering and Monitoring | by: Menna El-hosaryMenna El-hosary
A simple guide for news-gathering and monitoring includes meaningful tips and valuable tools to assist in both processes. The information in these slides is based on First Draft's webinar titled "How to find stories by news-gathering and monitoring the social web."
News gathering & social media monitoring platformsReem Khattab
This document provides tips for gathering news and monitoring social media platforms. It recommends using keywords and considering traditional keywords as well as slang terms when searching. Boolean search operators like AND and OR can help gather more results. Twitter lists allow organizing tweets by topic. LinkedIn and tools like Followerwonk on Twitter can help find relevant people. Tweetdeck, Google Alerts, PicPanzee, Crowdangle, and tracking Reddit allow monitoring specific topics on different social media platforms. The First Draft kit is also recommended for assisting with newsgathering and verification across multiple sources.
The document discusses mobile journalism and the CNN iReport Awards. It highlights how the number of mobile devices is growing rapidly and will soon outnumber the world's population. Nearly half of American adults now own smartphones, which are commonly used to take photos and share content. This has implications for news organizations, including more eyewitness content, diverse perspectives, and engagement opportunities. The document also provides an overview of tools for mobile reporting, including video and audio recording apps, editing apps, livestreaming services, and storage/sharing options.
SMX Social Media | Increasing Findability with Twitter Terms & TagsAngie Pascale
Twitter is one of the most powerful social platforms, enabling a virtual Swiss Army knife of earned/owned social media tactics: customer service, community engagement, direct sales, broadcast news and brand updates.
View this presentation and discover new ways to develop your audience organically and build a more engaged community. You’ll learn tips and tactics for leveraging hashtags and trending topics, finding influencers, automating your social media activities, and more.
Want more tips and info, check out our blog (www.location3.com/blog) and follow us on Twitter @Location3.
The document provides an overview of magazine media brands' popularity and growth across major social networks. It shows that in October 2014, Facebook had the largest share (49.8%) of total magazine industry likes/followers on social media. National Geographic was the most popular magazine brand with over 56 million total likes/followers across networks. The brand also had the most Facebook likes and Instagram followers. The document also lists the top 10 magazine brands by percentage growth on each network between August and October 2014, with brands like National Geographic Traveler and Sierra Magazine growing the most.
Newsgathering & Monitoring on the Social WebDinaAli69
This document provides an overview of various social media platforms and how journalists can use them for newsgathering and monitoring stories. It discusses Reddit, Snapchat, 4chan/8chan, Gab, and Bitchute. For each platform, it describes the main functionality and features and how reporters can search for content or set up alerts to find newsworthy stories. The document emphasizes that understanding how to use social media is an essential skill for discovering, monitoring, and researching stories across different beats or areas of focus.
Using Social Media in Breaking News, a handout compiled by Michelle Guido for her Planning for Breaking News session at Orlando NewsTrain on May 15-16, 2015. Instructor Michelle Guido offers a a checklist for constructing a breaking-news coverage plan. Guido is a journalist with 25 years of award-winning work across print, digital and television platforms. Most recently, she was managing editor of WESH 2 News, the NBC affiliate in Orlando.
News-gathering and Monitoring | by: Menna El-hosaryMenna El-hosary
A simple guide for news-gathering and monitoring includes meaningful tips and valuable tools to assist in both processes. The information in these slides is based on First Draft's webinar titled "How to find stories by news-gathering and monitoring the social web."
News gathering & social media monitoring platformsReem Khattab
This document provides tips for gathering news and monitoring social media platforms. It recommends using keywords and considering traditional keywords as well as slang terms when searching. Boolean search operators like AND and OR can help gather more results. Twitter lists allow organizing tweets by topic. LinkedIn and tools like Followerwonk on Twitter can help find relevant people. Tweetdeck, Google Alerts, PicPanzee, Crowdangle, and tracking Reddit allow monitoring specific topics on different social media platforms. The First Draft kit is also recommended for assisting with newsgathering and verification across multiple sources.
The document discusses mobile journalism and the CNN iReport Awards. It highlights how the number of mobile devices is growing rapidly and will soon outnumber the world's population. Nearly half of American adults now own smartphones, which are commonly used to take photos and share content. This has implications for news organizations, including more eyewitness content, diverse perspectives, and engagement opportunities. The document also provides an overview of tools for mobile reporting, including video and audio recording apps, editing apps, livestreaming services, and storage/sharing options.
SMX Social Media | Increasing Findability with Twitter Terms & TagsAngie Pascale
Twitter is one of the most powerful social platforms, enabling a virtual Swiss Army knife of earned/owned social media tactics: customer service, community engagement, direct sales, broadcast news and brand updates.
View this presentation and discover new ways to develop your audience organically and build a more engaged community. You’ll learn tips and tactics for leveraging hashtags and trending topics, finding influencers, automating your social media activities, and more.
Want more tips and info, check out our blog (www.location3.com/blog) and follow us on Twitter @Location3.
The document provides an overview of magazine media brands' popularity and growth across major social networks. It shows that in October 2014, Facebook had the largest share (49.8%) of total magazine industry likes/followers on social media. National Geographic was the most popular magazine brand with over 56 million total likes/followers across networks. The brand also had the most Facebook likes and Instagram followers. The document also lists the top 10 magazine brands by percentage growth on each network between August and October 2014, with brands like National Geographic Traveler and Sierra Magazine growing the most.
Newsgathering & Monitoring on the Social WebDinaAli69
This document provides an overview of various social media platforms and how journalists can use them for newsgathering and monitoring stories. It discusses Reddit, Snapchat, 4chan/8chan, Gab, and Bitchute. For each platform, it describes the main functionality and features and how reporters can search for content or set up alerts to find newsworthy stories. The document emphasizes that understanding how to use social media is an essential skill for discovering, monitoring, and researching stories across different beats or areas of focus.
Using Social Media in Breaking News, a handout compiled by Michelle Guido for her Planning for Breaking News session at Orlando NewsTrain on May 15-16, 2015. Instructor Michelle Guido offers a a checklist for constructing a breaking-news coverage plan. Guido is a journalist with 25 years of award-winning work across print, digital and television platforms. Most recently, she was managing editor of WESH 2 News, the NBC affiliate in Orlando.
Social Media Measurement and Monitoring, an introduction (2012)Sandra Fernandez
The document discusses social media measurement and monitoring. It begins by asking questions to consider when developing a social media measurement strategy, such as objectives, metrics, resources, and timeline. It then provides an overview of tools for measuring key metrics on blogs, Twitter, Facebook and more. It emphasizes starting simple by tracking free metrics before considering paid analysis tools.
This document summarizes a social data mining workshop presented by Dennis Yu. The workshop covered an overview of social data APIs, natural language processing techniques for determining user intent, data modeling, the Facebook Graph API and explorer tool, competitive intelligence, tying users across social networks, Facebook insights and APIs, analyzing successful Facebook posts and fans, custom audience targeting, new partner targeting options, hands-on SQL exercises for analyzing social data, the Twitter stream API, a case study on how Gordmans grew their Facebook fans cost-effectively through engaging content, geo-targeting strategies, other social APIs, analyzing LinkedIn ads data, and wrapping up the workshop.
ICM 501 -- Learning Module No. 6 News Events and Social MediaMo Krochmal
This document discusses the increasing use of social media by journalists. It notes that over half of journalists report being unable to do their jobs without social media and that most spend 1-2 hours per day on social platforms. Journalists are using smartphones extensively for tasks like email, research, photos and social media. The document also examines some top journalist brands on social media and provides best practices for journalists using social platforms, including fact checking and avoiding conflicts of interest. It analyzes platforms like Twitter, Snapchat and Periscope in the context of news coverage and assignments related to analyzing social media and news are described.
The document discusses Facebook like pages that can be accessed through a London planner app. It lists several like pages that users can go to and view content for, including Likepage-1, Likepage-2, Likepage-3, and Likepage-4. The pages provide instructions for downloading the app and going to the different like page content sections.
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff at the Inbound Marketing Summit in Boston on October 6, 2010. As the pace of communications continues to speed up, marketers are in a battle for the attention and engagement of their target audiences. The use of tactics like SEO make sure that audiences - whoever they are - can find your content while social media is used to engage with customers. Regardless of whether you are a B2C or a B2B company, the same fight is going on. Content strategies that promote continuous content-within-context is one of the keys to engaging audiences today. Michael Pranikoff, Global Director of Emerging Media for PR Newswire will discuss how PR Newswire has been working with marketing communications professionals all over the world to help them not only reach their core audiences, but how companies are using new continuous strategies to build engagement and direct action through their campaigns. www.prnewswire.com
Tips for optimizing your social media strategy for a mobile audience, with PRPL's in-house expert, Gabbie Papazov. Learn best practices for the top social channels in an increasingly mobile world, and ways to apply these to your brand.
Part 1: Fundamentals
1. Why Twitter? Difference between Twitter and Facebook
2. Understanding Twitter language through Pinterest
3. Twitter etiquette
Part 2: Advanced Tools
1. Keeping your Twitter active with RSS feeds
2. Using Manage Flitter to grow your Twitter following
3. Free Twitter mgmt. tools: Buffer App & TweetDeck
Best practices for nonprofits on instagram storiesDonorbox
Instagram launched the Stories feature in August 2016, and it’s really taken off since. At first, it was viewed simply like a copy of Snapchat, but it’s now far surpassed it.
The newest benefit to Instagram Stories is that nonprofit organizations can now use Instagram to secure donations. Since May 2019, there are donation stickers on the stories of verified Instagram nonprofits, which allows supporters to raise funds.
Here are some helpful suggestions for nonprofits who are using Instagram Stories or are looking to do so in the future.
This document provides guidance on customizing and securing your Twitter profile and account. It outlines best practices such as customizing your profile with a header photo, profile photo and bio about your command. It also recommends creating lists to organize accounts you follow and subscribe to official Navy lists. For security, it advises setting up two-factor authentication and contacting Navy officials to request verifying your account.
This document provides guidance on how to effectively live-tweet events. It outlines best practices such as researching the event and speakers beforehand, promoting the live-tweet in advance, using multimedia like photos during the live-tweet, engaging with other users on the event hashtag, and concluding the live-tweet clearly. The document also details tips for the live-tweet itself such as keeping tweets concise, identifying speakers and quotes, and going beyond just paraphrasing speakers by providing additional context and content.
This document outlines the tactics for a BYoutiful body image campaign, including creating a campaign logo, infographic of survey findings, an event marketing plan, press release, blog posts, posters, ads on bus shelters and flyers, and a social media content calendar for Facebook, Twitter, Instagram, and Snapchat filters to promote events and positive body image messages throughout March. A website will also be created to share event details, campaign information and values, and links to social media platforms to encourage audience involvement.
This document discusses using Twitter for educational purposes as a trainer. It provides an overview of benefits like integrated mobile learning, illustrating tech concepts, connecting people, and facilitating real-world collaboration. Potential concerns addressed include tweets being always available and stored forever, the time commitment required, and ensuring privacy. Basic Twitter functions are defined and it encourages trainers to create an account, complete their profile, follow others, tweet, and get more active on the platform over time for class chatter and networking within the education community.
The document summarizes tips for journalists on using social media, particularly Twitter. It provides statistics on social media usage, with over 70% of online adults using Facebook. It then gives details on journalists' Twitter use and the benefits of social media for promoting work. The rest of the document outlines best practices for Twitter, including basics like handles and hashtags, as well as how to engage audiences and gain followers by posting valuable content and crafting compelling tweets.
This document discusses the concept of co-following on Twitter. Co-following refers to two Twitter users whose followers have similar friends, even if the users don't directly follow each other. The document outlines how co-following can reveal unexpected links between users and entities. It also describes how co-following feature vectors can be used to predict user preferences and map the relationships between different entities in the "Twittersphere". Experiments showed co-following analysis can accurately predict binary preferences between rival companies or political parties.
PR Newswire Event Silicon Valley December 2009 - Industries In Flux: Meida an...Michael Pranikoff
Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media - for the PR Newswire Silicon Valley event on December 9, 2009 - Industries in Flux: Media and Public Relations & the Impact of Social Media. Panelists included Cheryl Jennings from KGO-TV ABC; Suzanne Shaw from NBC Bay Area; Martha Shaughnessy from AtomicPR; and Erica Gessin from Cord Blood Registty
Bojangles Social media Strategy by Kirk YatesKirk Yates
This social media strategy document outlines Bojangle's goals to increase its social media presence and engagement. It includes an audit of Bojangle's current social media performance on platforms like Facebook, Twitter, YouTube and Instagram. Competitors like KFC, Zaxby's and Popeye's are also analyzed. The strategy sets objectives to create more visual content, boost hashtags, verify the Twitter account and double Twitter followers. It defines the brand's voice and tone, and assigns roles for managing social media. Metrics include tracking followers, posts, hashtag mentions and sentiment analysis to measure success.
Univision has a large social media presence on platforms like Facebook, LinkedIn, Twitter, and Instagram. On Facebook, Univision has over 3 million likes, and uses videos, posts and pictures to inform and entertain viewers about shows, novels and news. However, the author notes a 23.7% decrease in new page likes over the past week. On LinkedIn, Univision focuses more on providing marketing research and insights about Hispanics to consumers. The author analyzed statistics on Univision's presence on various social media platforms to evaluate how well they are engaging their target audience online.
The use of Social Media for newsgathering is challenging, but suitable tools are needed to facilitate access to helpful information for reporting. This presentation provides journalists and news outlets with effective social media tools to source stories and gathers information differently.
This document discusses tools and tactics for competitive intelligence and social media monitoring. It provides details on what to monitor like traffic, conversations, and shares on social media. It then discusses various tools for monitoring buzz and trends, blogs, social conversations, forums, and social sharing. Specific tools mentioned include BuzzStream, TweetBeep, Google Alerts, Facebook Lexicon, Social Mention, and more.
Newsgathering and monitoring the social webFatmaAbouOmar
This document provides information on tools and techniques for newsgathering and monitoring social media. It discusses search engines like Google, Boolean operators, and monitoring platforms like Google Alerts and Twitter. Specific tips are provided for searching Twitter, Facebook, Instagram, Reddit and monitoring websites using RSS feeds. Monitoring tools like TweetDeck, CrowdTangle and TrackReddit are also mentioned for organizing social media searches and content.
Social Media Measurement and Monitoring, an introduction (2012)Sandra Fernandez
The document discusses social media measurement and monitoring. It begins by asking questions to consider when developing a social media measurement strategy, such as objectives, metrics, resources, and timeline. It then provides an overview of tools for measuring key metrics on blogs, Twitter, Facebook and more. It emphasizes starting simple by tracking free metrics before considering paid analysis tools.
This document summarizes a social data mining workshop presented by Dennis Yu. The workshop covered an overview of social data APIs, natural language processing techniques for determining user intent, data modeling, the Facebook Graph API and explorer tool, competitive intelligence, tying users across social networks, Facebook insights and APIs, analyzing successful Facebook posts and fans, custom audience targeting, new partner targeting options, hands-on SQL exercises for analyzing social data, the Twitter stream API, a case study on how Gordmans grew their Facebook fans cost-effectively through engaging content, geo-targeting strategies, other social APIs, analyzing LinkedIn ads data, and wrapping up the workshop.
ICM 501 -- Learning Module No. 6 News Events and Social MediaMo Krochmal
This document discusses the increasing use of social media by journalists. It notes that over half of journalists report being unable to do their jobs without social media and that most spend 1-2 hours per day on social platforms. Journalists are using smartphones extensively for tasks like email, research, photos and social media. The document also examines some top journalist brands on social media and provides best practices for journalists using social platforms, including fact checking and avoiding conflicts of interest. It analyzes platforms like Twitter, Snapchat and Periscope in the context of news coverage and assignments related to analyzing social media and news are described.
The document discusses Facebook like pages that can be accessed through a London planner app. It lists several like pages that users can go to and view content for, including Likepage-1, Likepage-2, Likepage-3, and Likepage-4. The pages provide instructions for downloading the app and going to the different like page content sections.
Presentation by PR Newswire Global Director of Emerging Media, Michael Pranikoff at the Inbound Marketing Summit in Boston on October 6, 2010. As the pace of communications continues to speed up, marketers are in a battle for the attention and engagement of their target audiences. The use of tactics like SEO make sure that audiences - whoever they are - can find your content while social media is used to engage with customers. Regardless of whether you are a B2C or a B2B company, the same fight is going on. Content strategies that promote continuous content-within-context is one of the keys to engaging audiences today. Michael Pranikoff, Global Director of Emerging Media for PR Newswire will discuss how PR Newswire has been working with marketing communications professionals all over the world to help them not only reach their core audiences, but how companies are using new continuous strategies to build engagement and direct action through their campaigns. www.prnewswire.com
Tips for optimizing your social media strategy for a mobile audience, with PRPL's in-house expert, Gabbie Papazov. Learn best practices for the top social channels in an increasingly mobile world, and ways to apply these to your brand.
Part 1: Fundamentals
1. Why Twitter? Difference between Twitter and Facebook
2. Understanding Twitter language through Pinterest
3. Twitter etiquette
Part 2: Advanced Tools
1. Keeping your Twitter active with RSS feeds
2. Using Manage Flitter to grow your Twitter following
3. Free Twitter mgmt. tools: Buffer App & TweetDeck
Best practices for nonprofits on instagram storiesDonorbox
Instagram launched the Stories feature in August 2016, and it’s really taken off since. At first, it was viewed simply like a copy of Snapchat, but it’s now far surpassed it.
The newest benefit to Instagram Stories is that nonprofit organizations can now use Instagram to secure donations. Since May 2019, there are donation stickers on the stories of verified Instagram nonprofits, which allows supporters to raise funds.
Here are some helpful suggestions for nonprofits who are using Instagram Stories or are looking to do so in the future.
This document provides guidance on customizing and securing your Twitter profile and account. It outlines best practices such as customizing your profile with a header photo, profile photo and bio about your command. It also recommends creating lists to organize accounts you follow and subscribe to official Navy lists. For security, it advises setting up two-factor authentication and contacting Navy officials to request verifying your account.
This document provides guidance on how to effectively live-tweet events. It outlines best practices such as researching the event and speakers beforehand, promoting the live-tweet in advance, using multimedia like photos during the live-tweet, engaging with other users on the event hashtag, and concluding the live-tweet clearly. The document also details tips for the live-tweet itself such as keeping tweets concise, identifying speakers and quotes, and going beyond just paraphrasing speakers by providing additional context and content.
This document outlines the tactics for a BYoutiful body image campaign, including creating a campaign logo, infographic of survey findings, an event marketing plan, press release, blog posts, posters, ads on bus shelters and flyers, and a social media content calendar for Facebook, Twitter, Instagram, and Snapchat filters to promote events and positive body image messages throughout March. A website will also be created to share event details, campaign information and values, and links to social media platforms to encourage audience involvement.
This document discusses using Twitter for educational purposes as a trainer. It provides an overview of benefits like integrated mobile learning, illustrating tech concepts, connecting people, and facilitating real-world collaboration. Potential concerns addressed include tweets being always available and stored forever, the time commitment required, and ensuring privacy. Basic Twitter functions are defined and it encourages trainers to create an account, complete their profile, follow others, tweet, and get more active on the platform over time for class chatter and networking within the education community.
The document summarizes tips for journalists on using social media, particularly Twitter. It provides statistics on social media usage, with over 70% of online adults using Facebook. It then gives details on journalists' Twitter use and the benefits of social media for promoting work. The rest of the document outlines best practices for Twitter, including basics like handles and hashtags, as well as how to engage audiences and gain followers by posting valuable content and crafting compelling tweets.
This document discusses the concept of co-following on Twitter. Co-following refers to two Twitter users whose followers have similar friends, even if the users don't directly follow each other. The document outlines how co-following can reveal unexpected links between users and entities. It also describes how co-following feature vectors can be used to predict user preferences and map the relationships between different entities in the "Twittersphere". Experiments showed co-following analysis can accurately predict binary preferences between rival companies or political parties.
PR Newswire Event Silicon Valley December 2009 - Industries In Flux: Meida an...Michael Pranikoff
Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media - for the PR Newswire Silicon Valley event on December 9, 2009 - Industries in Flux: Media and Public Relations & the Impact of Social Media. Panelists included Cheryl Jennings from KGO-TV ABC; Suzanne Shaw from NBC Bay Area; Martha Shaughnessy from AtomicPR; and Erica Gessin from Cord Blood Registty
Bojangles Social media Strategy by Kirk YatesKirk Yates
This social media strategy document outlines Bojangle's goals to increase its social media presence and engagement. It includes an audit of Bojangle's current social media performance on platforms like Facebook, Twitter, YouTube and Instagram. Competitors like KFC, Zaxby's and Popeye's are also analyzed. The strategy sets objectives to create more visual content, boost hashtags, verify the Twitter account and double Twitter followers. It defines the brand's voice and tone, and assigns roles for managing social media. Metrics include tracking followers, posts, hashtag mentions and sentiment analysis to measure success.
Univision has a large social media presence on platforms like Facebook, LinkedIn, Twitter, and Instagram. On Facebook, Univision has over 3 million likes, and uses videos, posts and pictures to inform and entertain viewers about shows, novels and news. However, the author notes a 23.7% decrease in new page likes over the past week. On LinkedIn, Univision focuses more on providing marketing research and insights about Hispanics to consumers. The author analyzed statistics on Univision's presence on various social media platforms to evaluate how well they are engaging their target audience online.
The use of Social Media for newsgathering is challenging, but suitable tools are needed to facilitate access to helpful information for reporting. This presentation provides journalists and news outlets with effective social media tools to source stories and gathers information differently.
This document discusses tools and tactics for competitive intelligence and social media monitoring. It provides details on what to monitor like traffic, conversations, and shares on social media. It then discusses various tools for monitoring buzz and trends, blogs, social conversations, forums, and social sharing. Specific tools mentioned include BuzzStream, TweetBeep, Google Alerts, Facebook Lexicon, Social Mention, and more.
Newsgathering and monitoring the social webFatmaAbouOmar
This document provides information on tools and techniques for newsgathering and monitoring social media. It discusses search engines like Google, Boolean operators, and monitoring platforms like Google Alerts and Twitter. Specific tips are provided for searching Twitter, Facebook, Instagram, Reddit and monitoring websites using RSS feeds. Monitoring tools like TweetDeck, CrowdTangle and TrackReddit are also mentioned for organizing social media searches and content.
HOW TO FIND STORIES BY NEWSGATHERING AND MONITORING THE SOCIAL WEBJavier334441
Nowadays, a lot of information (both accurate and false) is being shared on Social Media.
The Social Web is a goldmine full of opportunities for journalist’s to find stories if used correctly.
Knowing how to navigate through tons of information and filter the right one to reach real, faultless, stories is an essential skill for the journalists of the present.
Staying Ahead of the Curve: Essential Newsgathering and Monitoring ToolsChristine Guirguis
Yesterday's coders' only ways of newsgathering and monitoring have been democratized for all journalists with minimal to no coding needed. Also, many of the tools mentioned are either free or suitable for limited budget.
This document provides tips for social media monitoring using Twitter and blogs for journalists. It discusses how to use tools like Twitter search, hashtags, lists and trends to check what people are discussing, find new stories and sources. For Google, it recommends advanced search, search operators and RSS feeds to locate specific information and stay on top of new developments. Key advice includes evaluating influencers based on factors like retweets, mentions and links from other trusted sources.
In this Talkwalker white paper you will learn how
to plan social media monitoring systematically
and target-orientated.
We will show you how to prepare your social
media monitoring tool from search definition, to
ongoing monitoring and up to selective
qualification of the search results in order to
prepare for meaningful analysis in just three
steps.
Social Media Monitoring—A presentation for @MidwestBrian Huonker
Why Social Media Monitoring?
The answer is simple: People trust the opinions of others more than brand advertisements, official websites or PR releases. In fact, people trust the opinion of others, especially their peers, more than almost anything. This means that online opinions on your brands and products really matter. Quite a lot, to be frank. So, let us list a number of reasons for you to keep a close eye on the online chatterbox:
- Measuring Marketing effectiveness
- Manage crisis pro-actively
- Do effective online public relations
- Benchmark your competition
- Identify new market opportunities
- Get market insights in the most cost effective manner
Learn more about the @Midwest Social Media Conference by visiting atMidwest.com.
Social Media Measurement and Monitoring for BeginnersSandra Fernandez
This document provides an overview of social media measurement and monitoring for communicators. It discusses important questions to consider around objectives, metrics, and resources. It also provides a list of free and paid tools for tracking key metrics on blogs, Twitter, Facebook and more. Recommended free tools include Google Analytics, Alexa, Bitly, SocialMention and others for measuring metrics like followers, traffic, links, comments and engagement.
The National Wildlife Federation is developing a social media strategy to support its mission and objectives. It aims to reach targeted audiences and support its internet strategy through social media tactics like listening, engaging, sharing stories, generating buzz, and using social networks. Key metrics like mentions and followers will be used to track objectives over time. The strategy involves first implementing a small pilot project, tracking its implementation, and determining success before fully launching the social media program.
This document provides an overview of Twitter marketing and best practices. It discusses Twitter statistics, examples of personal and company branding on Twitter, key terms, engagement strategies, essential tools, branding success stories, recommended reading, and how to monitor results. The engagement strategies section outlines numerous tactics for increasing retweets, followers, and engagement through things like hashtags, links, timing of tweets, asking for participation, and avoiding over-tweeting.
This document provides tips and techniques for conducting effective searches on Twitter and Google. It discusses how to refine Twitter searches using operators like hashtags, keywords, phrases and locations. It also provides examples of how to monitor topics on Twitter. Additionally, it outlines ways to get more out of Google searches by using operators, adjusting dates, exploring related searches and using tools like Google Alerts, Trends and Keyword Tool. The document recommends starting with broad searches and tweaking them to hone in on relevant results. It also suggests saving good searches and curating useful accounts into lists on Twitter.
Advanced Search: A Journalism Tools SessionEzra Eeman
Ezra Eeman presents an overview of advanced search tools and techniques for journalists. The document provides 30+ specific search tools organized into categories like alerts, images, video, translations, location, and social. It also shares tips for refining searches on Google, Google Images, YouTube, and Twitter. Links and brief descriptions are provided for each recommended tool to help journalists find relevant information from diverse sources.
This document discusses how to effectively measure the impact of social media outreach through a blend of quantitative and qualitative metrics. It provides examples of metrics to track, such as website traffic, share of voice, and level of engagement. Tools are presented for monitoring social media presence, analyzing blogs and clicks/shares, and tracking how content ranks. A case study demonstrates how the journal Clinical Chemistry has implemented social media and analyzes the results.
The foundation of search marketing is built on keywords. Search marketers know that conducting continuous keyword research and keyword analysis is critical to achieving success with organic and paid search advertising. But conducting and implementing keyword research is also highly effective for social media marketing. Whether your target audience is sharing content on YouTube or Flickr, or they’re Tweeting on Twitter, your social media marketing efforts should start with determining which keywords your audience is using.
A guide to using specific tools to find the right followers, find more followers like the ones you have, and analyzing your followers. Some theory, but primarily a hands-on guide.
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Whether or not we should be measuring social media, or why we should be measuring it. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. Lets track down those pieces and determine the ROI you’re getting on social media.
Topics included:
• What to measure in social media?
• What tools will help you measure social media?
• The basic building blocks of a measurement dashboard for community managers?
Similar to Newsgathering and Social media monitoring guide for Journalists (20)
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
3. WHY MONITOR
SOCIAL
MEDIA?
Monitoring social media allows to find sources,
monitor conversations, understand behaviors,
track events and find the issues that affect a
community. (First Draft)
Social Media is a good source of information
that helps understand the interests of your
audience
Newsgathering guide for journalists
4. SOCIAL MONITORING
Reactively searching for
keywords,
topics or
hashtags
SOCIAL LISTENING
Proactively searching for
keywords,
and analyze the what
and why around it
Newsgathering guide for journalists
VS
5. IDENTIFY YOUR
SOURCES
WHERE CAN I FIND THE
INFORMATION?
Different platforms on social
The topic you are looking for or the
information needed can help you set
keywords for the search.
The best-suited source or platform to
monitor can later be chosen for the
search
media can be monitored using free tools.
Newsgathering guide for journalists
6. MONITORING IS AN ITERATIVE PROCESS THAT INVOLVES THE CONSTANT COLLECTION OF NEW
INFORMATION RELEVANT TO THE TOPICS, SOURCES, AND CONVERSATIONS YOU ARE TRACKING.
AS YOUR MONITORING OPERATION EVOLVES, YOU WILL CONTINUALLY SURFACE NEW AND RELEVANT
ACCOUNTS, KEYWORDS, AND HASHTAGS.
IT’S A GOOD IDEA TO MAINTAIN A CENTRAL DOCUMENT OR SPREADSHEET WHERE YOU CAN
AGGREGATE THIS INFORMATION AND ADD NEW CONTENT AS IT ARISES. IT WILL ALSO SAVE TIME FOR
FUTURE MONITORING PROJECTS TRACKING SIMILAR THEMES.
IT’S IMPORTANT TO NOTE THAT THERE IS NO ONE-SIZE-FITS-ALL WAY OF ORGANIZING AND
MANAGING ONLINE RESEARCH — THE NATURE OF WHAT YOU ARE REPORTING ON VERY MUCH
DICTATES THE SOURCES, KEYWORDS, AND PROCESS NECESSARY.
THERE ARE SOME POWERFUL FREE AND PAID TOOLS AVAILABLE FOR THIS KIND OF WORK.
THIS PRESENTATION WILL TACKLE SOME OF THE INTERESTING FREE TOOLS AVALABLE
TIPS TO START
Newsgathering guide for journalists
8. Advanced search allows
searching for keywords
using several powerful
filters.
You can use boolean
operators for any search
People search allows to
find experts
Content search is
excellent to find stories
LINKEDIN
SEARCH
Newsgathering guide for journalists
10. Facebook advanced search
allows searching for
keywords while providing
different filters to narrow
down the results
FACEBOOK
ADVANCED
SEARCH
Newsgathering guide for journalists
14. Twitter advanced search
allows searching for
keywords while providing
different filters to narrow
down the results
TWITTER
ADVANCED
SEARCH
Newsgathering guide for journalists
you can create an alert about a
you can create an alert about a
you can create an alert about a
certain topic on Twitter using
certain topic on Twitter using
certain topic on Twitter using
www.talkwalker.com
www.talkwalker.com
www.talkwalker.com
15. TWEETDECK
Newsgathering guide for journalists
tweetdeck.twitter.com
Provides a
dashboard to
present all the
sections on your
Twitter account to
including specific
searches better view
it in one place
16. Creating Twitter lists
helps following accounts
or those tweeting about
a specific topic.
You can also follow
interesting public lists
created by other Twitter
users.
Your lists can be either
private or public.
TWITTER
LISTS
To search for Twitter lists on a specific topic use
To search for Twitter lists on a specific topic use
To search for Twitter lists on a specific topic use
GOOGLE search:
GOOGLE search:
GOOGLE search:
keywords site:twitter.com/*/lists
keywords site:twitter.com/*/lists
keywords site:twitter.com/*/lists
or
or
or
www.scoutzen.com/twitter-lists/search
www.scoutzen.com/twitter-lists/search
www.scoutzen.com/twitter-lists/search
17. TWEETBEAVER.COM
Newsgathering guide for journalists
This tool allows you
to search within an
account timeline and
download data from
it.
It can also compare
two accounts and
their followers
18. This is a social media
management solution that
allows you to monitor
multiple social media
networks providing streams
based on keywords after
linking them to your personal
social media accounts.
you can add stream from
Twitter, Facebook, Instagram,
Youtube, LinkedIn, and
Pinterest
HOOTSUITE
Newsgathering guide for journalists
19. Monitoring youtube
could be done using
the advanced search
tool of the website
which have many
filters to help get to
the needed
information
YOUTUBE
This monitoring could also be possible using
This monitoring could also be possible using
This monitoring could also be possible using
Hootsuite
Hootsuite
Hootsuite
Newsgathering guide for journalists
20. Google advanced search provides multiple
filters to find the information you are looking
for.
Google has several operators that help find
information on specific sites, filetypes, or
keywords in the titles among others.
Boolean search operators are the simplest and
most powerful way to find information on
Google using multiple keywords.
Google Alerts sends regular notifications on
new content it has found across the web. You
can use the Boolean operators and advanced
search features to create your alerts.
More resources on how to use google search:
www.codespaces.com/power-searching-
with-google.html
Newsgathering guide for journalists
21. The following links provides
some good additional
resources
Free
Resources
Newsgathering guide for journalists