PR Newswire Event Chicago September 2009 - Industries In Flux: Meida and Public Relations & the Impact of Social Media
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Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media - for the PR Newswire Chicago event on September 24, 2009 - Industries in Flux: Media and Public Relations & the Impact of Social Media
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PR Newswire Event Chicago September 2009 - Industries In Flux: Meida and Public Relations & the Impact of Social Media
- 1. Industries in Flux: Media and Public Relations & the Impact of Social Media Twitter Hashtag: #prnCG
- 2. Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff Twitter Event Hashtag: #prncg
- 3. Barbara Iverson, PhD http://currentbuzz.org www.chicagotalks.org biverson@gmail.com Twitter /drbarb Twitter Event Hashtag: #prncg
- 4. Kirsten Miller Interactive Manager & Senior Web Producer www.myfoxchicago.com Kirsten.miller@foxtv.com Twitter/FoxChicago Facebook /MyFoxChicago Twitter Event Hashtag: #prncg
- 5. Sherry Skalko Editor, Journalists.org Online News Associaiton www.journalists.org sskalko@journalists.org Twitter/sskalko Twitter / ONA09 Twitter Event Hashtag: #prncg
- 6. Allan Schoenberg Director Corporate Communications www.cmegroup.com Allan.schoenberg@cmegroup.com Twitter/allanschoenberg Twitter / CMEGroup Twitter Event Hashtag: #prncg
- 7. Source: http://www.readwriteweb.com/archives/study_fast_growing_us_companie.php Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 8. Source: http://www.readwriteweb.com/archives/study_fast_growing_us_companie.php Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 9. Source: http://www.readwriteweb.com/archives/study_fast_growing_us_companie.php Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 10. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 11. From BusinessWeek, Michael Mandelhttp://www.businessweek.com/the_thread/economicsunbound/archives/2009/09/the_journalism.html
- 13. Source: Slideshare.net JohannesBhakfi Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 17. Make your contentEasy To View
- 18. Make your contentEasy To UseCreated by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 19. The Traditional NewsWire Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 20. PUSH Photo credit: http://www.flickr.com/photos/ytruly/2463366156/
- 21. PULL Photo credit: http://www.flickr.com/photos/lasertrimguy/132901948/
- 22. The NewsWire Today: 2009 and Beyond Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 23. The Power of PUSH & PULL Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865/
- 26. Twitter Event Hashtag: #prncg
- 27. Visibility Photo credit: http://www.flickr.com/photos/fortphoto/1746927016/
- 29. Intimacy – The affection a person holds for a brand
- 30. Influence – The likelihood a person is to advocate on behalf of the brand Photo credit: http://www.flickr.com/photos/juantheflyfactory/3417503039/
- 31. WhiteHouse.gov New Era of Engagement – Nielsen http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engagement/
- 32. Listen Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
- 33. Twitter Event Hashtag: #prncg
- 34. Twitter Event Hashtag: #prncg
- 35. We ALL need toBecome ‘ers Data Twitter Event Hashtag: #prncg
- 39. If You Can’t Measure It… Don’t Do It Strata-G – Seizing Opportunity in a Recession, March 2009 Photo credit: http://www.flickr.com/photos/wattornot/2811970213/
- 40. Twitter Event Hashtag: #prncg
- 41. Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff Twitter Event Hashtag: #prncg
Editor's Notes
- This is an example of just one way PR Newswire has been working on increasing the ability for anyone to engage with our client’s content since 2006 when we first added a Delicious button to our news releases to allow people to start sharing that content. We have continued to increase the ability for anyone interact with our content.
- When we as communicators distribute news online, we are often looking at raising the visibility of an issue or campaign. Visibility is one of those things that we have measured for a long time in clips and hits.
- As in the last slide from the Nielsen study on the White House, Engagement is increasingly one of the most important things that we can measure.
- This is a great example from Nielsen about different ways to measure. Today, there is a big difference of just measuring clear “hits” or unique visits to a page that you are directing people to go to. Today, we need to also and maybe more acutely look at the “engagement” of a user once they get to where you are trying to drive them too.
- Today, when we think about monitoring and measuring social media, there are lots of pieces and purposed to consider.
- All of this type of data is available through your web development / IT teams. We need to dive into this data today – more so than ever. The more data we have on how people are interacting with our content, the better we can focus future campaigns.
- However, sometimes people are afraid of new services or paid tools because it takes budgets.
- New expenditures on your budget makes one panic.
- Because all of our budgets our like broken piggy banks right now. However, these services – some with very low costs – will provide the ROI that you need to not only justify the budget, but also make you smarter. In this day, anything that make you smarter allows you to do your job more effectively and better over all.