Finding Data with Impact
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Break Through with Data (Part 1 of 3): Do you want to build credibility with funders, partners and the general public? Do you want to increase engagement with your audience as you seek to accomplish your agency’s mission? Learn from Westchester Children’s Association’s experience using data to get their message across. In this presentation, we discuss how to find reliable data, avoid data traps, and identify the data that will have the maximum impact.
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Finding Data with Impact
- 1. BREAK THROUGH WITH DATA Drive your mission forward by building credibility & engaging your audience Flickr – Jason Mrachina
- 7. 1 Finding Data with Impact 2 Presenting Data with Punch 3 Driving Advocacy with Data
- 8. 1 Finding Data with Impact @WCA4KIDS #NFPSUMMIT 2 Presenting Data with Punch 3 Driving Advocacy with Data
- 10. Make data approachable. Flickr - colorblindPICASO
- 17. or lose your audience. Flickr - micadew
- 18. Flickr - kengo
- 19. Finding Data Sources THE GOOD, THE BAD, AND THE UGLY @WCA4KIDS #NFPSUMMIT
- 21. Neutralkr – Tim Evanson
- 23. Saying something doesn’t make it true. @WCA4KIDS #NFPSUMMIT
- 24. US Census •Decennial Census •American Community Survey •Population Estimates @WCA4KIDS #NFPSUMMIT
- 25. Other Sources Child Data nyskwic.org datacenter.kidscount.org Education data.nysed.gov ocrdata.ed.gov Health health.westchestergov.com/statistics health.ny.gov/statistics/ Economy bls.gov @WCA4KIDS #NFPSUMMIT
- 26. S O U R C E EVERYTHING & build credibility. @WCA4KIDS #NFPSUMMIT
- 27. DATA TRAPS THERE ARE TWO KINDS OF STATISTICS, THE KIND YOU LOOK UP & THE KIND YOU MAKE UP. -REX STOUT, DEATH OF A DOXY @WCA4KIDS #NFPSUMMIT
- 28. Source: Opinions Dynamic via Fox News 2012 Presidential Election – GOP Candidates 70% 63% 60% Back Palin Back Huckabee Back Romney @WCA4KIDS #NFPSUMMIT
- 31. Recognizing Limitations DON’T USE DATA JUST BECAUSE IT’S THERE! @WCA4KIDS #NFPSUMMIT
- 32. The Problem with Surveys •Leading questions •People like to say they’re good •Majority of surveys are based on samples @WCA4KIDS #NFPSUMMIT
- 33. What’s a Sample? •A sample is a subset of a population. •It is ideally a representative of the population. @WCA4KIDS #NFPSUMMIT
- 34. Children Under Age 5 in Poverty in Greenburgh Town Guess Male ??? Female ??? One Year Estimates 0 170 Five Year Estimates 99 92 2013 One Year Estimates 2009-13 Five Year Estimates American Community Survey, Table B17001 @WCA4KIDS #NFPSUMMIT
- 35. Margin of Error the amount by which you expect your results to vary, if a different sample were taken. @WCA4KIDS #NFPSUMMIT
- 36. One Year Estimates Margin of Error Male 0 ±193 Female 170 ±233 Five Year Estimates Margin of Error Male 99 ±71 Female 92 ±78 Children Under Age 5 in Poverty in Greenburgh Town @WCA4KIDS #NFPSUMMIT 2013 One Year Estimates 2009-13 Five Year Estimates American Community Survey, Table B17001
- 37. -193 -63 193 403 0 170 -300 -200 -100 0 100 200 300 400 500 Male Female One Year Estimates @WCA4KIDS #NFPSUMMIT
- 38. 28 14 99 92 -300 -200 -100 0 100 200 300 400 500 Male Female Five Year Estimates 170 170 @WCA4KIDS #NFPSUMMIT
- 39. Smaller Samples LARGER MARGIN OF ERROR -193 -63 193 403 0 170 -300 -200 -100 0 100 200 300 400 500 Male Female One Year Estimates @WCA4KIDS #NFPSUMMIT
- 40. Smaller Margin of Error LARGER SAMPLES 28 14 99 92 -300 -200 -100 0 100 200 300 400 500 Male Female Five Year Estimates 170 170 @WCA4KIDS #NFPSUMMIT
- 41. Less “confident” estimates •Communities with smaller populations •Subgroups (ex. Gender, Race, Age) •Surveys that sample across shorter time periods @WCA4KIDS #NFPSUMMIT
- 42. Choosing Data with Impact @WCA4KIDS #NFPSUMMIT
- 43. Choose Data THAT TELLS YOUR STORY @WCA4KIDS #NFPSUMMIT
- 44. Numbers alone ARE MEANINGLESS. @WCA4KIDS #NFPSUMMIT
- 47. Poverty Rate 2013 One Year Estimates American Community Survey Table S1701 @WCA4KIDS #NFPSUMMIT
- 48. What’s the poverty level? For one person? For a family of four? @WCA4KIDS #NFPSUMMIT
- 49. $11,770 2015 Poverty Guidelines US Department of Health and Human Services@WCA4KIDS #NFPSUMMIT
- 50. $24,250 2015 Poverty Guidelines US Department of Health and Human Services@WCA4KIDS #NFPSUMMIT
- 51. MEDIAN INCOME FAMILIES WITH CHILDREN UNDER 18 Low $23,019 High $250,000+ @WCA4KIDS #NFPSUMMIT