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Journalism: Challenges,
Opportunities
Prof. Mo Krochmal
LIU April 23, 2020
Agenda
2:30 -- Introduction
2:35 -- Discussion
2:55 -- Questions
Learning objective:
Understand where journalism is now, in this digital and coronavirus age
tldr;
There’s never been a better time to be a
journalist. Nor a more challenging one.
Your guest
Career journalist
● I was a founding producer for NYTimes.com and started NYC NAHJ
● I have covered sports, business, technology, science, healthcare, innovation.
○ Blog interests: food, travel, writing, live streaming, photography
● I teach journalism, communication and advise student newspaper at FDU.
● I share on Twitter (Obama and Ellen follow me), Instagram, YouTube,
Facebook, LinkedIn, Snapchat, Facebook, TikTok. Follow me :-)
● My favorite apps are Flipboard, Citizen and Sleep Cycle
What do you think?
Answer questions in the chat
Q: Where do you get your news?
Q: Name a journalist.
Q: What app do you use most often, beside messages?
To find this, head to your Settings, then click on Battery. A list of apps will appear below with their respective percentages
of battery usage for the last 24 hours or seven days.
Journalist
A: a person engaged in journalism
especially: a writer or editor for a
news medium
B: a writer who aims at a mass
audience
Keeper of a journal
From French - journalisme
jour=day
Journalism
At its foundation, it is:
● Based on writing -- a certain kind -- about “news or matters of current interest
in any particular sphere.”
● Writing where time is of the essence.
● Writing that has something to say, and says it well. Clear, concise, vivid,
grammatically and syntactically correct and readable.
● Words written, words spoken, sometimes with images.
● In search of an audience (no longer a mass audience)
● A business built on this writing
The Journalist in Plato's Cave
By Jay Newman
Let’s meet a journalist
Brian Stelter
While a student at Towson University, Brian Stelter created
TVNewser, a gossipy, anonymous-tip-driven blog about television and
cable news that he later sold to Mediabistro.
TVNewser attracted the attention of (and tips from) top television
executives
After graduating college in May 2007 at 22, Stelter joined The New York Times as a media
reporter in July.
In November 2013, he became the new host of CNN's Reliable Sources and also chief
media correspondent.
Read more: https://newrepublic.com/article/116304/brian-stelters-remarkable-rise-
goosebumps-cnn
Reliable Sources
Inside CNN
CNN Worldwide president Jeff Zucker told staffers on Wednesday, "We will not be returning to the office in any significant
way any time soon." He said a relatively small number of employees may return by early June but "our expectation is that
the rest of you will not return before early September," with just a few exceptions. He cautioned that no dates are set in
stone.
The Mediaverse
Meta Challenges
● Ongoing disruption of inherited (failing) business models for news,
● Constant evolution in how people use digital (and social) media and the
ways in which we are constantly reminded of how some of the information
they come across is untrustworthy (fake) and sometimes spread with
malicious intent (trolling).
● Social upheaval from with the rise of populism and low trust in many
institutions.
https://reutersinstitute.politics.ox.ac.uk/sites/default/files/inline-files/DNR_2019_FINAL.pdf
Mediaverse
Fortune
Mediaverse
Newspapers
Newspapers
Who owns news?
Broadcast
Who owns news?
Others
New York Market
Job Market
https://www.pewresearch.org/fact-tank/2019/11/26/9-charts-about-americas-newsrooms/
Covid-19 Challenge
“We could see it happening, but the speed has
been stunning. One day, you’re a profitable
newspaper, doing better every year; the next,
almost all of your ad revenue is wiped out with no
clear sign of when it will return.”
Headlines
● March 25, BuzzFeed cuts employee pay.
● March 30, Vice cut some pay and stopped 401K matching and promotions.
● April 3, Bustle Digital Group laid off two dozen staffers and implemented pay cuts.
○ G/O Media (Jezebel, Deadspin, The Root and The Onion), laid off 14 employees.
● April 6, TEGNA (TV) announced furloughs and pay cuts company-wide.
● April 15, Cheddar had layoffs, Vox furloughed more than 100 people for three months.
● April 21, Univision had layoffs, furloughs and pay cuts.
Jobs
https://news.gallup.com/opinion/gallup/307934/amid-pandemic-news-attention-spikes-media-favorability-flat.aspx
2019 edition of annual Reuters Institute Digital News Report
Measuring value media provide for people
“Media keep people up to date with what is going on.”
Agree 62%
Disagree 38%
“Media help people understand the news of the day.”
Agree 51%
Disagree 49%
“Media monitor powerful people and businesses.”
Agree 42%
Disagree 58%
Conclusion: It is clear that many people – and our data suggests especially young people – do not feel we are worth
their while.
You
https://reutersinstitute.politics.ox.ac.uk/sites/default/files/inline-files/DNR_2019_FINAL.pdf
https://reutersinstitute.politics.ox.ac.uk/sites/default/files/inline-files/DNR_2019_FINAL.pdf
gENz
Prefer to get news and information from visual-first social media products
https://reutersinstitute.politics.ox.ac.uk/sites/default/files/inline-files/DNR_2019_FINAL.pdf
What are you willing to pay?
Theoretical
The media, and the way it frames, presents, and writes about issues, can shape audience behavior.
Public behavior is crucial to stymying the spread of pandemic itself, so what works, not just for the business model but for
the wider health of the population?
Should journalism strive to present to readers an objective reflection of society, or should it publish and promote
content in the hope of changing public behaviors?
You said it’s a good time to be a journalist
● Being in the know, meet interesting people
● Ability to change perceptions
● Chance to inform
● Opportunity to tell stories
● To be part of history
● An identity
● A different challenge every day
● Being-in-the-moment of chasing the story, the truth
● Deadlines
● Ethics, moral code, passion
https://work.chron.com/advantages-being-journalist-10341.html
“The purpose of journalism is not defined by technology, nor by journalists or the techniques they employ.
Rather, the principles and purpose of journalism are defined by something more basic: the function news
plays in the lives of people.”
Bill Kovach and Tom Rosenstiel in The Elements of Journalism
Work with a purpose
A Little Inspiration
Journalists are called the watchdogs of society and are the most visible proponents of the First
Amendment right of free speech.
The U.S. Constitution guarantees freedom of the press, meaning that journalists are not subject to
censorship by the government. This also means that prior restraint, which is an attempt to keep a story
from being published or broadcast, is also prohibited.
Thus, by their very jobs, journalists are preserving the right to free speech in the United States.
https://www.greatvaluecolleges.net/lists/five-ways-that-journalism-benefits-society/
What to do?
1. Get experience
a. Internship(s)
b. College media
2. Take any job, network virtually
3. Training, classes, interests
4. Social
a. Facebook matters
b. IG
c. Twitter
d. YouTube
e. LinkedIn
5. Read, think critically
@krochmal slides: bit.ly/monewsliu2020

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Journalism: Challenges, Opportunities

  • 2. Agenda 2:30 -- Introduction 2:35 -- Discussion 2:55 -- Questions
  • 3. Learning objective: Understand where journalism is now, in this digital and coronavirus age
  • 4. tldr; There’s never been a better time to be a journalist. Nor a more challenging one.
  • 5. Your guest Career journalist ● I was a founding producer for NYTimes.com and started NYC NAHJ ● I have covered sports, business, technology, science, healthcare, innovation. ○ Blog interests: food, travel, writing, live streaming, photography ● I teach journalism, communication and advise student newspaper at FDU. ● I share on Twitter (Obama and Ellen follow me), Instagram, YouTube, Facebook, LinkedIn, Snapchat, Facebook, TikTok. Follow me :-) ● My favorite apps are Flipboard, Citizen and Sleep Cycle
  • 6. What do you think? Answer questions in the chat Q: Where do you get your news? Q: Name a journalist. Q: What app do you use most often, beside messages? To find this, head to your Settings, then click on Battery. A list of apps will appear below with their respective percentages of battery usage for the last 24 hours or seven days.
  • 7. Journalist A: a person engaged in journalism especially: a writer or editor for a news medium B: a writer who aims at a mass audience Keeper of a journal From French - journalisme jour=day
  • 8. Journalism At its foundation, it is: ● Based on writing -- a certain kind -- about “news or matters of current interest in any particular sphere.” ● Writing where time is of the essence. ● Writing that has something to say, and says it well. Clear, concise, vivid, grammatically and syntactically correct and readable. ● Words written, words spoken, sometimes with images. ● In search of an audience (no longer a mass audience) ● A business built on this writing The Journalist in Plato's Cave By Jay Newman
  • 9. Let’s meet a journalist
  • 10. Brian Stelter While a student at Towson University, Brian Stelter created TVNewser, a gossipy, anonymous-tip-driven blog about television and cable news that he later sold to Mediabistro. TVNewser attracted the attention of (and tips from) top television executives After graduating college in May 2007 at 22, Stelter joined The New York Times as a media reporter in July. In November 2013, he became the new host of CNN's Reliable Sources and also chief media correspondent. Read more: https://newrepublic.com/article/116304/brian-stelters-remarkable-rise- goosebumps-cnn
  • 11. Reliable Sources Inside CNN CNN Worldwide president Jeff Zucker told staffers on Wednesday, "We will not be returning to the office in any significant way any time soon." He said a relatively small number of employees may return by early June but "our expectation is that the rest of you will not return before early September," with just a few exceptions. He cautioned that no dates are set in stone.
  • 13. Meta Challenges ● Ongoing disruption of inherited (failing) business models for news, ● Constant evolution in how people use digital (and social) media and the ways in which we are constantly reminded of how some of the information they come across is untrustworthy (fake) and sometimes spread with malicious intent (trolling). ● Social upheaval from with the rise of populism and low trust in many institutions. https://reutersinstitute.politics.ox.ac.uk/sites/default/files/inline-files/DNR_2019_FINAL.pdf
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  • 26. Covid-19 Challenge “We could see it happening, but the speed has been stunning. One day, you’re a profitable newspaper, doing better every year; the next, almost all of your ad revenue is wiped out with no clear sign of when it will return.”
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  • 28. Headlines ● March 25, BuzzFeed cuts employee pay. ● March 30, Vice cut some pay and stopped 401K matching and promotions. ● April 3, Bustle Digital Group laid off two dozen staffers and implemented pay cuts. ○ G/O Media (Jezebel, Deadspin, The Root and The Onion), laid off 14 employees. ● April 6, TEGNA (TV) announced furloughs and pay cuts company-wide. ● April 15, Cheddar had layoffs, Vox furloughed more than 100 people for three months. ● April 21, Univision had layoffs, furloughs and pay cuts.
  • 29. Jobs
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  • 33. 2019 edition of annual Reuters Institute Digital News Report Measuring value media provide for people “Media keep people up to date with what is going on.” Agree 62% Disagree 38% “Media help people understand the news of the day.” Agree 51% Disagree 49% “Media monitor powerful people and businesses.” Agree 42% Disagree 58% Conclusion: It is clear that many people – and our data suggests especially young people – do not feel we are worth their while.
  • 34. You
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  • 38. gENz Prefer to get news and information from visual-first social media products
  • 40. What are you willing to pay?
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  • 42. Theoretical The media, and the way it frames, presents, and writes about issues, can shape audience behavior. Public behavior is crucial to stymying the spread of pandemic itself, so what works, not just for the business model but for the wider health of the population? Should journalism strive to present to readers an objective reflection of society, or should it publish and promote content in the hope of changing public behaviors?
  • 43. You said it’s a good time to be a journalist ● Being in the know, meet interesting people ● Ability to change perceptions ● Chance to inform ● Opportunity to tell stories ● To be part of history ● An identity ● A different challenge every day ● Being-in-the-moment of chasing the story, the truth ● Deadlines ● Ethics, moral code, passion https://work.chron.com/advantages-being-journalist-10341.html
  • 44. “The purpose of journalism is not defined by technology, nor by journalists or the techniques they employ. Rather, the principles and purpose of journalism are defined by something more basic: the function news plays in the lives of people.” Bill Kovach and Tom Rosenstiel in The Elements of Journalism Work with a purpose
  • 45. A Little Inspiration Journalists are called the watchdogs of society and are the most visible proponents of the First Amendment right of free speech. The U.S. Constitution guarantees freedom of the press, meaning that journalists are not subject to censorship by the government. This also means that prior restraint, which is an attempt to keep a story from being published or broadcast, is also prohibited. Thus, by their very jobs, journalists are preserving the right to free speech in the United States. https://www.greatvaluecolleges.net/lists/five-ways-that-journalism-benefits-society/
  • 46. What to do? 1. Get experience a. Internship(s) b. College media 2. Take any job, network virtually 3. Training, classes, interests 4. Social a. Facebook matters b. IG c. Twitter d. YouTube e. LinkedIn 5. Read, think critically

Editor's Notes

  1. In 2019, there were 88,000 newsroom jobs, a loss of about 27,000 jobs.
  2. survey of the news media habits and attitudes of online news users across 38 markets on six continents.
  3. Surveyss conducted in March