Slide deck for presentation to Mobile Learning class at Columbia Teachers College. Talk about mobile media consumption and creation in journalism.

1. Mobile Journalism
Mo Krochmal
Editor: Social Media News NY
April 2, 2015

2. Print v.Digital

3. Revenue Trend

4. Revenue Trend

5. News Sources
Mobile Growth

6. Go Ahead, Phone it in!
Mobile Penetration

6.587B subscriptions globally (SIM cards,
multiple devices), 345M U.S.

1.87B subscriptions 3G/4G (26.6 percent,
2014)
Audience

91 percent of U.S. population has mobile
subscription, 287M 3G/4G
Source: Mobiforge

7. How Mobile
People are using mobile devices for:
1) Self-expression – doing hobbies and interests
(1%)
2) Discovery – seeking news and information
(4%)
3) Preparation – preparing for activities, travel
(7%)
4) Accomplishing – managing health, finances
(11%)
5) Shopping – seeking products, services (12%)

8. Time on Mobile Wheel
“Me time”
Dominates
Mobile
Use

9. Devices
Ownership trends
Source:
Pew Internet

10. Mobile News (2012)

11. Devices
As of January 2014:
90% of American adults have a cell phone
58% of American adults have a smartphone
32% of American adults own an e-reader
42% of American adults own a tablet computer

12. Time With

13. Apps by time spent
Forrester via MarketingLand

14. Journalism and Mobile

First there was web-first, then digital-first, now
mobile-first.

Cultural transformation in response to changes
in readership and changes in economics of the
industry (newspapers, then radio and
television)

15. Connecting with Mobile
Mobile first?

Think mobile before doing reporting

Content focused for mobile

Short alone is not the final answer

Interactive

Entire organization thinks mobile

Social is mobile

16. Mobile Audience
Mobile web
Drive-by, drop-in audience. Home page is not as
critical as people go to stories. What is the small unit
to create a story – a picture, a video, a graphic, a
tweet, a status?
Mobile apps
Loyalty. Apps require a certain commitment,
overcoming hurdles to download.
While they are there, give them something else,
such as personalization, alerts.

17. Apps vs Mdot
Via FlurryAnalytics

18. Mobile Activity

19. Apps by time spent
Forrester via MarketingLand

20. Video by time spent
E-Marketer

21. Go Pro
Reporters
Don't be this guy!

22. Mobile

Charger/Battery -- Mophie ($99)

Tripod/Holder -- $35 (B and H)

Iphone 5 -- 16G storage

180 apps -- Mostly Free

23. Go Ahead, Phone it in!
Go Kit

24. Live Streaming

Bambuser – Best from a phone

Livestream/Ustream/YouTube Connect
Go live from your phone to a website, can be
embedded and shared, viewed on mobile

YouTube, Google Hangouts
Mobile, Archival and some control

25. Why Video ?

People are starting to watch more on devices

Expensive to produce at the high end

Higher advertising revenues available

Storytelling is just beginning

Tools are becoming widely available

26. Content Management

Tumblr
Connected to Twitter, Facebook
Allows HTML embedding
Multiple photographs
Easy to manage from mobile
Social aspect (dashboard)

27. Mobile Production

Live stream with laptop, webcam, mic

Live stream from phone

Instagram, Vine

YouTube, Facebook, Twitter, LinkedIn

28. Examples

Mo Krochmal on Vine
http://vinebox.co/u/wt7MNosWwqA

Mo Krochmal on Instagram
http://instagram.com/mkrochmal

Mo Krochmal on GifBoom
http://gifboom.com/x/59f9a235

29. For Fun

IFTTT (recipes)

Photography – ProHDR, VSCOcam,
ToonCamera, PS Express, Facetune

Gifography – Cinemagram, Echogram

30. Mobile Stories
From the phone

http://bickersonstravel.tumblr.com/post/80780505593/spring-semi-pro-football-in-e

http://bickersonstravel.tumblr.com/post/71805718761/animated-gif-of-photos-take

http://bickersonstravel.tumblr.com/post/73032187651/nacatamales-a-la-perfecto-b

https://socialcam.com/u/iVMbJ4VY

http://bickersonstravel.tumblr.com/post/78566901240/travel-editors-share-their-fav

31. Not So Dumb Phones

Twitter Country Codes (tweet by text)
https://support.twitter.com/articles/20170024-twitter-s
https://support.twitter.com/articles/14226-finding-your

32. Mobile Workflow

Use built-in Phone App

Edit with Splice, Export to Camera Roll

Import to SocialCam

Distribute to Twitter, Facebook, YouTube

33. The Camera You Have
Best Mobile Photos, 2015

34. Mobile Photography Awards

35. Go Ahead, Phone it in!
Know how your phone works

36. Go Ahead, Phone it in!

Primary Apps

37. Go Ahead, Phone it in!

Sound, Storytelling

38. Go Ahead, Phone it in!

Photos, video editing tools

39. Go Ahead, Phone it in!

Live Streaming Mobile Video

40. Go Ahead, Phone it in!

Fresh Out of the App Store

41. At the Speed of Mobile
Facebook

42. To Test
Stre.am app

44. Go Ahead, Phone it in!
Mo Krochmal

Principal and founder of Social Media News NY, a new media
communications consultancy focusing on social media, mobile,
livestreaming and content. (SocialMediaNewsNY.com)

Education: He holds one of the first master’s degrees with a new-media
concentration granted by the Graduate School of Journalism at
Columbia University, and was a founding producer at NYTimes.com.

He was Hofstra University’s first digital journalism professor and served
on the adjunct faculty at Columbia Journalism School.

He has consulted with clientele including The Economist Group, CBS,
CNBC, C-SPAN, Ogilvy, DuPont Journalism Awards, New York Press
Club, MIT Enterprise Forum NYC and many others.