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icecreamproject-presentation-130207124007-phpapp01AS - Copy
This document summarizes a seminar presentation on establishing an ice cream factory in India. The presentation outlines the objectives of providing quality ice cream and seating for customers, and capturing the largest market share through customer loyalty. It discusses competitors' weaknesses, legal requirements, financial needs including an initial investment of 60 million rupees, and risks such as poor market understanding. The presentation includes details on expenses, activities, and references.
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icecreamproject-presentation-130207124007-phpapp01AS - Copy
- 1. EDP SEMINAR ON “ICECREAM FACTORY.” (GANDHI INSTITUTE FOR TECHNOLOGY, BHUBANESWAR) PRESENTED BY :-ROHIT KUMAR GUIDED BY :- PROF.KEDARNATH HOTA
- 2. CONTENT 1. WHY ICECREAM FACTORY? 2. OBJECTIVE 3. BENEFITS 4. MAIN COMPETITORS 5. COMPETITORS WEAKNESS 6. OBJECTIVES, PERFORMANCE MEASURES AND CRITICAL SUCCESS FACTORS(FINANCIAL AND STRATEGIC) 7. PERSONAL PLAN 8. LEGAL REQUIREMENTS 9. FINANCIAL SUMMARY 10. REFERENCES
- 3. Why ice creamfactory ?... One of the strongest trends today is India’s' desire for comfort. Whether it's manifesting in the boom in home redecorating or the growing interest in home cooking, its clear consumers are looking for things that feel safe, familiar, and happy. Ice cream fits nicely with this desire for comfort. "Everybody loves ice cream," points out by a local, publisher of The National Survey, a retail ice cream trade publication. "People have good memories related to it, like walking to the local store as a kid on a hot summer day to get ice cream."
- 4. OBJECTIVES The overall objectivesof this project are to provide quality ice cream and an excellent seating space to our customers. Our objectives include the capturing of largest market share of the ice cream market in India through customer loyalty.
- 5. BENEFITS Food industry hasspecial Tax Rebate This is the 12 months running business Raw material is easily available through out the country and through out the year After capturing the market, the rate of return can be increased This business has greater rate of return as compared with the other business.
- 6. RESOURCE SKILLS REQUIRED MarketingPersonnel Production Personnel Sales and Services Personnel HR people Finance Department
- 7. COMPETITORS WEAKNESSES Noseating space for the customers No specialization in the Particular ice cream field They are not targeting the youth Less number of Branches Poor packing Very poor customer services No home delivery facilities Poor locations No family and children entertainment things Unhygienic ice cream
- 8. OBJECTIVES, PERFORMANCE MEASURES ANDCRITICAL SUCCESS FACTORS
- 9. OBJECTIVES, PERFORMANCE MEASURES ANDCRITICAL SUCCESS FACTORS
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- 11. POTENTIAL RISKS Poorunderstanding of market dynamics Customer behaviours to buy foreign goods. Inadequate infrastructure. Shrinking market because of foreign competitors. Future trends of the Market and customers Financial and political health of the country
- 12. EXPECTED CONSTRAINTS Costof organization Control composition and Distribution Hygiene and labeling requirements Amended govern health and the production of milk and cheese Dairy Products (Hygiene) Awareness among the people High initial capital requirements
- 13. LEGAL REQUIRMENTS IndianStandards and Quality Control Authority Act The Pure Food Ordinance, 1960 Indian Hotels and Restaurant Act, 1976 Specifications of Ministry of Food Attestation from the Bauru of Food and Nutrition Consumer Rights Commission of India The Cantonment Pure Food Act, 1966
- 14. FINANCIAL SUMMARY BuildingRenovation Rs. 6,000,000 Building Rent Rs. 4,800,000 Furniture and Fixture Rs. 6,500,000 Freezing equipments Rs. 4,000,000 Air Conditions Rs. 5,000,000 Salaries Rs. 6,720,000 Machinery Rs. 8,000,000 Catering Rs. 0500,000 *Electricity Charges Rs. 1,440,000 *Water Bills Rs. 0100,000 *Gas Consumption Rs. 0200,000 *Telephone bills Rs. 0240,000 Advertising Expenses Rs. 1,000,000 Building Supplies Rs. 0500,000 Total Fixed cost during first year = Rs. 50,000,000 Working Capital for First Year = Rs. 15,000,000 Total Capital required for 1st year = Rs 60,000,000
- 15. PER MONTH EXPENSES Rent Expenses Rs. 400,000 Salaries Rs. 560,000 Electricity Charges Rs. 120,000 Water Bills Rs. 08,333 Gas Consumption Rs. 16,667 Telephone bills Rs. 20,000 Supplies Rs. 41,667 Advertising Rs. 83,333 Running Finance Rs. 1,250,000 Total Per month Expenses Rs. 2,500,000
- 16. FINANCIAL HIGHLIGHTS InitialInvestment Rs. 60 Million Debt/Equity Ratio 2:3 Expected Pay Back Period is 5 years Return on Investment 25% Return on Equity 30% Working capital Requirements Rs. 15 Million Expected Growth Rate 9-10% p.a.
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- 21. ACTIVITIES WITH PREDECESSORSAND TIME DURATION
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- 23. REFERENCES data obtainedfrom visit to Vadilal ice cream factory . Jump up^ Co, Brent. “setting up new industy". Jump up^ Tracy, David. “ start up bussiness". Jalopnik. Gawker Media. Retrieved 6October 2014. ^ Jump p to:a b c d Ofria, Charles. "A short course on ice cream factory operation". CarParts.com. JC Whitney. Retrieved 6 October 2014. Jump up^ inspairing new entreprenure, John Willam Hall, GB Patents, No 7479(1896), No 22406(1901), No 442(1903) and No 4148(1907)
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