1. EDP SEMINAR ON
“ICE CREAM FACTORY.”
(GANDHI INSTITUTE FOR TECHNOLOGY, BHUBANESWAR)
PRESENTED BY :-ROHIT KUMAR
GUIDED BY :- PROF.KEDARNATH HOTA

2. CONTENT
1. WHY ICE CREAM FACTORY?
2. OBJECTIVE
3. BENEFITS
4. MAIN COMPETITORS
5. COMPETITORS WEAKNESS
6. OBJECTIVES, PERFORMANCE MEASURES AND CRITICAL SUCCESS
FACTORS(FINANCIAL AND STRATEGIC)
7. PERSONAL PLAN
8. LEGAL REQUIREMENTS
9. FINANCIAL SUMMARY
10. REFERENCES

3. Why ice cream factory ?...
One of the strongest trends today is India’s' desire for
comfort. Whether it's manifesting in the boom in home
redecorating or the growing interest in home cooking, its clear
consumers are looking for things that feel safe, familiar, and
happy.
Ice cream fits nicely with this desire for comfort. "Everybody
loves ice cream," points out by a local, publisher of The National
Survey, a retail ice cream trade publication. "People have good
memories related to it, like walking to the local store as a kid on
a hot summer day to get ice cream."

4. OBJECTIVES
The overall objectives of this project are to provide
quality ice cream and an excellent seating space to our
customers. Our objectives include the capturing of largest market
share of the ice cream market in India through customer loyalty.

5. BENEFITS
Food industry has special Tax Rebate
This is the 12 months running business
Raw material is easily available through out the country
and through out the year
After capturing the market, the rate of return can be
increased
This business has greater rate of return as compared
with the other business.

6. RESOURCE SKILLS REQUIRED
Marketing Personnel
Production Personnel
Sales and Services Personnel
HR people
Finance Department

7. COMPETITORS WEAKNESSES
 No seating space for the customers
 No specialization in the Particular ice cream field
 They are not targeting the youth
 Less number of Branches
 Poor packing
 Very poor customer services
 No home delivery facilities
 Poor locations
 No family and children entertainment things
 Unhygienic ice cream

8. OBJECTIVES, PERFORMANCE MEASURES
AND CRITICAL SUCCESS FACTORS

9. OBJECTIVES, PERFORMANCE MEASURES
AND CRITICAL SUCCESS FACTORS

10. PERSONAL PLAN

11. POTENTIAL RISKS
 Poor understanding of market dynamics
 Customer behaviours to buy foreign goods.
 Inadequate infrastructure.
 Shrinking market because of foreign competitors.
 Future trends of the Market and customers
 Financial and political health of the country

12. EXPECTED CONSTRAINTS
 Cost of organization
 Control composition and Distribution
 Hygiene and labeling requirements
 Amended govern health and the production of milk and
cheese
 Dairy Products (Hygiene)
 Awareness among the people
 High initial capital requirements

13. LEGAL REQUIRMENTS
 Indian Standards and Quality Control Authority Act
 The Pure Food Ordinance, 1960
 Indian Hotels and Restaurant Act, 1976
 Specifications of Ministry of Food
 Attestation from the Bauru of Food and Nutrition
 Consumer Rights Commission of India
 The Cantonment Pure Food Act, 1966

14. FINANCIAL SUMMARY
 Building Renovation Rs. 6,000,000
 Building Rent Rs. 4,800,000
 Furniture and Fixture Rs. 6,500,000
 Freezing equipments Rs. 4,000,000
 Air Conditions Rs. 5,000,000
 Salaries Rs. 6,720,000
 Machinery Rs. 8,000,000
 Catering Rs. 0500,000
 *Electricity Charges Rs. 1,440,000
 *Water Bills Rs. 0100,000
 *Gas Consumption Rs. 0200,000
 *Telephone bills Rs. 0240,000
 Advertising Expenses Rs. 1,000,000
 Building Supplies Rs. 0500,000

 Total Fixed cost during first year = Rs. 50,000,000
 Working Capital for First Year = Rs. 15,000,000
 Total Capital required for 1st
year = Rs 60,000,000

15. PER MONTH EXPENSES
 Rent Expenses Rs. 400,000
 Salaries Rs. 560,000
 Electricity Charges Rs. 120,000
 Water Bills Rs. 08,333
 Gas Consumption Rs. 16,667
 Telephone bills Rs. 20,000
 Supplies Rs. 41,667
 Advertising Rs. 83,333
 Running Finance Rs. 1,250,000

 Total Per month Expenses Rs. 2,500,000

16. FINANCIAL HIGHLIGHTS
 Initial Investment Rs. 60 Million
 Debt/Equity Ratio 2:3
 Expected Pay Back Period is 5 years
 Return on Investment 25%
 Return on Equity 30%
 Working capital Requirements Rs. 15 Million
 Expected Growth Rate 9-10% p.a.

17. RISK MANAGEMENT LOG

18. RISK MANAGEMENT LOG

19. KEY ACTIVITIES

20. ACTIVITIES WITH PREDECESSORS

21. ACTIVITIES WITH PREDECESSORS AND TIME
DURATION

22. LOGIC DIAGRAM

23. REFERENCES
 data obtained from visit to Vadilal ice cream factory .
 Jump up^ Co, Brent. “setting up new industy".
 Jump up^ Tracy, David. “ start up bussiness". Jalopnik. Gawker
Media. Retrieved 6October 2014.
 ^ Jump p to:a b c d Ofria, Charles. "A short course on ice cream
factory operation". CarParts.com. JC Whitney. Retrieved 6
October 2014.
 Jump up^ inspairing new entreprenure, John Willam Hall, GB
Patents, No 7479(1896), No 22406(1901), No 442(1903) and No
4148(1907)

24. THANK
YOU.