The market survey touches various topics such as market share,consumption pattern,packaging but mainly focus on the nutritional aspects of different chocolates.

1. CHOCOLATES-MARKET SURVEY
BY: PRATHAMESH KUDALKAR
13FET1011

2. MARKET SHARE
• India is among the fastest
growing chocolate market
in the world with
compound annual growth
rate (CAGR) of about
25% (Commodityonline
2013)
• Increased convenience of
premium chocolates and
budding taste for dark
chocolates aided with
higher purchasing power
will lead to further
development of the
market.

3. MARKET SIZE
Volume
• 55,000 tons in 2008 : Mintel, 2012
• 88,000 tons in 2011: Mintel, 2012
Gross Sales
• 2612 crores in 2008: Mintel, 2012
• 5356 crores in 2011: Mintel, 2012
Global Chocolate Scenario
• Estimated at $83 billion.
• CAGR of 2.7%
Major Players in Global Market
• Mondelez, Nestle, Mars, Hershey, Ferrero, Lindt

4. CONSUMPTION PATTERN
• Urban areas account for
about 80% of total chocolate
consumption in India.
• Demand for chocolates
shoot up by about 35%
during the festive season.
• Considerable increase in
sale is observed
immediately after successful
advertisement campaigns.
• Rural potential yet to be
tapped
Chocolate Consumption
Western-
40%
Norther-
23%
Southern-
22%
Eastern -
15%

5. WAFERS WITH CHOCOLAYERS
Mfg By: Nestle
Ingredients:
Wheat flour, Sugar,
Hydrogenated Veg.
Fats (contains
sesame oil), Milk
solids, Cocoa
solids(3.4%),
Antioxidant(Soy
Lecithin), Leavening
Agent[500(ii)], Yeast,
Salt, Nutrient(Calcium
sulphate), Artificial
Vanilla flavouring,
Enzyme
Mfg By:
Mondelez
Ingredients:
Sugar, Hydrogenated
Veg. Fat, Wheat
flour, Milk Solids,
Glucose(5%), Cocoa
Solids, Starch,
Emulsifiers(442,
322,476, 492), Edible
Veg. Oil, Salt, Yeast,
Permitted Natural
Color(150c), Vanilla
Flavouring.
Mfg By:
Gandour
Ingredients:
Sugar, Edible
Vegetable Fat(Palm),
Glucose syrup,
Cereals, Milk Solids,
Wheat flour, Cocoa
Solids, Emulsifiers
(E322, E471, E476),
Salt, Malt Extract,
Raising Agent
(Sodium
Bicarbonate),
Permitted Natural
Colors and Flavors.

6. PARAMETER MUNCH PERK SAFARI
Energy (Kcal) 50 84 73
Protein (g) 0.8 (3.2) 0.6 (2.4) 0.6 (2.4)
Carbohydrates (g) 6.9 (27.6) 10.9 (43.6) 10 (40)
Total Sugar (g) 3.9 7.7 6
Total Fat (g) 2.2 (19.8) 3.9 (35.1) 3.2 (28.8)
Saturated Fat (g) 1.8 <25% wt./wt 1.4
Trans Fat (g) <0.05% <0.2% 0.9
Sodium (mg) 14.8 8 15
Fibre (g) 0.3 0.2 -
Serving Size (g) 10.1 16 15
Price (Rs.) 5 5 5
Calculated Energy
(Kcal)
3.2+27.6+19.8=50.6 2.4+43.6+35.1=81.1 2.4+40+28.8=71.2

7. CARAMEL CENTRE CHOCOLAYERS
Mfg: Nestle
Ingredients:
Nougat +Caramel (75%)
Liquid glucose, Sugar,
Hyd. Veg. Fats, Golden
Syrup, Malt extract,
Cocoa Solids,
Hydrolysed milk
protein,Emulsifiers(471 &
Soya Lecithin),Salt
Chocolayer(25% )
Sugar, Hyd. Veg. Fats,
Milk Solids, Cocoa Solids
and Emulsifier(Soya
Lecithin)
Mfg: Mondelez
Ingredients:
Nougat + Caramel(64%)
Liquid glucose, Sugar,
Invert Sugar, Edible Veg.
oil, Cocoa Solids, Milk
Solids, Hydrolysed Veg.
Protein, Salt,
Emulsifier(442, 476)
Milk Chocolate(36%)
Sugar, Milk Solids,
Cocoa Butter, Cocoa
Solids, Emulsifier(442,
476)
Mfg: SK Industries
Ingredients:
Nougat + Caramel(66%)
Liquid Glucose, Sugar,
Edible Veg. Fats, Milk
Solids, Invert Sugar, Malt
extract, Cocoa
Solids(1.5%), Emulsifiers
(420, 471,322), Salt
Chocolayer (34%)
Edible Veg. Fats, Milk
Solids, Cocoa
Solids(2.5%),
Emulsifiers(INS 322,476)

8. PARAMETER BAR ONE 5 STAR CHOC ON
Energy (kcal) 96 98 92.24
Protein (g) 1.2 (4.8) 0.8 (3.2) 0.94 (3.76)
Carbohydrate(g) 15.6 (62.4) 16.8 (67.2) 12.85 (51.4)
Total Sugars (g) 12.2 12.5 6.86
Total Fat (g) 3.2 (28.8) 3.1 (27.9) 4.12 (37.08)
Saturated Fat (g) 2.4 <9% 3.54
Trans Fat (g) <0.1% <0.1% <0.1%
Sodium (mg) 17.3 35 -
Fibre (g) 0.4 0.6 -
Serving Size (g) 22 22 20
Price (Rs.) 10 10 10
Calculated Energy
(kcal)
4.8+62.4+28.8= 96 3.2+67.2+27.9=98.3 3.76+51.4+37.08=
92.24

9. DARK CHOCOLATE
Mfg: Amul
Ingredients:
Sugar, Cocoa Butter,
Cocoa Solids,
Emulsifiers(322, 476),
Contains added
Cocoa and
Vanilla(Artificial)
flavouring substances.
Mfg: Schmitten
Ingredients:
Sugar, Cocoa Solids,
Cocoa Butter,
Emulsifiers(Soya
Lecithin), Crushed
Vanilla beans,
Contains added
Natural Vanilla flavor
Mfg: Mondelez
Ingredients:
Sugar, Cocoa Solids,
Cocoa Butter,
Emulsifiers
(442,476),, Contains
Nature Identical
flaovouring
substances

10. PARAMETER AMUL DARK
CHCOCLATE
SCHMITTEN DARK
CHOCOLATE
CADBURY
BOURNVILLE
Energy (Kcal) 561 551.8 525
Total Fat (g) 33 (297) 33 (297) 27.3 (245.7)
Saturated Fat - 19.7 17.2
Carbohydrates (g) 59 (236) 56.8 (227.2) 65.3 (261.2)
Total Sugar(g) 43 55.4 53.7
Protein (g) 7 (28) 3.2 (12.8) 4.6 (18.4)
Fibre (g) - 4.2 7.3
Sodium (mg) - 11 5
Serving Size (g) 35 35 33
Price (Rs.) 20 40 40
Calculated Energy
(kcal)
297+236+28=561 297+227.2+12.8=537 245.7+261.2+18.4=
525.3

11. PACKAGING/SHELF LIFE/STORAGE
Wafers with
Chocolayers
Caramel Centre
Chocolayers
Dark Chocolates
Packaging Flow-wrap type.
Aluminum foil is
laminated with wax
to the paper
substrate
Flow-wrap type.
Aluminum foil is
laminated with wax
to the paper
substrate
Chocolate is
wrapped in thin
aluminum foil
which in turn is
packed in paper
boxes or Plastic
wrap
Shelf Life 6-12 Months 6-12 Months 9-12 Months
Storage Store in a cool and
dry place. Avoid
direct sunlight.
Store in a cool and
dry place. Avoid
direct sunlight.
Store in cool and
dry place.
Preferably less than
15C
Allergen
Information
Contains Milk. Contains Milk. May
contain traces of
nuts
Mfg. on equipment
which also
processes milk and
nuts

12. CONCLUSION
• The Chocolate Industry in India is growing astounding
rate of 25% per annum.
• In Chocolayers category, Munch is found to have the
best taste while Perk provides more energy in line with
their claim of providing energy.
• In filled chocolate category, all the brands were found to
be competitive without significant differences in products.
• In Dark chocolate category, Amul was rated the best by a
survey conducted by Ministry of Consumer Affairs.
Schmitten is found to have better feel and taste.
• Indian brands were found to disclose lesser information
when compared to MNCs.

13. THANK YOU!