Magnum ice cream was launched in the Philippines and almost sold out within a few days before any traditional media advertisements. It achieved this through the powerful strategy of social media. Magnum trended on social media at least twice, reaching the top 4 trending topics, before launching any TV or print ads. The social media strategy involved engaging celebrities and ordinary people online to generate buzz around Magnum. With little paid advertising, Magnum was able to maintain an active online presence largely through social media.
CASE STUDY - 'MAGNUM ICE CREAM' by Sharad Dhuliya, J Prateek Kundu and Mukul ...Sharad Dhuliya
The presentation will take you through case study with the prospective of Digital Marketing and visual psychie related to the visual advertisments by the brand.
This presentation of case study was made by the above stated group members as a part of assignment submission at Bridge School of Management, Gurgaon.
The examples and visuals quoted here are taken from various sources of internet and not produced by self.
This is for educational purpose only and shall not be published with authority before taking permissions from various sources used in the presentation.
this presentation gives us the insights of how Dove developed as a brand and what were the strategies adopted by it to succeed in the highly competitive market
CASE STUDY - 'MAGNUM ICE CREAM' by Sharad Dhuliya, J Prateek Kundu and Mukul ...Sharad Dhuliya
The presentation will take you through case study with the prospective of Digital Marketing and visual psychie related to the visual advertisments by the brand.
This presentation of case study was made by the above stated group members as a part of assignment submission at Bridge School of Management, Gurgaon.
The examples and visuals quoted here are taken from various sources of internet and not produced by self.
This is for educational purpose only and shall not be published with authority before taking permissions from various sources used in the presentation.
this presentation gives us the insights of how Dove developed as a brand and what were the strategies adopted by it to succeed in the highly competitive market
The Walt Disney: The Entertainment KingAnuj Poddar
This case is comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner, some topics are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. The case was written by Michael G. Rukstad and David Collis
The case was uploaded with a Walt Disney font, but Slideshare was not able to detect that
Fenty Beauty a Game Changer for The Beauty IndustryOctoly
Rihanna worked on the Fenty beauty project for two years before releasing it to the public. She said, "It was important that every woman felt included in this brand". And it has been a successful bet even since its release in Fall 2017.
Read on to see how this brand changed the beauty industry for good!
This is a mini case study review of NIVEA uploaded as an assignment for the marketing internship under Prof.Sameer Mathur.
Do check it out and please review.
This is an overall research done on the brand Dove for education purpose. This slideshow contains the history, the product range, the advertisement tactics, the target audience, the old and the new print advertisements and the brand Dove in India.
The Walt Disney: The Entertainment KingAnuj Poddar
This case is comprised of the company's history, from 1923 to 2001. The Walt years are described, as is the company's decline after his death and its resurgence under Eisner, some topics are devoted to Eisner's strategic challenges in 2001: managing synergy, managing the brand, and managing creativity. The case was written by Michael G. Rukstad and David Collis
The case was uploaded with a Walt Disney font, but Slideshare was not able to detect that
Fenty Beauty a Game Changer for The Beauty IndustryOctoly
Rihanna worked on the Fenty beauty project for two years before releasing it to the public. She said, "It was important that every woman felt included in this brand". And it has been a successful bet even since its release in Fall 2017.
Read on to see how this brand changed the beauty industry for good!
This is a mini case study review of NIVEA uploaded as an assignment for the marketing internship under Prof.Sameer Mathur.
Do check it out and please review.
This is an overall research done on the brand Dove for education purpose. This slideshow contains the history, the product range, the advertisement tactics, the target audience, the old and the new print advertisements and the brand Dove in India.
This is the presentation on the marketing campaign and brand equity construction of Creme De La Creme. As a part of our Brand Management course project, we had to come up with a New and Premium Ice Cream brand for the people belonging to socio-economic class A. Any comments/criticism/suggestions will be gladly accepted.
Omore marketing analysis by brands academyBrands Academy
Brand Academy provides details brand analysis, research, article and insights for free.
Contact us :
brandsmentor@gmail.com
https://www.facebook.com/1stbrandsacademy
Take a sneak peek into the advertising era, know how to make an ad effective and major changes that have been introduced by referring to major advertising media and a few interesting examples!
This ppt includes product mix for parle, plc for parle-g and parle as a company.
Also includes line filling, line pruning, line stretching, line modernization undertaken by Parle
This ppt will also help you in understanding levels of product
How To Attract More Deposits From MillennialMichael Nguyen
If you want to learn more about growing deposits, visit GoToBankWebinar.com
This presentation is about "How To Attract More Deposits From Millennial"
What Can I Do For You?
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==> Visit http://brandmybank.com/webinar-linkedin
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During the past some years, we see many ads clutter on TV. Do you think it cr...Wajiha Muhammad Ismail
Objectives
Advertisement
TV Ads Clutter
Why is Advertisements Clutter a Problem?
How to Break through Ad Clutter?
Impact of Ads Clutter on SMEs
Case Studies of Pakola and Hico Ice-Cream
Advertisement
TV Advertisement Clutter
Why is Advertisement Clutter a Problem?
How to Break through Ad Clutter?
Impact of Ads Clutter on SMEs
Case Studies of Pakola and Hico Ice-Cream
How can diversification be used as a strategic marketing communications tool? We look at why the diversification trend is gathering pace and three ways brands can use diversification to grow.
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
As Europe's leading economic powerhouse and the fourth-largest hashtag#economy globally, Germany stands at the forefront of innovation and industrial might. Renowned for its precision engineering and high-tech sectors, Germany's economic structure is heavily supported by a robust service industry, accounting for approximately 68% of its GDP. This economic clout and strategic geopolitical stance position Germany as a focal point in the global cyber threat landscape.
In the face of escalating global tensions, particularly those emanating from geopolitical disputes with nations like hashtag#Russia and hashtag#China, hashtag#Germany has witnessed a significant uptick in targeted cyber operations. Our analysis indicates a marked increase in hashtag#cyberattack sophistication aimed at critical infrastructure and key industrial sectors. These attacks range from ransomware campaigns to hashtag#AdvancedPersistentThreats (hashtag#APTs), threatening national security and business integrity.
🔑 Key findings include:
🔍 Increased frequency and complexity of cyber threats.
🔍 Escalation of state-sponsored and criminally motivated cyber operations.
🔍 Active dark web exchanges of malicious tools and tactics.
Our comprehensive report delves into these challenges, using a blend of open-source and proprietary data collection techniques. By monitoring activity on critical networks and analyzing attack patterns, our team provides a detailed overview of the threats facing German entities.
This report aims to equip stakeholders across public and private sectors with the knowledge to enhance their defensive strategies, reduce exposure to cyber risks, and reinforce Germany's resilience against cyber threats.
2. About Magnum
Silky ice cream
Dipped in thick
Belgian chocolate
Can include caramel sauce
or chocolatey sauce
First handheld ice cream
targeted as a premium ice
cream for adults
One of the world’s leading
ice cream brands,
selling one billion units annually,
worldwide, and it is the biggest brand of
Unilever ice creams.
3. Objectives
Find out how Magnum
was almost be sold out a
few days after its launch
in the country, before
traditional media ads
were out.
Scrutinize how Magnum
uses social media in the
Philippines.
Find out how Magnum’s
advertising stays “alive”
without much help from
traditional media.
4. February 28, 2012
Philippine BreakthroughMagnum has trended at least twice
Part of the top 4 trending topics on March 15
Before putting up traditional media ads in March, it has already sold
out in numerous convenience stores.
7. “It’s not the ice cream–
it’s the marketing”
With little help from
professional advertising,
Magnum keeps showing up
on social media.
8. References
Bunoan, V. (2012). How magnum became the “it” ice
cream. Retrieved from: http://www.abs-
cbnnews.com/lifestyle/10/16/12/how-magnum-
became-it-ice-cream
BusinessTips.ph (2012). Magnum ice cream in the
Philippines. Retrieved from:
http://businesstips.ph/magnum-ice-cream-in-the-
philippines/
Delta, K. (2012). Magnum and marketing. Retrieved
from:
http://foodtechpinoy.wordpress.com/2012/05/10/
magnum-and-marketing/
The Philippine Beat (2012). Magnum ice cream indulgence
is in town! Retrieved from:
http://thephilippinebeat.blogspot.com/2012/03/magnu
m-ice-cream-indulgence-is-in-town.html
Rodriguez, C. (2012). How an ice cream bar turned into a
trending topic and almost sold out. Retrieved from:
https://ph.she.yahoo.com/how-an-ice-cream-bar-turned-
into-a-trending-topic-and-almost-sold-out.html
Visconti, K. (2012). Is magnum ice cream fueling class
war? Retrieved from: http://www.rappler.com/life-and-
style/3070-is-magnum-ice-cream-fueling-class-war
Editor's Notes
Not just celebrities but NETIZENS:
Liz Uy, celebrity stylist 539k+
Solenn Heussaff 512k+
Raymond Gutierrez 460k+
Tessa Valdez, 30k+
Rajo Laurel, fashion designer
