This document analyzes the feasibility of starting a meal service that provides lunch to office employees. It conducts analyses of the product/service, organization, industry/market, and financial feasibility. Key points analyzed include desirable customer benefits, target market attractiveness, competitive environment, startup costs, projected revenue and expenses, and positive net cash flow in the first year. The conclusion is that the idea has potential to succeed in practice based on earning a net profit and positive cash flow.

1. Presented To : Prof. Imran Taseer
Presented By : Muhammad Umar
M.Sc (A&F)-SP15
NCBA&E (WCC, Lahore)

3. 1. Providing lunch facility
to offices.
2. Introducing Anti-Glare,
UV rays & dust protected
glass lenses in Pakistan.
3. To start an online service
of providing a variety of furniture packages
for homes & offices.

5.  Having good meal is an important part of everyone’s
life. A person cannot live without having proper meal
in different intervals of a day. Today’s life is very
different from past, everyone has to work to earn.
Nowadays many people are working in different
companies, organizations etc. During the break
between their work hours they need to eat something
to get back their energy. But unfortunately there are
very less organizations that facilitate their employees
with a good meal. Many people want that somebody
serve them with a good & fresh meal which will be
also healthful for them. Although there is a variety of
food stuff available in markets but health conscious
people don’t trust them and big food chains on which
people can trust are not economical.

6.  Is this Idea Workable??
So in the light of these facts we want to start this
service but first we have to see that How much
feasible and workable this idea is??
 We will test this idea through different
components of feasibility analysis i.e
a) Product/Service Feasibility Analysis
b) Organization Feasibility Analysis
c) Industry/Target Market Feasibility Analysis
d) Financial Feasibility Analysis

7. This analysis has two different components that
are
 Desirability
Desirability of our product can be check
through concept statement.
CONCEPT STATEMENT
>Description:
We are going to start a meal service in which we will
provide a quality, hygienic, fresh & tasty meal to the
office setups during lunch hours throughout an agreed
duration i.e. monthly/ weekly in a systematic &
economic way. We’ll offer a variety of food packages to
our customers.

8.  Target Market:
Our target market is the employees of small and medium size
companies/offices.
 Benefits of this Product/Service:
Office workers can get a home like food with the taste they like
on regular basis which will be very much affordable.
 Competitive Advantage:
Hygienic & Fresh Meal with comparatively Low Prices.
 Company’s Management:
Company’s management will consist upon me and two more
persons under me. In aspect of my past experience we think that there is a
need that exists in different small & medium organizational setups about
that type of lunch facility & we are so much interested about fulfilling this
need with our perfection.

9. 2- Demand
 There are two techniques to determine
product/service demand
 Buying intentions survey
 Consist questions to know the intention of buyer
whether he want to purchase our product/service.
 Library, internet, and gumshoe research
 We put this concept statement and buying intention
survey in front of 10 expert people from professional
life. They all appreciate this and gave us different
opinions and express their feelings. Some of them
point out the weak points of our idea. They also
intend to try our food service.

10. There are two primary issues to be considered
in this area
1. Resource sufficiency (non-financial)
2. Management competence
 Resource sufficiency
There are some sufficient resources for
start this business that may be critical to
the successful launch of a new business.
I.E Office & Kitchen Space etc

11. 2- Management competence
My name is Muhammad Umar and I have
two years experience of professional life. I will
be the director of this business. I have passion
to start this business and I am ready to face
problems regarding this business. One
supervisor and accountant will see the
operation of this business. We will start this
business with 02 Chefs and they will work
under supervisor.

12. Type of Industry:
Our industry is a mature industry because there are
many food companies with big chains but food is a
thing that we can make a try to innovate in many
ways.
Components:
 Industry Attractiveness
 Target Market Attractiveness

13. A- Trends Analysis
 Environmental Trend
Includes economical trends, social trends,
technological advances Political and Regulatory
changes that have been discussed in concept
statement one by one.
 Business Trends
Business trends are in favorable because food is a
thing that will bought by people till the life on
earth end.

15. Five Forces LOW MEDIUM HIGH
Threat of Substitute 
Threat of New Entrants 
Rivalry among existing firms 
Bargaining Power of
Suppliers

Bargaining Power of Buyers 

16. Force Importance Threat Weighted Score
To Industry
(1 to 5) (1 to 5) (Col 1 x Col 2)
Rivalry among existing firms 1 1 01
Threat of new entrants 4 5 20
Threat of substitute product and service 5 3 15
Bargaining power of Suppliers 3 4 12
Bargaining power of buyers 4 4 16
Total 64
Maximum = 5 (Very Attractive)
Minimum = 125 (Very unattractive)
Total = 64
So the idea is attractive

17. Competitor Analysis
 Direct Competitors:
All food chains and restaurants.
 Indirect Competitors:
Companies that make Bakery Stuff,
Biscuits, chips & Juices and stuff like
this.
 Future Competitors:
Any food chain can start this type of
service in future.

18. Sr. No Description No of units Cost per unit Amount
1 Building Advance 200,000
2 Furniture 100,000
3 Flooring/Tiles 50,000
4 Stationary 10,000
5 Cupboards 30,000
6 Generator 1 40,000
7 Crockery 100,000
8 Split AC 5 50,000 250,000
9 Security Camera 4 50,000
10 Micro Wave 1 16,000
11 Refrigerator 1 60,000
12 Freezer 1 50,000
13 Stove 2 20,000
14 Water Dispenser 1 5,000
15 LED 1 40,000
16 Lights 30 180 5,400
17 Fans 15 2,500 37,500
18 UPS & Batteries 1 40,000
19 Gas Cylinders 2 3,000
20 Grinder & Blender 1 3,000
21 Advertisement 50,000
22 Miscellaneous 100,000
23 Bikes for delivery Boys 100,000
24 Uniforms 4 2,000 8,000
TOTAL 1,367,900

19. Description Sold
Price per
Month
Revenue Per
Month
Annual Revenue
Package 1 85 1,500 127,500 1,530,000
Package 2 85 1,500 127,500 1,530,000
Package 3 50 2,000 100,000 1,200,000
Customized 20 1,500 30,000 360,000
Total 295 6,500 480,000 4,620,000
Detail of Packages:
Package 1 : 6 days (Chicken, Daal Chawal, Sabzi, Egg Dish, Biryani, Samosay)
Package 2 : 5 days (Aalu wala Paratha, Daal with Chicken, Sabzi, Biryani, Dahi Baray)
Package 3 : 6 days (Daal Makhani, Chicken Qorma, Pulao, Sabzi with Chicken,
Qeemay Wala Naan, Matar Qeema)

20. Sr. No Description Cost per Month Annual Cost
1 Building Rent 70,000 840,000
2 Electricity Bill 25,000 300,000
3 Water Bill 1,000 12,000
4 Telephone and internet bill 5,000 60,000
5 GAS BILL 10,000 120,000
6 Diesel (Generator) 15,000 180,000
7 Food Material 20,000 240,000
8 Cable Charges 300 3,600
9 Petrol for Bikes 10,000 120,000
10 Repair & Maintenance 3,000 36,000
11 Miscellaneous Expenses 3,000 36,000
Total 162,300 1,947,600

21. Sr. No Positions Salary Per Month Total Annual Salary
1 Director(Myself) 40,000 480,000
2 Accountant 25,000 300,000
3 Supervisor 25,000 300,000
4 CHEF (36,000x2) 72,000 864,000
5 Helper (18,000x2) 36,000 432,000
6 Sweeper 5,000 60,000
7 Delivery Boys (18,000x2) 36,000 432,000
Total 1,788,000

22. Particulars Rs. Rs.
Revenue Year 1
Package 1 1,530,000
Package 2 1,530,000
Package 3 1,200,000
Package 4 (Customized) 360,000
Total Revenue 4,620,000
Operating Cost & Expenses
Salaries 1,788,000
Building Rent 840,000
Electricity Bill 300,000
Water Bill 12,000
Telephone and internet bill 60,000
Gas Bill 120,000
Diesel (Generator) 180,000
Food Material 240,000
Cable Charges 3,600
Petrol for Bikes 120,000
Repair & Maintenance 36,000
Advertisement 100,000
Miscellaneous Expenses 150,000
Depreciation 110,790
Total Expenses 4,060,390
Net Profit before Tax 559,610
Tax @ 10% 55,961
Net Profit after Tax 503,649

23. Assets Amount Liabilities Amount
Cash in Hand 50,000
Prepaid Rent 210,000
Furniture 100,000
Flooring/Tiles 50,000
Cupboards 30,000
Generator 40,000
Crockery 100,000
Split AC 250,000
Security Camera 50,000
Micro Wave 16,000
Refrigerator 60,000
Freezer 50,000 Capital
Stove 20,000 Owner's Equity 1,367,900
Water Dispenser 5,000
LED 40,000
Lights 5,400
Fans 37,500
UPS & Batteries 40,000
Gas Cylinders 3,000
Grinder & Blender 3,000
Advertisement 100,000
Bikes for delivery Boys 100,000
Uniform 8,000
Total 1,367,900 1,367,900

24.  Net Profit after Tax 503,649
 Add Depreciation 110,790
 Net Cash Flow 614,439
Total Investment - Net Cash Flow
1,367,900 – 614,439 = 753,461
Conclusion:
The analysis can be conclude at the point that
this idea has the potential to bring it into
practical and has the capacity to earn good.