The document summarizes a presentation on the rise of social media as a tool for opinion generation among Generation Y consumers. It discusses findings from a survey of 300 people in Durgapur and Kolkata that showed most use Facebook, LinkedIn, and Twitter for communication and opinion sharing. Chi-square analysis indicated social media websites are an important tool for opinion generation. While opinion sharing is popular, the concept of opinion leaders in social media has yet to gain full acceptance.
A discussion on how social media has emerged as an opinion generator and is successful in creating the famous public sphere based on the theory of Habermas.
Impact of social branding on purchase intention: An empirical study of social...Sparkles Soft
Impact of social branding on purchase intention: An empirical study of social media websites.
Writer
Jahanzeb Khan
SPARKLES SOFT
www.sparklessoft.com
MobileWhatsApp/Viber: 00923004604250
00923124604250
Skype sparkles.soft
Vonage/Viber 00923004604250
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Corporate Communication & Social Media: A study of its usage patterninventionjournals
Social media helps corporate communication professionals to build and maintain relationships with
all the publics. Nowadays a company’s reputation also depends on the image built by the company in social
media. This study aims to examine; on how corporate communication professionals use social media for
corporate communications. The data for the study was collected from 125 corporate communication
professionals across Bengaluru city through a scientific survey method and sampling procedures. The research
study found that Facebook, Twitter and LinkedIn were extensively used for corporate communication. The most
popular uses of social media for corporate communications were employee communication, customer/consumer
relations, relationship with general public and media relations. Majority of the messages shared on social
media were pertaining to events organised by the company, achievements, news, promotional messages and
corporate social responsibility. Social media is the future; hence, corporate communication and PR
professionals should exploit this media for all their corporate communication uses, needs and campaigns
Are Social Networking more persuasive than Traditional Word of MouthKUMAR GAURAV
In the present scenario of 21st century when every thing is changing so fast traditional things are losing its importance. This research is conducted to investigate and compare the reliability of recommendation made through social networking and traditional word of mouth.
Hypothesis-
H1- WOM and social networking influence the customer
purchase decision.
H2- Social networking recommendation are more reliable
than traditional WOM.
Major findings are-
-Consumers awareness towards Social Networking and traditional WOM is high.
-Social Network Marketing is more reliable that traditional WOM.
Suggestions-
-Companies should try to promote positive word about their products through social networking and WOM because traditional advertising id losing its effectiveness and due to increased consumerism.
-Companies should to use social networking efficiently to increase their market share because it is not only cost effective but reliable too.
-Quality should be maintained because consumer believe that spreading positive WOM and social networking is difficult because they are not controlled by the marketers and its possible only when product quality is good.
A discussion on how social media has emerged as an opinion generator and is successful in creating the famous public sphere based on the theory of Habermas.
Impact of social branding on purchase intention: An empirical study of social...Sparkles Soft
Impact of social branding on purchase intention: An empirical study of social media websites.
Writer
Jahanzeb Khan
SPARKLES SOFT
www.sparklessoft.com
MobileWhatsApp/Viber: 00923004604250
00923124604250
Skype sparkles.soft
Vonage/Viber 00923004604250
thesis help, uk dissertation help, custom thesis writing in uk, uk mba thesis,
Corporate Communication & Social Media: A study of its usage patterninventionjournals
Social media helps corporate communication professionals to build and maintain relationships with
all the publics. Nowadays a company’s reputation also depends on the image built by the company in social
media. This study aims to examine; on how corporate communication professionals use social media for
corporate communications. The data for the study was collected from 125 corporate communication
professionals across Bengaluru city through a scientific survey method and sampling procedures. The research
study found that Facebook, Twitter and LinkedIn were extensively used for corporate communication. The most
popular uses of social media for corporate communications were employee communication, customer/consumer
relations, relationship with general public and media relations. Majority of the messages shared on social
media were pertaining to events organised by the company, achievements, news, promotional messages and
corporate social responsibility. Social media is the future; hence, corporate communication and PR
professionals should exploit this media for all their corporate communication uses, needs and campaigns
Are Social Networking more persuasive than Traditional Word of MouthKUMAR GAURAV
In the present scenario of 21st century when every thing is changing so fast traditional things are losing its importance. This research is conducted to investigate and compare the reliability of recommendation made through social networking and traditional word of mouth.
Hypothesis-
H1- WOM and social networking influence the customer
purchase decision.
H2- Social networking recommendation are more reliable
than traditional WOM.
Major findings are-
-Consumers awareness towards Social Networking and traditional WOM is high.
-Social Network Marketing is more reliable that traditional WOM.
Suggestions-
-Companies should try to promote positive word about their products through social networking and WOM because traditional advertising id losing its effectiveness and due to increased consumerism.
-Companies should to use social networking efficiently to increase their market share because it is not only cost effective but reliable too.
-Quality should be maintained because consumer believe that spreading positive WOM and social networking is difficult because they are not controlled by the marketers and its possible only when product quality is good.
Social Media @Home and @Work:Understanding Who Is Using and WhyCaroline Dangson
1. How does IDC define social media?
2. What is the size of the market?
3. How has social media evolved?
4. How is it changing the way consumers and businesses communicate?
5. Case Studies
6. IDC U.S. social networking behaviors and attitudes survey data
7. Implication of research and essential guidance
The Effect of Bad News and CEO Apology of Corporate on User Responses in Soci...THE LAB h
by Hoh Kim, Jaram Park, Meeyoung Cha, Jaeseung Jeong
Graduate School of Culture Technology, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea
Published in 2015 @ PLoS ONE 10(5): e0126358. doi:10.1371/journal.pone.0126358
Why do women bloggers use social media? Johnny Cho
Why do women bloggers use social media? Recreation and information motivations outweigh engagement motivations
+ New Media and Society
- Gina M. Chen
/ 조연희
x 2015 Spring
Social Media Enters the Mainstream: Report on the Use of Social Media in Adva...Michael Stoner
This report focuses on data from the fifth year of surveying professionals in institutional advancement at colleges and universities around the world on how they use social media in fundraising, alumni engagement, marketing, PR, and other external relations activities.
The findings indicate that social media has become a mainstream channel for engagement in eduction. If you want a single data point that indicates how entrenched social media has become in advancement, consider that 46 percent of presidents, chancellors, and other institution heads use social media in their official roles.
Download the report: http://offers.mstoner.com/social-media-enters-the-mainstream-download-free-white-paper
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...Michael Stoner
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
Introduction to Social Media for ResearchersHelen Dixon
Slides from the Introduction to Social Media for Researchers course produced by Dr Helen Dixon for Postgraduate Research Students at Queen's University Belfast.
Social Media its Impact with Positive and Negative AspectsEditor IJCATR
Social media is a platform for people to discuss their issues and opinions. Before knowing the aspects of social media
people must have to know what is social media? Social media are computer tools that allows people to share or exchange
information’s, ideas, images, videos and even more with each other through a particular network. In this paper we cover all aspects of
social media with its positive and negative effect. Focus is on the particular field like business, education, society and youth. During
this paper we describe how these media will affect society in a broad way.
This presentation, which I delivered at the TerminalFOUR conference in Dublin, Ireland, on 19 November 2014, focuses on how to incorporate social media into a college or university website.
Here is a presentation I recently have to the a Midwest security user group on how to manage multiple environments, or clients, with Symantec Endpoint Protection.
Social Media @Home and @Work:Understanding Who Is Using and WhyCaroline Dangson
1. How does IDC define social media?
2. What is the size of the market?
3. How has social media evolved?
4. How is it changing the way consumers and businesses communicate?
5. Case Studies
6. IDC U.S. social networking behaviors and attitudes survey data
7. Implication of research and essential guidance
The Effect of Bad News and CEO Apology of Corporate on User Responses in Soci...THE LAB h
by Hoh Kim, Jaram Park, Meeyoung Cha, Jaeseung Jeong
Graduate School of Culture Technology, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea
Published in 2015 @ PLoS ONE 10(5): e0126358. doi:10.1371/journal.pone.0126358
Why do women bloggers use social media? Johnny Cho
Why do women bloggers use social media? Recreation and information motivations outweigh engagement motivations
+ New Media and Society
- Gina M. Chen
/ 조연희
x 2015 Spring
Social Media Enters the Mainstream: Report on the Use of Social Media in Adva...Michael Stoner
This report focuses on data from the fifth year of surveying professionals in institutional advancement at colleges and universities around the world on how they use social media in fundraising, alumni engagement, marketing, PR, and other external relations activities.
The findings indicate that social media has become a mainstream channel for engagement in eduction. If you want a single data point that indicates how entrenched social media has become in advancement, consider that 46 percent of presidents, chancellors, and other institution heads use social media in their official roles.
Download the report: http://offers.mstoner.com/social-media-enters-the-mainstream-download-free-white-paper
Benchmarking Your Initiatives: Findings from 2014 Survey of Social Media in A...Michael Stoner
This presentation was given at the CASE Social Media & Community Conference in Marina Del Rey on 19 March 2014. It provides initial findings and observations from the 2014 Survey of Social Media & Advancement sponsored by CASE, Huron Education, and mStoner, Inc.
Introduction to Social Media for ResearchersHelen Dixon
Slides from the Introduction to Social Media for Researchers course produced by Dr Helen Dixon for Postgraduate Research Students at Queen's University Belfast.
Social Media its Impact with Positive and Negative AspectsEditor IJCATR
Social media is a platform for people to discuss their issues and opinions. Before knowing the aspects of social media
people must have to know what is social media? Social media are computer tools that allows people to share or exchange
information’s, ideas, images, videos and even more with each other through a particular network. In this paper we cover all aspects of
social media with its positive and negative effect. Focus is on the particular field like business, education, society and youth. During
this paper we describe how these media will affect society in a broad way.
This presentation, which I delivered at the TerminalFOUR conference in Dublin, Ireland, on 19 November 2014, focuses on how to incorporate social media into a college or university website.
Here is a presentation I recently have to the a Midwest security user group on how to manage multiple environments, or clients, with Symantec Endpoint Protection.
mapa Conceptual donde se destaquen las funciones y necesidades de los sistemas de información en la empresa, así como las distintas áreas donde se integran
Keeping research respondents engaged and interested in researchLorin Drake
In the push to provide actionable insights to clients and business partners, researchers should not forget another important stakeholder: the respondent. Respondents are people but are not always treated as such. Learn how to drive respondent engagement.
The findings of this research study (purchase on Amazon.com) examines the impact social media has on consumers and decision-makers around the world and characterizes the impact of social influence models. The Social Mind research explores the best practices of using social business as a platform to strengthen sustainable methods for working and living in new, interactive and collaborative business world. It identifies key characteristics and insights into the engagement behaviors of influencers and individuals, and how organizations can maximize reach and influence to execute on what we call the new Principals of Engagement in the Millennium.
Social business is dynamically changing the face of human interaction and communications globally. The emergence of new social behaviors and interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways primarily because of social media networks and peer groups.
A disruption is in the making, but this time, human behavior is the driver, not technology. People want and need to get the information they need at the time they desire it, especially from those they consider to be experts. We are returning to the “apple cart” of yesteryear. However, this time around we are armed with digital devices to extend our global ability to talk with the companies and people who inform our decisions.
This paradigm shift is a major communications innovation in all markets, which is radically changing the way people and organizations engage and behave online. There is also a strong link between social networking and what might be called “a new global anthropology” that is developing because of these new behaviors, interactions and interrelationships between cultures enabled through social business.
Over the past three years Vanessa DiMauro, Peter Auditore and myself, all Society for New Communications Research fellows, have embarked on a series of research studies to understand this new and evolving business platform and its impact on social communications and influence.
Engaging Youth & Young Adults in Social MediaBrittany Smith
Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
Chapter 1 (4-5pages) Introduction From Assignment 01 include.docxtidwellveronique
Chapter 1 (4-5pages) Introduction: From Assignment 01 include:
1.1 Your business research topic. What is your topic and what is its business significance.
1.2 A brief background/literature discussion of your topic. Provide a list of research questions for the identified business problem or opportunity.
1.3 A brief description of the research methodologies and techniques to be used for the research project. What research methodology will you use?
1.4 A description of the research process. What will be the steps in your project?
1.5 Outline describing what will be in each chapter of the report.
Chapter 2 (8-12 pages)Literature Review: From Assignment 02 include:
2.1 Introduction to Literature Review: Start with introduction which includes a list of the topic you will do a literature review on, what your hypotheses are from these topics that you are starting out with.
2.2 Topic 1: Define your 1st key word or phrase. Provide strengths and weaknesses from literature about the topic. Provide at least 4 references. Analyse your hypothesis about this topic and discuss your conclusion.
2.3 Topic 2. Define your 2nd key word or phrase. Provide strengths and weaknesses from literature about the topic. Provide at least 4 references. Analyse your hypothesis about this topic and discuss your conclusion.
2.4 Topic 3: Define your 3rd key word or phrase. Provide strengths and weaknesses from literature about the topic. Provide at least 4 references. Analyse your hypothesis about this topic and discuss your conclusion.
2.5 Topic 4: Define your 4th word or phrase. Provide strengths and weaknesses from literature about the topic. Provide at least 4 references. Analyse your hypothesis about this topic and discuss your conclusion.
2.6 Conclusion to Literature Review
Enterprise adopting social network
1. Introduction to research topic
This proposal is about the use of social networking utilized by the modern business. Different approach in this article, a method and apparatus appears to be used for the implementation of successful future research.
It is assumed and believed that by the use of social network the modern business reach to success and social network is key element for getting success. There are so many business small or big both business use social network as a marketing device which became advantage for the success of business activities. Facebook and Twitter are the good example of social network and they are cheap, easy and can reliable as well. By the use of social network any business can build their image fame and goodwill and target product to final customer and show their different brands as well. So these networks are like opportunity to learn and develop information by which business know their customer and can get feedback. By making correct marketing intelligence and knowing competitor any business can make good bonding with their customers.
2. Specific Question
Problem faced in this context refers to the areas of the definition ...
Deconstruction of Literature Matrix
Source 1
Source 2
Source 3
APA Reference
LaMontagne, L. (2015). MarketingSherpa consumer purchase preference survey: Demographics of customer reasons to follow brands’ social accounts. Retrieved from https://www.marketingsherpa.com/article/chart/demographics-why-customer-follow-brands-social-media
Laroche, M., Habibi, M. R., & Richard, M. O. (2013). To be or not to be in social media: How brand loyalty is affected by social media? International Journal of Information Management, 33(1). 76–82. doi:10.1016/j.ijinfomgt.2012.07.003
M. Onur Gulbahar, M. O. &.Fazli, Y. (2015). Marketing efforts related to Social Media channels and mobile application usage in Tourism: a Case study in Istanbul. Procedia - Social and Behavioral Sciences, 195(3). 453-462. doi:10.1016/j.sbspro.2015.06.489
Purpose & Significance (Theme)
Discover why people from different ages and locations follow product brands on social media.
The research aimed to understand the effects of Social media, and customer loyalty regarding product brands.
The author’s research exemplified the efforts performed by hotel management in Istanbul to market hotel services on Social media channels, and mobile applications.
Research Question(s):
For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)?
Is brand loyalty affected by the social media?
Which social media channel is preferred for marketing efforts in Turkey or which channels are used by companies for CRM based efforts?
Design and Population:
Study Design
Subjects
The population used was diverse. People from the age of 18 to above 65 were used. They were from different genders and occupations.
The research focused on 441 respondents. The research did not identify the specific ages or locations of the subjects used.
The research concentrated on nineteen hotels in Istanbul.
Methodology:
Instrumentation
Procedures
Statistical Analysis
Limitations & Assumptions
Online survey. The research was carried out using different social media platforms. This was to know the number of people using the platforms and to know the effect that the platforms have on them when it comes to following a brand on the social media.
Researchers sent questionnaires through several posts on websites, such as Facebook, MySpace, and Twitter along with distribution lists. The research process and all the procedures took place on the social media. This was to make sure that information is only gathered from the involved parties.
In-depth questions; field survey. For the research to obtain information that could be of help, a field survey was done. This included visiting some hotels within Istanbul and asking questions about the effects of social media on their marketing strategies. Nineteen hotels were interviewed.
Results:
Key Findings:
Hypothesis Supported
The young are the most likely to follow up brands on the social media whereas the elderly rarely follow up.
Strategic impact of Social Media in tourism- Research paperAmbuj Saxena
In today's world, social media has made it convenient for people to search, book and plan their next trip at the click of a mouse button. This research paper, co-authored by Ambuj Saxena, Dr. GG Saxena, and Dr. Sajeevan Rao takes you through the travel enthusiast's online journey while booking a leisure trip.
How does the travel enthusiast make up his mind to travel using social media and which social media channels affect him the most and how? What are the social, psychological and hedonic effects while planning a trip using social media and how reliable, entertaining and valuable do tourists consider social media sites while planning a trip. These are some of the important questions and customer behavior being brought out through this research paper that was presented in Jammu University's 4th International Conference on Sustainable Destination Excellence with the theme: Empowering Communities for Inclusive Tourism Development.
If you wish to know the experience of presenting my research paper in Jammu University, you may access my blog post: http://wp.me/p8r6B6-jQ
Sources of inspiration:
http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
www.adweek.com
The Effect of Social Media Marketing To Brand Loyalty (Case Study at the Univ...inventionjournals
: Social media marketing is one medium that can be used to build and maintain brand loyalty. This study aims to determine the effect of campaigns advantageous offer, offer relevant contents, offer popular content, apprears on various platforms, offer applications on social media brand loyalty conducted at the University Budi Luhur, Jakarta. Data analysis used regression method with 325 respondents. The sampling technique used a proportional random sampling. Validity and reliability tests are used in testing instruments. The results of this study indicate that offer advantageous campaigns, offer relevant contents, offer popular content, apprears on various platforms, offer applications on social media has a significant influence on brand loyalty. The benefit of social media marketing is one of them as a customer relationship management. Suggestions for further research are able to use variables such as trust and service quality.
The Effect of Social Media Marketing To Brand Loyalty (Case Study at the Univ...inventionjournals
Social media marketing is one medium that can be used to build and maintain brand loyalty. This study aims to determine the effect of campaigns advantageous offer, offer relevant contents, offer popular content, apprears on various platforms, offer applications on social media brand loyalty conducted at the University Budi Luhur, Jakarta. Data analysis used regression method with 325 respondents. The sampling technique used a proportional random sampling. Validity and reliability tests are used in testing instruments. The results of this study indicate that offer advantageous campaigns, offer relevant contents, offer popular content, apprears on various platforms, offer applications on social media has a significant influence on brand loyalty. The benefit of social media marketing is one of them as a customer relationship management. Suggestions for further research are able to use variables such as trust and service quality
Social Networking, Online Communities & Research - WCHRI RoundsColleen Young
This presentation explores how researchers can leverage the social web throughout all stages of research from study design, recruitment and through to knowledge dissemination and integrated KT. Colleen Young discusses the synergies of online communities and research, the people who lead and manage the communities and researchers. The presenter encourages discussion throughout the presentation and will tailor its flow to the attendees' knowledge and participation.
July 2009 - New Tools for Alumni Outreach, Social Media in Higher EducationMatt Lindsay
Delivered at the regional Association of Private College and University Alumni Directors (PCUAD) meeting in July 2009. Interesting to see how our social networks have grown in usage, but a lot of the questions remain the same. Resources on page 2-3 are still valuable places for information.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Get Ahead with YouTube Growth Services....SocioCosmos
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The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
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Unlock TikTok Success with Sociocosmos..SocioCosmos
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Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Grow Your Reddit Community Fast.........SocioCosmos
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Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
2. Gen Y and Connected Consumers – A Study of their
Opinion Management in Social Media
3. Social media statistics
•
59% update their social status in class.
•
They are 3x as likely to follow a brand over a family member in social networks.
•
Gen y believes other consumers care more about their opinions than companies
do, which is a reason why they share their opinions in social networks.
•
India has 60% of Facebook users who are under the age 25, with barely 12% over
the age of 35. Facebook continues to dominate India’s social media landscape
with more than 60 million active users,
•
India in the third place on the global rankings by number of internet users though
and this number is continuing to rise by at least 1.5 million users per month.
Source- June 2012 IMAI ( International mobile association of India )& social baker & facebook ad planner reports
4. Reasons for going onlineAccording to TIMES OF INDIA 2012Two reasons for going online in India,
87% say communication, &
67% say social networking.
6. Literature review-
•
The concept of public opinion is closely connected to the concept of public
sphere ,which resulted in the rise of the "public" as described by
Habermas.
•
The two-step flow had become the “dominant paradigm” of media
sociology and one of the earliest theories in opinion generation.
•
Kotler (1998) defined “opinion leader” as: people who can influence
members in the social community because of special techniques,
knowledge, personalities, and other uniqueness.
7. The Two Step Flow Theory
1.Information can be transferred not only by
medium but also by interpersonal communication
network.
2. There is an interface between the medium and
the interpersonal communication network, And the
interface is the opinion leader; and
3. The influences of opinion leaders and
interpersonal
communication
network
on
information communication and individuals’
decision are far larger
8. Opinion flow in social media
In case of social media opinion leadership acts in many ways. Christakis and
Fowler (2010) have identified five rules of “life in the network”:
(1) We shape our network,
(2) Our network shapes us,
(3) Our friends affect us,
(4) Our friends' friends' friends affect us, and
(5) The network has a life of its own.
9. Objective
– Trace the rise of social media as a tool for opinion generation.
– How the concept of public opinion and opinion leaders have created
connected consumers of gen Y in social media.
10. Research methodology
•
Conduct a survey of 300 random samples from a population which
consisted of Industrial area of Durgapur and a metro city Kolkata, among
the Industry Professionals and young students.
•
To find out the rise of social media websites as tool for opinion generation,
the researcher performed chi square analysis.
11. Evolution of social media as a tool for opinion generation
The Organization for Economic Cooperation and Development names three
basic requirements of user-generated content:
1.The content must be made publicly available,
2. The content creation must involve some creative effort.
3. The content must be created outside of professional routines and practices
12. Types of social media
Kaplan and Haenlein identified and described six types of social media.
1.
2.
3.
4.
5.
6.
Collaborative projects,
Blogs and micro-blogs,
Content communities,
Social network services,
Virtual game worlds,
Virtual social worlds:
14. Opinion formation through networking in social media
Honeycomb of the seven building
blocks as developed by Kietzmann et
al.
15. Survey•
Most of the respondents were between age 17- 25 years who used social
media. Almost all of the respondents answered unanimously on the usage
of facebook, LinkedIn and twitter as the primary tool for communication
and also for opinion sharing on various issues.
•
On their time of usage most of the respondents answered between 2- 3 hrs
daily, while the least said less than 30 mins
16. The Results
Q1. How often do you consult social media sites for your need?
Q2. How often do you believe these social networking sites?
Q3. How often do you give your opinions on various issues in social media websites?
Q4. How often do you typically feel that these social media websites have helped you in
your opinion formation on various issues?
Q5. Opinion management has become an important tool in social media- what 9s your
view.
Q6. How often opinion leaders have helped you in taking decisions in social media?
Questions
1.
2.
3.
4.
5.
6.
Very
often
87
95
100
86
22
45
Often
Sometimes
Rarely
Never
112
104
116
97
24
89
61
58
54
78
111
66
34
32
23
26
87
68
6
11
7
13
56
32.
17. The Opinion on usage of social media platforms
•
Opinion sharing on issues like recent nomination of Modi as the future prime
minister, results of the Delhi rape case, price hike of onion and petrol and its
future impact on the economy has been the most discussed topic. Even
marketing related issues like opinion about a particular product or service has
been discussed before using them.
•
The respondents were divided on usage of social media platforms as many told
that they believed social media sites like facebook and LinkedIn as they relied
more on friends and referrals whereas many others pointed out they relied
more on blogs and micro blogs as they felt it gave a neutral point of view.
When asked who do they think are the opinion leaders in social media sites,
they said they feel that although many are from their personal contacts but
there decisions in many cases have been influenced by various experts in a
particular domain, or reviews online or even chatting with the company or
marketing heads through skype.
18. The opinion on opinion leaders
•
•
•
•
•
•
Somewhere the opinion leaders, who are mostly faceless, have been
successful in influencing their decisions.
Many visited company websites too to get an opinion.
Many respondents said that they too gave an opinion after the use of the
product so that the other users too get an idea.
Many respondents have even seen the number of likes on a particular issue
and had considered it as an opinion.
The respondents praised the concept of Times of India whereby people
gain points on commenting on various issues and are given names like
wordsmith, influencer, leader etc based on their acceptance of opinions
among the readers
Positively affecting factors like sentiments about the business, loyalty and
propensity to trial new products eaders and so on.
19. Chi-square Analysis of the result.
Q1.
Q2.
Q3.
Q4.
Q5.
Q6.
Value of chi square
117.11
105.84
149.18
95.58.
101.44.
32.51.
A chi square analysis was done where the expected and the observed value
of use of social media .was calculated. The expected value of 300 random
samples was found to be 60. And the value of chi square at 5% level of
significance with 4 degrees of freedom was found to be 9.488. The
researcher has analyzed that if the value of chi square of each responses
comes out to be more than 9.488, the results will show a positive indication
towards the rise of social media websites as tool for opinion generation.
20. Conclusion
Though opinion sharing is highly popular among the young generation
through social media and the reliability quotient is also high; but the
concept of opinion leaders in social media is yet to gain acceptance.
21. Thank you.
Presented By: Mou Mukherjee Das
Assistant Professor,
Journalism and Mass Communication.
Aliah University, Kolkata.
mou.mukherjeedas@gmail.com