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Inetrnational brands management

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Mou Mukherjee-Das
Mou Mukherjee-Das
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THEME INTERNATIONAL BRANDS MANAGEMENT
[object Object],[object Object],[object Object]
INDIANISATION OF ‘PHOREN’ BRANDS- THEIR SURVIVAL STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object]
INDIANISATION OF ‘PHOREN’ BRANDS- THEIR SURVIVAL STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object]
INDIANISATION OF ‘PHOREN’ BRANDS- THEIR SURVIVAL STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INDIANISATION OF ‘PHOREN’ BRANDS- THEIR SURVIVAL STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object]
INDIANISATION OF ‘PHOREN’ BRANDS- THEIR SURVIVAL STRATEGIES The situation just after liberalization. For companies with long-term marketing plans in India, the "consumers" (urban + rural), "climbers" (urban only) and "aspirants" (urban only) classes can be clubbed together to give a market size of around 57 million households (as at 1995-96) which can be said to be the "prime segment" of the Indian consumer market
INDIANISATION OF ‘PHOREN’ BRANDS- THEIR SURVIVAL STRATEGIES THE SITUATION NOW AND FUTURE SCENARIO . (By NCAER).
INDIANISATION OF ‘PHOREN’ BRANDS- THEIR SURVIVAL STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object]
INDIANISATION OF ‘PHOREN’ BRANDS- THEIR SURVIVAL STRATEGIES ,[object Object],[object Object]
INDIANISATION OF ‘PHOREN’ BRANDS- THEIR SURVIVAL STRATEGIES ,[object Object]
INDIANISATION OF ‘PHOREN’ BRANDS- THEIR SURVIVAL STRATEGIES ,[object Object],[object Object],[object Object]
INDIANISATION OF ‘PHOREN’ BRANDS- THEIR SURVIVAL STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INDIANISATION OF ‘PHOREN’ BRANDS- THEIR SURVIVAL STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object]
INDIANISATION OF ‘PHOREN’ BRANDS- THEIR SURVIVAL STRATEGIES ,[object Object],[object Object],[object Object]
INDIANISATION OF ‘PHOREN’ BRANDS- THEIR SURVIVAL STRATEGIES ,[object Object],[object Object],[object Object]

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Inetrnational brands management

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  • 7. INDIANISATION OF ‘PHOREN’ BRANDS- THEIR SURVIVAL STRATEGIES The situation just after liberalization. For companies with long-term marketing plans in India, the "consumers" (urban + rural), "climbers" (urban only) and "aspirants" (urban only) classes can be clubbed together to give a market size of around 57 million households (as at 1995-96) which can be said to be the "prime segment" of the Indian consumer market
  • 8. INDIANISATION OF ‘PHOREN’ BRANDS- THEIR SURVIVAL STRATEGIES THE SITUATION NOW AND FUTURE SCENARIO . (By NCAER).
  • 9.
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