How social media influence in purchasing power of buyer
•
1 like•897 views
This is PPT is analysis of "How Social Media Influence in purchasing power of buyer", a survey conducted by me during the final year of MBA
Report
Share
Report
Share
Download to read offline
Recommended
E money guide presentation
An e-money regulator discusses the importance of mobile money and ensuring customer funds are protected. E-money works by customers exchanging cash for an equivalent amount of e-money stored in their mobile wallet, which is backed by funds in a pooled bank account. It is popular for MNOs as it allows them to maintain customer relationships. Regulators want to see protections for customer funds, financial stability, and crime prevention. Key issues for MNOs are legally ringfencing the pooled account, limiting large accounts, splitting large pooled balances, and implementing proportionate anti-money laundering controls.
Internet banking PPT PRESENTATION
Internet banking allows individuals to perform banking activities online from home via the internet. It was first introduced in the United States in 1994 and then developed in India starting in 1997. Internet banking provides convenience for customers but also risks of security and fraud that require precautions from both banks and customers.
ebay marketing
The document discusses eBay, an online auction and shopping website established in 1995. It operates localized websites in 30+ countries and owns businesses like PayPal and Skype. The core message is that eBay connects people rather than selling things directly. Key facts noted are that the first item sold was a broken laser printer for $14.83 and eBay attracted over 900 million annual visitors in 2008.
Digital payments Presentations
UPI is a single window mobile payment system launched by NPCI that allows users to instantly transfer money between bank accounts using only a virtual payment address. It eliminates the need for users to enter sensitive bank details with each transaction. To use UPI, a user simply downloads a participating bank's app, registers with their bank account details and virtual ID, then can make or receive payments by providing only this virtual ID to the payee. This simplifies payments and promotes a cashless economy.
SBI -CSP- PPT
SBI is promoting kiosk banking centers and financial inclusion through their CSP program. CSPs gain benefits like social recognition, incentives, and attractive remuneration while providing doorstep banking services to customers. Services offered through kiosk banking include account opening, deposits, withdrawals, money transfers, loans, and government scheme assistance. Eligibility requirements for CSPs include education, computer literacy, local residency, and passing due diligence checks. The document outlines the application process, required documents, security deposits, and commission structure for CSPs in the program.
Online to offline (O2O) Commerce
The document discusses online-to-offline (O2O) commerce strategies. It notes that while e-commerce is growing, the majority of retail sales still occur offline. An effective O2O strategy discovers customers online and uses tools like in-store pickup to persuade them to visit physical stores. This benefits retailers by turning online researchers into offline buyers. O2O helps address challenges of e-commerce like returns and packaging waste by leveraging the efficiencies of brick-and-mortar stores. While online shopping grows, an integrated online and offline approach is needed for long-term retail success.
38821274 e-commerce-ppt
E-commerce encompasses more than just online buying and selling, but the entire process of developing, marketing, selling, delivering, and paying for products and services online through a global marketplace supported by business partners. There are several classifications of e-commerce models including business-to-business (B2B), business-to-consumer (B2C), consumer-to-business (C2B), consumer-to-consumer (C2C), peer-to-peer (P2P), mobile commerce (m-commerce), and others. Each model involves different interactions between businesses and consumers with examples provided of websites that engage in each type of e-commerce transaction.
The Evolution of Ecommerce
Ecommerce website development services are today a matured concept. Fundamentally, electronic commerce or ecommerce refers to buying and selling of products or services online.
Recommended
E money guide presentation
An e-money regulator discusses the importance of mobile money and ensuring customer funds are protected. E-money works by customers exchanging cash for an equivalent amount of e-money stored in their mobile wallet, which is backed by funds in a pooled bank account. It is popular for MNOs as it allows them to maintain customer relationships. Regulators want to see protections for customer funds, financial stability, and crime prevention. Key issues for MNOs are legally ringfencing the pooled account, limiting large accounts, splitting large pooled balances, and implementing proportionate anti-money laundering controls.
Internet banking PPT PRESENTATION
Internet banking allows individuals to perform banking activities online from home via the internet. It was first introduced in the United States in 1994 and then developed in India starting in 1997. Internet banking provides convenience for customers but also risks of security and fraud that require precautions from both banks and customers.
ebay marketing
The document discusses eBay, an online auction and shopping website established in 1995. It operates localized websites in 30+ countries and owns businesses like PayPal and Skype. The core message is that eBay connects people rather than selling things directly. Key facts noted are that the first item sold was a broken laser printer for $14.83 and eBay attracted over 900 million annual visitors in 2008.
Digital payments Presentations
UPI is a single window mobile payment system launched by NPCI that allows users to instantly transfer money between bank accounts using only a virtual payment address. It eliminates the need for users to enter sensitive bank details with each transaction. To use UPI, a user simply downloads a participating bank's app, registers with their bank account details and virtual ID, then can make or receive payments by providing only this virtual ID to the payee. This simplifies payments and promotes a cashless economy.
SBI -CSP- PPT
SBI is promoting kiosk banking centers and financial inclusion through their CSP program. CSPs gain benefits like social recognition, incentives, and attractive remuneration while providing doorstep banking services to customers. Services offered through kiosk banking include account opening, deposits, withdrawals, money transfers, loans, and government scheme assistance. Eligibility requirements for CSPs include education, computer literacy, local residency, and passing due diligence checks. The document outlines the application process, required documents, security deposits, and commission structure for CSPs in the program.
Online to offline (O2O) Commerce
The document discusses online-to-offline (O2O) commerce strategies. It notes that while e-commerce is growing, the majority of retail sales still occur offline. An effective O2O strategy discovers customers online and uses tools like in-store pickup to persuade them to visit physical stores. This benefits retailers by turning online researchers into offline buyers. O2O helps address challenges of e-commerce like returns and packaging waste by leveraging the efficiencies of brick-and-mortar stores. While online shopping grows, an integrated online and offline approach is needed for long-term retail success.
38821274 e-commerce-ppt
E-commerce encompasses more than just online buying and selling, but the entire process of developing, marketing, selling, delivering, and paying for products and services online through a global marketplace supported by business partners. There are several classifications of e-commerce models including business-to-business (B2B), business-to-consumer (B2C), consumer-to-business (C2B), consumer-to-consumer (C2C), peer-to-peer (P2P), mobile commerce (m-commerce), and others. Each model involves different interactions between businesses and consumers with examples provided of websites that engage in each type of e-commerce transaction.
The Evolution of Ecommerce
Ecommerce website development services are today a matured concept. Fundamentally, electronic commerce or ecommerce refers to buying and selling of products or services online.
PAYTM PROJECT
The document provides details of Ahana Sarkar's 6-week winter internship with Paytm in their Marketing and Sales department. The internship involved promoting Paytm Wallet usage to local shop owners. However, many shop owners were hesitant to complete the required KYC process due to lack of trust and unclear branding of the forms. Through this experience, Ahana learned important workplace skills like time management and initiative, and identified communication skills as an area for improvement in order to be effective in marketing and sales roles.
Online payment and e cash
This document certifies that Abhishek Kumar Verma completed a project on "Online Payments, E-Cash & Safeguards" for his IPCC course. The project discusses the need for online payments, types of e-payments like e-cash, electronic wallets, smart cards and credit/debit cards. It covers the requirements, advantages and limitations of online payments as well as security issues and solutions. The document serves to acknowledge Abhishek Kumar Verma's effort in completing this project.
Electronic payment
What is Electronic payment system.
E-payment system.
Problem with Traditional payment methods.
Problem in implementation of electronic payment.
Some of the modes of electronic payments.
Advantage & Disadvantage Of Electronic Payment.
Paypal
The document discusses PayPal's growth and strategy for becoming a global online payments standard. It outlines PayPal's 50 million user accounts across 5 currencies and 45 countries. It also discusses how PayPal works for both buyers and sellers, providing a fast, secure and convenient way to pay online. Finally, it explores partnerships with banks and opportunities in the global remittances market.
e-COMMERCE in INDIA & VALUATION
This document discusses e-commerce and provides information on its categories, segments, history and growth in India. It describes e-commerce as a business model that enables firms to conduct business over electronic networks via the internet. Some key points include:
- E-commerce categories include B2B, B2C, mobile commerce, e-learning and e-government. Popular segments are online travelling, e-tailing, financial services and classifieds.
- Major Indian e-commerce companies and their launch years are listed, showing rapid growth and multiplication of players since 2000.
- E-commerce provides benefits to organizations like global reach and cost reductions, and benefits customers through more products/services, cheaper options,
Business Analytics in ecommerce
The document discusses the role of analytics in e-commerce. It explains that analytics teams track user behavior using cookies to make recommendations of interest. Analytics helps improve the user experience on e-commerce sites and acts as a product itself through recommender engines. Some key functions of analytics include supply chain management, merchant analytics to redirect users, recommender systems, product analytics on satisfaction and sales, online marketing analytics, and user experience analytics to improve customer retention.
e-Commerce the future
Electronic commerce, commonly known as e-commerce or e-Commerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks
Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance.
Electronic commerce has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate.
Std 12 Computer Chapter 4 Introduction to Ecommerce (Part 1 Introduction and ...
Std 12 Computer Chapter 4 Introduction to Ecommerce (Part 1 Introduction and Application of ecommerce) by Nuzhat Memon
Ebay presentation
Ebay was founded in 1995 by Pierre Omidyar and was originally called AuctionWeb. It was renamed Ebay in 1997 and received $6.7 million in funding. Ebay connects consumers to buy and sell goods to each other on a global online marketplace. It generates revenue primarily through transaction fees charged to sellers. Ebay has over 100 million active users and competes with Amazon, Google, and Overstock.
Ebay
EBay is an online auction and shopping platform that facilitates transactions between buyers and sellers. It was founded in 1995 and had its IPO in 1998. EBay generates revenue mainly through fees charged to sellers for listing items and a commission on final sale prices. It has experienced significant growth through acquisitions and international expansion. EBay faces competition from Amazon, Yahoo, and other online retailers but benefits from network effects as more users attract more users to its platform.
E commerce it’s pros and cons
Commerce is a division of trade or production which deals with the exchange of goods and services from producer to final consumer
It comprises the trading of something of economic value such as goods, services, information, or money between two or more entities.
Commonly known as Electronic Marketing.
“It consist of buying and selling goods and services over an electronic systems Such as the internet and other computer networks.”
“E-commerce is the purchasing, selling and exchanging goods and services over computer networks (internet) through which transaction or terms of sale are performed Electronically.
As more and more business activates are carried out by the electronic means, it has become more and more important that evidence of these activities should available to demonstrate legal rights and obligations that flow from them.
Cyber crimes have started to create a fear in the minds of many people linked to the networks mostly worried to ecommerce technology as its success lies in the internet. The various mechanisms used for securing internet based transactions or communication can be grouped into
Authorization, Authentication and Integrity
Privacy
Availability by controlling access
Online transaction
This document discusses online transactions. It begins by defining online transactions as covering both computer and mobile transactions that allow users to view accounts, transfer funds, and make payments with 24/7 access. The main features highlighted are users having control, the ability to access accounts from anywhere, making electronic payments, transaction speed, time savings, and flexibility. The participants in online transactions are identified as the cardholder, merchant, issuer, acquirer, and payment gateway. The document then outlines the 10 step process for how an online transaction works, from opening an account to receiving goods or services. It also discusses e-money as an electronic form of money used for online payments, and provides security tips for online transactions. Potential disadvantages discussed include system
Ecommerce in India
E-commerce provides multiple benefits to consumers such as lower prices, wider selection, and time savings. It involves conducting business online using technologies like the internet, phones, payments systems, and data exchange. While there are challenges like personalization, shipping, and currency issues, e-commerce is growing rapidly in India with the internet user base reaching 384 million. Social media is influencing online purchases and companies are exploring new delivery methods like drones and focusing on mobile apps given India's growing mobile internet usage.
Case Study Analysis-Credit Cards- MBA-PPT
1. The document provides information on credit cards in India, including their origin and working mechanism. It discusses key terms and conditions, fees, and benefits of some popular credit cards in India such as Axis Bank Ace Credit Card, SBI Simply Click Credit Card, and Yes First Preferred Credit Card.
2. Tables are included that compare joining fees, annual fees, eligibility requirements, and rewards/benefits of 10 top credit cards in India.
3. The document aims to analyze credit cards in India and provide a case study on reviewing the best current credit cards and what the future may hold for credit card business.
Evolution of eCommerce
Barter is a system of direct exchange of goods and services without a monetary medium. Since the 1830s, barter exchanges have utilized alternative currencies to prevent intermediaries from taking profits. The development of electronic commerce started in the 1970s with electronic funds transfer and expanded with technologies like EDI, TCP/IP, and the World Wide Web. Major online retailers like Amazon and eBay launched in the 1990s and ecommerce growth accelerated with improvements in internet infrastructure and the reduction of taxes on online sales. Magento is now one of the leading ecommerce platform providers, powering over a quarter of top ecommerce websites.
E-Business Models
This document discusses various e-business models used in business-to-business (B2B), business-to-consumer (B2C), consumer-to-business (C2B), consumer-to-consumer (C2C), and government electronic commerce. It outlines different models like the buyer model, marketplace model, and seller model for B2B, as well as portal, e-tailer, and marketplace models for B2C. It also discusses emerging models like mobile commerce (m-commerce) and peer-to-peer (P2P) commerce.
Customer onboarding in Banks
This presentation is about customer acquisition in Banking.Strategies/Steps to acquire customers for a bank
Role of fintech in banking
The document discusses the role of fintech in banking. It notes that fintech has become a familiar term in the technology industry, with global investments in fintech ventures doubling to $112 billion from the prior year. Fintech improves traditional banks by enhancing performance and profitability. It also provides opportunities to better diversify loan portfolios by offering more granular, customized products to each customer. The document outlines how technologies like machine learning, artificial intelligence, and automated customer service are being leveraged in retail banking through core banking platforms to increase cross-selling opportunities. It explores how fintech has impacted banking by opening up new lending markets, modernizing payments, wealth management, remittances, and insurance services.
E commerce in India literature review
This document is a project report submitted by Abhishek to fulfill the requirements for a B.Com degree from the University of Delhi. The project explores e-commerce in India, with the objectives of understanding its evolution, conceptual framework, present trends, key players, barriers, and future prospects. Abhishek conducted a literature review on e-commerce/e-business research related to India. The project was supervised by Arushi Malhotra and submitted to the principal of Shri Ram College of Commerce.
E-money
E-money refers to stored-value or prepaid payment instruments that allow users to conduct financial transactions in electronic form. There are several types of e-money including centralized systems run by companies like PayPal, decentralized systems like Bitcoin that use blockchain technology, mobile e-wallets, and offline anonymous e-cash. While e-money provides benefits like convenience, security, and lower costs compared to physical currency, it also presents risks like fraud that need to be addressed through technology and regulation. Overall e-money is poised to greatly expand digital financial inclusion if these challenges can be overcome.
Gen Y and Connected Consumers – A Study of their Opinion Management in Social...
The document summarizes a presentation on the rise of social media as a tool for opinion generation among Generation Y consumers. It discusses findings from a survey of 300 people in Durgapur and Kolkata that showed most use Facebook, LinkedIn, and Twitter for communication and opinion sharing. Chi-square analysis indicated social media websites are an important tool for opinion generation. While opinion sharing is popular, the concept of opinion leaders in social media has yet to gain full acceptance.
01.Key trends in social media
The document discusses key trends in social media and provides an overview of social media tools and strategies. It notes that social media allows direct engagement with customers and influencers. It highlights statistics on mobile and internet penetration and the growth of social networks. It emphasizes that ignoring social media can have negative consequences like not knowing what is being said and losing competitive advantage. The document provides a 4-step guidance for an effective social media strategy involving listening, connecting, adding value and measuring engagement.
More Related Content
What's hot
PAYTM PROJECT
The document provides details of Ahana Sarkar's 6-week winter internship with Paytm in their Marketing and Sales department. The internship involved promoting Paytm Wallet usage to local shop owners. However, many shop owners were hesitant to complete the required KYC process due to lack of trust and unclear branding of the forms. Through this experience, Ahana learned important workplace skills like time management and initiative, and identified communication skills as an area for improvement in order to be effective in marketing and sales roles.
Online payment and e cash
This document certifies that Abhishek Kumar Verma completed a project on "Online Payments, E-Cash & Safeguards" for his IPCC course. The project discusses the need for online payments, types of e-payments like e-cash, electronic wallets, smart cards and credit/debit cards. It covers the requirements, advantages and limitations of online payments as well as security issues and solutions. The document serves to acknowledge Abhishek Kumar Verma's effort in completing this project.
Electronic payment
What is Electronic payment system.
E-payment system.
Problem with Traditional payment methods.
Problem in implementation of electronic payment.
Some of the modes of electronic payments.
Advantage & Disadvantage Of Electronic Payment.
Paypal
The document discusses PayPal's growth and strategy for becoming a global online payments standard. It outlines PayPal's 50 million user accounts across 5 currencies and 45 countries. It also discusses how PayPal works for both buyers and sellers, providing a fast, secure and convenient way to pay online. Finally, it explores partnerships with banks and opportunities in the global remittances market.
e-COMMERCE in INDIA & VALUATION
This document discusses e-commerce and provides information on its categories, segments, history and growth in India. It describes e-commerce as a business model that enables firms to conduct business over electronic networks via the internet. Some key points include:
- E-commerce categories include B2B, B2C, mobile commerce, e-learning and e-government. Popular segments are online travelling, e-tailing, financial services and classifieds.
- Major Indian e-commerce companies and their launch years are listed, showing rapid growth and multiplication of players since 2000.
- E-commerce provides benefits to organizations like global reach and cost reductions, and benefits customers through more products/services, cheaper options,
Business Analytics in ecommerce
The document discusses the role of analytics in e-commerce. It explains that analytics teams track user behavior using cookies to make recommendations of interest. Analytics helps improve the user experience on e-commerce sites and acts as a product itself through recommender engines. Some key functions of analytics include supply chain management, merchant analytics to redirect users, recommender systems, product analytics on satisfaction and sales, online marketing analytics, and user experience analytics to improve customer retention.
e-Commerce the future
Electronic commerce, commonly known as e-commerce or e-Commerce, is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks
Ecommerce allows consumers to electronically exchange goods and services with no barriers of time or distance.
Electronic commerce has expanded rapidly over the past five years and is predicted to continue at this rate, or even accelerate.
Std 12 Computer Chapter 4 Introduction to Ecommerce (Part 1 Introduction and ...
Std 12 Computer Chapter 4 Introduction to Ecommerce (Part 1 Introduction and Application of ecommerce) by Nuzhat Memon
Ebay presentation
Ebay was founded in 1995 by Pierre Omidyar and was originally called AuctionWeb. It was renamed Ebay in 1997 and received $6.7 million in funding. Ebay connects consumers to buy and sell goods to each other on a global online marketplace. It generates revenue primarily through transaction fees charged to sellers. Ebay has over 100 million active users and competes with Amazon, Google, and Overstock.
Ebay
EBay is an online auction and shopping platform that facilitates transactions between buyers and sellers. It was founded in 1995 and had its IPO in 1998. EBay generates revenue mainly through fees charged to sellers for listing items and a commission on final sale prices. It has experienced significant growth through acquisitions and international expansion. EBay faces competition from Amazon, Yahoo, and other online retailers but benefits from network effects as more users attract more users to its platform.
E commerce it’s pros and cons
Commerce is a division of trade or production which deals with the exchange of goods and services from producer to final consumer
It comprises the trading of something of economic value such as goods, services, information, or money between two or more entities.
Commonly known as Electronic Marketing.
“It consist of buying and selling goods and services over an electronic systems Such as the internet and other computer networks.”
“E-commerce is the purchasing, selling and exchanging goods and services over computer networks (internet) through which transaction or terms of sale are performed Electronically.
As more and more business activates are carried out by the electronic means, it has become more and more important that evidence of these activities should available to demonstrate legal rights and obligations that flow from them.
Cyber crimes have started to create a fear in the minds of many people linked to the networks mostly worried to ecommerce technology as its success lies in the internet. The various mechanisms used for securing internet based transactions or communication can be grouped into
Authorization, Authentication and Integrity
Privacy
Availability by controlling access
Online transaction
This document discusses online transactions. It begins by defining online transactions as covering both computer and mobile transactions that allow users to view accounts, transfer funds, and make payments with 24/7 access. The main features highlighted are users having control, the ability to access accounts from anywhere, making electronic payments, transaction speed, time savings, and flexibility. The participants in online transactions are identified as the cardholder, merchant, issuer, acquirer, and payment gateway. The document then outlines the 10 step process for how an online transaction works, from opening an account to receiving goods or services. It also discusses e-money as an electronic form of money used for online payments, and provides security tips for online transactions. Potential disadvantages discussed include system
Ecommerce in India
E-commerce provides multiple benefits to consumers such as lower prices, wider selection, and time savings. It involves conducting business online using technologies like the internet, phones, payments systems, and data exchange. While there are challenges like personalization, shipping, and currency issues, e-commerce is growing rapidly in India with the internet user base reaching 384 million. Social media is influencing online purchases and companies are exploring new delivery methods like drones and focusing on mobile apps given India's growing mobile internet usage.
Case Study Analysis-Credit Cards- MBA-PPT
1. The document provides information on credit cards in India, including their origin and working mechanism. It discusses key terms and conditions, fees, and benefits of some popular credit cards in India such as Axis Bank Ace Credit Card, SBI Simply Click Credit Card, and Yes First Preferred Credit Card.
2. Tables are included that compare joining fees, annual fees, eligibility requirements, and rewards/benefits of 10 top credit cards in India.
3. The document aims to analyze credit cards in India and provide a case study on reviewing the best current credit cards and what the future may hold for credit card business.
Evolution of eCommerce
Barter is a system of direct exchange of goods and services without a monetary medium. Since the 1830s, barter exchanges have utilized alternative currencies to prevent intermediaries from taking profits. The development of electronic commerce started in the 1970s with electronic funds transfer and expanded with technologies like EDI, TCP/IP, and the World Wide Web. Major online retailers like Amazon and eBay launched in the 1990s and ecommerce growth accelerated with improvements in internet infrastructure and the reduction of taxes on online sales. Magento is now one of the leading ecommerce platform providers, powering over a quarter of top ecommerce websites.
E-Business Models
This document discusses various e-business models used in business-to-business (B2B), business-to-consumer (B2C), consumer-to-business (C2B), consumer-to-consumer (C2C), and government electronic commerce. It outlines different models like the buyer model, marketplace model, and seller model for B2B, as well as portal, e-tailer, and marketplace models for B2C. It also discusses emerging models like mobile commerce (m-commerce) and peer-to-peer (P2P) commerce.
Customer onboarding in Banks
This presentation is about customer acquisition in Banking.Strategies/Steps to acquire customers for a bank
Role of fintech in banking
The document discusses the role of fintech in banking. It notes that fintech has become a familiar term in the technology industry, with global investments in fintech ventures doubling to $112 billion from the prior year. Fintech improves traditional banks by enhancing performance and profitability. It also provides opportunities to better diversify loan portfolios by offering more granular, customized products to each customer. The document outlines how technologies like machine learning, artificial intelligence, and automated customer service are being leveraged in retail banking through core banking platforms to increase cross-selling opportunities. It explores how fintech has impacted banking by opening up new lending markets, modernizing payments, wealth management, remittances, and insurance services.
E commerce in India literature review
This document is a project report submitted by Abhishek to fulfill the requirements for a B.Com degree from the University of Delhi. The project explores e-commerce in India, with the objectives of understanding its evolution, conceptual framework, present trends, key players, barriers, and future prospects. Abhishek conducted a literature review on e-commerce/e-business research related to India. The project was supervised by Arushi Malhotra and submitted to the principal of Shri Ram College of Commerce.
E-money
E-money refers to stored-value or prepaid payment instruments that allow users to conduct financial transactions in electronic form. There are several types of e-money including centralized systems run by companies like PayPal, decentralized systems like Bitcoin that use blockchain technology, mobile e-wallets, and offline anonymous e-cash. While e-money provides benefits like convenience, security, and lower costs compared to physical currency, it also presents risks like fraud that need to be addressed through technology and regulation. Overall e-money is poised to greatly expand digital financial inclusion if these challenges can be overcome.
What's hot (20)
Std 12 Computer Chapter 4 Introduction to Ecommerce (Part 1 Introduction and ...
Std 12 Computer Chapter 4 Introduction to Ecommerce (Part 1 Introduction and ...
Similar to How social media influence in purchasing power of buyer
Gen Y and Connected Consumers – A Study of their Opinion Management in Social...
The document summarizes a presentation on the rise of social media as a tool for opinion generation among Generation Y consumers. It discusses findings from a survey of 300 people in Durgapur and Kolkata that showed most use Facebook, LinkedIn, and Twitter for communication and opinion sharing. Chi-square analysis indicated social media websites are an important tool for opinion generation. While opinion sharing is popular, the concept of opinion leaders in social media has yet to gain full acceptance.
01.Key trends in social media
The document discusses key trends in social media and provides an overview of social media tools and strategies. It notes that social media allows direct engagement with customers and influencers. It highlights statistics on mobile and internet penetration and the growth of social networks. It emphasizes that ignoring social media can have negative consequences like not knowing what is being said and losing competitive advantage. The document provides a 4-step guidance for an effective social media strategy involving listening, connecting, adding value and measuring engagement.
CSM Module 1: Key trends in social media
The document outlines an agenda for a two-day corporate social media workshop. The workshop will cover trends in social media, strategies for implementing social media tools in organizations, learning from successful social media campaigns, and using social media in crises. The agenda includes sessions on social networks, corporate blogs, social media campaigns, branding and identity on Google, and introducing and measuring social media.
H018144450
The document discusses utilizing weight allocation in a term frequency-inverse document frequency (TF-IDF) environment to identify and remove noisy data from social media for improved customer segmentation and targeted advertising. Specifically, it aims to recognize keywords that can help cluster social media users based on demographics and behaviors while eliminating uninfluential data. The approach assigns higher weight to words that frequently appear in a document but rarely in the entire collection compared to common words.
Gratification of new media while marketing a new product
This document summarizes a research paper on the use of social media for marketing new products. It begins with an abstract, introduction, and significance sections outlining the goal of analyzing social media's role in communication, brand awareness, and engaging large audiences. It then discusses how social media allows easy targeting of niche groups and provides statistics on major social media platform users. The methodology section describes the research methods used including interviews of 30 business people. The findings section outlines results showing that social media can increase sales. Finally, the conclusion emphasizes that social media is an important marketing tool for connecting with customers where they engage online.
01.Key trends in social media
The document summarizes a corporate social media workshop that covers listening to social media conversations, identifying an organizational social media strategy, learning from successful practitioners, and using social media tools to engage communities. It discusses the rise of social networks and new media, provides statistics on social media usage, and offers a four-step approach to social media involving listening, connecting, adding value, and measuring engagement.
Social Media Workshop
The document summarizes a social media workshop agenda that covers defining social media, examining how people are using social media platforms for conversations, and planning an effective social media program and strategy. Key topics include understanding audiences, setting objectives and metrics, choosing appropriate technologies, and reviewing case studies of successful social media programs.
Blurring the Boundaries? Ethical challenges in using social media for social...
This document discusses the ethical challenges of using social media for social science research. It notes that social media has blurred boundaries and led to methodological, collaborative, ethical, capability, and contextual challenges for researchers. It introduces the New Social Media and New Social Science network, which aims to address these challenges through sharing approaches, tools, and experiences of using social media for research. The document outlines some of the key ethical issues that have emerged, such as privacy, informed consent, and data ownership. It emphasizes that resolving ethical dilemmas requires a holistic approach and that guidelines must be context-specific given the diverse nature of social media.
The Role of Social Media Influencers in Launching New Product
This document discusses a consumer research report on the role of social media influencers in launching new products. The report aims to examine how influencers contribute to creating awareness and shaping consumer perceptions of new products through their recommendations, reviews, and endorsements. It also aims to analyze influencers' impact on consumer attitudes, purchase intent, and how they help spread awareness of new products. The research methodology involves a quantitative survey of over 40 respondents to collect data on their social media usage, following of influencers, and purchase behaviors influenced by influencers. The data is then analyzed to understand influencers' effectiveness in influencing consumer perceptions and sales of new products.
SMAG Evaluation
Ok, so this was my final essay at Birmingham City University, and was an evaluation of the SMAG Project. Loads and loads of learning!
Are we getting it right? Social media users' views on social media research
Presentation by Gareth Morell of NatCen at 3rd Annual Social Media in Social Research Conference 24th June 2013
Social Media
This document discusses a group research project on social media. The agenda includes conducting background research, a literature review, and developing individual research proposals. One proposal focuses on determining factors that influence young consumers' adoption of electronic word-of-mouth (e-WOM) via social media. While prior studies have examined motivations for generating e-WOM, little research has looked at what drives people to adopt or listen to e-WOM. The proposed study will use mixed methods to develop and test a model of the relationships between various information characteristics and the perceived usefulness and adoption of e-WOM among youth in New Zealand. The results could provide implications for how marketers promote brands via social media.
Impact of social media in digital marketing
AICTE Sponsored National Conference on “Artificial intelligence in Marketing”, Department of Management Studies, PSNA college of Engineering & Technology, Dindigul, Tamil Nadu, India on 23rd December 2020
Social Media @Home and @Work: Understanding Who Is Using and Why
1. How does IDC define social media?
2. What is the size of the market?
3. How has social media evolved?
4. How is it changing the way consumers and businesses communicate?
5. Case Studies
6. IDC U.S. social networking behaviors and attitudes survey data
7. Implication of research and essential guidance
Whitepaper Social Consumer Bonding
This document summarizes a white paper about research conducted on the effect of social media on consumer-brand relationships. The research was a collaboration between BeyenMeyer, an advertising company, and the University of Groningen. It studied how interacting with brands on social networking sites like Facebook and Twitter influences consumer brand attachment. The research found that consumers who liked/followed brands on social media had higher levels of brand utilities like information, entertainment, and incentive utilities, and in turn stronger brand attachment, compared to consumers who don't engage with brands on social media. The findings provide implications for how brands can use social media to build relationships with consumers and strengthen their brands.
EffectivenessofSocialmediamarketing.docx
The research aimed to understand the effectiveness of social media marketing through analyzing customer engagement. It hypothesized that customer engagement is positively correlated with social media marketing effectiveness, and that quality of content, user experience, and frequency of visit have a positive influence on customer engagement. A survey of 200 students found quality of content and frequency of visit reliably predicted engagement, while user experience did not. The findings supported the hypotheses and provided insight into how social media marketing can be effective.
HRSA Social Media Webcast: Connecting With Your Target Audience
This document provides an overview of using social media to connect with target audiences. The agenda includes welcoming remarks, a social media overview discussing popular platforms like YouTube, Facebook, Twitter, and LinkedIn. It also covers emerging trends, getting started with social media, and case studies on using platforms like YouTube, Facebook, Twitter for public health outreach and e-learning. The presentation aims to demonstrate how social media can help public health organizations engage with communities and provide training.
A Study On The Changing Trends In Social Media And Its Impact Globally
This document discusses a study on changing trends in social media and its global impact. It defines social media and explores how corporations and individuals use different social media platforms. The document examines how social media has changed communication and marketing strategies compared to traditional media. It also analyzes the positive and negative effects of increased social media usage globally and predicts future trends in social media.
Proposal presentation
The document discusses the effect of social media advertisements on buyer intentions. It proposes researching the impact of social media ads on business students in Lahore, Pakistan. A literature review found that social media allows marketers to identify customer needs and helps people make purchase decisions. The study will test the hypothesis that social media ads positively impact buyer intentions. A questionnaire will be used to collect data from 384 randomly sampled students, which will be analyzed using SPSS regression to determine the relationship between social media advertising and purchase intentions.
The Social Media Revolution
The document discusses the rise of social media and how it has revolutionized how people use and share information online. It notes that social media usage has grown tremendously, with more people blogging, watching videos, and sharing content online. This has changed how consumers engage with brands and content, requiring companies to listen more to consumer opinions expressed on social media. The rise of social media also creates new opportunities for market research companies to build online communities and better understand shifting consumer trends.
Similar to How social media influence in purchasing power of buyer (20)
Gen Y and Connected Consumers – A Study of their Opinion Management in Social...
Gen Y and Connected Consumers – A Study of their Opinion Management in Social...
Gratification of new media while marketing a new product
Gratification of new media while marketing a new product
Blurring the Boundaries? Ethical challenges in using social media for social...
Blurring the Boundaries? Ethical challenges in using social media for social...
The Role of Social Media Influencers in Launching New Product
The Role of Social Media Influencers in Launching New Product
Are we getting it right? Social media users' views on social media research
Are we getting it right? Social media users' views on social media research
Social Media @Home and @Work: Understanding Who Is Using and Why
Social Media @Home and @Work: Understanding Who Is Using and Why
HRSA Social Media Webcast: Connecting With Your Target Audience
HRSA Social Media Webcast: Connecting With Your Target Audience
A Study On The Changing Trends In Social Media And Its Impact Globally
A Study On The Changing Trends In Social Media And Its Impact Globally
More from Nirav Mevcha
How Social Media influence in purchasing decision of Buyer
This is detailed report of "How Social Media Influence in purchasing power of buyer", a market research conducted by me during the final year of MBA
Strategy Management for Wipro in Fast Food market
This document is strategy planning for wipro if they want to enter in food retail sector (QSR). Document will give brief idea about ETOP model, SAP Model, OCP model for strategy planning.
Time management & goal setting
This PPT is related to how to manage time and accordingly how to set GOAL in life to achieve success.
Economic variable
This PPT is related to the variable in our economy. It is Economic measure that can vary over a range of values.
Education system
The document summarizes key aspects of India's education system including:
- Education is controlled by both central and state governments and follows a 10+2+3 pattern from primary to post-graduate levels.
- Curricula are set by state boards, CBSE, and CISCE as well as international schools.
- Literacy rates are around 74% though infrastructure and participation rates remain issues, especially for women and secondary levels.
- Government schemes like SARVA SIKSHA ABHIYAN and mid-day meals aim to improve access and participation.
- Expenditure on education is in the hundreds of millions but drawbacks include lack of qualified teachers and focus on skills and innovation.
Falling rupee
The rupee has fallen against the US dollar due to several factors, including foreign institutional investors pulling money out of India, rising inflation rates set by the Reserve Bank of India, a falling GDP, and increased payments for imports and loans. This rupee depreciation hurts consumers through increased costs of imports like fuel, foreign holidays, foreign education, and cars. However, some may benefit from the falling rupee, such as export companies and NRIs who will gain more rupees from dollar earnings.
More from Nirav Mevcha (6)
How Social Media influence in purchasing decision of Buyer
How Social Media influence in purchasing decision of Buyer
Recently uploaded
HMS Facebook Stories All V1 06092024.docx
The conversations on Facebook from the Herringswell Manor School group from 2009 to the first half of 2024
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Maximize Your Twitch Potential!..........
Sign up now and start your journey to Twitch stardom!
https://www.sociocosmos.com/product-category/twitch/
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
学校原件一模一样【微信：741003700 】《(Hull毕业证书)赫尔大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Dominate Reddit Discussions.............
Dominate Reddit Discussions: Become a top Reddit influencer with our proven methods. Learn More.
https://www.sociocosmos.com/product-category/reddit/
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
学校原件一模一样【微信：741003700 】《(worcester毕业证书)伍斯特大学毕业证PDF成绩单》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
HOW TO USE FACEBOOK _ by Clarissa Credito
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
学校原件一模一样【微信：741003700 】《(BCR毕业证书)加州大学河滨分校毕业证文凭证书》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Your LinkedIn Success Starts Here.......
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
Recently uploaded (13)
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
How social media influence in purchasing power of buyer
- 2. Executive Summary Social media use is increasing and with that, more companies are investing time and money to market via social networks The objective of the study is to understand the consumer buying behavior and influence of social media in decision making.
- 3. What is Social Media? Computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media are widely used in marketing of products and services. Social media technologies take on many different forms including blogs, business networks, enterprise social networks, forums, micro blogs, photo sharing, video sharing and virtual worlds.
- 4. Social Media Statistics Internet Users Active Mobile Internet User Active Social Media Users Active Mobile Social Media Users AverageTime Spent on Social Media Top 3 Network in India Source: We are social-India
- 5. Research Methodology A primary research was carried out through a questionnaire A questionnaire was mailed to people, posted on social media sites Data Source: Primary, Secondary Target audience was from different age groups and genders Sample Size: 110
- 7. Male, 66.40% Female, 33.60% Gender Classification Male Female Less than 18 1% 18-25 77% 25-45 20% 45-60 2% More than 60 0% Age Group Less than 18 18-25 25-45 45-60 More than 60 Yes, 96.40% No,3.60% Social Media Usage Yes No 84.50% 29.10% 49.10% 29.10% 33.60% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Facebook Twitter Youtube Google+ Other Social Media Sites
- 8. Strongly Disagree, 4.50% Disagree, 6.40% Neither agree nor disagree, 23.60% Agree, 53.60% StronglyAgree, 11.80% Advantage of SNS Over Traditional Media Strongly Disagree Disagree Neither agree nor disagree Agree StronglyAgree Yes, 69.10% No, 30.90% Seeking Opinion of SNS’s Friends Yes No Getting user review, 62.70% Offers from the brands, 57.30% More Communication, 36 Update of Product/Service, 50.90% Benefit from SNS Getting user review Offers from the brands More Communication Update of Product/Service
- 9. Strongly Disagree, 5.50% Disagree, 11.80% Neither Agree nor disagree, 18.20% Agree, 58.20% Strongly Agree, 6.40% 0% 10% 20% 30% 40% 50% 60% 70% Strongly Disagree Disagree Neither Agree nor disagree Agree Strongly Agree Influence of SNS in purchasing Decision Consistently, 5.50% Usually, 30% Often,23.60% Sometimes, 40.90% Seldom,0% How often people purchase after reading Review Consistently Usually Often Sometimes Seldom Yes, 53.60% No,46.40% Connectivity with Brand/organization on SNS Yes No
- 10. Conclusion More than 60% people agreed that social media influence in their purchasing decision Around 70% people seek opinion of SNS’s friends More than 90% people are purchasing service/product after reading review online Recommendation Proper use of social Media will definitely influence people’s purchasing decision and convert it into potential lead or sales of product