This document discusses a study on the influence of electronic word-of-mouth (eWOM) on Facebook on consumer purchase decisions. Specifically, it investigates how product recommendations from Facebook friends impact a person's willingness to make a purchase.
The study developed a conceptual model examining factors that influence seeking product recommendations from Facebook friends, such as perceived usefulness, ease of use, enjoyment, experience, trust in recommendations, and ability of recommenders. Surveys were administered to 200 IT professionals who reported purchasing products based on Facebook friends' recommendations.
Statistical analysis found the measurement scales used to be reliable and variables to be normally distributed. Correlation and regression analyses showed relationships between the independent factors and seeking product recommendations, supporting the
The Relationship of Cross-Cultural Social Network Usage Patterns to Brand Bus...Russ Merz, Ph.D.
A presentation delivered in Helsinki, Finland, July 4-8, 2012, to the Twenty-First Annual World Business Conference of the International Management Development Association (IMDA)
Influence of electronic word of mouth on Consumers Purchase IntentionNasif Chowdhury
This document presents a research study on the influence of electronic word of mouth on consumer purchase intention. The study examines how social factors like social capital, tie strength, trust, and interpersonal influence impact the relationship between electronic word of mouth shared on social media and consumers' purchase decisions. The researcher developed hypotheses about these relationships and proposed a conceptual framework. A survey methodology was designed to collect data to analyze the hypotheses using regression and correlation analyses. The results found support for most hypotheses except the relationship between homophily and purchase intention. The study provides recommendations for marketers on leveraging electronic word of mouth on social media.
Social Media Adoption among the Banking Sector in Sri Lanka: Paper presented ...Parakum Pathirana
Despite social media having a remarkable success in many parts of the world in different contexts such as promoting brands to changing state leaders, the adoption by the banking sector to provide financial services remains relatively low across many parts of the world.
Many banking customers are still reluctant to consume financial services via social media. In fact, how banks should adopt social media still remains unanswered, possibly due to the fluidity of social media compared to the rigidness of the banking sector. The aim of this paper is to devise a framework to better understand the determinants of social media adoption among the banking sector based on the Technology Acceptance Model (TAM).
Paper available at: https://www.academia.edu/15069575/Social_Media_Adoption_among_the_Banking_Sector_in_Sri_Lanka
Are Social Networking more persuasive than Traditional Word of MouthKUMAR GAURAV
In the present scenario of 21st century when every thing is changing so fast traditional things are losing its importance. This research is conducted to investigate and compare the reliability of recommendation made through social networking and traditional word of mouth.
Hypothesis-
H1- WOM and social networking influence the customer
purchase decision.
H2- Social networking recommendation are more reliable
than traditional WOM.
Major findings are-
-Consumers awareness towards Social Networking and traditional WOM is high.
-Social Network Marketing is more reliable that traditional WOM.
Suggestions-
-Companies should try to promote positive word about their products through social networking and WOM because traditional advertising id losing its effectiveness and due to increased consumerism.
-Companies should to use social networking efficiently to increase their market share because it is not only cost effective but reliable too.
-Quality should be maintained because consumer believe that spreading positive WOM and social networking is difficult because they are not controlled by the marketers and its possible only when product quality is good.
Influence of word of mouth communication towards indonesian online shopper pu...Eka Yuliana
Word-of-mouth (WOM) gives the consumer perceptions to engage in retail online shopping can include both utilitarian and hedonic shopping dimensions. To cater to these consumers, online retailers can create a cognitively and esthetically rich shopping environment, through sophisticated levels of communication, as the personal influence, online community, and also by sharing they experience. Since the effect of Word-of-mouth communications on marketing and has proven to stimulate online consumer’s perceptions, 374 person of House of Taaj Facebook users in all over Indonesia, in which 280 female (75%) and 94 male (25%) has expressed their perceptions toward online purchase intention, and Word-of-mouth. This research presumes that Word-of-mouth from another online consumers, share information and features can influence online shopping intention and entice them to modify or even transform their original shopping predispositions by providing them with attractive and enhanced interactive features and controls of buying. To achieve the research objectives and the test hypotheses, factor analysis, and linear regression are used to analyze the significant level of each variable indicator of this study.
The result of the test may conclude that the Facebook users perceived more intention to search information by online, caused of the effectiveness of time using online community to search information and review the other experience. A more positive online shopping experience led to consumers’ positive perceptions for online purchase intention. Thus, this study may conclude that indicator variable of perception that really influence the Facebook users online purchase intentions are their perception towards the effectiveness of time that they can be used to evaluate, and find information by online, and the best indicator is their online community that can deliver and influence Facebookers online purchase intention.
The document discusses utilizing weight allocation in a term frequency-inverse document frequency (TF-IDF) environment to identify and remove noisy data from social media for improved customer segmentation and targeted advertising. Specifically, it aims to recognize keywords that can help cluster social media users based on demographics and behaviors while eliminating uninfluential data. The approach assigns higher weight to words that frequently appear in a document but rarely in the entire collection compared to common words.
The document discusses the use of social media in the hiring process. It notes that while social media can provide useful information about candidates, it also poses legal risks if not handled properly. The author believes social media should only be used after initial interviews to screen candidates when sensitive information is less likely to be known. Policies need to be in place to ensure fair and non-discriminatory use of any social media information gathered.
Dear student, Cheap Assignment Help, an online tutoring company, provides students with a wide range of online assignment help services for students studying in classes K-12, and College or university. The Expert team of professional online assignment help tutors at Cheap Assignment Help .COM provides a wide range of help with assignments through services such as college assignment help, university assignment help, homework assignment help, email assignment help and online assignment help. Our expert team consists of passionate and professional assignment help tutors, having masters and PhD degrees from the best universities of the world, from different countries like Australia, United Kingdom, United States, Canada, UAE and many more who give the best quality and plagiarism free answers of the assignment help questions submitted by students, on sharp deadline. Cheap Assignment Help .COM tutors are available 24x7 to provide assignment help in diverse fields - Math, Chemistry, Physics, Writing, Thesis, Essay, Accounting, Finance, Data Analysis, Case Studies, Term Papers, and Projects etc. We also provide assistance to the problems in programming languages such as C/C++, Java, Python, Matlab, .Net, Engineering assignment help and Finance assignment help. The expert team of certified online tutors in diverse fields at Cheap Assignment Help .COM available around the clock (24x7) to provide live help to students with their assignment and questions. We have also excelled in providing E-education with latest web technology. The Students can communicate with our online assignment tutors using voice, video and an interactive white board. We help students in solving their problems, assignments, tests and in study plans. You will feel like you are learning from a highly skilled online tutor in person just like in classroom teaching. You can see what the tutor is writing, and at the same time you can ask the questions which arise in your mind. You only need a PC with Internet connection or a Laptop with Wi-Fi Internet access. We provide live online tutoring which can be accessed at anytime and anywhere according to student’s convenience. We have tutors in every subject such as Math, Chemistry, Biology, Physics and English whatever be the school level. Our college and university level tutors provide engineering online tutoring in areas such as Computer Science, Electrical and Electronics engineering, Mechanical engineering and Chemical engineering. Regards http://www.cheapassignmenthelp.com/ http://www.cheapassignmenthelp.co.uk/
The Relationship of Cross-Cultural Social Network Usage Patterns to Brand Bus...Russ Merz, Ph.D.
A presentation delivered in Helsinki, Finland, July 4-8, 2012, to the Twenty-First Annual World Business Conference of the International Management Development Association (IMDA)
Influence of electronic word of mouth on Consumers Purchase IntentionNasif Chowdhury
This document presents a research study on the influence of electronic word of mouth on consumer purchase intention. The study examines how social factors like social capital, tie strength, trust, and interpersonal influence impact the relationship between electronic word of mouth shared on social media and consumers' purchase decisions. The researcher developed hypotheses about these relationships and proposed a conceptual framework. A survey methodology was designed to collect data to analyze the hypotheses using regression and correlation analyses. The results found support for most hypotheses except the relationship between homophily and purchase intention. The study provides recommendations for marketers on leveraging electronic word of mouth on social media.
Social Media Adoption among the Banking Sector in Sri Lanka: Paper presented ...Parakum Pathirana
Despite social media having a remarkable success in many parts of the world in different contexts such as promoting brands to changing state leaders, the adoption by the banking sector to provide financial services remains relatively low across many parts of the world.
Many banking customers are still reluctant to consume financial services via social media. In fact, how banks should adopt social media still remains unanswered, possibly due to the fluidity of social media compared to the rigidness of the banking sector. The aim of this paper is to devise a framework to better understand the determinants of social media adoption among the banking sector based on the Technology Acceptance Model (TAM).
Paper available at: https://www.academia.edu/15069575/Social_Media_Adoption_among_the_Banking_Sector_in_Sri_Lanka
Are Social Networking more persuasive than Traditional Word of MouthKUMAR GAURAV
In the present scenario of 21st century when every thing is changing so fast traditional things are losing its importance. This research is conducted to investigate and compare the reliability of recommendation made through social networking and traditional word of mouth.
Hypothesis-
H1- WOM and social networking influence the customer
purchase decision.
H2- Social networking recommendation are more reliable
than traditional WOM.
Major findings are-
-Consumers awareness towards Social Networking and traditional WOM is high.
-Social Network Marketing is more reliable that traditional WOM.
Suggestions-
-Companies should try to promote positive word about their products through social networking and WOM because traditional advertising id losing its effectiveness and due to increased consumerism.
-Companies should to use social networking efficiently to increase their market share because it is not only cost effective but reliable too.
-Quality should be maintained because consumer believe that spreading positive WOM and social networking is difficult because they are not controlled by the marketers and its possible only when product quality is good.
Influence of word of mouth communication towards indonesian online shopper pu...Eka Yuliana
Word-of-mouth (WOM) gives the consumer perceptions to engage in retail online shopping can include both utilitarian and hedonic shopping dimensions. To cater to these consumers, online retailers can create a cognitively and esthetically rich shopping environment, through sophisticated levels of communication, as the personal influence, online community, and also by sharing they experience. Since the effect of Word-of-mouth communications on marketing and has proven to stimulate online consumer’s perceptions, 374 person of House of Taaj Facebook users in all over Indonesia, in which 280 female (75%) and 94 male (25%) has expressed their perceptions toward online purchase intention, and Word-of-mouth. This research presumes that Word-of-mouth from another online consumers, share information and features can influence online shopping intention and entice them to modify or even transform their original shopping predispositions by providing them with attractive and enhanced interactive features and controls of buying. To achieve the research objectives and the test hypotheses, factor analysis, and linear regression are used to analyze the significant level of each variable indicator of this study.
The result of the test may conclude that the Facebook users perceived more intention to search information by online, caused of the effectiveness of time using online community to search information and review the other experience. A more positive online shopping experience led to consumers’ positive perceptions for online purchase intention. Thus, this study may conclude that indicator variable of perception that really influence the Facebook users online purchase intentions are their perception towards the effectiveness of time that they can be used to evaluate, and find information by online, and the best indicator is their online community that can deliver and influence Facebookers online purchase intention.
The document discusses utilizing weight allocation in a term frequency-inverse document frequency (TF-IDF) environment to identify and remove noisy data from social media for improved customer segmentation and targeted advertising. Specifically, it aims to recognize keywords that can help cluster social media users based on demographics and behaviors while eliminating uninfluential data. The approach assigns higher weight to words that frequently appear in a document but rarely in the entire collection compared to common words.
The document discusses the use of social media in the hiring process. It notes that while social media can provide useful information about candidates, it also poses legal risks if not handled properly. The author believes social media should only be used after initial interviews to screen candidates when sensitive information is less likely to be known. Policies need to be in place to ensure fair and non-discriminatory use of any social media information gathered.
Dear student, Cheap Assignment Help, an online tutoring company, provides students with a wide range of online assignment help services for students studying in classes K-12, and College or university. The Expert team of professional online assignment help tutors at Cheap Assignment Help .COM provides a wide range of help with assignments through services such as college assignment help, university assignment help, homework assignment help, email assignment help and online assignment help. Our expert team consists of passionate and professional assignment help tutors, having masters and PhD degrees from the best universities of the world, from different countries like Australia, United Kingdom, United States, Canada, UAE and many more who give the best quality and plagiarism free answers of the assignment help questions submitted by students, on sharp deadline. Cheap Assignment Help .COM tutors are available 24x7 to provide assignment help in diverse fields - Math, Chemistry, Physics, Writing, Thesis, Essay, Accounting, Finance, Data Analysis, Case Studies, Term Papers, and Projects etc. We also provide assistance to the problems in programming languages such as C/C++, Java, Python, Matlab, .Net, Engineering assignment help and Finance assignment help. The expert team of certified online tutors in diverse fields at Cheap Assignment Help .COM available around the clock (24x7) to provide live help to students with their assignment and questions. We have also excelled in providing E-education with latest web technology. The Students can communicate with our online assignment tutors using voice, video and an interactive white board. We help students in solving their problems, assignments, tests and in study plans. You will feel like you are learning from a highly skilled online tutor in person just like in classroom teaching. You can see what the tutor is writing, and at the same time you can ask the questions which arise in your mind. You only need a PC with Internet connection or a Laptop with Wi-Fi Internet access. We provide live online tutoring which can be accessed at anytime and anywhere according to student’s convenience. We have tutors in every subject such as Math, Chemistry, Biology, Physics and English whatever be the school level. Our college and university level tutors provide engineering online tutoring in areas such as Computer Science, Electrical and Electronics engineering, Mechanical engineering and Chemical engineering. Regards http://www.cheapassignmenthelp.com/ http://www.cheapassignmenthelp.co.uk/
The effect of personality styles on social media useKrishna De
This document summarizes a research paper that studied the relationship between personality style (level of introversion or extroversion) and social media use on Facebook. The study found that heavy Facebook users, who spend more than two hours daily on the site, self-reported as being more outgoing and extroverted. The research aimed to determine if and how a person's personality type relates to their Facebook usage behaviors and motivations. Specifically, it examined whether extroverted or introverted individuals used Facebook more and for different reasons.
impact of social networking sites on businessnitish_singh
This research report examines the impact of social networking sites on business. It was submitted by four students to their professors at KSOM, KIIT University. The report includes a literature review on the topic, a description of the research methodology used, an analysis of data collected through questionnaires, and conclusions and suggestions. The research aims to understand how social networking sites are impacting business and which sites are most popular for social networking. It analyzes data collected from 50 students through questionnaires about their social media usage and perceptions of how sites can be used for business.
Gen Y and Connected Consumers – A Study of their Opinion Management in Social...Mou Mukherjee-Das
The document summarizes a presentation on the rise of social media as a tool for opinion generation among Generation Y consumers. It discusses findings from a survey of 300 people in Durgapur and Kolkata that showed most use Facebook, LinkedIn, and Twitter for communication and opinion sharing. Chi-square analysis indicated social media websites are an important tool for opinion generation. While opinion sharing is popular, the concept of opinion leaders in social media has yet to gain full acceptance.
Impact of social branding on purchase intention: An empirical study of social...Sparkles Soft
Impact of social branding on purchase intention: An empirical study of social media websites.
Writer
Jahanzeb Khan
SPARKLES SOFT
www.sparklessoft.com
MobileWhatsApp/Viber: 00923004604250
00923124604250
Skype sparkles.soft
Vonage/Viber 00923004604250
thesis help, uk dissertation help, custom thesis writing in uk, uk mba thesis,
A Study On Social Media Habits of Internet Users Huseyin Kiran
This study analyzed the social media habits and behaviors of 100 internet users in Turkey. The majority of participants were female, aged 26-35, with an undergraduate degree. Facebook and Ekşisözlük were the most visited social media platforms. Friends were found to be the most influential source for purchase intention from social media content. Certain product categories like music, books, clothing and movies as well as service categories like e-shopping, vacations and airline tickets led to more planned and intentional social media usage. Previous positive experiences with products and services increased purchase intention from social media content.
Ewom credibility on social networking sites a frameworkLaurent Muzellec
This document proposes a new framework for understanding the credibility of electronic word of mouth (eWOM) on social networking sites. The framework, called the "4Cs of eWOM Credibility", consists of four components: Community, Competence, Content, and Consensus. Community refers to the relationship between the sender and receiver of eWOM information. Competence considers the expertise levels of both the sender and receiver. Content examines the substance of the eWOM message itself. And Consensus looks at how well the message resonates with and is agreed upon by the receiver. The framework synthesizes previous research on factors that influence the perceived credibility of word of mouth recommendations in both offline and online contexts.
Literature Review of Information Behaviour on Social MediaDavid Thompson
Using your knowledge about information resource and skills in searching and evaluating information achieved in the first half of the semester, now you are required to choose a specific topic in the area of information research, explore the exisiting literature within this domain and write a literature review.
This document discusses whether employers discriminate against job candidates based on information found on their social media profiles. It investigates how employers use social media sites like Facebook, Twitter and LinkedIn to research candidates and whether this violates privacy. While social networks can help candidates find jobs, employers can also use them to indirectly discriminate when making hiring decisions. The document examines legal issues around using social media for hiring and how it could lead to claims of discrimination.
This document summarizes a research study that analyzed factors influencing consumer subscription rates for various social networking sites like Facebook, LinkedIn, Twitter, and Google+. Through surveys and statistical analysis, the researchers identified several key factors that positively influence user attitudes and intentions to use social networks. These included applications, security/privacy features, ability to create a personal image, and level of interactivity. The study found that Facebook in particular benefits from factors like entertainment applications, photo sharing, and status as a trend or style statement among young users.
Paradigm in Traditional Marketing: Social Media & Gen YToni Gardner
The document discusses how social media applications can impact online customer relationship management, customer satisfaction, and trust as Generation Y becomes the majority consumer base. It reviews literature on social media technologies like Facebook, Twitter, YouTube, and their roles. Generation Y has different characteristics than older generations as they grew up with technology. The document suggests companies should understand Gen Y and use social media to attract and engage them.
SOCIAL MEDIA NEWS: MOTIVATION, PURPOSE AND USAGEijcsit
This paper presents the results of an online survey which was conducted to analyse the use of social web in
the context of daily news. Users’ motivation and habit in the news consumption were focused. Moreover,
users’ news behaviour was distinguished in three purposes such news consumption, news production and
news dissemination to find out if the usage has a passive or active character. In a second step it was
questioned which social software is used for which purpose. In conclusion users appreciate social software
for features such as interactivity and information that traditional media does not provide. Among the social
web platforms users prefer social networking sites as well as videoshare platforms. Social networking sites
also rank first in the news production and dissemination.
Uses and gratifications of Facebook in SingaporeAzmiSuhaimi
This document is a final paper submitted by five students for a course on Theories of Communications and New Media at the National University of Singapore. It analyzes how the social networking site Facebook fulfills users' needs for social integration based on Uses and Gratifications theory. The paper includes an abstract, introduction, literature review on Uses and Gratifications frameworks, analysis of how Facebook satisfies needs for communication, interaction, homophily and reinforcement of group norms, and a discussion section with recommendations and limitations.
The increasing role of social media has been recognized as an increasingly effective marketing tool for a broad section of enterprises. This paper highlights the first stage of the engagement strategy using social media for an academic laboratory, and provides an insight for others wishing to take advantage of the various social networking tools that are available. The lab engages with different constituencies such as students, faculty, and alumni, industrial and governmental agencies. As these constituents online presence is fragmented over a number of different social websites (Twitter™, LinkedIn™ for example), there is no longer an effective single point of contact to engage them. With that in mind, researchers in the lab created accounts on, and started using Twitter™, LinkedIn™ and SlideShare™. Data about site referrals to the BSPA Laboratory’s homepage was gathered using Google Analytics™, in order to analyze the effects (if any) that social networks might have in promotional activities and increased interaction with the BSPA Laboratory home page (http://www.bspalabs.org/). Although this paper is a preliminary report on a short term progress, the data shows the differences in unique visitors before and after becoming active in social networks and will show data linking specific social network with an effect.
CONSUMERS’ ATTITUDE TOWARDS brands on Social Networking SitesJitendra Raichandani
The document summarizes research on consumers' attitudes towards brands that use social media marketing. It finds that social media has a significant role in public relations, brand involvement, and brand commitment. The research was descriptive and collected data from 100 respondents. It found that most respondents are active on social media and follow brands for information, discounts, and because they are customers. Additionally, many believe that brands on social media reflect their personality and that they can communicate directly with brands online. However, some respondents also expressed uncertainty or skepticism about brands monitoring their associations and potentially misleading them in the future. In conclusion, the study found that social media has a strong impact on public relations, brand involvement, consumer buying behavior, and brand commitment.
The document analyzes consumer markets and online buyer behavior. It discusses the Dell triangle model of online marketing and how direct interaction allows companies to build customer value and relationships. It also examines how interactivity depends on direct communication, individual choice, and friendly technology. Users relate to online information in social ways similar to real life and manners are important. The challenges are a lack of social cues, potential for flaming, and cognitive difficulty of information access.
This document summarizes a research article that examines factors influencing consumer opinion diffusion behavior on online social networks. The study analyzes survey responses from 614 consumers in China to test the impact of network characteristics (heterogeneity, influence, acquaintance) on opinion leadership and seeking. The results show that heterogeneity and influence positively affect leadership and seeking, while acquaintance has no impact. Opinion diffusion also positively impacts forwarding information and online communication. Gender and city of residence moderate these effects. The findings help online retailers and platforms understand consumer networks and opinion diffusion.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Social Media @Home and @Work:Understanding Who Is Using and WhyCaroline Dangson
1. How does IDC define social media?
2. What is the size of the market?
3. How has social media evolved?
4. How is it changing the way consumers and businesses communicate?
5. Case Studies
6. IDC U.S. social networking behaviors and attitudes survey data
7. Implication of research and essential guidance
2. antecedents and outcome of electronic word of mouthikhwanecdc
This document summarizes a research study that examined the impact of source credibility, message appeal, and brand equity on purchase intentions through electronic word of mouth (eWOM) in the mobile phone industry, with a moderating role of product involvement. The study collected data through surveys from 224 mobile phone users and found support for the proposed relationships between the variables. Specifically, source credibility, message appeal, and brand equity positively influenced purchase intentions through eWOM. Product involvement moderated the relationship between eWOM and purchase intentions. The results provide empirical support for how these factors influence consumer decision making through online word-of-mouth communications.
The effect of personality styles on social media useKrishna De
This document summarizes a research paper that studied the relationship between personality style (level of introversion or extroversion) and social media use on Facebook. The study found that heavy Facebook users, who spend more than two hours daily on the site, self-reported as being more outgoing and extroverted. The research aimed to determine if and how a person's personality type relates to their Facebook usage behaviors and motivations. Specifically, it examined whether extroverted or introverted individuals used Facebook more and for different reasons.
impact of social networking sites on businessnitish_singh
This research report examines the impact of social networking sites on business. It was submitted by four students to their professors at KSOM, KIIT University. The report includes a literature review on the topic, a description of the research methodology used, an analysis of data collected through questionnaires, and conclusions and suggestions. The research aims to understand how social networking sites are impacting business and which sites are most popular for social networking. It analyzes data collected from 50 students through questionnaires about their social media usage and perceptions of how sites can be used for business.
Gen Y and Connected Consumers – A Study of their Opinion Management in Social...Mou Mukherjee-Das
The document summarizes a presentation on the rise of social media as a tool for opinion generation among Generation Y consumers. It discusses findings from a survey of 300 people in Durgapur and Kolkata that showed most use Facebook, LinkedIn, and Twitter for communication and opinion sharing. Chi-square analysis indicated social media websites are an important tool for opinion generation. While opinion sharing is popular, the concept of opinion leaders in social media has yet to gain full acceptance.
Impact of social branding on purchase intention: An empirical study of social...Sparkles Soft
Impact of social branding on purchase intention: An empirical study of social media websites.
Writer
Jahanzeb Khan
SPARKLES SOFT
www.sparklessoft.com
MobileWhatsApp/Viber: 00923004604250
00923124604250
Skype sparkles.soft
Vonage/Viber 00923004604250
thesis help, uk dissertation help, custom thesis writing in uk, uk mba thesis,
A Study On Social Media Habits of Internet Users Huseyin Kiran
This study analyzed the social media habits and behaviors of 100 internet users in Turkey. The majority of participants were female, aged 26-35, with an undergraduate degree. Facebook and Ekşisözlük were the most visited social media platforms. Friends were found to be the most influential source for purchase intention from social media content. Certain product categories like music, books, clothing and movies as well as service categories like e-shopping, vacations and airline tickets led to more planned and intentional social media usage. Previous positive experiences with products and services increased purchase intention from social media content.
Ewom credibility on social networking sites a frameworkLaurent Muzellec
This document proposes a new framework for understanding the credibility of electronic word of mouth (eWOM) on social networking sites. The framework, called the "4Cs of eWOM Credibility", consists of four components: Community, Competence, Content, and Consensus. Community refers to the relationship between the sender and receiver of eWOM information. Competence considers the expertise levels of both the sender and receiver. Content examines the substance of the eWOM message itself. And Consensus looks at how well the message resonates with and is agreed upon by the receiver. The framework synthesizes previous research on factors that influence the perceived credibility of word of mouth recommendations in both offline and online contexts.
Literature Review of Information Behaviour on Social MediaDavid Thompson
Using your knowledge about information resource and skills in searching and evaluating information achieved in the first half of the semester, now you are required to choose a specific topic in the area of information research, explore the exisiting literature within this domain and write a literature review.
This document discusses whether employers discriminate against job candidates based on information found on their social media profiles. It investigates how employers use social media sites like Facebook, Twitter and LinkedIn to research candidates and whether this violates privacy. While social networks can help candidates find jobs, employers can also use them to indirectly discriminate when making hiring decisions. The document examines legal issues around using social media for hiring and how it could lead to claims of discrimination.
This document summarizes a research study that analyzed factors influencing consumer subscription rates for various social networking sites like Facebook, LinkedIn, Twitter, and Google+. Through surveys and statistical analysis, the researchers identified several key factors that positively influence user attitudes and intentions to use social networks. These included applications, security/privacy features, ability to create a personal image, and level of interactivity. The study found that Facebook in particular benefits from factors like entertainment applications, photo sharing, and status as a trend or style statement among young users.
Paradigm in Traditional Marketing: Social Media & Gen YToni Gardner
The document discusses how social media applications can impact online customer relationship management, customer satisfaction, and trust as Generation Y becomes the majority consumer base. It reviews literature on social media technologies like Facebook, Twitter, YouTube, and their roles. Generation Y has different characteristics than older generations as they grew up with technology. The document suggests companies should understand Gen Y and use social media to attract and engage them.
SOCIAL MEDIA NEWS: MOTIVATION, PURPOSE AND USAGEijcsit
This paper presents the results of an online survey which was conducted to analyse the use of social web in
the context of daily news. Users’ motivation and habit in the news consumption were focused. Moreover,
users’ news behaviour was distinguished in three purposes such news consumption, news production and
news dissemination to find out if the usage has a passive or active character. In a second step it was
questioned which social software is used for which purpose. In conclusion users appreciate social software
for features such as interactivity and information that traditional media does not provide. Among the social
web platforms users prefer social networking sites as well as videoshare platforms. Social networking sites
also rank first in the news production and dissemination.
Uses and gratifications of Facebook in SingaporeAzmiSuhaimi
This document is a final paper submitted by five students for a course on Theories of Communications and New Media at the National University of Singapore. It analyzes how the social networking site Facebook fulfills users' needs for social integration based on Uses and Gratifications theory. The paper includes an abstract, introduction, literature review on Uses and Gratifications frameworks, analysis of how Facebook satisfies needs for communication, interaction, homophily and reinforcement of group norms, and a discussion section with recommendations and limitations.
The increasing role of social media has been recognized as an increasingly effective marketing tool for a broad section of enterprises. This paper highlights the first stage of the engagement strategy using social media for an academic laboratory, and provides an insight for others wishing to take advantage of the various social networking tools that are available. The lab engages with different constituencies such as students, faculty, and alumni, industrial and governmental agencies. As these constituents online presence is fragmented over a number of different social websites (Twitter™, LinkedIn™ for example), there is no longer an effective single point of contact to engage them. With that in mind, researchers in the lab created accounts on, and started using Twitter™, LinkedIn™ and SlideShare™. Data about site referrals to the BSPA Laboratory’s homepage was gathered using Google Analytics™, in order to analyze the effects (if any) that social networks might have in promotional activities and increased interaction with the BSPA Laboratory home page (http://www.bspalabs.org/). Although this paper is a preliminary report on a short term progress, the data shows the differences in unique visitors before and after becoming active in social networks and will show data linking specific social network with an effect.
CONSUMERS’ ATTITUDE TOWARDS brands on Social Networking SitesJitendra Raichandani
The document summarizes research on consumers' attitudes towards brands that use social media marketing. It finds that social media has a significant role in public relations, brand involvement, and brand commitment. The research was descriptive and collected data from 100 respondents. It found that most respondents are active on social media and follow brands for information, discounts, and because they are customers. Additionally, many believe that brands on social media reflect their personality and that they can communicate directly with brands online. However, some respondents also expressed uncertainty or skepticism about brands monitoring their associations and potentially misleading them in the future. In conclusion, the study found that social media has a strong impact on public relations, brand involvement, consumer buying behavior, and brand commitment.
The document analyzes consumer markets and online buyer behavior. It discusses the Dell triangle model of online marketing and how direct interaction allows companies to build customer value and relationships. It also examines how interactivity depends on direct communication, individual choice, and friendly technology. Users relate to online information in social ways similar to real life and manners are important. The challenges are a lack of social cues, potential for flaming, and cognitive difficulty of information access.
This document summarizes a research article that examines factors influencing consumer opinion diffusion behavior on online social networks. The study analyzes survey responses from 614 consumers in China to test the impact of network characteristics (heterogeneity, influence, acquaintance) on opinion leadership and seeking. The results show that heterogeneity and influence positively affect leadership and seeking, while acquaintance has no impact. Opinion diffusion also positively impacts forwarding information and online communication. Gender and city of residence moderate these effects. The findings help online retailers and platforms understand consumer networks and opinion diffusion.
International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Social Media @Home and @Work:Understanding Who Is Using and WhyCaroline Dangson
1. How does IDC define social media?
2. What is the size of the market?
3. How has social media evolved?
4. How is it changing the way consumers and businesses communicate?
5. Case Studies
6. IDC U.S. social networking behaviors and attitudes survey data
7. Implication of research and essential guidance
2. antecedents and outcome of electronic word of mouthikhwanecdc
This document summarizes a research study that examined the impact of source credibility, message appeal, and brand equity on purchase intentions through electronic word of mouth (eWOM) in the mobile phone industry, with a moderating role of product involvement. The study collected data through surveys from 224 mobile phone users and found support for the proposed relationships between the variables. Specifically, source credibility, message appeal, and brand equity positively influenced purchase intentions through eWOM. Product involvement moderated the relationship between eWOM and purchase intentions. The results provide empirical support for how these factors influence consumer decision making through online word-of-mouth communications.
As social media evolves, a new breed of influencers has arisen with power to spread new ideas and products through their online connections.
The purpose of this study is to explore how Diffusion of Innovations is being used in social media marketing, revealing the ways that the DOI concepts are being used in new ways to market companies more effectively.
The Effectiveness between Word-of-Mouth (WOM) Marketing and Social Network on...inventionjournals
This document summarizes a study on the effectiveness of word-of-mouth (WOM) marketing and social networks on consumer acquisition of AVON products in Malaysia. The study found that most AVON consumers were women who acquired products from representatives. It also found that 77% of consumers used products daily and often bought personal care items. The study developed a conceptual model showing that customer satisfaction and experience positively influence willingness to generate positive WOM, which in turn influences social networks like Facebook, YouTube, and Twitter to attract more customers. The study aims to identify the effects of WOM and social networks on AVON consumer purchase intention in Malaysia.
The Effectiveness between Word-of-Mouth (WOM) Marketing and Social Network on...inventionjournals
As Malaysia is aiming to become high-income country by 2020, in today’s direct selling business such as Avon, the practice of positive WOM is becoming more important with the collaboration of Social network on consumer acquirement. This paper is aim to identify the effect of WOM and Social network on AVON consumer purchase intention. After analysing data from market research shows that most women acquires cosmetic products from Avon Company, the representative’s role being extremely important. Most women buy products through the online social network catalogue, 77% of them using the products every day, often buying the personal care products. Overall this study provides a greater knowledge of how does WOM and social network work in a different perceptive to the acquirement of AVON products
This document summarizes a research paper about the phenomenon behind successful social networking sites. It begins with an introduction describing the rise of early sites like Friendster and the current popularity of Facebook. The researchers conducted an online survey of 302 Philippine university students to understand what motivates social media use and how sites can balance popularity and profitability through advertising. Key findings included that friends/family, entertainment and school are the top motivators for using sites. Most respondents spend 2-3 hours daily on sites accessed mainly through laptops and phones. The researchers aim to identify factors that contribute to social media success and formulate recommendations.
This document discusses how peer-to-peer (P2P) lending firms can enhance customer acquisition through achieving mobile social media popularity. It finds that mobile social media popularity positively influences customer acquisition, as followers on social media are potential customers. It also examines how heuristic cues like source credibility and content freshness, as well as systematic cues like transaction relevance, can affect a firm's mobile social media popularity. The challenges of achieving high popularity on mobile social media are greater than traditional social media due to issues like information overload and limited screen size. However, little research has looked at what cues from traditional social media still apply to mobile, and what new guidance is needed for high popularity on mobile platforms.
This study examines how product recommendations from Facebook friends influence purchase decisions and the sharing of word-of-mouth (WOM) on social networking sites. The researchers developed a model linking seeking recommendations on Facebook to purchase behavior and WOM spreading. A survey was administered to 212 IT professionals in Chennai, India. The results found a significant relationship between seeking recommendations from Facebook friends and purchase decisions influenced by those recommendations. However, there was only a moderate relationship between purchases based on Facebook recommendations and spreading positive WOM among Facebook friends. The study was limited to younger social media users and only examined influences from Facebook recommendations rather than other marketing factors.
Impacts of online word-of-mouth and personalities on intention to choose a de...Nghiên Cứu Định Lượng
This study aimed to assess the link between electronic word-of-mouth (eWOM) on social media and personalities on intention to choose a tourism destination. The researchers developed a model combining the Information Adoption Model and the Big Five personality model. They surveyed 647 participants in Vietnam and found that the Information Adoption Model can predict behavioral intention to select tourism destinations. Additionally, certain personality traits like agreeableness, extraversion, and openness influenced how people adopt travel information from eWOM. However, personality's impact on behavioral intention was only partly explained by the model, suggesting other variables are also involved. The findings provide insights for targeting customers and improving eWOM advertising content.
Determinants of eWOM Persuasiveness - ALiterature ReviewAJHSSR Journal
ABSTRACT: Electronic word-of-mouth (eWOM) has surpassed conventional marketing tools in influencing
consumers in the Internet era. Thus, eWOM is gaining increasing attention from scholars and practical
marketers in various industries. In this regard, this review paper focuses on factors that determine eWOM
persuasiveness. We applied the systematic review technique to analyze content of 45 related articles. Our
findings show that argument quality and source credibility are two major determinants of eWOM
persuasiveness that have been addressed in a huge number of existing studies. In adition, some other factors
that influence eWOM are found in recent emerging studies include source, consumer expertise and tie strength.
Keywords –eWOM, eWOMcredidibility,eWOMpersuasive, eWOM usefulness
Determinants of eWOM Persuasiveness - ALiterature Review AJHSSR Journal
ABSTRACT: Electronic word-of-mouth (eWOM) has surpassed conventional marketing tools in influencing
consumers in the Internet era. Thus, eWOM is gaining increasing attention from scholars and practical
marketers in various industries. In this regard, this review paper focuses on factors that determine eWOM
persuasiveness. We applied the systematic review technique to analyze content of 45 related articles. Our
findings show that argument quality and source credibility are two major determinants of eWOM
persuasiveness that have been addressed in a huge number of existing studies. In adition, some other factors
that influence eWOM are found in recent emerging studies include source, consumer expertise and tie strength.
Keywords –eWOM, eWOMcredidibility,eWOMpersuasive, eWOM usefulness
Current Research Questions in Word of Mouth CommunicationAlexander Rossmann
This document summarizes current research questions in word-of-mouth communication. It identifies several key areas for further study: 1) understanding why users engage in online word-of-mouth behavior and how it creates value, 2) exploring how different types of word-of-mouth content impact engagement and purchasing behavior, and 3) examining the specific organizational capabilities needed to foster the impact of word-of-mouth on customers. The document was authored by Alexander Rossmann of Next Corporate Communication Research Center.
Effect of online reviews on consumer purchase behaviourSadiahAhmad
Online consumer reviews have a significant impact on purchase behavior. A survey of 85 respondents found that 52% found online reviews to be extremely helpful in making purchase decisions. Positive reviews, ratings, photos, additional comments, and cumulative reviews most influenced purchasing, while moderate, negative, logistics and service ratings did not. The study confirms that reviews influence consumers when reliance on them for purchases is high. Understanding the impact can help both consumers make quicker decisions and sellers improve marketing strategies based on reviews.
The effect of social media on consumer's decision making process among ibep s...Niswatun Chaira
Social media has a significant influence on consumer decision making processes among IBEP students. A study was conducted among 25 IBEP students to understand the impact of social media. The results showed that the informative aspect of social media, such as product reviews and recommendations, has a statistically significant positive effect on consumer decisions. However, the alternative aspects provided by social media, such as comparing multiple options, do not have a statistically significant effect. The study concludes that social media influences consumer decisions among IBEP students primarily through the sharing of informative reviews and recommendations among peers.
This document summarizes research on perceptions of advertising on social media and its implications for word-of-mouth advocacy. It finds that social media users are more receptive to ads that provide entertainment, interactively engage users, or satisfy their information needs. Specifically, ads that foster participation and conversation tend to create more positive brand perceptions. The uses and gratifications theory, which posits that people use media to fulfill personal and social needs, helps explain why. Ads seen as invasive or distracting from users' goals tend to be viewed negatively.
This document discusses a group research project on social media. The agenda includes conducting background research, a literature review, and developing individual research proposals. One proposal focuses on determining factors that influence young consumers' adoption of electronic word-of-mouth (e-WOM) via social media. While prior studies have examined motivations for generating e-WOM, little research has looked at what drives people to adopt or listen to e-WOM. The proposed study will use mixed methods to develop and test a model of the relationships between various information characteristics and the perceived usefulness and adoption of e-WOM among youth in New Zealand. The results could provide implications for how marketers promote brands via social media.
This document discusses electronic word-of-mouth (eWOM) and its management by small firms. It provides context on how the internet has changed communication and opportunities for small businesses. The study explored how firms in Europe manage eWOM. Key findings include: firms rely on social interaction with consumers as part of their business model; firms across countries use similar eWOM strategies but neglect consumer motivation; firms are unsure how to initiate and maintain interactions; and firms do not measure eWOM outcomes or appreciate its potential impact. The document proposes a conceptual framework analyzing actors, their motivations to share content, and the role of "community knowledge".
AICTE Sponsored National Conference on “Artificial intelligence in Marketing”, Department of Management Studies, PSNA college of Engineering & Technology, Dindigul, Tamil Nadu, India on 23rd December 2020
International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research and review articles in the fields of Computer Science, Neural Networks, Electrical Engineering, Software Engineering, Information Technology, Mechanical Engineering, Chemical Engineering, Plastic Engineering, Food Technology, Textile Engineering, Nano Technology & science, Power Electronics, Electronics & Communication Engineering, Computational mathematics, Image processing, Civil Engineering, Structural Engineering, Environmental Engineering, VLSI Testing & Low Power VLSI Design etc.
Similar to The influence of electronic word of-mouth over facebook on consumer pur (20)
Submission Deadline: 30th September 2022
Acceptance Notification: Within Three Days’ time period
Online Publication: Within 24 Hrs. time Period
Expected Date of Dispatch of Printed Journal: 5th October 2022
MODELING AND ANALYSIS OF SURFACE ROUGHNESS AND WHITE LATER THICKNESS IN WIRE-...IAEME Publication
White layer thickness (WLT) formed and surface roughness in wire electric discharge turning (WEDT) of tungsten carbide composite has been made to model through response surface methodology (RSM). A Taguchi’s standard Design of experiments involving five input variables with three levels has been employed to establish a mathematical model between input parameters and responses. Percentage of cobalt content, spindle speed, Pulse on-time, wire feed and pulse off-time were changed during the experimental tests based on the Taguchi’s orthogonal array L27 (3^13). Analysis of variance (ANOVA) revealed that the mathematical models obtained can adequately describe performance within the parameters of the factors considered. There was a good agreement between the experimental and predicted values in this study.
A STUDY ON THE REASONS FOR TRANSGENDER TO BECOME ENTREPRENEURSIAEME Publication
The study explores the reasons for a transgender to become entrepreneurs. In this study transgender entrepreneur was taken as independent variable and reasons to become as dependent variable. Data were collected through a structured questionnaire containing a five point Likert Scale. The study examined the data of 30 transgender entrepreneurs in Salem Municipal Corporation of Tamil Nadu State, India. Simple Random sampling technique was used. Garrett Ranking Technique (Percentile Position, Mean Scores) was used as the analysis for the present study to identify the top 13 stimulus factors for establishment of trans entrepreneurial venture. Economic advancement of a nation is governed upon the upshot of a resolute entrepreneurial doings. The conception of entrepreneurship has stretched and materialized to the socially deflated uncharted sections of transgender community. Presently transgenders have smashed their stereotypes and are making recent headlines of achievements in various fields of our Indian society. The trans-community is gradually being observed in a new light and has been trying to achieve prospective growth in entrepreneurship. The findings of the research revealed that the optimistic changes are taking place to change affirmative societal outlook of the transgender for entrepreneurial ventureship. It also laid emphasis on other transgenders to renovate their traditional living. The paper also highlights that legislators, supervisory body should endorse an impartial canons and reforms in Tamil Nadu Transgender Welfare Board Association.
BROAD UNEXPOSED SKILLS OF TRANSGENDER ENTREPRENEURSIAEME Publication
Since ages gender difference is always a debatable theme whether caused by nature, evolution or environment. The birth of a transgender is dreadful not only for the child but also for their parents. The pain of living in the wrong physique and treated as second class victimized citizen is outrageous and fully harboured with vicious baseless negative scruples. For so long, social exclusion had perpetuated inequality and deprivation experiencing ingrained malign stigma and besieged victims of crime or violence across their life spans. They are pushed into the murky way of life with a source of eternal disgust, bereft sexual potency and perennial fear. Although they are highly visible but very little is known about them. The common public needs to comprehend the ravaged arrogance on these insensitive souls and assist in integrating them into the mainstream by offering equal opportunity, treat with humanity and respect their dignity. Entrepreneurship in the current age is endorsing the gender fairness movement. Unstable careers and economic inadequacy had inclined one of the gender variant people called Transgender to become entrepreneurs. These tiny budding entrepreneurs resulted in economic transition by means of employment, free from the clutches of stereotype jobs, raised standard of living and handful of financial empowerment. Besides all these inhibitions, they were able to witness a platform for skill set development that ignited them to enter into entrepreneurial domain. This paper epitomizes skill sets involved in trans-entrepreneurs of Thoothukudi Municipal Corporation of Tamil Nadu State and is a groundbreaking determination to sightsee various skills incorporated and the impact on entrepreneurship.
DETERMINANTS AFFECTING THE USER'S INTENTION TO USE MOBILE BANKING APPLICATIONSIAEME Publication
The banking and financial services industries are experiencing increased technology penetration. Among them, the banking industry has made technological advancements to better serve the general populace. The economy focused on transforming the banking sector's system into a cashless, paperless, and faceless one. The researcher wants to evaluate the user's intention for utilising a mobile banking application. The study also examines the variables affecting the user's behaviour intention when selecting specific applications for financial transactions. The researcher employed a well-structured questionnaire and a descriptive study methodology to gather the respondents' primary data utilising the snowball sampling technique. The study includes variables like performance expectations, effort expectations, social impact, enabling circumstances, and perceived risk. Each of the aforementioned variables has a major impact on how users utilise mobile banking applications. The outcome will assist the service provider in comprehending the user's history with mobile banking applications.
ANALYSE THE USER PREDILECTION ON GPAY AND PHONEPE FOR DIGITAL TRANSACTIONSIAEME Publication
Technology upgradation in banking sector took the economy to view that payment mode towards online transactions using mobile applications. This system enabled connectivity between banks, Merchant and user in a convenient mode. there are various applications used for online transactions such as Google pay, Paytm, freecharge, mobikiwi, oxygen, phonepe and so on and it also includes mobile banking applications. The study aimed at evaluating the predilection of the user in adopting digital transaction. The study is descriptive in nature. The researcher used random sample techniques to collect the data. The findings reveal that mobile applications differ with the quality of service rendered by Gpay and Phonepe. The researcher suggest the Phonepe application should focus on implementing the application should be user friendly interface and Gpay on motivating the users to feel the importance of request for money and modes of payments in the application.
VOICE BASED ATM FOR VISUALLY IMPAIRED USING ARDUINOIAEME Publication
The prototype of a voice-based ATM for visually impaired using Arduino is to help people who are blind. This uses RFID cards which contain users fingerprint encrypted on it and interacts with the users through voice commands. ATM operates when sensor detects the presence of one person in the cabin. After scanning the RFID card, it will ask to select the mode like –normal or blind. User can select the respective mode through voice input, if blind mode is selected the balance check or cash withdraw can be done through voice input. Normal mode procedure is same as the existing ATM.
IMPACT OF EMOTIONAL INTELLIGENCE ON HUMAN RESOURCE MANAGEMENT PRACTICES AMONG...IAEME Publication
There is increasing acceptability of emotional intelligence as a major factor in personality assessment and effective human resource management. Emotional intelligence as the ability to build capacity, empathize, co-operate, motivate and develop others cannot be divorced from both effective performance and human resource management systems. The human person is crucial in defining organizational leadership and fortunes in terms of challenges and opportunities and walking across both multinational and bilateral relationships. The growing complexity of the business world requires a great deal of self-confidence, integrity, communication, conflict and diversity management to keep the global enterprise within the paths of productivity and sustainability. Using the exploratory research design and 255 participants the result of this original study indicates strong positive correlation between emotional intelligence and effective human resource management. The paper offers suggestions on further studies between emotional intelligence and human capital development and recommends for conflict management as an integral part of effective human resource management.
VISUALISING AGING PARENTS & THEIR CLOSE CARERS LIFE JOURNEY IN AGING ECONOMYIAEME Publication
Our life journey, in general, is closely defined by the way we understand the meaning of why we coexist and deal with its challenges. As we develop the "inspiration economy", we could say that nearly all of the challenges we have faced are opportunities that help us to discover the rest of our journey. In this note paper, we explore how being faced with the opportunity of being a close carer for an aging parent with dementia brought intangible discoveries that changed our insight of the meaning of the rest of our life journey.
A STUDY ON THE IMPACT OF ORGANIZATIONAL CULTURE ON THE EFFECTIVENESS OF PERFO...IAEME Publication
The main objective of this study is to analyze the impact of aspects of Organizational Culture on the Effectiveness of the Performance Management System (PMS) in the Health Care Organization at Thanjavur. Organizational Culture and PMS play a crucial role in present-day organizations in achieving their objectives. PMS needs employees’ cooperation to achieve its intended objectives. Employees' cooperation depends upon the organization’s culture. The present study uses exploratory research to examine the relationship between the Organization's culture and the Effectiveness of the Performance Management System. The study uses a Structured Questionnaire to collect the primary data. For this study, Thirty-six non-clinical employees were selected from twelve randomly selected Health Care organizations at Thanjavur. Thirty-two fully completed questionnaires were received.
Living in 21st century in itself reminds all of us the necessity of police and its administration. As more and more we are entering into the modern society and culture, the more we require the services of the so called ‘Khaki Worthy’ men i.e., the police personnel. Whether we talk of Indian police or the other nation’s police, they all have the same recognition as they have in India. But as already mentioned, their services and requirements are different after the like 26th November, 2008 incidents, where they without saving their own lives has sacrificed themselves without any hitch and without caring about their respective family members and wards. In other words, they are like our heroes and mentors who can guide us from the darkness of fear, militancy, corruption and other dark sides of life and so on. Now the question arises, if Gandhi would have been alive today, what would have been his reaction/opinion to the police and its functioning? Would he have some thing different in his mind now what he had been in his mind before the partition or would he be going to start some Satyagraha in the form of some improvement in the functioning of the police administration? Really these questions or rather night mares can come to any one’s mind, when there is too much confusion is prevailing in our minds, when there is too much corruption in the society and when the polices working is also in the questioning because of one or the other case throughout the India. It is matter of great concern that we have to thing over our administration and our practical approach because the police personals are also like us, they are part and parcel of our society and among one of us, so why we all are pin pointing towards them.
A STUDY ON TALENT MANAGEMENT AND ITS IMPACT ON EMPLOYEE RETENTION IN SELECTED...IAEME Publication
The goal of this study was to see how talent management affected employee retention in the selected IT organizations in Chennai. The fundamental issue was the difficulty to attract, hire, and retain talented personnel who perform well and the gap between supply and demand of talent acquisition and retaining them within the firms. The study's main goals were to determine the impact of talent management on employee retention in IT companies in Chennai, investigate talent management strategies that IT companies could use to improve talent acquisition, performance management, career planning and formulate retention strategies that the IT firms could use. The respondents were given a structured close-ended questionnaire with the 5 Point Likert Scale as part of the study's quantitative research design. The target population consisted of 289 IT professionals. The questionnaires were distributed and collected by the researcher directly. The Statistical Package for Social Sciences (SPSS) was used to collect and analyse the questionnaire responses. Hypotheses that were formulated for the various areas of the study were tested using a variety of statistical tests. The key findings of the study suggested that talent management had an impact on employee retention. The studies also found that there is a clear link between the implementation of talent management and retention measures. Management should provide enough training and development for employees, clarify job responsibilities, provide adequate remuneration packages, and recognise employees for exceptional performance.
ATTRITION IN THE IT INDUSTRY DURING COVID-19 PANDEMIC: LINKING EMOTIONAL INTE...IAEME Publication
Globally, Millions of dollars were spent by the organizations for employing skilled Information Technology (IT) professionals. It is costly to replace unskilled employees with IT professionals possessing technical skills and competencies that aid in interconnecting the business processes. The organization’s employment tactics were forced to alter by globalization along with technological innovations as they consistently diminish to remain lean, outsource to concentrate on core competencies along with restructuring/reallocate personnel to gather efficiency. As other jobs, organizations or professions have become reasonably more appropriate in a shifting employment landscape, the above alterations trigger both involuntary as well as voluntary turnover. The employee view on jobs is also afflicted by the COVID-19 pandemic along with the employee-driven labour market. So, having effective strategies is necessary to tackle the withdrawal rate of employees. By associating Emotional Intelligence (EI) along with Talent Management (TM) in the IT industry, the rise in attrition rate was analyzed in this study. Only 303 respondents were collected out of 350 participants to whom questionnaires were distributed. From the employees of IT organizations located in Bangalore (India), the data were congregated. A simple random sampling methodology was employed to congregate data as of the respondents. Generating the hypothesis along with testing is eventuated. The effect of EI and TM along with regression analysis between TM and EI was analyzed. The outcomes indicated that employee and Organizational Performance (OP) were elevated by effective EI along with TM.
INFLUENCE OF TALENT MANAGEMENT PRACTICES ON ORGANIZATIONAL PERFORMANCE A STUD...IAEME Publication
By implementing talent management strategy, organizations would have the option to retain their skilled professionals while additionally working on their overall performance. It is the course of appropriately utilizing the ideal individuals, setting them up for future top positions, exploring and dealing with their performance, and holding them back from leaving the organization. It is employee performance that determines the success of every organization. The firm quickly obtains an upper hand over its rivals in the event that its employees having particular skills that cannot be duplicated by the competitors. Thus, firms are centred on creating successful talent management practices and processes to deal with the unique human resources. Firms are additionally endeavouring to keep their top/key staff since on the off chance that they leave; the whole store of information leaves the firm's hands. The study's objective was to determine the impact of talent management on organizational performance among the selected IT organizations in Chennai. The study recommends that talent management limitedly affects performance. On the off chance that this talent is appropriately management and implemented properly, organizations might benefit as much as possible from their maintained assets to support development and productivity, both monetarily and non-monetarily.
A STUDY OF VARIOUS TYPES OF LOANS OF SELECTED PUBLIC AND PRIVATE SECTOR BANKS...IAEME Publication
Banking regulations act of India, 1949 defines banking as “acceptance of deposits for the purpose of lending or investment from the public, repayment on demand or otherwise and withdrawable through cheques, drafts order or otherwise”, the major participants of the Indian financial system are commercial banks, the financial institution encompassing term lending institutions. Investments institutions, specialized financial institution and the state level development banks, non banking financial companies (NBFC) and other market intermediaries such has the stock brokers and money lenders are among the oldest of the certain variants of NBFC and the oldest market participants. The asset quality of banks is one of the most important indicators of their financial health. The Indian banking sector has been facing severe problems of increasing Non- Performing Assets (NPAs). The NPAs growth directly and indirectly affects the quality of assets and profitability of banks. It also shows the efficiency of banks credit risk management and the recovery effectiveness. NPA do not generate any income, whereas, the bank is required to make provisions for such as assets that why is a double edge weapon. This paper outlines the concept of quality of bank loans of different types like Housing, Agriculture and MSME loans in state Haryana of selected public and private sector banks. This study is highlighting problems associated with the role of commercial bank in financing Small and Medium Scale Enterprises (SME). The overall objective of the research was to assess the effect of the financing provisions existing for the setting up and operations of MSMEs in the country and to generate recommendations for more robust financing mechanisms for successful operation of the MSMEs, in turn understanding the impact of MSME loans on financial institutions due to NPA. There are many research conducted on the topic of Non- Performing Assets (NPA) Management, concerning particular bank, comparative study of public and private banks etc. In this paper the researcher is considering the aggregate data of selected public sector and private sector banks and attempts to compare the NPA of Housing, Agriculture and MSME loans in state Haryana of public and private sector banks. The tools used in the study are average and Anova test and variance. The findings reveal that NPA is common problem for both public and private sector banks and is associated with all types of loans either that is housing loans, agriculture loans and loans to SMES. NPAs of both public and private sector banks show the increasing trend. In 2010-11 GNPA of public and private sector were at same level it was 2% but after 2010-11 it increased in many fold and at present there is GNPA in some more than 15%. It shows the dark area of Indian banking sector.
EXPERIMENTAL STUDY OF MECHANICAL AND TRIBOLOGICAL RELATION OF NYLON/BaSO4 POL...IAEME Publication
An experiment conducted in this study found that BaSO4 changed Nylon 6's mechanical properties. By changing the weight ratios, BaSO4 was used to make Nylon 6. This Researcher looked into how hard Nylon-6/BaSO4 composites are and how well they wear. Experiments were done based on Taguchi design L9. Nylon-6/BaSO4 composites can be tested for their hardness number using a Rockwell hardness testing apparatus. On Nylon/BaSO4, the wear behavior was measured by a wear monitor, pinon-disc friction by varying reinforcement, sliding speed, and sliding distance, and the microstructure of the crack surfaces was observed by SEM. This study provides significant contributions to ultimate strength by increasing BaSO4 content up to 16% in the composites, and sliding speed contributes 72.45% to the wear rate
ROLE OF SOCIAL ENTREPRENEURSHIP IN RURAL DEVELOPMENT OF INDIA - PROBLEMS AND ...IAEME Publication
The majority of the population in India lives in villages. The village is the back bone of the country. Village or rural industries play an important role in the national economy, particularly in the rural development. Developing the rural economy is one of the key indicators towards a country’s success. Whether it be the need to look after the welfare of the farmers or invest in rural infrastructure, Governments have to ensure that rural development isn’t compromised. The economic development of our country largely depends on the progress of rural areas and the standard of living of rural masses. Village or rural industries play an important role in the national economy, particularly in the rural development. Rural entrepreneurship is based on stimulating local entrepreneurial talent and the subsequent growth of indigenous enterprises. It recognizes opportunity in the rural areas and accelerates a unique blend of resources either inside or outside of agriculture. Rural entrepreneurship brings an economic value to the rural sector by creating new methods of production, new markets, new products and generate employment opportunities thereby ensuring continuous rural development. Social Entrepreneurship has the direct and primary objective of serving the society along with the earning profits. So, social entrepreneurship is different from the economic entrepreneurship as its basic objective is not to earn profits but for providing innovative solutions to meet the society needs which are not taken care by majority of the entrepreneurs as they are in the business for profit making as a sole objective. So, the Social Entrepreneurs have the huge growth potential particularly in the developing countries like India where we have huge societal disparities in terms of the financial positions of the population. Still 22 percent of the Indian population is below the poverty line and also there is disparity among the rural & urban population in terms of families living under BPL. 25.7 percent of the rural population & 13.7 percent of the urban population is under BPL which clearly shows the disparity of the poor people in the rural and urban areas. The need to develop social entrepreneurship in agriculture is dictated by a large number of social problems. Such problems include low living standards, unemployment, and social tension. The reasons that led to the emergence of the practice of social entrepreneurship are the above factors. The research problem lays upon disclosing the importance of role of social entrepreneurship in rural development of India. The paper the tendencies of social entrepreneurship in India, to present successful examples of such business for providing recommendations how to improve situation in rural areas in terms of social entrepreneurship development. Indian government has made some steps towards development of social enterprises, social entrepreneurship, and social in- novation, but a lot remains to be improved.
OPTIMAL RECONFIGURATION OF POWER DISTRIBUTION RADIAL NETWORK USING HYBRID MET...IAEME Publication
Distribution system is a critical link between the electric power distributor and the consumers. Most of the distribution networks commonly used by the electric utility is the radial distribution network. However in this type of network, it has technical issues such as enormous power losses which affect the quality of the supply. Nowadays, the introduction of Distributed Generation (DG) units in the system help improve and support the voltage profile of the network as well as the performance of the system components through power loss mitigation. In this study network reconfiguration was done using two meta-heuristic algorithms Particle Swarm Optimization and Gravitational Search Algorithm (PSO-GSA) to enhance power quality and voltage profile in the system when simultaneously applied with the DG units. Backward/Forward Sweep Method was used in the load flow analysis and simulated using the MATLAB program. Five cases were considered in the Reconfiguration based on the contribution of DG units. The proposed method was tested using IEEE 33 bus system. Based on the results, there was a voltage profile improvement in the system from 0.9038 p.u. to 0.9594 p.u.. The integration of DG in the network also reduced power losses from 210.98 kW to 69.3963 kW. Simulated results are drawn to show the performance of each case.
APPLICATION OF FRUGAL APPROACH FOR PRODUCTIVITY IMPROVEMENT - A CASE STUDY OF...IAEME Publication
Manufacturing industries have witnessed an outburst in productivity. For productivity improvement manufacturing industries are taking various initiatives by using lean tools and techniques. However, in different manufacturing industries, frugal approach is applied in product design and services as a tool for improvement. Frugal approach contributed to prove less is more and seems indirectly contributing to improve productivity. Hence, there is need to understand status of frugal approach application in manufacturing industries. All manufacturing industries are trying hard and putting continuous efforts for competitive existence. For productivity improvements, manufacturing industries are coming up with different effective and efficient solutions in manufacturing processes and operations. To overcome current challenges, manufacturing industries have started using frugal approach in product design and services. For this study, methodology adopted with both primary and secondary sources of data. For primary source interview and observation technique is used and for secondary source review has done based on available literatures in website, printed magazines, manual etc. An attempt has made for understanding application of frugal approach with the study of manufacturing industry project. Manufacturing industry selected for this project study is Mahindra and Mahindra Ltd. This paper will help researcher to find the connections between the two concepts productivity improvement and frugal approach. This paper will help to understand significance of frugal approach for productivity improvement in manufacturing industry. This will also help to understand current scenario of frugal approach in manufacturing industry. In manufacturing industries various process are involved to deliver the final product. In the process of converting input in to output through manufacturing process productivity plays very critical role. Hence this study will help to evolve status of frugal approach in productivity improvement programme. The notion of frugal can be viewed as an approach towards productivity improvement in manufacturing industries.
A MULTIPLE – CHANNEL QUEUING MODELS ON FUZZY ENVIRONMENTIAEME Publication
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1. INTRODUCTION
Presence in Social networking sites (SNS) has nowadays become the online identity
of many. These sites offer a host of services besides connecting people. SNSs bridge the
physical divide through chat rooms, discussion forums, newsgroups, review sites, blogs and
so on. There are many types of social networking sites depending on the usage and the
community which uses it. Popular among them are Facebook, LinkedIn, Twitter, MySpace,
Google+, YouTube, and so many alike.
Social networking sites offer unlimited tools online for exchanging information across
the network faster than the traditional social gathering. Besides sharing information about
one’s self to others, Individuals tend to share updates on one’s experiences, recent activities
appreciated things and lifestyle over SNS in which they are members (Dunne, et al., 2010).
Since these sites support peer communications that help users to communicate in an easy and
faster means, consumers utilize these sites to exchange product related queries and
recommendations from their contacts in order to ascertain their choice of brands or stores.
Facebook has emerged as the market leader in the SNS category, the engagement on
Facebook being the highest among any category. Also, Facebook users spent 3.8 hrs online
on an average in a study in July 2012. The increase in the use of virtual media usurps a newer
medium of communication among its users namely e-WOM. As traditional media are
sidelined for want of attention, e-WOM spreads more rapidly and wider. eWOM through
SNS is much more effective in influencing consumers’ purchase intentions than traditional
advertising done through these sites ( Wallace, et al., 2009). The power of e-WOM on
product related information seeking and sharing is being studied in order to gain an insight
into what factors motivate SNS users especially Facebook users to indulge in e-WOM. This
study was an inspiration from the Master’s thesis titled “The Influence of Facebook Friends
on Consumers’ Purchase Decisions” by Mohammed Ali ALghamdi, submitted to the
University of Otago, Dunedin, New Zealand on March 2012. The research model used in the
research was modified slightly to this present study.
1.1. Importance of the study
SNS platforms provide an easy link to their referrals to connect and engage a two-way
communication on product related discussions. In a September 2011 survey from Nielsen,
92% of internet users worldwide said they completely or somewhat trusted recommendations
from people they knew, and 70% said the same of consumer opinions posted online
(emarketer, Inc , 2012). Even though it is confirmed that people connected on SNS have a
strong influence on each other (Diffley, et al., 2011), the influence upon one’s preference for
brands based on one’s recommendations need to be studied in depth.
2. LITERATURE REVIEW
2.1. WOM (Word of Mouth)
Usually just two or three people are involved in the intimate activity of brand
conversations (Miroslav, Ivan & Miroslav, 2008). Electronic word-of-Mouth (eWOM):
Statements (positive or negative) made by customers (potential, actual or former) about a
company or product, when made available to many people over the internet e-WOM takes
place (Hennig-Thurau., 2003). Consumers who had many contacts in their networks were
more likely to be influenced by others and follow their advice about products (Smith, 2007).
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e-WOM over Social Networking sites: Internet social connection was found to have a
positive relationship with online opinion seeking. Senecal & Nantel J (2004) reports that,
Product recommendations online has a huge influence on the receivers’ product selections. e-
WOM over Facebook: According to Eleni & Dimitrios (2010) Facebook can be used by
managers for advertising their brands by e-WOM. Consumers who are actively
recommending products and services on social media are those same people who are most
active on brand pages on Facebook and on Twitter, commenting, “liking” or re-tweeting. (e
marketer, Inc , 2012).
3. RESEARCH MODEL
The conceptual framework of the research identifies the possible factors that influence
consumers’ use of Facebook as an information source to seek product recommendations from
Facebook friends. ALgamdi (2012) has adopted two factors namely Perceived usefulness and
Perceived ease of use from the Technology Acceptance model. Perceived usefulness (PU) -
was defined by Fred Davis (1989) as "the degree to which a person believes that using a
particular system would enhance his or her job performance". Perceived ease-of-use (PEU)
is defined as "the degree to which a person believes that using a particular system would be
free from effort" (Davis 1989) (Wikipedia). The other factors identified by ALgamdi (2012)
are, Perceived Enjoyment: Davis, Bagozzi, & Warshaw, (1992) define perceived Enjoyment
as "the extent to which the activity of using a computer is to be perceived enjoyable, apart
from any performance consequences that may be anticipated." Perceived Experience: It is
the level of experience of using Facebook. According to Cha (2009) users' familiarity with a
particular medium, based on their frequency of use, is positively associated with how
favorably users feel toward that medium. Perceived Trust in recommendations: Perceived
trust can be defined as" a feeling of security and willingness to depend on someone or
accepted (Bearden & Etzel, 1982). Perceived ability of the recommendations on FB: A
person's ability can refer to his/her knowledge, capability or qualifications regarding a
particular subject. Ability can be defined as "skills or competencies that enable an individual
to have influence in a certain area" (cited in ALghamdi 2012).
Figure 1. Proposed Research Model
Perceived Experience (PEx)
Perceived Usefulness (PU)
Seeking Product
Recommendations
from FB Friends
(SPR)
Perceived Enjoyment (PE)
Perceived ability of the
Recommenders on FB (PAR)
Perceived Trust in
Recommendations (PTR)
Perceived Ease of use (PEU)
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4. RESEARCH METHODOLOGY
4.1. Research Conceptual Framework & Hypotheses Development
The research conceptual framework explains the likely relationship between factors
that influence the consumer’s use of Facebook as a source of information to seek product
related recommendations from friends in Facebook. From the above factors the following
suppositions were made to check the relationship existing among them.
H1- Perceived usefulness of Product recommendations from Facebook friends and seeking
product recommendations from FB friends are positively associated.
H2- Perceived ease of use of Product recommendations from Facebook friends and seeking
product recommendations from FB friends are positively associated.
H3- Perceived enjoyment of Product recommendations from Facebook friends and seeking
product recommendations from FB friends are positively associated.
H4- Perceived experience with Facebook and seeking product recommendations from
Facebook friends are positively associated.
H5- Perceived trust in Product recommendations from Facebook friends and seeking product
recommendations from FB friends are positively associated.
H6- Perceived ability of the recommenders on Facebook and seeking product
recommendations from FB friends are positively correlated.
4.2. Data Collection
In order to collect the relevant information on the measures above, a survey research
was performed among the respondents. Information Technology product adoption very
rapidly spread among the IT and ITES personnel and hence they are quick to master the use
of the same. Since they work in a connected environment where they communicate more
frequently through the electronic media especially the Internet they were chosen as
respondents for this study. A questionnaire was developed to collect information regarding
their presence in Social networking sites especially Facebook and how they use it to
communicate with their friends. Demographic information like age, gender, qualification and
present occupation were asked besides the usage of SNS especially years of membership in
Facebook, dominant activity on FB, number of contacts in FB etc. The questions were
adopted with slight modifications from the respective sources as in Table1.
4.3. Sampling
The survey questionnaire was circulated among a conveniently selected sample of IT
professionals working in and around Chennai, a bursting Metropolitan city in India. A sample
of 300 respondents had taken part in this survey out of which 212 questionnaires were
returned to the researcher. Since this research mainly focused on the usage of Facebook
friends’ recommendations for purchase decisions only those responses which had mentioned
such an activity were included for analysis. So out of 212 questionnaires 200 were included
and 12 of them were removed.
4.4. Demographic data
Among the respondents 70 % were men and 30% were women. Around 34% of them
possess a master’s degree and the rest are undergraduates. More than 70 % of them are
working for private IT firms which supplies IT products to overseas customers. Around 20 %
of them are in the age group of 18-22 and around 64 % of the respondents are in the age
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group of 23-28. Invariably every respondent had more than one membership in Social
networking sites, especially Facebook, Twitter and Google +.
4.5. Measures
The Measurement scale for the research model factors were adopted from the sources
mentioned in Table 1. All these measurement items use a seven-point Likert Scale, rating
from 1 (strongly disagree) to 7 (strongly agree).
Table:1. Measurement scale and their sources
Name Value Adopted from
PU PU1
PU2
PU3
Seeking product recommendations on Facebook is useful to
me.
Seeking product recommendations on Facebook makes me
more efficient.
Seeking product recommendations on Facebook makes my
life easier.
Cha(2009);
Davis (1989);
ALghamdi (2012)
PEU PEU1
PEU2
PEU3
Seeking product recommendations on Facebook is easy.
Learning how to seek product recommendation on Facebook
is easy.
It is easy to get a product recommendation on Facebook.
Cha(2009); Davis,
Bagozzi and
Warshaw (1989);
ALghamdi(2012)
PE PE1
PE2
PE3
PE4
Seeking product recommendation on Facebook is enjoyable.
The actual process of using Facebook to seek product
recommendation is pleasant.
Seeking product recommendation on Facebook is fun.
Seeking product recommendations on Facebook is
interesting.
Cha(2009); Davis,
Bagozzi and
Warshaw (1992);
ALghamdi(2012)
PEx PEx Amount of daily time spent on Facebook Ellison et al (2007);
ALghamdi(2012)
PTR PTR1
PTR2
PTR3
I think that product recommendations from my online friends
on Facebook are credible.
I trust product recommendations from my online friends on
Facebook.
I believe that product recommendations from my online
friends on Facebook are trustworthy.
Hsiao et al (2010);
ALghamdi(2012)
PAR PAR1
PAR2
PAR3
I think my online friends on Facebook are knowledgeable
about the products.
I think my online friends are competent when discussing
products on Facebook.
I think my online friends are well qualified when discussing
products on Facebook.
Hsiao et al (2010);
ALghamdi(2012)
SPR SPR I often use Facebook to seek recommendations from my
online friends regarding product(s) that I plan to purchase.
ALghamdi (2012)
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5. DATA ANALYSIS AND RESULTS
The descriptive statistics of this sample were calculated including mean, maximum,
minimum, sum, and standard deviation. After data entry into SPSS ver. 18, the reliability and
the normality of the adopted measurement scales were checked using Cronbach’s Alpha
reliability score and one sample Kolmogorov-Smirnov test for normality. In order to test the
research hypotheses, parametric analysis methods were used. Pearson correlation was used to
examine the relationships between the independent variables and dependent variables. Then
multiple regression analysis was performed to determine the strongest predictive relationships
in the research conceptual framework.
5.3. Measurement Model
The research hypotheses were tested among those who had bought products based on
recommendations from Facebook friends which is 94% (n=200). In order to compute the
scores of the scaled data simple averaging method was used (Algamdi, 2012). In order to
check the reliability of the scaled items of each construct Cronbach’s Alpha was used. The
results of the Cronbach’s alpha showed that all the scales were reliable and valid for
measuring the constructs. The alpha scores of the individual scales were high (above 0.7) and
showed strong internal consistency among the items. Table 2 lists the alpha scores of each
construct.
Table 2. Cronbach’s Alpha scores of the Construct
Name of the Construct Scale Items Cronbach’s
Alpha
Perceived usefulness PU1 (. 927), PU2 (. 924), PU3 (. 925) 0.925
Perceived ease of use PEU1 (. 925), PEU2 (. 925), PEU3 (. 925) 0.925
Perceived Enjoyment PE1(.924),PE2(.924),PE3(.926),PE4(.925) 0.925
Perceived Experience PEx 0.932
Perceived Trust of
Recommendations
PTR1 (. 924), PTR2 (. 925), PTR3. (924) 0.924
Perceived ability of the
recommendations on Facebook
PAR1 (. 925), PAR2 (. 924), PAR3 (.
925)
0.925
Seeking product
recommendations on Facebook
SPR 0.927
5.3.1. Normality of the variables
A one sample Kolmogorov-Smirnov test was used to check whether the data are
normally distributed for the variables measured. Table 3 below lists the variables and the
Asymp. Sig (2-tailed) values of the one sample Kolmogorov-Smirnov test results. For
normality the value should be more than 0.05 and also the Histogram of the variables should
represent a reasonable normal distribution fit to the data.
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Table 3. Normality test for the variables
Variables Type of
variable
One sample Kolmogorov-
Smirnov test Asymp. Sig
(2-tailed)
Perceived Usefulness Independent
variable
0.227
Perceived Ease of Use Independent
variable
0.031
Perceived Enjoyment Independent
variable
0.043
Perceived Experience Independent
variable
0.000
Perceived Ability of the Recommenders
on Facebook
Independent
variable
0.052
Perceived Trust in Recommendations Dependent
variable
0.209
Seeking Product recommendations on
Facebook
Dependent
variable
0.000
In the above table, the Asymp. Sig (2-tailed) values indicated that the variables
Perceived usefulness, Perceived trust in Recommendations, and Perceived ability of the
recommenders on the Facebook were normally distributed while for the other variables
(Perceived Ease of Use, Perceived Enjoyment, Perceived Experience), Asymp. Sig (2-tailed)
values were below 0.05. Whereas the Histogram of all the above variables was normally
distributed. It appears that all the variables are acceptably normally distributed. Hence
parametric analysis tools were employed to test the research analysis.
5.3.2. Testing the research hypotheses
In order to test the research hypotheses H1 to H6, Pearson Correlations were calculated to
determine the relationships between the independent variables and the dependent variable in
the research model. Table 4 summarizes the correlations of the research model.
Table 4. The Pearson Correlation analysis results for the first relationship
SPR PU PEU PE PAR PTR PEx
SPR
Pearson
Correlation
1 .486**
.453**
.437**
.429**
.421**
-.104
Sig. (2-tailed) .000 .000 .000 .000 .000 .155
N 187 185 187 186 186 186 187
**. Correlation is significant at the 0.01 level (2-tailed).
The results showed that all the independent variables were significantly positively
correlated with the dependent variable except for the last independent variable ‘Perceived
Experience’ which showed no significant correlation. Pearson Correlation analysis has helped
to understand the degree of association between the variables in order to evaluate the research
hypotheses. To know how many and which of those independent variables have the most
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influence on the dependent variable multiple regression analysis was performed to test the
relationship amongst the predictor (independent) variables and the response (dependent)
variable. The multiple regression analysis was performed to predict the response variable
“seeking product recommendations from Facebook friends’ from the predictor variables:
perceived usefulness, perceived ease of use, perceived trust on recommendations, perceived
experience, perceived ability of the recommenders in Facebook, and perceived enjoyment. A
‘stepwise’ regression method was used to compare the contributions of the predictor
variables. The p-value for entry of the predictor variable into the model equation was set at
0.05. The results of the multiple regression analysis indicated that perceived usefulness of
product recommendations from Facebook friends and perceived Ease of Use have strong
influence on seeking product recommendations over Facebook. The regression was
statistically significant (F2, 183 = 32.370, p ‹0. 001). The strongest predictive relationship
was given by Seeking Product Recommendations on Facebook= 0.771+ 0.451*Perceived
Usefulness + 0.242*Perceived Ease of Use. The predictive power was moderate (R2
=0. 263).
The other variables were excluded from the model.
Model Summary
Model R R Square Adjusted R Square Std. Error of the Estimate
1 . 491a
.241 .237 1.283
2 . 513b
.263 .255 1.267
a. Predictors: (Constant), PU
b. Predictors: (Constant), PU, PEU
6. DISCUSSION AND CONCLUSION
From the main research question on ‘sources used to obtain recommendations before
product purchases’ showed that 42.5% (n=191) of the respondents have used Facebook as a
source of information to seek product recommendations from Facebook friends before they
purchased products. ‘Other friends or family members’ stand the second source for product
recommendations (18.5%). The company’s website (19%) as a source of information for
product related information or reliance on TV (4.5%) or Newspaper or magazine (1.5%) for
product related inputs are not popular among the respondents as is evident from the survey.
The results of the present study suggest that product recommendations obtained from
Facebook friends did reasonably influence purchase decisions among the respondents.
Almost 44% (n=187) among the respondents who have purchased products, have obtained
product recommendations from Facebook friends shows a strong dependence on friends’
approval for purchase related behavior. From the multiple regression analysis performed on
the association of seeking product recommendations from Facebook friends and other
predictor variables it was established that there exists a strong relationship between seeking
product recommendations from Facebook friends and Perceived usefulness &Perceived Ease
of use. The result reiterates the role of Facebook friends in influencing product related search
behavior. Consumers may trust the recommenders especially those whom they trust the most
and accept their recommendations.
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7. LIMITATIONS OF THE STUDY
The study has made some prior assumptions on the selection of the sample: The usage
of Social Networking sites among the age group of 20 -30 is presumed to be high compared
to other age group and so the study population identified was limited to that group. Since the
research was based on the Technology acceptance model (TAM) variables, the sampling
units were expected to be familiar with the usage of Internet based products. The sampling
plan thus opted for samples who are working in IT enabled service companies which
predominantly employ personnel of the above age group.
The research has a generic purpose of investigating the role of Popular Social
networking media in influencing purchase behavior, but could not draw much conclusion
from the influence of other social media other than Facebook. This may be due to the
attraction that FB has on the study group which spends more time on the various features of
Facebook over other SNMs. Also most of the other SNMs have limited and more specific
user features which may or may not attract people to share information.
8. IMPLICATIONS FOR RESEARCH
The reliance on referrals from friends on the internet is more prevalent in developed
countries because of technological advancement but developing countries show a rapid
growth in the adoption of the internet especially in the mobile platform indicates the rise of
new avenues for online communication. Once these communication links become wider and
stronger people tend to share more of their mind hitherto not willing to speak much in face-
to-face conversations. Voicing for a public cause, commenting on others’ views, following
celebrities online, accessing information online, indulging in online shopping, chatting with
friends, instant feedback on friends’ comments are some of the fallout of social networking
sites’ power of connectivity. Sharing information on brands, products, services, promotional
offers and past purchases among friends has become essential because SNS users need instant
approval for their selection and reduce their dissonance quickly. Also they wanted to be
updated on the latest trends to avoid being outcast as old-timers. The need for a longitudinal
study across the Social networking media users on various factors that may influence to rely
on the recommendations of friends on product related purchases is highly pronounced in
order to understand the spread of viral communication and formation of opinion leaders. This
will provide a better sketch of the resultant communication web of eWOM taking place in the
SNM platform.
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