This document summarizes the services provided by The B.O.S.S. Group Inc., a company that helps other companies engage customers through social and online media in order to increase sales. It discusses how social media marketing involves identifying ideal clients and engaging them through conversations. The B.O.S.S. Group designs websites and online portals, implements email and online marketing campaigns, and develops social media strategies. Case studies provide examples of how these services increased business for travel, media, and membership organizations. Credentials of the B.O.S.S. Group's leadership team are also included.

1. Corporate
Introduction

2. The ability to attract more clients through social media marketing is actually a fairly
simple process. It involves following a calculated step-by-step, hour-by-hour, day-by-day
effort consistently applied … beginning with the identification of your ideal client,
connecting with the right audience and then engaging those leads through meaningful
conversations that convert into calls-to-action.

3. The B.O.S.S. Group Inc. was created in 2004 by senior corporate
executives with one overriding purpose – to work with progressive
OUR MISSION & PURPOSE
companies that recognize the need to engage their customers in a
meaningful way, and by doing so, increase sales and revenue.
We unites social and online, giving our clients the opportunity to
identify and engage your ideal customers through the most unique
blending of web, mobile, social, direct mail, loyalty and analytics.
The combination of online and social media only work when we bring
back old-world business relationships where personal interactions
between clients and companies were genuine and led to natural,
consumer-generated word-of-mouth.
•

4. Larry Klopot
Larry has combined his commitment to customer
CREDENTIALS
service with his background in travel marketing and
sales to increase profitability, market share and sales for
the companies he has worked with.
Doug Sutherland
Doug is a highly accomplished, motivated and innovative
marketing management professional with extensive
experience in business and technology operations.
Julia Khorramchahi
Julia loves social media. She’s our social media strategist
and trend enthusiast. Julia is a devout follower of all
web-based trends, her approach to social media is
exactly that, social.

5. DESIGN &
OFFERINGS
BUILD
Website Development
Portal Design and Implementation
Email & Online Marketing
BUSINESS Contests, Surveys & Polls
DEVELOPMENT Loyalty Programs
eLearning
New Businesses & Start-ups
Product Launch Planning
Web & Portal Ideation SOCIAL
Social Media Strategies MEDIA
Track and Respond Programs
Seeding and Friend Campaigns
Social Media Revenue Programs
Lead Generation
Constant Predictions

6. • Facilitate strategic thought leadership
• Convert business needs into an online
CASE STUDY: BUSINESS DEV’T
and digital program
• Unique step-by-step ideation process

7. • Trade & Tourism Road Show
• Social Media Driven
CASE STUDY: SOCIAL MEDIA
• Generate Audience & Attendees

8. • Find The Next Media Star
• Combine Blogging with Social Media
CASE STUDY: SOCIAL MEDIA
• Traditional PR to drive participants to
online properties

9. • Drive Travel Agent Bookings
• Communicate across Social Media
CASE STUDY: SOCIAL MEDIA
• “Play” unique Social Media Games

10. • Increase Canadian Travel to Europe
• Communicate across Social Media
CASE STUDY: SOCIAL MEDIA
• “Play” unique Social Media Games

11. • Video Integrated into Social & Blogs
•
CASE STUDY: SOCIAL MEDIA
Spoken words deliver biggest impacts
• iPhone and iPad Ready
• Supports 3rd Party Video Services

12. • New Business
• Membership Portal
CASE STUDY: DESIGN & BUILD
• E-Commerce & Social Media

13. • Early Adopter with aging website
• Ideation Process
CASE STUDY: DESIGN & BUILD
• Focus on Learning

14. • Attract, Interact, Reward
•
CASE STUDY: DESIGN & BUILD
Ideation led to new site design
• Contests: 400% increase in members
• Evolved to Loyalty/Reward Program

15. • TV Celebrity and Best Selling Author
• Interactive Membership Site
CASE STUDY: DESIGN & BUILD
• CRM and Shopping List Integration

16. • From Simple to Complex
• Combined with Contests or Standalone
CASE STUDY: DESIGN & BUILD

17. For more information and how we can help your organization
info@bossgroup.ca
416-548-5949