2. 2Muddleme Inc. - Confidential
Provides fair market exchange of cash to consumers for
completing purchases
Enables “buying” customers privacy and the ability to monetize
and to value their personal data
Only platform offering consumer scoring and purchasing
accountability
Maximizes vendor yield from campaigns and marketing
investments
Provides vendors real-time ROI and competitive intelligence
Provides Vendors with “sticky” information on “buying”
consumers
A Fundamental Change in Marketing
3. 3Muddleme Inc. - Confidential
Frictionless Selling
The Law of Social Sharing
The amount of data people share doubles
every year.
We are what we share.
4. 4Muddleme Inc. - Confidential
Traditional Marketing = “No-Win” Model
Market Success Drivers Traditional Model Muddleme Model
Value Exchange Only One “winner” Everybody Wins!!!
Developmental Cycle Ongoing, no recipe for success Real-time, based on actual purchase
Revenue Model - Single purchase
- Single Service
- Costly
- Free to Vendors
- Cash based for Consumer action
- Viral
Engagement Days, Months, Uncertain Real-time, based on actual Purchase
Data and Analytics Limited/ lot’s of unknowns - “Actual” Buyer vs. “Looker”
- Real Purchase drivers
Distribution/Acquisition - Expensive
- Not efficient
- 2% is great!!, 5% = Bestseller
- Viral
- Measurable
- “Action” oriented
5. 5Muddleme Inc. - Confidential
Vendors and Consumers are not receiving “Value”
Traditional Marketing is “Broken”
Consumers “Know”
∀ What they want to buy
∀ Why they are going to buy
∀ When they will buy
Yet, “Dont know their value”
Vendors “Think They Know”
∀ Who to sell to
∀ How to “market“ to highly targeted users
∀ What drives consumer behavior
Yet, “Are wrong 98% of the time”
?
6. 6Muddleme Inc. - Confidential
Muddleme: The Ultimate Two-Sided Marketplace
Cash is King… Again
Consumer
∀ Earns cash not points
∀ Gets best offer
∀ Controls their privacy
Vendors & Service Providers
∀ Highly targeted leads
∀ Higher conversion potential
∀ ROI and sales analytics/metrics
∀ Excellent supplement for
integration to CRM
><
Everybody Wins!
<
7. 7Muddleme Inc. - Confidential
Value Proposition? Everybody Wins!
Unique Competitive Advantage
Features Benefits
Consumer - Best offer
- Access across web and mobile app.
- Easy to use
- Access to Local, National and Global vendors
- Real-time response
- Cash vs. “points”
- Privacy and Control of personal data
- Rewarded for “acting on intent”
- No cost to join
- Cash for “like minded” Referrals
Vendor - Free and Easy sign-up process
- Easy and intuitive User Interface
- Direct Access to “Buyers” vs. “Lookers”
- CRM platform agnostic
- Real-time competitive post-purchase Analytics
- Great access to why you win/lose clients
- Optimal spend of marketing $
- Valuable competitive intelligence
- Real-time ROI
- Increased Customer conversion
- 70% rebate to ”re-bid” (if you lose an auction)
- More product/service revenue
8. 8Muddleme Inc. - Confidential
Two Efficient Channels
Technology: “How Muddleme Delivers”
Online Platform
Mobile Apps
9. 9Muddleme Inc. - Confidential
The Future of E-Commerce and Mobile Look Bright
Where the consumer is the vendors will follow…
Opportunity: Consumer and Vendor
Consumer Growth
∀ Online retail sales in the U.S.
to reach $327 billion by 2016
∀ Online retail to increase
from 7% today to 9% by 2016
Growth Drivers
• New, innovative shopping
models like MuddleMe
• Improvements in mobile and
tablet capability
• Aggressive vendor adoption
of online deals/offers (coupon
codes, flash sales, ect.)
10. 10Muddleme Inc. - Confidential
Consumer Mobile Usage is Growing Rapidly
MuddleMe is ready!
MM - Positioned For Mobile Growth
Mobile Growth
∀ “Online Retail” and
“E-payments” rank in top 10 in
mobile usage amongst users
∀ This user base is rapidly
growing
∀MuddleMe is positioned to
benefit from this growth trend
via iOS and Android apps
∀MuddleMe Apps to providing
users new and innovative model
to shop: research, compare, get
deals, and acquire goods
U.S. Top Mobile Categories Growth by Audience (000)
Online Retail
15,221
28,537
DEC 10’ DEC 11’
Mobile E-Payments
13,056
23,480
DEC 10’ DEC 11’
Source: comScore MobiLens 3 mon. avg. ending Dec 2011 vs. Dec 2012
11. 11Muddleme Inc. - Confidential
Competitive Landscape
Special Sauce
The Muddleme model is
unique, we’re like…
SwitzerlandSwitzerland
No direct competitors.
Competition is our ally.
Consumer
∀ Price/Product comparison sites (Angie’s List, Service
Magic, Taskrabbit, etc.)
∀ Daily deal/coupon sites (Groupon, Amazon Daily, etc.)
Vendor
∀ Online lead generation companies
∀ Pay Per Click and other online ad networks (Google
Adwords, Bing, Yahoo ads, etc.)
Proprietary Consumer
Scoring Model (PCSM)
based on likelihood to
purchase algorithm
12. 12Muddleme Inc. - Confidential
Go to Market Strategy
Short-term (First 6 months) Long-term
Consumers National (via affiliates)
Local: Boston and Chicago
Global via Web and Mobile
Vendors National (via affiliates)
Local: Boston and Chicago
Global via Web and Mobile
Inbound Outbound Direct Prospecting
• Blog and SEO
• MM branded social media pages (FB,
Twitter, YouTube)
• Special promotions via social media
• Guerrilla and viral marketing initiatives
• Partnerships with “synergistic”
companies/businesses
• Promotions on Android & Apple
Stores
• Viral sharing tools & promotion within MM
ecosystem of online and mobile app
• Affiliate programs
• E-mail marketing via targeted lists with
confirmed opt-in (Revotas Platform)
• PPC (Adwords, Retargeter.com, etc.)
• Direct mail (vendors mostly)
• Traditional PR
• Sales Director hire/Team
• “Cold” selling (calls, meetings, etc)
• Trade shows
• Strategic partnerships with local small
business chapters
• Promotion to local small business
chapters/events promotion
• Free local “Marketing” workshops -
(Meetup.com, SkillShare.com, etc..)
Who?
How?
13. 13Muddleme Inc. - Confidential
Team: “Ready to Change The World!”
Kevin Brothers, Chief Executive Officer and Founder
Kevin, a graduate of the University of New Hampshire is a 25 year sales veteran and
entrepreneur who has held various roles within client, agency and manufacture side
businesses. This experience has provided him with a 360 degree view and a deep
understanding of the strategic, technological and overall requirements related to the
managerial nuances of marketing and advertising. Kevin has also founded and
successfully sold an interactive software company in early 2001.
Jon Hopkins, Chief Technology Officer
Jon Hopkins is an accomplished high tech executive who has founded and exited two
successful software companies over his 30 year career . As President, CEO and Founder of
Palladio Software Corporation, a software engineering firm, Jon orchestrated the
successful sale of Palladio to Rational Software Corporation (NASDAQ: RATL). Mr.
Hopkins served as Director of Rose Product Programs for Rational after its acquisition.
Mario Franic, Vice President of Marketing
Mario kicked off his marketing and design career on Madison Avenue, at the renowned ad
firm Young & Rubicam, where he directed global media strategy for the AT&T World
Traveler program back in 1998. He went on to execute multiple award winning
communications campaigns for clients such as Morgan Stanley, Fidelity and Nestlé.
}Battle Tested
Experienced
Entrepreneurial
Internet Savvy
Committed
14. 14Muddleme Inc. - Confidential
Summary: Why Invest in Muddleme?
Provides fair market exchange of cash to consumers for
completing purchases
Enables “buying” customers privacy and the ability to monetize
and value their personal data
Only platform offering consumer scoring and purchasing
accountability
Maximizes vendor yield from campaigns
and marketing investments
Provides vendors real-time ROI and
competitive intelligence
Provides Vendors with “sticky” information
on “buying” consumers
