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Veloxsites LinkedIn Presentation
The document summarizes research findings on small and medium-sized businesses' (SMBs) needs and preferences regarding online presence and websites. It finds that SMBs want solutions that are trustworthy, help them get found locally, and require minimal effort ("done" for them). However, many existing SMB websites fail to meet basic usability and functionality standards. The document then presents the Veloxsites solution, which uses customer analytics to automatically provision websites that match SMBs' specific needs, in order to better serve customers and scale efficiently.
Veloxsites LinkedIn Presentation
- 1. Opportunities in Online Presencefor SMBs Veloxsites January, 2015
- 2. Source: InsightONE/Veloxsites ResearchReport “Online Presence: What SMBs Want”, 2015 Sample: 24 telephone interviews, 10 SMB service provider channels, 8 with over 50,000 SMB customers, 10 SMBS with monthly digital spend ranging from $25 to $170, 4 website creation providers Service Providers are not Building Trust with SMBs Selling new websites to SMBs is difficult New online product offers are failing because existing websites are not responsive SMBs are sold products they don’t understand or need 1 2 3 Reasons why…
- 3. Why Existing SMBSites Don’t Build Business • 49% of fail to comply with basic usability principles • 50% of online sales are lost because visitors can’t find content • 60% of sites don’t list their phone number • 93% of websites do not render successfully on mobile devices or smartphone
- 4. What SMBs Want Trust –a connection to a service provider that understands their business and needs To be found locally – traffic, calls, leads, sales Done – website, online presence instantly 1 2 3
- 5. SMB Statistics Have awebsite 50% Don’t Have a website 50% Responsive 30% NON Responsive 70% Don’t need a website 32% Need a website 68% 20% 69% 37% Replacing Enhancing Creating Mobile
- 6. Do It ForMe (DIFM) 70% DIY - Migrate to DIFM… Do it Yourself (DIY)… Source: InsightONE/Veloxsites 2015 Research Report “Online Presence: What SMBs Want” Self-serve Light Fulfillment = Done 80% of SMBs want their website development DONE for them DIFMs want to understand what is occurring and see results but don’t want to do it themselves The majority want it DONE for them SMB Digital Marketing Personas
- 7. The Veloxsites Solution OurCustomer Analytics Suite helps service providers target customers with online services that match what customers need Automated provisioning of website features as customers need them Fulfillment support, training and marketing programs to ensure program success
- 8. Customer Analytics -Know Your Customer’s Needs MarketMatch - Opportunity Assessment Web Health Report – Needs Segmentation
- 9. Automation– Provision exactlywhat they need, automatically
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- 11. At 6 months,adoption increases 3 to 5X SMBs needs are met – they get what they need and see it first Cost of Delivery is Reduced with Automation Fulfillment costs are reduced via automation – and can easily be outsourced to folks like Design Wizards Average Client Results
- 12. You can giveevery one of your customers a responsive website We take your customer data and turn it into tens of thousands of websites
- 13. Before After Sample Site1: New
- 14. Before After Sample Site2: Before & After Responsive Site
- 15. Add E-Commerce andPayment Gateway Add E-CommerceBefore
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- 17. Conclusions Offer SMBs whatthey need Build trust to deepen your relationships Massively improve your sales & CSAT ANALYZE NEEDS BUILD RIGHT SCALE QUICKLY Pinpoint which SMB needs what service through analyzing your customers’ web presence Then build/improve their websites correctly And quickly scale your new solution with automated site creation There is a much larger opportunity in new and replacement sites ✓ ✓ ✓ ✓