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- 1 -joiz global
The most innovative Social TV in Europe
- 2 -
Video
- 3 -
JOIZ WAS FOUNDED IN 2009 IN ZURICH AND LAUNCHED IN 2011
- joiz is headquartered in Zurich, Switzerland and
employs 127 people, Offices in Zurich, Berlin and
Tel Aviv.
- Joiz Group (Holding) with three subsidaries
joiz Switzerland, joiz Germany and joiz global.
- joiz globals Community Marketing Platform was
developed for own use but is licenced now to other
content owners
Concept developed by
co-founders Alexander
Mazzara and Kurt
Schaad
Launch of joiz Switzerland
as a FTE digital and analog
FTA channel (85% of
TVHH)
Launch of joiz
Germany as FTE
digital channel (35%
of TVHH)
joiz starts its MCN
efforts on YouTube and
is today the biggest
Swiss MCN.
Joiz CMP goes live on
a TV channel/news site
of a big German
Publisher.
LOI for joiz Latam
signed (franchise)
partnering DirecTV
(2016)
JANUARY 2010 2011 2013 20152014
BERLIN
ZURICH
THE CREATION OF JOIZ THROUGH KEY MILESTONES
joiz global starts to
build up the
licencing and
business.
Joiz goes live with 10
clients in 2015 in Europe
and the US and secures
strategic partnerships.
- 4 -
TV HABITS ARE CHANGING
- 5 -
INSIGHTS
ABOUT
VIEWERS,
USERS
Succes Factor #1
- 6 -
REGISTERED USERS INSIGHTS
JOIZ.CH USER
GENDER DISTRIBUTION
57% 43%
REGISTERED JOIZ-USER
AGE DISTRIBUTION IN %
1
7
42
32
10
5
2 2
0-12 13-17 18-24 25-34 35-44 45-55 56-64 65+
Ø 26 YEARS
S o u r c e : i a K o m e C r o s s p l a t t f o r m A n a l y t i c s
- 7 -
PROGRAMME PREFERENCES OF JOIZ VIEWERS
WHAT DO JOIZ VIEWERS
LIKE TO WATCH ON TV?
THEIR TOP 5
1. Music
2. Games
3. Styling / Fashion
4. Technology, Sports & Sex
5. Funny YouTube Clips
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
JOIZ VIEWERS
S o u r c e : j o i z B r a n d t r a c k e r , n = 2 0 0 0 w e i g h t i n g = 5 0 %
- 8 -
DESIGN
CONTENT TO
USERS
PREFERENCE
S
Succes Factor #2
- 9 -
JOIZ PROGRAMME FOCUS
ENTERTAINMENT MUSIC LIFESTYLE SOCIETY NEWS
18%
40%
24%
13%
5%• STARS
• FICTION
• CINEMA
• SHOWS
• GAMES
• NATIONAL &
INTERNATIONAL MUSIC
• LIVE PERFORMANCES
• DJ FORMATS
• VIDEO CLIPS
• FASHION
• GADGETS
• COOKING
• PARTY
• HEALTH
• LOVE & SEXUALITY
• POLITICS
• DIGITAL LIVE
• NEWS
• WEB-CURIOUS
- 10 -
ACROSS
MEDIA
ACROSS
PLATFORM
Succes Factor #3
- 11 -
K A M P A G N E N A U F B A U / M U S T H A V E
Transmedia Storytelling
for all Branded
Entertainment channels
- 12 -
INTEGRATED
TOOLS INTO
TV, VIDEO AND
EDITORS
PROCESSES
Succes Factor #4
- 13 -
- 14 -
CHAT DISPLAYED
IN GREEN ROOM
CHAT DISPLAYED
IN GREEN ROOM
USER CHECKS
INTO TV SHOW
SKYPE CALL
INTO TV SHOW
CHAT DISPLAYED
IN TV SHOW
INSTAGRAM DISPLAYED
IN TV SHOW
TWITTER DISPLAYED
IN TV SHOW
FRESH LEVEL DISPLAYED
IN TV SHOW
- 15 -
CHAT DISPLAYED
IN TV SHOW
CHAT DISPLAYED
IN GREEN ROOM
CHAT DISPLAYED
IN GREEN ROOM
USER CHECKS
INTO TV SHOW
SKYPE CALL
INTO TV SHOW
INSTAGRAM DISPLAYED
IN TV SHOW
TWITTER DISPLAYED
IN TV SHOW
FRESH LEVEL DISPLAYED
IN TV SHOW
- 16 -
THE JOIZ TECHNOLOGY FRAMEWORK CAN BE EASILY INTEGRATED INTO EXISTING BROADCASTING / RADIO INFRASTRUCTURES
JOIZ TECHNOLOGY FRAMEWORK
joiz Global
BROADCAST IT
Newsroom
Scheduling
Media Asset Management
Playout Automation
GRAPHIC ENGINE
VIEWER ON
WEBSITE
AND APPS
VIEWER
WATCHES TV
COMMUNITY MARKETING
PLATFORM IN THE CLOUD
PERSONALISED AD MODULE
RED BUTTON
E-COMMERCE AND LOYALITY
SOCIAL TV SUITE
COMMUNITY MARKETING
PLATFORM
- 17 -
NEW AD
FORMATS,
BRANDED
CONTENT
CAMPAINS
Succes Factor #5
- 18 -
LEADING BRANDS PROFIT FROM
JOIZ
1
2
3
TECHNOLOGY MEETS BRANDED ENTERTAINMENT
- 19 -
ENABLING
GLOBAL
CAMPAINS
FOR ALL
CHANNELS
Succes Factor #6
- 20 -
ENABLING
GLOBAL
CAMPAINS
FOR ALL
CHANNELS
Succes Factor #6
- 21 -
Community Marketing Platform (Service as a Service)
Solution for the BtoB market
Joiz
Ch
CMP
CMP
Tools
Front-
ends
Joiz
DE
CMP
CMP
Tools
Front-
ends
Koeln
TV
CMP
CMP
Tools
Front-
ends
New
TV
Chann
el
Europe
(okt)
CMP
Tools
Front-
ends
TV
Chann
el
Eastern
Europe
CMP
CMP
Tools
Front-
ends
Star
with
social
media
reach
CMP
CMP
Tools
Front-
ends
TV
Chann
el
CMP
CMP
Tools
Front-
ends
New
client
CMP
CMP
Tools
Front-
ends
New
client
CMP
CMP
Tools
Front-
ends
Ad module JOIZ Global Alliance Campains
- 22 -
DIGITAL
DISRUPTION
MAJOR
TRENDS
• New user behaviour influences content
production
• Content is sent to Linear TV, but also to
social networks (transmedia stroytelling)
to increase the reach of the story
• New social TV channel can be built up
cloud based (TV out of the box) in 1 or 2
month before going life
• To transfer viewers, readers, listeners to
users you need a new approach
- 23 -
CONTACT
GERMANY OFFICE
joiz Global
Straße der Pariser Kommune 8
10243 Berlin
Email: info@joizglobal.com
Telephone: +49 30 726 239 100
THANK YOU AND WE ARE LOOKING
FORWARD TO HEARING FROM
YOU!
HEADQUARTER SWITZERLAND
joiz Global
Schärenmoosstrasse 77
8052 Zürich
Email: info@joizglobal.com
Telephone: +41 44 533 09 00
ISRAEL OFFICE
joiz Global
2 Kaufman Street, Textile House, 6th Floor
68012 Tel Aviv
Email: info@joizglobal.com
Telephone: +972 52 620 2076
www.joizglobal.com

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ISDC_2015_Samuel Gähwiller_The most innovative Social TV in Europe

  • 1. - 1 -joiz global The most innovative Social TV in Europe
  • 3. - 3 - JOIZ WAS FOUNDED IN 2009 IN ZURICH AND LAUNCHED IN 2011 - joiz is headquartered in Zurich, Switzerland and employs 127 people, Offices in Zurich, Berlin and Tel Aviv. - Joiz Group (Holding) with three subsidaries joiz Switzerland, joiz Germany and joiz global. - joiz globals Community Marketing Platform was developed for own use but is licenced now to other content owners Concept developed by co-founders Alexander Mazzara and Kurt Schaad Launch of joiz Switzerland as a FTE digital and analog FTA channel (85% of TVHH) Launch of joiz Germany as FTE digital channel (35% of TVHH) joiz starts its MCN efforts on YouTube and is today the biggest Swiss MCN. Joiz CMP goes live on a TV channel/news site of a big German Publisher. LOI for joiz Latam signed (franchise) partnering DirecTV (2016) JANUARY 2010 2011 2013 20152014 BERLIN ZURICH THE CREATION OF JOIZ THROUGH KEY MILESTONES joiz global starts to build up the licencing and business. Joiz goes live with 10 clients in 2015 in Europe and the US and secures strategic partnerships.
  • 4. - 4 - TV HABITS ARE CHANGING
  • 6. - 6 - REGISTERED USERS INSIGHTS JOIZ.CH USER GENDER DISTRIBUTION 57% 43% REGISTERED JOIZ-USER AGE DISTRIBUTION IN % 1 7 42 32 10 5 2 2 0-12 13-17 18-24 25-34 35-44 45-55 56-64 65+ Ø 26 YEARS S o u r c e : i a K o m e C r o s s p l a t t f o r m A n a l y t i c s
  • 7. - 7 - PROGRAMME PREFERENCES OF JOIZ VIEWERS WHAT DO JOIZ VIEWERS LIKE TO WATCH ON TV? THEIR TOP 5 1. Music 2. Games 3. Styling / Fashion 4. Technology, Sports & Sex 5. Funny YouTube Clips 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% JOIZ VIEWERS S o u r c e : j o i z B r a n d t r a c k e r , n = 2 0 0 0 w e i g h t i n g = 5 0 %
  • 8. - 8 - DESIGN CONTENT TO USERS PREFERENCE S Succes Factor #2
  • 9. - 9 - JOIZ PROGRAMME FOCUS ENTERTAINMENT MUSIC LIFESTYLE SOCIETY NEWS 18% 40% 24% 13% 5%• STARS • FICTION • CINEMA • SHOWS • GAMES • NATIONAL & INTERNATIONAL MUSIC • LIVE PERFORMANCES • DJ FORMATS • VIDEO CLIPS • FASHION • GADGETS • COOKING • PARTY • HEALTH • LOVE & SEXUALITY • POLITICS • DIGITAL LIVE • NEWS • WEB-CURIOUS
  • 11. - 11 - K A M P A G N E N A U F B A U / M U S T H A V E Transmedia Storytelling for all Branded Entertainment channels
  • 12. - 12 - INTEGRATED TOOLS INTO TV, VIDEO AND EDITORS PROCESSES Succes Factor #4
  • 14. - 14 - CHAT DISPLAYED IN GREEN ROOM CHAT DISPLAYED IN GREEN ROOM USER CHECKS INTO TV SHOW SKYPE CALL INTO TV SHOW CHAT DISPLAYED IN TV SHOW INSTAGRAM DISPLAYED IN TV SHOW TWITTER DISPLAYED IN TV SHOW FRESH LEVEL DISPLAYED IN TV SHOW
  • 15. - 15 - CHAT DISPLAYED IN TV SHOW CHAT DISPLAYED IN GREEN ROOM CHAT DISPLAYED IN GREEN ROOM USER CHECKS INTO TV SHOW SKYPE CALL INTO TV SHOW INSTAGRAM DISPLAYED IN TV SHOW TWITTER DISPLAYED IN TV SHOW FRESH LEVEL DISPLAYED IN TV SHOW
  • 16. - 16 - THE JOIZ TECHNOLOGY FRAMEWORK CAN BE EASILY INTEGRATED INTO EXISTING BROADCASTING / RADIO INFRASTRUCTURES JOIZ TECHNOLOGY FRAMEWORK joiz Global BROADCAST IT Newsroom Scheduling Media Asset Management Playout Automation GRAPHIC ENGINE VIEWER ON WEBSITE AND APPS VIEWER WATCHES TV COMMUNITY MARKETING PLATFORM IN THE CLOUD PERSONALISED AD MODULE RED BUTTON E-COMMERCE AND LOYALITY SOCIAL TV SUITE COMMUNITY MARKETING PLATFORM
  • 17. - 17 - NEW AD FORMATS, BRANDED CONTENT CAMPAINS Succes Factor #5
  • 18. - 18 - LEADING BRANDS PROFIT FROM JOIZ 1 2 3 TECHNOLOGY MEETS BRANDED ENTERTAINMENT
  • 19. - 19 - ENABLING GLOBAL CAMPAINS FOR ALL CHANNELS Succes Factor #6
  • 20. - 20 - ENABLING GLOBAL CAMPAINS FOR ALL CHANNELS Succes Factor #6
  • 21. - 21 - Community Marketing Platform (Service as a Service) Solution for the BtoB market Joiz Ch CMP CMP Tools Front- ends Joiz DE CMP CMP Tools Front- ends Koeln TV CMP CMP Tools Front- ends New TV Chann el Europe (okt) CMP Tools Front- ends TV Chann el Eastern Europe CMP CMP Tools Front- ends Star with social media reach CMP CMP Tools Front- ends TV Chann el CMP CMP Tools Front- ends New client CMP CMP Tools Front- ends New client CMP CMP Tools Front- ends Ad module JOIZ Global Alliance Campains
  • 22. - 22 - DIGITAL DISRUPTION MAJOR TRENDS • New user behaviour influences content production • Content is sent to Linear TV, but also to social networks (transmedia stroytelling) to increase the reach of the story • New social TV channel can be built up cloud based (TV out of the box) in 1 or 2 month before going life • To transfer viewers, readers, listeners to users you need a new approach
  • 23. - 23 - CONTACT GERMANY OFFICE joiz Global Straße der Pariser Kommune 8 10243 Berlin Email: info@joizglobal.com Telephone: +49 30 726 239 100 THANK YOU AND WE ARE LOOKING FORWARD TO HEARING FROM YOU! HEADQUARTER SWITZERLAND joiz Global Schärenmoosstrasse 77 8052 Zürich Email: info@joizglobal.com Telephone: +41 44 533 09 00 ISRAEL OFFICE joiz Global 2 Kaufman Street, Textile House, 6th Floor 68012 Tel Aviv Email: info@joizglobal.com Telephone: +972 52 620 2076 www.joizglobal.com