Muddleme is a platform that provides fair cash payments to consumers for purchases, while enabling customer privacy and monetization of personal data. It is the only platform that offers consumer scoring and purchase accountability. Muddleme maximizes vendor returns on marketing investments by providing real-time ROI metrics and competitive intelligence. Vendors also gain valuable purchase information on customers.
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookCatalyst
Are you looking to step up your social commerce strategy? A best in class social commerce strategy leaves no stone unturned. Catalyst’s webinar slides are available so you can learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. You’ll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business.
Key Takeaways:
• Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy.
• Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points.
• Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins
• Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Len
Combining offline and online data to drive performance - ArabNet Riyadh 2015ArabNet ME
Speaker: Subra Krishnan, SVP Products and Marketing, Vizury, @subrakrishnan
Talk by Vizury; Combining offline and online data to drive performance
كلمة: تتبع المستخدمين والتحويلات في عالم غير متصل، فيزوري
المتحدث: صوبرا كريشنان، نائب رئيس المنتجات والتسويق، فيزوري @subrakrishnan
How are marketers combining their offline data with online data? How are they using it to drive performance and a stronger customer experience? What results are they seeing?
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013—a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion—as much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data.
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookCatalyst
Are you looking to step up your social commerce strategy? A best in class social commerce strategy leaves no stone unturned. Catalyst’s webinar slides are available so you can learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. You’ll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business.
Key Takeaways:
• Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy.
• Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points.
• Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins
• Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Len
Combining offline and online data to drive performance - ArabNet Riyadh 2015ArabNet ME
Speaker: Subra Krishnan, SVP Products and Marketing, Vizury, @subrakrishnan
Talk by Vizury; Combining offline and online data to drive performance
كلمة: تتبع المستخدمين والتحويلات في عالم غير متصل، فيزوري
المتحدث: صوبرا كريشنان، نائب رئيس المنتجات والتسويق، فيزوري @subrakrishnan
How are marketers combining their offline data with online data? How are they using it to drive performance and a stronger customer experience? What results are they seeing?
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013—a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion—as much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only. Targeting isn't about clicks, it's all about sales, and 92% is a large percentage of missing data.
In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
Omnichannel Commerce & The Customer Experience - Featuring Don PeppersMargot Heiligman
In this presentation content, Don is taking the topic of omnichannel commerce and customer experience right to the core of their essence. What should businesses and management pay attention to in order to successfully transform their business digitally? And what is a good customer experience really about? Access the content now.
Visit "The Future of Customer Engagement and Commerce" by SAP Hybris to get more valuable content around commerce, marketing, and customer engagement here: http://www.the-future-of-commerce.com/
Expert Panel: Decoding the Impact of the iOS 14 UpdateTinuiti
Hear from experts across the industry, including mobile campaign developers, and the top leaders in full-funnel marketing, attribution, and mobile app and digital measurement.
Harnessing Data for Better Customer Experience and Company SuccessTreasure Data, Inc.
As big data has exploded, the ability for companies to easily leverage it has imploded. Organizations are drowning in their own information, unable to see the forest through the trees, while the big players consistently outperform in their ability to deliver a great customer experience, faster, cheaper…As a result, the vast majority of companies are scrambling to catch up and become more agile, data-driven, to use their data more effectively so they can attract and retain their elusive customers...
In this joint deck by 451 Research and Treasure Data, you will learn how to enable your line of business team to own their own data (instead of relying on IT) to be able to:
- deliver a single, persistent view of your customer based on behavior data
- make that data accessible to the right people at the right time
- Increase organizational effectiveness by (finally) breaking down silos with data
- enable powerful marketing tools to enhance the customer experience
There is no disputing that commerce has become increasingly important to every business. But beyond having a commerce capability to support your business, does your commerce platform and technology support the future possibilities of expanding your business to cross borders?
With technology rapidly evolving, the commerce landscape has also changed dramatically, and we can only expect this speed of transformation to continue in 2016 – both in the business-to-business (B2B) and business-to-consumer (B2C) landscapes.
What are the key commerce trends we can expect in 2016? What are the buyers looking for from a commerce experience? How can you start to build a solid commerce strategy that allows you to cross borders? What are some of the commerce best practices to adopt?
Are you delivering a 21st century digital commerce experience? Take the test: https://meetsimplesap.com/commerce
For a full replay of the webinar, watch here: http://bit.ly/beyondcommerce
November 2016
Digital customer experience is a river formed out of many streams, all equally important. This presentation is an overview of all the elements that go into building a successful digital customer experience, illuminated with case examples.
How Simplify360 helps in Providing Banking Solutions Simplify360
Banking is one industry which needs to maintain a constant contact with their customers. Social Media in such a case is extremely useful. It provides access to a huge customer base aggregated in a single place.
Simplify360, helps banks listen to what the customers are talking and where, to make sure the company keeps their communication on a constant check. Here's how it is done.
Secure and Scalable PeopleSoft--Sensitive and High Volume Deployment Case Stu...Smart ERP Solutions, Inc.
Particularly for HCM deployments, many PeopleSoft customers require a very secure and/or highly scalable architecture due to the nature of their business. This session provides a number of case studies of successful production deployments involving alternate architectures involving multiple database instances to address extreme security requirements and high volumes of transactions.
In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
Omnichannel Commerce & The Customer Experience - Featuring Don PeppersMargot Heiligman
In this presentation content, Don is taking the topic of omnichannel commerce and customer experience right to the core of their essence. What should businesses and management pay attention to in order to successfully transform their business digitally? And what is a good customer experience really about? Access the content now.
Visit "The Future of Customer Engagement and Commerce" by SAP Hybris to get more valuable content around commerce, marketing, and customer engagement here: http://www.the-future-of-commerce.com/
Expert Panel: Decoding the Impact of the iOS 14 UpdateTinuiti
Hear from experts across the industry, including mobile campaign developers, and the top leaders in full-funnel marketing, attribution, and mobile app and digital measurement.
Harnessing Data for Better Customer Experience and Company SuccessTreasure Data, Inc.
As big data has exploded, the ability for companies to easily leverage it has imploded. Organizations are drowning in their own information, unable to see the forest through the trees, while the big players consistently outperform in their ability to deliver a great customer experience, faster, cheaper…As a result, the vast majority of companies are scrambling to catch up and become more agile, data-driven, to use their data more effectively so they can attract and retain their elusive customers...
In this joint deck by 451 Research and Treasure Data, you will learn how to enable your line of business team to own their own data (instead of relying on IT) to be able to:
- deliver a single, persistent view of your customer based on behavior data
- make that data accessible to the right people at the right time
- Increase organizational effectiveness by (finally) breaking down silos with data
- enable powerful marketing tools to enhance the customer experience
There is no disputing that commerce has become increasingly important to every business. But beyond having a commerce capability to support your business, does your commerce platform and technology support the future possibilities of expanding your business to cross borders?
With technology rapidly evolving, the commerce landscape has also changed dramatically, and we can only expect this speed of transformation to continue in 2016 – both in the business-to-business (B2B) and business-to-consumer (B2C) landscapes.
What are the key commerce trends we can expect in 2016? What are the buyers looking for from a commerce experience? How can you start to build a solid commerce strategy that allows you to cross borders? What are some of the commerce best practices to adopt?
Are you delivering a 21st century digital commerce experience? Take the test: https://meetsimplesap.com/commerce
For a full replay of the webinar, watch here: http://bit.ly/beyondcommerce
November 2016
Digital customer experience is a river formed out of many streams, all equally important. This presentation is an overview of all the elements that go into building a successful digital customer experience, illuminated with case examples.
How Simplify360 helps in Providing Banking Solutions Simplify360
Banking is one industry which needs to maintain a constant contact with their customers. Social Media in such a case is extremely useful. It provides access to a huge customer base aggregated in a single place.
Simplify360, helps banks listen to what the customers are talking and where, to make sure the company keeps their communication on a constant check. Here's how it is done.
Secure and Scalable PeopleSoft--Sensitive and High Volume Deployment Case Stu...Smart ERP Solutions, Inc.
Particularly for HCM deployments, many PeopleSoft customers require a very secure and/or highly scalable architecture due to the nature of their business. This session provides a number of case studies of successful production deployments involving alternate architectures involving multiple database instances to address extreme security requirements and high volumes of transactions.
FRIENDSHIP is a network
that needs:
no recharge!
no charging!
No roaming!
no validity!
no activation!
no signal problems!
just don't switch off your HEART !
Enterprise Resource Planning
We all know that customer segmentation is critical to success in the online world, but how is this done across multiple data sources? From mobile apps, to website cookies, to your CRM, offline data and more. Is there a way to bring all of these together? Absolutely, lets learn how – together. Data Management Platforms such as Adobe’s Audience Manager or BlueKai are often referred to but little talked about. Here we will go through the future of customer data for marketing, ensuring you are up with the play on making your next move into the new generation of targeted advertising as it starts to unfold.
Pinpoint is helping companies redefine commerce in the age of the customer. Small increases in average order frequency/size and average customer tenure translate into large increases in revenue and profit. Pinpoint shows you how implementing a campaign management solution is a key enabler of evolving to intelligent relationship marketing. This presentation outlines the following:
E-commerce and customer relationship marketing overview:
-Customer engagement
-Market opportunities
-Moving from transactional marketing to relationship marketing
-Business impacts
Adding campaign management to E-commerce:
-Solution components
-Merging online behavior with e-commerce activity
-Data organization
-Cross-brand integration- the enterprise customer model
-Coordinating promotions
-Marketing performance measurement and reporting
Business Advantages of Enhanced CRM:
-Greater average order size
-Increased revenue per customer
-Longer average customer tenure
-Improved customer profitability
-Reduced time to market for new programs/offers
-Continuous improvement in messaging relevance
-Ease of integrating additional brands
CMO Exchange panel: 'CMOs as Change Management Operators' by Steven Cook, Vince Ferraro, Maribel Garcia-Rodriguez, Lorena Harris and Filip Wouters. #CMOExchange #CMO.com
AAA Partners' Network is about marketing in the new world of the social customer. With AAA you know which, how and why 50% of your marketing budget is working, and spend just that. Move the balance 50% to your bottom-line. If you're not doing social marketing with AAA, you're leaving money on the table.
In an 'always on' world where channel-surfing B2B customers demand real-time responses - no matter where they are - what is the optimal role of social media marketing? Roxane Divol, a partner and leader of McKinsey's Marketing & Sales Practice, addressed this question at the ITSMA Marketing Leadership Forum and demystified the emerging role of marketing as a driver of social technologies. She also discussed the tactics and strategies B2B marketers should use to access the touchpoints and datastreams that reinforce the social consumer decision journey. This presentation provides insights into how, when, and where social media influences and uniquely engages customers, as well as current best practices for developing, launching, and demonstrating the financial impact of social media campaigns. More: http://mckinseyonmarketingandsales.com/topics/b-to-b
7 Traits of Highly Effective Digital Commerce OrganizationsSameer Khan
Commerce technology spending is up across the board. Retailers are significantly bolstering their capital investment programs. 85% will increase their spend on commerce technology in 2015. Is your organization prepared for the next generation of digital business?
2013 03-05 competitive advantage of digital transformationMartin Hack
Digital maturity matters
It matters in every industry
And the approaches that digitally mature companies use can be adopted by any company that has the leadership drive to do so
The future is arriving quickly. Take action now to create your own digital advantage
We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year.
So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022?
We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn:
• How to audit your 2022 Google Ads performance so far
• Data and insights to help maintain ROI through the second half of the year
• New Google Ads tips to capture and nurture leads
Programmatic Branding: Moving Beyond Direct ResponseDigiday
With the evolution of programmatic inventory and targeting, ad agencies are looking to real-time bidding as a sizable resource for all kinds of campaigns with diverse KPIs. While RTB has moved beyond the display banner ad, marketers are looking beyond traditional direct response calls to action. How have marketers leveraged programmatic branding and where is its place in the media mix?
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Digital marketing transformation: How IT can traverse the marketing divideGerry Brown
This presentation was given at the Ovum Industry Congress in Victoria, London on May 14th 2013. The goal was to advise CIOs and other IT professionals how to approach a collaboration with their marketing colleagues when considering the implementation of an integrated digital marketing system. The presentation covers the kind of systems that marketers need and want, the marketing operating environment and the marketers’ mindset that IT professionals need to consider, and how Marketing and IT can harmonise and work co-operatively. We assess how marketing processes combine with marketing automation, web site optimisation, and multi-channel marketing to leverage enterprise data assets and provide a better brand experience for the connected customer.
Using data to design personalized customer experiences CXAileen Cahill
At the intersection of “Big Data” and the Big Blender – Ad Tech + Mar Tech – lies growth & competitive advantage, harkening in the era of personalization and customer experience design.
Breakthrough marketing begins by harnessing omnichannel customer insights. Using data-driven insights to design, inform & deploy your Customer Relationship Marketing, creative & media mix is where breakthrough marketing happens! A holistic view of the customer informing CX, over time, across channels and devices. Creating personalized experiences that result in long-term, high-value customer relationships.
Customer’s are in the driver’s seat! With complete information at their fingertips and numerous choices, “one size fits all” product-centered marketing is the by gone era of Mad Men.
2. 2Muddleme Inc. - Confidential
Provides fair market exchange of cash to consumers for
completing purchases
Enables “buying” customers privacy and the ability to monetize
and to value their personal data
Only platform offering consumer scoring and purchasing
accountability
Maximizes vendor yield from campaigns and marketing
investments
Provides vendors real-time ROI and competitive intelligence
Provides Vendors with “sticky” information on “buying”
consumers
A Fundamental Change in Marketing
3. 3Muddleme Inc. - Confidential
Frictionless Selling
The Law of Social Sharing
The amount of data people share doubles
every year.
We are what we share.
4. 4Muddleme Inc. - Confidential
Traditional Marketing = “No-Win” Model
Market Success Drivers Traditional Model Muddleme Model
Value Exchange Only One “winner” Everybody Wins!!!
Developmental Cycle Ongoing, no recipe for success Real-time, based on actual purchase
Revenue Model - Single purchase
- Single Service
- Costly
- Free to Vendors
- Cash based for Consumer action
- Viral
Engagement Days, Months, Uncertain Real-time, based on actual Purchase
Data and Analytics Limited/ lot’s of unknowns - “Actual” Buyer vs. “Looker”
- Real Purchase drivers
Distribution/Acquisition - Expensive
- Not efficient
- 2% is great!!, 5% = Bestseller
- Viral
- Measurable
- “Action” oriented
5. 5Muddleme Inc. - Confidential
Vendors and Consumers are not receiving “Value”
Traditional Marketing is “Broken”
Consumers “Know”
∀ What they want to buy
∀ Why they are going to buy
∀ When they will buy
Yet, “Dont know their value”
Vendors “Think They Know”
∀ Who to sell to
∀ How to “market“ to highly targeted users
∀ What drives consumer behavior
Yet, “Are wrong 98% of the time”
?
6. 6Muddleme Inc. - Confidential
Muddleme: The Ultimate Two-Sided Marketplace
Cash is King… Again
Consumer
∀ Earns cash not points
∀ Gets best offer
∀ Controls their privacy
Vendors & Service Providers
∀ Highly targeted leads
∀ Higher conversion potential
∀ ROI and sales analytics/metrics
∀ Excellent supplement for
integration to CRM
><
Everybody Wins!
<
7. 7Muddleme Inc. - Confidential
Value Proposition? Everybody Wins!
Unique Competitive Advantage
Features Benefits
Consumer - Best offer
- Access across web and mobile app.
- Easy to use
- Access to Local, National and Global vendors
- Real-time response
- Cash vs. “points”
- Privacy and Control of personal data
- Rewarded for “acting on intent”
- No cost to join
- Cash for “like minded” Referrals
Vendor - Free and Easy sign-up process
- Easy and intuitive User Interface
- Direct Access to “Buyers” vs. “Lookers”
- CRM platform agnostic
- Real-time competitive post-purchase Analytics
- Great access to why you win/lose clients
- Optimal spend of marketing $
- Valuable competitive intelligence
- Real-time ROI
- Increased Customer conversion
- 70% rebate to ”re-bid” (if you lose an auction)
- More product/service revenue
8. 8Muddleme Inc. - Confidential
Two Efficient Channels
Technology: “How Muddleme Delivers”
Online Platform
Mobile Apps
9. 9Muddleme Inc. - Confidential
The Future of E-Commerce and Mobile Look Bright
Where the consumer is the vendors will follow…
Opportunity: Consumer and Vendor
Consumer Growth
∀ Online retail sales in the U.S.
to reach $327 billion by 2016
∀ Online retail to increase
from 7% today to 9% by 2016
Growth Drivers
• New, innovative shopping
models like MuddleMe
• Improvements in mobile and
tablet capability
• Aggressive vendor adoption
of online deals/offers (coupon
codes, flash sales, ect.)
10. 10Muddleme Inc. - Confidential
Consumer Mobile Usage is Growing Rapidly
MuddleMe is ready!
MM - Positioned For Mobile Growth
Mobile Growth
∀ “Online Retail” and
“E-payments” rank in top 10 in
mobile usage amongst users
∀ This user base is rapidly
growing
∀MuddleMe is positioned to
benefit from this growth trend
via iOS and Android apps
∀MuddleMe Apps to providing
users new and innovative model
to shop: research, compare, get
deals, and acquire goods
U.S. Top Mobile Categories Growth by Audience (000)
Online Retail
15,221
28,537
DEC 10’ DEC 11’
Mobile E-Payments
13,056
23,480
DEC 10’ DEC 11’
Source: comScore MobiLens 3 mon. avg. ending Dec 2011 vs. Dec 2012
11. 11Muddleme Inc. - Confidential
Competitive Landscape
Special Sauce
The Muddleme model is
unique, we’re like…
SwitzerlandSwitzerland
No direct competitors.
Competition is our ally.
Consumer
∀ Price/Product comparison sites (Angie’s List, Service
Magic, Taskrabbit, etc.)
∀ Daily deal/coupon sites (Groupon, Amazon Daily, etc.)
Vendor
∀ Online lead generation companies
∀ Pay Per Click and other online ad networks (Google
Adwords, Bing, Yahoo ads, etc.)
Proprietary Consumer
Scoring Model (PCSM)
based on likelihood to
purchase algorithm
12. 12Muddleme Inc. - Confidential
Go to Market Strategy
Short-term (First 6 months) Long-term
Consumers National (via affiliates)
Local: Boston and Chicago
Global via Web and Mobile
Vendors National (via affiliates)
Local: Boston and Chicago
Global via Web and Mobile
Inbound Outbound Direct Prospecting
• Blog and SEO
• MM branded social media pages (FB,
Twitter, YouTube)
• Special promotions via social media
• Guerrilla and viral marketing initiatives
• Partnerships with “synergistic”
companies/businesses
• Promotions on Android & Apple
Stores
• Viral sharing tools & promotion within MM
ecosystem of online and mobile app
• Affiliate programs
• E-mail marketing via targeted lists with
confirmed opt-in (Revotas Platform)
• PPC (Adwords, Retargeter.com, etc.)
• Direct mail (vendors mostly)
• Traditional PR
• Sales Director hire/Team
• “Cold” selling (calls, meetings, etc)
• Trade shows
• Strategic partnerships with local small
business chapters
• Promotion to local small business
chapters/events promotion
• Free local “Marketing” workshops -
(Meetup.com, SkillShare.com, etc..)
Who?
How?
13. 13Muddleme Inc. - Confidential
Team: “Ready to Change The World!”
Kevin Brothers, Chief Executive Officer and Founder
Kevin, a graduate of the University of New Hampshire is a 25 year sales veteran and
entrepreneur who has held various roles within client, agency and manufacture side
businesses. This experience has provided him with a 360 degree view and a deep
understanding of the strategic, technological and overall requirements related to the
managerial nuances of marketing and advertising. Kevin has also founded and
successfully sold an interactive software company in early 2001.
Jon Hopkins, Chief Technology Officer
Jon Hopkins is an accomplished high tech executive who has founded and exited two
successful software companies over his 30 year career . As President, CEO and Founder of
Palladio Software Corporation, a software engineering firm, Jon orchestrated the
successful sale of Palladio to Rational Software Corporation (NASDAQ: RATL). Mr.
Hopkins served as Director of Rose Product Programs for Rational after its acquisition.
Mario Franic, Vice President of Marketing
Mario kicked off his marketing and design career on Madison Avenue, at the renowned ad
firm Young & Rubicam, where he directed global media strategy for the AT&T World
Traveler program back in 1998. He went on to execute multiple award winning
communications campaigns for clients such as Morgan Stanley, Fidelity and Nestlé.
}Battle Tested
Experienced
Entrepreneurial
Internet Savvy
Committed
14. 14Muddleme Inc. - Confidential
Summary: Why Invest in Muddleme?
Provides fair market exchange of cash to consumers for
completing purchases
Enables “buying” customers privacy and the ability to monetize
and value their personal data
Only platform offering consumer scoring and purchasing
accountability
Maximizes vendor yield from campaigns
and marketing investments
Provides vendors real-time ROI and
competitive intelligence
Provides Vendors with “sticky” information
on “buying” consumers